Can you share any outcomes from the project that demonstrate progress or success?
The videos created by Northwoods have since been featured at trade shows, and all over our website and social media. We have gotten nothing but positive feedback from people (some of them long-time customers) who felt they were learning a whole new side to our brand.
How effective was the workflow between your team and theirs?
The workflow could not have been more simple. We filmed for two days, and the rest was handled via email. We were never bothered by extraneous or mundane details. We felt confident after our discussions and having seen some very rudimentary footage, to allow their team to stretch their wings and show us what they could do. We were not disappointed.
What did you find most impressive about this company?
Northwoods is a small team, yet they accomplished so much and in such a timely fashion. We had very specific circumstances that they needed to accommodate, which they did without trouble. What's more, the process was stress free for us, which was a surprise considering we essentially filmed a mini-documentary featuring the inner workings of our lives and business.
Are there any areas for improvement?
Honestly, there is nothing else we could have asked for. The Northwoods team went above and beyond for us, and we will be very happily working with them again in 2020.