Norsu Media Group

Introduce your business and what you do there.

I’m an executive of two companies, one of which is an app development company in the entertainment industry. We have a variety of different websites and utility sites, receiving 40–50 million users per month. We also have a personality-based game on Facebook with about 13 million players on a monthly basis.

What challenge were you trying to address with Norsu Media Group?

We wanted to explore different channels for acquiring users. We specifically wanted to advertise on Facebook in multiple languages and locations.

What was the scope of their involvement?

Norsu Media helps us drive an initiative for user acquisition through Facebook. Our goal is to run appealing ads on Facebook so that people feel eager to click on them and complete one of our quizzes. Although we have our own designers and copywriters, Tom (Founder) actively helps us define our messaging and evaluate the graphics and images we create for the ads to ensure they’re appealing. He also helps us review our ads’ performance and tells us when to make changes to ensure that our ROI is always positive; he always provides us with his input on different areas of Facebook advertising.

What is the team composition?

We only work with Tom.

How did you come to work with Norsu Media Group?

A colleague and I looked into our own network of potential companies or individuals who could help us with this initiative. During this process, we also looked for potential partners on Upwork and found several candidates, including Norsu Media. We interviewed all of them and explained what we wanted to do to determine if they had the necessary experience and ability.

When we had our first interview with Tom, we simply clicked. By then, we had already spoken to seven other candidates, and my colleague and I had split opinions on who we favored more. However, when we talked with Tom, we both agreed that he had a professional and positive attitude; he had the experience we were looking for. During our initial conversations, he raised interesting questions about our approach and objectives, so we felt he would be the right person to hire.

How much have you invested in them?

We’ve spent around €10,000 (approximately $10,500 USD).

What is the status of this engagement?

We began working with them in April 2022, and our engagement is ongoing. Initially, we agreed on a 1–3-month trial period to see how our collaboration went. From there, Norsu Media offered to scale their scope up and down as needed but to keep our efforts going. That’s exactly what we want to do; we plan to continue working with them for the next six months at least.

What evidence can you share that demonstrates the impact of the engagement?

The main success indicator we initially expected was a positive ROI. Still, we were willing to break even and even see a negative ROI for the first two months if necessary. However, Norsu Media provided us with exceptional guidance from the start. Using their metrics-driven approach, they suggested starting our campaign slower and in only a few countries to get it right. This approach allowed us to get a positive ROI right from the get-go, which we didn’t expect.

In addition to ROI, we also track our ad costs very carefully, which allows us to know when to increase or decrease the ad spend. Tom has done an excellent job in that regard. On certain occasions, we’ve attempted to decrease or cut our ad spend for some campaigns, but he has advised us to wait 48 more hours. On those occasions, he has been right. Whenever we’ve followed his suggestions, we’ve always achieved successful results.

How did Norsu Media Group perform from a project management standpoint?

Norsu Media’s project management has been excellent — I only have really positive things to say. Tom has always been available for meetings, and he’s proactively involved in them. Whenever we’ve said we would work on something, he has gone above and beyond to either deliver the data to us or think about it and come back with a different angle to measure the success of the initiative. We communicate a lot over Slack, and we do video calls via Google Meet once a week.

What did you find most impressive about them?

I worked with external companies or agencies in the past, and while they did a good job, they always felt external. Tom is a good relationship builder; working with him feels like working with a colleague. From the very beginning, he was really keen to understand who we were, what we did, what our product was, what our goals and expectations were, how we should communicate, and how we should measure our success. Overall, Norsu Media is very approachable, professional, and responsive, and they act as another member of our team.

Are there any areas they could improve?

No, I can’t think of anything Norsu Media could improve on. I can only advise them to keep doing what they’re doing.

Please describe your company and your position there.

CEO and founder of a CRO agency called Purplefire

For what projects/services did your company hire Norsu Media Group, and what were your goals?

we want more traffic from SEO - people interested

How did you select this vendor and what were the deciding factors?

we went through top vendors on clutch

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

we want more visitors who are actually interested in either CRO or web development - so we wanted them to improve our on-page seo and linkbuilding alike

How many people from the vendor's team worked with you, and what were their positions?

3-4

Can you share any measurable outcomes of the project or general feedback about the deliverables?

yes we have 3x our traffic from SEO since we started with them

Describe their project management style, including communication tools and timeliness.

they used slack and clickup to communicate and they were very responsive

What did you find most impressive or unique about this company?

We like the results and how they keep us in the loop.

Are there any areas for improvement or something they could have done differently?

i think the pricing is on the higher end - but in the end you get what you pay for so i accept it

Please describe your company and your position there.

CEO of a entertainment company

For what projects/services did your company hire Norsu Media Group, and what were your goals?

Marketing and social media

How did you select this vendor and what were the deciding factors?

Through numerous interviews

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Social media strategy Paid media strategy Team onboarding Visions and commercial strategy

How many resources from the vendor's team worked with you, and what were their positions?

all

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lowered the CAC significantly Improved SEO and optics Considerable changes

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

They were obviously an innovative company that delivered brilliant results.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

We are a beauty e-commerce firm that is expanding into new countries. As the marketing manager, I organize all the strategies and plans aimed at boosting sales and awareness.

For what projects/services did your company hire Norsu Media Group?

We recruited Norsu Media Group, In order to help us develop and manage ads on Facebook and Tiktok, two new platforms in which we lack expertise.

How did you select this vendor and what were the deciding factors?

I was aware of them and my business partners positively recommended this firm to me because had previously dealt with them and had very positive results.

Describe the project in detail and walk through the stages of the project.

As an online retailer, we want to boost sales while also growing our brand in other countries. We decided that the best way to do that would be to utilize two fresh digital marketing platforms, Facebook & Tiktok, which we hadn't previously utilized. We worked with Norsu Media Group to create a winning approach, and they executed it graciously.

How many resources from the vendor's team worked with you, and what were their positions?

Tom and Fabio joined us in our work. Tom provided us with weekly consultations, while Fabio handled the management of our ads.

Can you share any outcomes from the project that demonstrate progress or success?

Norsu Media is a fantastic company that has produced excellent results for us. Tom & Fabio graciously did what needed to be done even when I didn't give them directions, which was a true gift for me and my company. Really, I can't stress how much I recommend his business! Fabio has managed our TikTok ads, and he was able to cut the costs by a significantly big amount, while slowly growing the results (purchases) over time.

How effective was the workflow between your team and theirs?

Tom is the most knowledgeable online marketer I've ever worked with, and I've worked with a lot. Super responsive, proactive, meets deadlines and is extremely committed and knowledgeable.

What did you find most impressive or unique about this company?

They provided me with insight and strategy for Facebook ads and even went the extra mile, which I really appreciated! Having now put into practice what they suggested during the consultation, our Cpl significantly decreased and has since continued to decrease. I appreciate you very much, Tom, and I'm excited about our next contract!

Are there any areas for improvement or something they could have done differently?

I was very satisfied with the work they did, so I would say no.

Please describe your company and your position there.

Co-Founder

For what projects/services did your company hire Norsu Media Group?

FastScan & FastVPN projects Social Media Management services.

How did you select this vendor and what were the deciding factors?

Online.

Describe the project in detail and walk through the stages of the project.

Analyze and road-map creation of the project and implementation.

How many resources from the vendor's team worked with you, and what were their positions?

1 PM and 2 social media team.

Can you share any outcomes from the project that demonstrate progress or success?

Followers increased and social media posts were published.

How effective was the workflow between your team and theirs?

They had full control after our brief.

What did you find most impressive or unique about this company?

They were dynamic and fast.

Are there any areas for improvement or something they could have done differently?

Nope.