Noise Media

Please describe your company and your position there.

Swisse Me is a new wellness brand entering the UK market, sister brand to Australia's leading vitamins and supplements brand Swisse, owned by H&H Group. My role as Ecommerce Lead was to build and lead a multi-functional team across NPD, agile web development and marketing to grow and scale the startup business.

For what projects/services did your company hire Noise Media?

We hired Noise Media to devise a social first launch strategy for our new vegan protein range of powders and balls.

How did you select this vendor and what were the deciding factors?

Noise Media came recommended, so I invited them for inclusion in the pitch process with four other performance marketing agencies. Their approach to the brief gave great confidence in their ability to deliver against the aggressive KPI targets.

Describe the project in detail and walk through the stages of the project.

• We introduced and shared samples of the new products to enable Noise to understand the products they'd ultimately be selling
• The team pulled together a media plan for the first phase of the project to deliver against the impressions, clicks and conversion KPIs
• They made recommendations on creative for production that would hit the KPIs
• We launched on Facebook and Instagram with a full funnel approach
• Weekly and monthly meetings with reporting suite to understand optimisation opportunities
• Following phase 1 (3 months) we moved into phase 2 (6 months) of the campaign to not only continue to drive new acquisition, but also retain existing and cross-sell

How many resources from the vendor's team worked with you, and what were their positions?

Account manager, digital marketing manager and a small team of creatives on content production

Can you share any outcomes from the project that demonstrate progress or success?

Cross channel acquisition grew incrementally, fuelled by the campaign on Facebook and Instagram platforms.

How effective was the workflow between your team and theirs?

We had weekly meetings on the phone to run through results via reporting. Plus monthly and QBRs in person. Regular email comms throughout the week.

What did you find most impressive or unique about this company?

Motivation to drive results as a genuine extension of the Swisse Me team.

Are there any areas for improvement or something they could have done differently?

As is often the case, the reporting dashboard was an evolving beast that we continued to tweak to ensure we were capturing the most relevant data to drive incremental growth

Introduce your business and what you do there.

I’m the senior marketing manager for a cider manufacturer.

What challenge were you trying to address with Noise Media?

We needed an agency to help us increase our social media footprint.

What was the scope of their involvement?

Noise Media handles all of our social media marketing. They present content for us to approve each week, and they publish it the following week.

Also, they did a video production campaign, which used 5–6 actors to represent different flavors of the brand. The audience was invited to take a quiz to identify us as a flavor through character assessment.

What is the team composition?

Joe (CEO) is our main contact, and we have an account manager.

How did you come to work with Noise Media?

Our owner’s wife met Joe at an event and liked what he said. She passed his information along to me.

What is the status of this engagement?

We began working together around July 2019, and it’s an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement? 

We analyze the performance and success of individual campaigns, engagements, video views, and followers each month. So far, they’ve met our expectations.

How did Noise Media perform from a project management standpoint?

There were some bumps early on, but it has improved as we’ve learned more about each other. Bringing our account manager on board is the best thing they could’ve done; she’s fantastic. Also, they always meet deadlines.

What did you find most impressive about them?

They’re an enthusiastic, young agency that fits great with us because our target demographic is 18–35-year-olds. They use the right tone to interact and reach out to our audience.

Are there any areas they could improve?

We don’t have one at the moment. When we voiced the need for improvement in project management, they hired our account manager, and it has improved.

Do you have any advice for potential customers?

Be extremely clear and concise about what you want. Also, work together on overall KPIs and objectives you want to achieve as a business.

Introduce your business and what you do there.

I’m the director of digital strategy at Universal Music Group.

What challenge were you trying to address with Noise Media?

One of my functions was to work with licensed platforms in the social space. In connection with that, I wanted to consult with Noise Media about some of the challenges or options we have over there.

What was the scope of their involvement?

Noise Media is providing consultancy services on how our company interacts with social media platforms. Part of that is determining how we look at those platforms from an audience and engagement perspective. On top of that, they help us see how we leverage our relationship with social channels such as TikTok, Instagram, ad Facebook. Most of their work has been completed.

What is the team composition?

I’m working with their social strategist and one of their co-founders. 

How did you come to work with Noise Media?

We found out about Noise Media through a word-of-mouth recommendation. They established a good reputation here.

What is the status of this engagement?

Our partnership began in April 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Noise Media has a massive level of expertise in the social space. They’re also quite adept at understanding their customer’s needs and deploying that expertise.

How did Noise Media perform from a project management standpoint?

They’ve been fantastic. We communicate through phone and email.

What did you find most impressive about them?

They’re focused on delivering valuable insights and information. Above all, they’re efficient.

Are there any areas they could improve?

No, they’re great and nothing springs to mind.

Do you have any advice for potential customers?

Noise Media has been great to work with.

Please describe your company and your position there.

Our company is a leading online and mobile task service that conveniently connects people with Taskers to handle everyday home to-dos such as furniture assembly, handy work, home cleaning, moving help, and more. Acquired by Ingka Group (IKEA Retail) in 2017, we operate in cities across the United States, the United Kingdom, Canada, France, Germany, and Spain, and is headquartered in San Francisco.

For what projects/services did your company hire Noise Media?

We hired Noise to help manage our paid social across Europe. This involves campaign build outs, optimisations, content development and more. This began in the UK and quickly scaled across Germany, France, Spain and Portugal.

How did you select Noise Media and what were the deciding factors?

We searched and conducted an RFP process with both full-service digital agencies and paid social specialists. The deciding factor was based on how well Noise understood the brand from the outset and saw a strategic direction in which they could take us. Furthermore, we felt we had a good rapport with the team through the RFP and new they would be fun to work with.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting and brand induction Noise helped map out a strategic plan for growth across paid social. This initially was with Facebook/IG within the UK. Within 3 months we have now scaled across Pinterest, Twitter as well as across new European markets. As part of the journey we explored different content routes and themes and evolved what was presented in the RFP process.

How many resources from the Noise Media team worked with you, and what were their positions?

We work with Client Services, Marketing and their content team for the most part and have daily interactions.

Can you share any outcomes from the project that demonstrate progress or success?

Since starting our paid social activity we have seen growth across all of our core KPIs. We have been able to scale our spend while keeping strong efficiencies.

How effective was the workflow between your team and theirs?

Our ways of working has been very effective. We use our weekly meetings to go through status and any major updates, changes and optimisations. We have also found slack a great week of quicker communication for smaller, tactical tasks.

What did you find most impressive or unique about this company?

I have been impressed by the level of energy and excitement they have given to our company. It has also been enjoyable to explore outside the box content ideas and to push the boundaries of our live channels.

Are there any areas for improvement or something they could have done differently?

We have been impressed by Noise from the outset. As we have spent more and scaled channels and markets, we have worked together to get create more effective ways of working.