What evidence can you share that demonstrates the impact of the engagement?
We’ve looked to them for guidance in making things look more current so that we don’t become too outdated. Having them design a new website is exciting because they’ve given us a clean slate. The copy they’ve done has also given us a fresh voice.
People have responded really well, and I feel really good about their work. Our relationship with LinkedIn is significant; our account manager there was very complimentary, and I figure he’s looking at a whole lot of small recruiting websites.
How did Northwest Media Collective Inc. perform from a project management standpoint?
One of their huge strengths is project management. I love working with them; they’re all very personable and effective. They have a lot of tools that I wish I’d known about sooner, because they make the work easier.
This past summer, we had a very aggressive deadline for launching the website. Northwest Media Collective Inc. committed to it, and we understood that we had to make our deadlines in order for them to be successful. They actually launched the site 1–2 days early, which was spectacular.
As long as both teams deliver on schedule, you can be really successful. It’s a team effort. With the blogging, we totally dropped the ball, and I had to apologize to them because we couldn’t expect them to make up the difference. I really love their project management; no detail ever gets lost.
We use Airtable to share information. They’re really responsive. The project manager is incredibly helpful. He’s even gotten on a call with me so that we could really hammer out some of the glitches. They share analytics reports with us regularly, and they’re very well presented. I’m not the one who looks at them, so I can’t really comment. I’m sure they would get on the phone to discuss them with us upon request.
What did you find most impressive about them?
One of the things I like about working with them is that they bring in resources who have expertise in different areas. If the core group can’t solve something, then they have other people on their staff that they can bring in to help address the issue. They’re an incredibly hardworking group. They’re really professional, but they also know how to have fun. Everyone on the team is easy to work with, and that’s greatly appreciated. They have a lot of local resources that they can match with clients.
We had dreams that far exceeded our budget, and Abby worked really hard. She spent a lot of time helping us identify how we could maximize what we were able to get with our budget. She really deserves a big round of applause for that, because it was grueling.
Are there any areas they could improve?
I don’t have any criticism about them.
Do you have any advice for potential customers?
Try to have your thoughts pulled together before you begin meeting, but keep an open mind and listen to their ideas. If you do enter into an agreement, make sure that you understand what’s expected of you and that you work to keep up with them to get the project completed on schedule.