What was the scope of their involvement?
The video is about two minutes long, and it’s the centerpiece of the website which tells the story, gets people excited, and makes them want to share it with friends. It’s centered around awareness and encouraging people to donate. We set up a crowdfunding platform for each of the monkeys, which also helps encourage people.
Eddie [Noun Creative] documented the entire trip, and he took footage of our visit to the sanctuary. He pieced all of this together to create a really profound video. He did everything from capturing footage, to storyboarding, to finalized video. He also worked on some CSS styling work on the website, but he mainly focused on video production. He captured an interview with the family that runs the sanctuary, spliced it all up, then put a music soundtrack to it.
They haven’t helped with marketing, but they did offer assistance. We have another project that we’re going to try and get a contest kicked off for them. We envision it being the way to really jumpstart awareness, and we’re going to leverage the Remote Year Network. I’ve traveled the world with Eddie, and he’s offered his services again on a volunteer basis to go in and help us put this contest in place.
How did you come to work with Noun Creative?
They were one of 70 participants traveling all around the world with us, and I got to know Eddie better over the course of that year. This particular project happened during the 11th month, so we knew each other pretty well by then. He’s a great guy, and he’s very talented. We put out a request to the group, and he agreed to it. I didn’t approach other agencies.
How much have you invested with them?
The project was a charity effort, so we didn’t actually pay for any of the services.
What is the status of this engagement?
The work was completed in April 2017.