The Normal Company

BACKGROUND

Please describe your company and position.

I am the Partner of Ciao Bella Group

Describe what your company does in a single sentence.

We supply baked goods around the world using multichannel eCommerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Normal Company to accomplish?

• Email Marketing
• Ecommerce Growth
• Klaviyo Email Growth

SOLUTION

How did you find The Normal Company?

Referral

Why did you select The Normal Company over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from The Normal Company were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work has been simply to provide growth to our business, specifically in email marketing. Our core targets have been to maintain 33% of email attributed revenue, and scale upwards steadily. We've wanted to have a higher proficiency in our business, which would mean email marketing is the largest part of our growth plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We hit our target in 30 days; 33% Klaviyo attribution. We are now seeing higher engagement, open rates and conversion rates across all parts of our email structure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredibly well. Their communication really is the icing on the cake, and when they say they will do something they actually deliver.

What was your primary form of communication with The Normal Company?

Virtual Meeting

What did you find most impressive or unique about this company?

Every person in the team is clearly an expert, no juniors applied to our account or anyone who is new to email marketing. I know others we've worked with use cheap people, and sometimes from cheap countries. These folk don't do that, they hire well and they clearly apply a lot of due diligence to their team members. It's been a very impressive partnership for this reason, they are easy to trust.

Are there any areas for improvement or something The Normal Company could have done differently?

Quicker to get going, but this was justified.