What evidence can you share that demonstrates the impact of the engagement?
As a small, established company specializing in our space, our primary goal was to create a brand identity that helped convey our story. From a qualitative point of view, that was definitely achieved, with employees, partners, and customers responding favorably to the work.
Ken is immensely talented and we’ve been happy with the response people have had to the work—whether it’s the color, the design, or the marketing campaign.
How did Nocturnal Branding Studio perform from a project management standpoint?
From a project management standpoint, I thought Nocturnal Branding Studio was excellent. Being locally based wasn’t a necessity for me but it definitely helped cultivate a more favorable working relationship.
I first spoke with the studio by phone, after which we met in person. Following that meeting, most communication and planning took place through phone or email, with in-person meetings reserved for larger presentations and unveilings. Ken was always willing to formally present his ideas, but I appreciated his willingness to accommodate a more casual approach. For example, following initial presentations, Ken would send over a file and we would review the slides either by phone or via a web conference.
In our meetings—especially the first in-person meeting—I developed a sense of how Nocturnal Branding Studio operated and specifically Ken’s approach. He’s a laid back, personable, collaborative design and brand manager.
Ken was great about establishing and sticking to timelines. He would communicate with us early if he needed extra time and was never at a loss for ideas. He always worked to deliver the best possible output while balancing our business needs.
What did you find most impressive about them?
In engagements with other companies, I’ve often felt that the amount of money spent never quite matched the quality or breadth of work we were hoping to receive. With Nocturnal Branding Studio, I’ve been consistently impressed.
I appreciated Nocturnal Branding Studio’s desire to get the branding right, as opposed to dwelling on their hours, which is an important consideration for a small business. As a smaller studio, they were able to deliver a personalized experience and process that demonstrated they understood our goals.
Ken is completely hands-on with the project, and we were never passed along to someone with less experience. He always made sure that we were satisfied with the output, even if that meant exploring additional concepts. He’s receptive to new ideas and suggestions while remaining diplomatically honest in those cases where the ideas miss the mark.
Clients typically want to begin work right away, while larger agencies can overanalyze things to the point of excess—where they’re growing the budget without additional benefit. I was impressed that Nocturnal Branding Studio was practical in their needs and realistic in setting expectations and timelines. I appreciated their open communication throughout the process. I never felt blindsided in terms of budget or expectations, and they’ve consistently created work about which our company is excited and proud.
Are there any areas they could improve?
I feel that branding companies, in general, should be familiar enough with their customer’s business to proactively propose new ideas, as opposed to waiting for the customer to engage them. That would make them feel more like an extension of our team and ensure that concepts don’t become stale.