Non Gravity

BACKGROUND

Please describe your company and position.

I am the CEO of FINCA Armenia UCO

Describe what your company does in a single sentence.

FINCA Armenia is a subsidiary of FINCA Microfinance Coöperatief U.A., a Dutch holding company owned by FINCA Microfinance Holding Company LLC (FMH). We are committed to expanding access to financial services throughout the country, especially for women and rural entrepreneurs who have traditionally been underserved. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Non Gravity to accomplish?

• Refresh Market Perception
• Strengthen Brand Visibility

SOLUTION

How did you find Non Gravity?

• Referral
• Other

Why did you select Non Gravity over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Non Gravity were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of “Rolly” – New Symbol for FINCA ArmeniaOverview“Rolly,” the new symbol of FINCA Armenia, has been successfully developed and introduced to strengthen brand identity and client engagement. Rolly reflects the organization’s values of trust, empowerment, innovation, and care, serving as a recognizable and friendly brand ambassador across all communication channels. Key Deliverables Concept Document – Defined Rolly’s role, character traits, and alignment with FINCA’s values. Design Package – Finalized Rolly in multiple formats (PNG, SVG, GIF, MP4) for digital and print. Brand Guidelines Addendum – Clear instructions on how Rolly should be applied. Marketing Assets – Stickers, social media templates, and animated content featuring Rolly. Launch Campaign – Social media announcements, branch visuals, and a teaser video to present Rolly to the wider audience. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The introduction of Rolly increased brand awareness and engagement, with social media posts achieving higher interaction rates and campaign reach exceeding previous benchmarks. Rolly-themed assets (stickers, GIFs, templates) were widely downloaded and shared, enhancing client engagement. Internally, all branches adopted Rolly visuals, and staff surveys confirmed stronger relatability of communications. Overall, the campaign reached a broad audience, reduced cost per engagement, and ensured consistent brand application through updated guidelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Rolly project was managed efficiently, with all major deliverables—concept development, design assets, brand guidelines, and launch materials—delivered on time. The team was highly responsive to feedback and requests, quickly incorporating changes and ensuring alignment with FINCA Armenia’s objectives. Communication was clear and proactive, which facilitated smooth collaboration across departments and helped the project meet all its goals successfully.

What was your primary form of communication with Non Gravity?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most about this company was their creativity combined with professionalism. They were able to take the concept of a brand symbol like Rolly and turn it into a fully realized, engaging, and versatile asset that resonates with both clients and staff. Their responsiveness, attention to detail, and ability to translate feedback quickly into actionable results made the entire process smooth and highly effective. Additionally, their focus on aligning creative work with the company’s values ensured that the final outcome was not only visually appealing but also meaningful and consistent with FINCA Armenia’s brand identity.

Are there any areas for improvement or something Non Gravity could have done differently?

Non Gravity managed the project efficiently, delivering all materials on time, responding quickly to feedback, and ensuring the final outputs aligned perfectly with FINCA Armenia’s objectives.