NuEthic

BACKGROUND

Introduce your business and what you do there.

We’re a small business that sells wood carving tools, walking sticks, canes, and wood-burning supplies. We receive most of our orders through the website or catalog and the majority of our business ships out.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NuEthic?

We had a Magento 1 website, which at the time was free and open source. They were moving to Magento 2, so we needed to find another platform for our website.

SOLUTION

What was the scope of their involvement?

NuEthic moved our website to a BigCommerce platform. Their team kept the layout of our existing website and handled the integrations needed to complete the migration. They directed several weeks of tweaking and improvements to get the platform running properly. Their team also transitioned us to a new credit card processor, which cut our processing fees in half.

What is the team composition?

I worked with three people directly. Brandon (Assistant Vice President, NuEthic) was my main point of contact.

How did you come to work with NuEthic?

I found NuEthic through a web search. They’re fairly local and I would just as soon work with a company in the Intermountain West because we tend to have common thought processes and values. I liked what I heard about them, so I contacted their team.

How much have you invested with them?

We spent around $9,000 on the project.

What is the status of this engagement?

We started our partnership in September 2019, and they completed the migration at the end of October.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NuEthic did well. The new credit card processor’s a good feature. We haven’t had nearly as many customer complaints about site problems. Most of our users are 65 years or older. If the site isn’t easily navigated, older users become frustrated because they’re not as computer literate as younger users.

How did NuEthic perform from a project management standpoint?

As with any IT project, we had glitches and breaks. When you unplug one function, 2–3 other components come apart. That was expected, so we worked through the challenges together. We communicated by email when a response wasn’t critical. If there was a task that needed to be addressed immediately, I called and got a response immediately. When I contacted NuEthic about a component that needed to be fixed, they made the right fixes in a timely manner.

What did you find most impressive about them?

Their team’s honesty and integrity set them apart from their competition. They’re not a company that feeds their clients smoke and mirrors. They’re not trying to give clients an SEO plan that costs $2,000 a month. Their team creates a product that partners can see and fine-tune. They pick a product that’s best for their client’s business.

Are there any areas they could improve?

No, I don’t think so. When one teammate didn’t have an answer, they found someone else who did.

Do you have any advice for potential customers?

Just call and work with them. I would recommend NuEthic all day long. Let them know what you’re after and they’ll jump right into the project.