Nos

BACKGROUND

Please describe your company and position.

I am the Product Manager of MakeFuture

Describe what your company does in a single sentence.

We're a Ukrainian brand of mobile gadgets and accessories

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nos to accomplish?

• Brand renovation
• Brand-book
• Package design template

SOLUTION

How did you find Nos?

Referral

Why did you select Nos over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Nos were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

NOS agency provided: 

• market analysis
• competitor analysis
• customer analysis
• summarized the current state of the local market for our type of product
• made suggestions as for the brand positioning

During a strategy session, we:

• decided to change the brand name to better fit our communication with customers
• built and archetype of our brand
• put down the key values, the brand's goal, mission, and philosophy

Based on this, the NOS agency developed a brand-book including the basic elements we needed for our work:

• logo
• fonts
• brand colors
• brand statement
• tone of voice
• presentation template
• official letter template
• social networks icons
• basic merchandise items 

The agency also developed the package design for our 2 main products and a template that could be the base to develop packages for other products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Product package design substantially simplified the development and increased the production speed of packages for all the products in our company, at the same we got a unique look that identified us in the market. 

Our clients perceived the rebranding as a sign of growth and development, which increased their loyalty and trust, and resulted in sales growth. The brand-book provides the platform for developing our marketing strategy and active communication with the customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Guys held in-depth interviews with us to make sure they understand well our company and our vision of our brand. Their suggestions were flexible, allowing space for our product range and product groups to grow. We didn't push the dead-lines to give time to better understand the market and the products, so there were no strict time limits

What was your primary form of communication with Nos?

In-Person Meeting

What did you find most impressive or unique about this company?

The guys are very open-minded and positive, always eager to meet to feel part of the team. Their strategy sessions really helped us better understand ourselves and our brand.

Are there any areas for improvement or something Nos could have done differently?

there's always room for growth. I would suggest trying to step on some risky territories in branding and marketing, some companies and brands are too conservative and need a push from an agency. In some cases, one needs to be more brave to stand for what you believe is better for the brand even if a client doesn't see it.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager and CEO of VO Organic, a trading company for organic products produced by our parent company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nos?

Our parent company has worked in organic farming for over 50 years; that brand is old and well-known in the farm industry. However, we needed a younger brand that was colorful and bright for the end client to use on the products that would be on the supermarket shelves. We came to Nos and asked them to fine-tune our old brand and connect it to the new brand.

SOLUTION

What was the scope of their involvement?

Nos provides us with branding and web development services. First, we spent two weeks at our parent company, showing them the production process on the field and answering their questions about the company, including our mission statement. They spoke to technical staff and other employees. We also gave them the points we wanted to see in our new brand. 

From there, they took two weeks to do research and collect information about the market. They came to us with answers and the first draft of the brand. We solidified our vision statement for the new brand with them and gave them feedback on the first draft. Then, we had another pause for two weeks where they did some fine-tuning to present the second draft of the brand, which we accepted. 

Nos delivered a full brand book, which included our logo, color scheme, packaging design, and guidelines on how to use the brand. They included the brand’s tone of voice, social media guidelines, Telegram stickers, and merchandise designs like t-shirts and pins. The team also advised us on the brand's positioning in the market. 

Additionally, Nos built our website using WordPress. Currently, they’re working on branding for our new product line. 

What is the team composition?

We worked with four teammates from Nos: two strategic managers, the head of design, and a media planning specialist. 

How did you come to work with Nos?

A good friend who had used Nos and was satisfied with the results recommended them to us. We interviewed three agencies, and we chose Nos because we connected with their team on a mental level — they shared our vision. 

How much have you invested with them?

We’ve spent about $10,000. 

What is the status of this engagement?

We started working together in May 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started selling with our new brand in February 2021, and our results with retailers have been very good; we’ve had continuous growth in sales. Retailers want to see our products on their shelves because they’re very different from others, which we like. 

How did Nos perform from a project management standpoint?

If we don’t get something to the retailers by the deadlines, that isn’t good for us. Nos understands that, and we always get what we need from them before the deadline. We communicate via Messenger, Zoom, phone calls, and emails. Additionally, we have a shared drive disk with all our project information. 

What did you find most impressive about them?

I’m most impressed with how Nos understands us with no additional explanation. If there’s ever something they don’t understand at first, they ask questions. 

Are there any areas they could improve?

No, they fully cover all our requests and deliver all the necessary answers. 

Do you have any advice for potential customers?

Good communication is key, so ask questions and tell Nos about yourself and your company. You should also be open and open-minded; the more you tell them, the better. The answers to branding are usually inside us as clients; the Nos team has asked deep questions and helped us learn about our company.

BACKGROUND

Please describe your company and position.

I am an executive of Skhovok House

Describe what your company does in a single sentence.

We are a hotel Carpathian Mountains

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nos to accomplish?

• Brand creation
• Digital strategy
• Marketing strategy

SOLUTION

How did you find Nos?

Referral

Why did you select Nos over others?

• Pricing fits our budget
• Great culture fit
• Company values aligned

What was the size of Nos’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were building a hotel in mountains, and the task of NOS was to create a digital strategy for this hotel. Nos approached the task systematically and conducted the following:

1. Competitor analysis
2. Site visit
3. f2f interviews with founders
4. Joint brainstorming sessions with founders and with the agency

After a while they delivered a comprehensive digital strategy for our hotel that included:

1. Archetype of a customer that we shall target
2. Name of the hotel
3. Branding, logo and various graphical assets for future digital marketing
4. Tone of voice and guidelines for communications with guests
5. Set of digital channels that they suggested to use as a key medium for communication

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We opened the hotel as planned and following the strategy suggested by NOS. In the second month of operation we were booked to 80%. We have great reviews and feedback from our guests, and our current booking rate varies between 80% and 100%. People love our hotel.

What was your primary form of communication with Nos?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very flexible and professional. All items were delivered on time and with great quality. We could always reach them via messengers, sometimes even during not working hours.

What did you find most impressive or unique about this company?

They systematically analyze your business which allows them to understand your company's inner values. Then they use this information as a basis for their deliverables. Not surprisingly, these deliverables meet your expectations spot on.

Are there any areas for improvement or something Nos could have done differently?

They should increase their prices ;)