Are you satisfied with their performance?
Yes. Their work was very good in understanding consumer behavior within mobile applications and developing a framework that could be driven, but this was the first time they had a scope where it had to support the mainframe throughout the campaign. I think they underestimated the project size and the huge scope of our organization. So, they were very strong in building the mobile application but not as strong with supporting and maintaining such a large backend.
Do you have any statistics or metrics to track improvement from the project?
We just run this application in Denmark at the moment. There are 130,000 downloads. That's good for a country with a population of 5 million people. It's the biggest food and beverage app in Denmark in that category. The application depends on which campaigns we are running. In the weeks where we run national campaigns, we have retention of about 40 percent. When we do no special marketing, the retention is below 5 percent. Even though we tried to make a platform where our customers should provide all the exclusive content and sales, we see that retention is driven by the communication that we drive nationally. We have 2,200 outlets, and about 500 of those use the application as a platform.
Is there anything unique about them that really makes them stand out, compared to other companies?
They are very good at combining app development with social media behavior, combining both behavior and technology from social platforms into mobile applications. They are by far the best ones in Denmark.
Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?
I would suggest they take more ownership of the application once developed, and putting it inside our business, and shifting from a marketing perspective into more of a development perspective, driving the application and letting it grow. This is more about what we can do as a company but also something that Nodes can focus on more.