Helping organizations achieve inspiring results.

Noble Studios is a creative digital performance marketing agency. Our mission is to work with purpose and make a positive impact. 

 

At Noble we live by the rallying cry of “Let’s be better every day!” We have a passion for continual growth and engage in the passionate pursuit of inspiring results. Everything we create, from brands to websites and marketing programs are designed for performance and impact. And we ensure this through custom-crafted solutions and iterative creative problem solving.

 

Since 2003, Noble Studios has developed an integrated approach to strategy, design and technology that has helped translate and transform some of the world’s most respected brands and digital-forward businesses. Presently, we are a team of about 60 Noblebots consisting of strategic planners, digital strategists, user experience graphic designers, copywriters, developers, project managers, account managers and seasoned executives.

We’re proud to say our agency is one of around 400 Google Analytics, Adwords, Tag Manager Certified Agency Partners in the world, and one of only 50 Google Premier Partners. Noble Studios has been named one of the fastest growing private companies in America by Inc. 500|5000 five years in a row, and has won well over 250 industry awards for our achievements in web design, marketing and advertising.

We work hard and smart at the same time. Are we data nerds? Maybe. Are we tireless, value-forging, relationship-driving, game-changers for any client seeking greater relevance, more robust ROI, and a leg up on the competition? Most definitely. We are Noble Studios.

 
$5,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2003
Show all +
Reno, NV
headquarters
  • 50 West Liberty St. Suite 800
    Reno, NV 89501
    United States
other locations
  • 1 Market St. Spear Tower, 36th Floor
    San Francisco, CA 94105
    United States
  • 6795 Edmond St, Suite 300
    Las Vegas, NV 89118
    United States
  • 3 Temple Quay Temple Back East
    Bristol BS1 6DZ
    United Kingdom

Portfolio

Key clients: 
Autodesk, Google, Adobe, Bentley Systems, FICO, Jive Software, The Islands of Tahiti, Yosemite, Travel Nevada, Lake Tahoe Visitors Authority, Visit Newport Beach, Santa Monica Travel and Tourism, Visit Reno-Tahoe, Visit Dana Point, Grand Sierra Resort, Renown Health, Genome Medical, Grail, Dr. Weil - Healthy Lifestyle Brands, The Braille Institute, Ashford University, Sierra Nevada College, Mitchell Stores, Envestnet Yodlee, Credo Mobile
Digital Strategy, Design and SEO/SEM for Credo Mobile Image

Digital Strategy, Design and SEO/SEM for Credo Mobile

CREDO Mobile isn’t your run-of-the-mill mobile phone company. The organization uniquely integrates retail with progressive activism and philanthropy by donating a portion of revenue every month to progressive nonprofits. Over the last 30+ years, the organization has donated more than $87 million in support of issues like women’s rights, the environment and social justice.

Now, more than ever, people are being saturated

with ads, and it’s becoming more and more difficult for organizations to stand out in all the clutter and noise. This is especially true for a company like CREDO Mobile, who’s message is emotional and complex. CREDO Mobile selected Noble Studios to harness their message and communicate it in a way that was quick, identifiable and powerful.  

To achieve this, Noble developed a digital ad campaign that interweaved brand strategy, creative design and advanced audience targeting in a way that was all backed by data and analysis. 

Content Support and Web Maintenance for Genome Medical Image

Content Support and Web Maintenance for Genome Medical

Noble Studios currently partners with Genome Medical for SEO/SEM, creative and partner reporting/analytics. In 2018 and part of 2019 we focused our efforts around capturing consumers interested in proactive genetic counseling, or who had taken a genetic test and needed more guidance around the results. We took a creative digital performance approach to drive engagement through multiple campaigns, including the most successful

campaign which focused on information around the BRCA gene during Breast Cancer Awareness month. In 2019 and into 2020 our team will partner with Genome Medical to focus on a B2B focused strategy - developing a digital strategy to support targeting employers and health systems primed to benefit from Genome Medical genetic counseling solutions. 

 

SPCA of Northern Nevada Brand and Website Redesign Image

SPCA of Northern Nevada Brand and Website Redesign

As part of the agency’s Noble Deeds program, the SPCA was selected to receive over $100,000 of pro bono digital marketing services for its commitment to the responsible treatment of homeless pets in the Northern Nevada region.

Noble Studios leveraged its catalog of creative digital performance services to establish a new brand strategy, redesign their logo, launch their new website and develop a digital marketing

strategy in an effort to get the word out about this life-saving organization.

The new website embodies SPCA-NN’s mission to connect humans and animals to bring joy, love and compassion to the local community. The agency spent the year working closely with the SPCA-NN team (and all of their furry friends) to communicate this goal through engaging design and inviting visuals.

Like many non-profit organizations, SPCA-NN’s old site had plenty of room for improvement in terms of the overall design and general navigation. To truly communicate the organization’s mission and connect people with homeless pets, Noble Studios provided new photography and video that helped transform the site into a sleek and oh-so-adorable modern experience.

To help SPCA-NN stand out from other regional branches of the SPCA, Noble Studios designed a new logo using a single stroke line that connects homeless pets with loving families, underlining SPCA-NN’s close connection with the community and the impact it has on both owners and animals.

In addition to the new website, Noble Studios will work with SPCA-NN in 2020 to continue developing and building on their digital marketing strategy to increase awareness and encourage funding from the local community, as SPCA-NN is not affiliated with any other SPCA. 

Dr. Weil | Healthy Lifestyle Brands Image

Dr. Weil | Healthy Lifestyle Brands

Problem

Over the past 20 years, Dr. Weil has attracted a loyal fan base by being a trusted source of health information however, the website had become outdated and consequently was not ranking well compared to other brands in the industry. They wanted to keep their loyal followers while setting the stage for greater success by expanding their user base.

Solution

The comprehensive site includes healthy

lifestyle information, consulting services, and products that generate millions of pageviews each month. Responsive across all device types, the sites’ content seamlessly adapts to meet the needs of mobile users, while high-quality imagery and easier-to-scan pages make exploring the site a more engaging experience. The improved user experience and interface is now on par with the needs of their rapidly expanding younger audience, while retaining a familiar and positive experience for long-time users. The result is a site that is functional while remaining focused on increasing the page views needed for further monetization.

Results

  • 31% Increase in Ad Revenue
  • 27% Increase in Neweletter Signups
  • Communicator Award of Excellence | Health Website
Mitchells Stores Image

Mitchells Stores

Problem

Mitchell Stores is an independent luxury retailer operated by a second and third generation of Mitchell’s family members. Founded in 1958, the business has grown to offer eight locations across four brands on both the east and west coasts. When Noble started working with Mitchell’s, the client was suffering through a number of challenges with their ecommerce site as well as struggling acquiring net new

customers.

Solution

Noble worked together with the Mitchell’s team to develop an integrated search strategy to acquire net new customers. To remain competitive, we understood that we needed to be as efficient as possible to maximize the paid media budget we did have against the larger corporations bidding alongside. We adopted complex bid adjustments to demographics based on data, device, and geography and layered in RLSA audience lists to capture that multi-touch user. In addition, we used day parting to ensure we were bidding at the most valuable times of the day. Finally, we launched a Google shopping campaign increasing their digital footprint to a national scale, drawing in the new customers not knowledgeable of their local store’s brands.

Results

  • 54% Increase in Organic Traffic
  • 76% Increase in Organic Revenue
  • 17% Increase in Paid Search Revenue
Ashford University Image

Ashford University

Problem

The online learning space is full of competition therefore even with a track record of proven student success and a notable brand reputation, Ashford University needed to update its digital marketing arsenal. Most notably, Ashford needed a website that worked as an engine in converting visitors to the website into online students.

 

Solution

Noble designed and developed a responsive,

scalable, mobile-first website with the needs of Ashford’s diverse segments of students in mind. Built on Drupal 8 and hosted with Acquia, Ashford’s new website embodies the ultimate in online-friendly higher education experiences. It is strategically designed to resonate Ashford’s commitment to its students and their futures, featuring an appealing brand refresh as well as a more modern theme and color scheme. In addition, intuitive navigation not only makes the site easier to search, but its content more digestible. With a modern color palette and a bold, new look, Ashford’s site is setup for success for years to come.

Results

  • 24% Increase in Organic Overall Traffic
  • 111% Increase in Site Conversion Rate
  • 2x Increase of Keywords Ranked on Page 1
Web Development & SEO for Event Planning Foundation, The Peel Compton Foundation Image

Web Development & SEO for Event Planning Foundation, The Peel Compton Foundation

The Peel Compton Foundation partnered with Noble Studios to create a new website that showcases the foundation's facilities and activities while enabling the foundation to communicate consistently through their new digital experience. 

Post-launch, we have spearheaded content creation and SEO. We have also contributed to other efforts including data management and third-party integrations.

Visit Reno-Tahoe Image

Visit Reno-Tahoe

Problem: Reno Tahoe is a destination on the rise, however, marketing assets and brand perception lagged far behind the actual destination product. The Reno Sparks Convention and Visitors Authority sought to rebrand itself to better attract young Millennials.

Solution: Noble was selected to lead the digital branding and website rebuild as part of an integrated team.The new website needed to capture the great contrast

of the region. It’s evident in the name, this is where the country’s largest alpine lake meets the Biggest Little City in the World. The website included vibrant imagery and storytelling that showcases that duality. The design evokes a more editorial style immersive storytelling approach. The sprawling layouts focus on the unique aspects of the region and allow potential visitors to visualize themselves living the brand; seizing life, acting on instinct, and exploring possibility. The digital plan is a hub to all marketing efforts. A personalization strategy was adopted with the destination targeting multiple destinations at once by utilizing geographic information and tags embedded in advertising messages a personalized experience is offered on key pages. These unique and highly relevant CTAs have driven higher conversion rates and increased engagement metrics across the board.

Results

  • 194% increase in referral to partner websites
  • Millennials spend +13% more time on the site during their visits
  • 18% improvement in site engagement due to personalization
Digital Strategy, Design, Web Development and SEOM/SEM for Fico Image

Digital Strategy, Design, Web Development and SEOM/SEM for Fico

For years, FICO has done a stellar job in positioning itself as a leading analytics software company known for credit scoring. But it wanted to make headway in the B2B space.

The company faced stiff competition in the B2B enterprise analytics space with well-established companies such as IBM, SAS and Oracle heavily invested in digital marketing. Noble’s task was to develop and implement an integrated digital marketing

plan with the goal of increasing the number of inquiries, improving inquiry quality, driving brand awareness, supporting the nurturing process and continuously refining its digital program within a measurement and optimization framework.

In other words, they needed a game-changer.

Noble provided digital strategy, content marketing, media buys, SEO, paid search management and conversion optimization for FICO’s global analytics campaign. We also optimized site architecture and content quality to maximize the organic search placement and user experience on FICO.com.

Content and ads were targeted at specific personae and keywords for people searching and scouring the big data analytics industry at different stages in the buyer’s journey. Noble launched this program in eight countries across North America, Europe and Asia – each requiring a unique campaign structure with localized keywords and landing pages. To track global performance, we integrated Google Analytics data with its CRM system and developed a robust marketing dashboard, while providing ongoing insights and recommendations.

Website Design & Digital Marketing for Nonprofit Healthcare Leader, Renown Image

Website Design & Digital Marketing for Nonprofit Healthcare Leader, Renown

Nearly 8-year long relationship partnering on website design, mobile development, SEO, SEM, PPC, and social media strategy with Renown Health. 

Reno Tahoe International Airport Digital Marketing Campaign Image

Reno Tahoe International Airport Digital Marketing Campaign

Noble partnered with RTAA in order to create and execute a new marketing campaign. Efforts involved full creative concept and design and implementation across multiple channels both digitally and traditionally.

AutoDesk Image

AutoDesk

Problem

Excelling in innovative thought leadership, Autodesk Research needed a site that was not only reflective of the world-changing work its team was producing, but one that was also easier to manage. With this in mind, Noble Studios set out to create a new, responsive site that spoke to the brand’s strengths of research and technology.

Solution

Noble undertook a detailed discovery, which allowed us

to fully understand the content ecosystem that the new site needed to be able to support, while at the same time identifying future technical improvements, such as back-end configuration and CMS. With the goal of creating an approachable database of information, Noble focused on a simple yet practical design that would speak to the confidence behind the Autodesk brand. With all the pieces in place, the result is a functionally beautiful solution that effectively houses content while still engaging users. Autodesk Research’s new site, while remaining intuitive, represents the brand as something it always was: A leader in design.

Results

  • 28% Increase in Organic Traffic
  • 23% Increase in Session Duration
  • 3 Industry Awards; Communicator Award, Davey Award, Summit Creative Award
Yosemite Mariposa Convention Visitors Bureau Image

Yosemite Mariposa Convention Visitors Bureau

Problem

Noble Studios began its engagement with the Yosemite/Mariposa County Tourism Bureau in 2016 as the Destination Marketing Organization was merging its two sites: Yosemiteexperience.com and Yosemite.com. The goal was to consolidate traffic under a single domain while driving more traffic to the region. With a strong desire to increase visits to their business stakeholders, particularly during shoulder seasons,

Yosemite Mariposa County brought Noble Studios on to help establish KPIs and a strategy for improving organic content performance.

Solution

Noble identified keywords competitors were ranking for that Yosemite.com was not. Noble began grouping these keywords into four distinct categories for better targeting: dining, lodging, things to do and general partner referrals. Noble’s plan involved creating new content to capture net new demand, along with the optimization of existing content that was already ranking on the second or third page of Google and was of high quality.  BrightEdge’s in depth keyword tracking tool ensured Noble’s plan went off without a hitch. At the start of 2017, many of the Yosemite’s high priority keywords weren’t ranking in Google. Today, 91 percent of those keywords rank on either page 1 or 2 of Google’s SERPs, with 73 percent of them on page 1.

Results

  • 25% Increase in Organic Traffic
  • 41% Increase in New Users
  • 235% Increase in Leads
  • 2 Industry Awards
The Islands of Tahiti Image

The Islands of Tahiti

Problem

Tahiti Tourisme partnered with Noble Studios to build out a new, global digital presence across 18 targeted regions of the world, including China. The new presence focused on building a consistent-brand experience across the regions, while also increasing conversions to lodging partners and specialists on the site. Tahiti Tourisme has the unique challenge of competing against places such as Fiji, Mexico, and

Hawaii, targeting the luxury traveler.

Solution

During our discovery, Noble uncovered the true competition set and opportunities for growth. We then built out a scalable site architecture that could be easily updated and managed across all global regions.  In addition to this, Noble also built out a strategic launch plan that will help build out the local search authority for each regional site, improving the search ranking success for each country site going forward. The new website includes the ability for each regional manager to translate and maintain the content, media, and languages of their regional site. In addition, 1300+ Tahiti business owners can individually manage their business’ details, publish vacation deals, and update image galleries across all regions with one update.

Results

  • 15% Decrease in Bounce Rate
  • 20% Increase in Pages Viewed Per Session
  • Gold Marcomm Award
Yodlee SEO, Content Development, Digital Advertising and CRO Image

Yodlee SEO, Content Development, Digital Advertising and CRO

Noble continues to work with Yodlee on a number of digital marketing initiatives all aimed at gaining qualified leads for the company. Efforts include SEO, Content Development, Digital Advertising, and Conversion Rate Optimization

Zovio Conversion Rate Optimization Strategy & Personalization Project Image

Zovio Conversion Rate Optimization Strategy & Personalization Project

Zovio partnered with Noble Studios to launch and manage the strategy and implementation of their CRO (conversion rate optimization) and personalization program. Working closely with the Zovio team, Noble has produced three consecutive years of dramatic improvement in the website's lead generation and conversion rates, while developing cutting edge analysis and experimentation.

Reviews

Sort by

Paid Media Strategy & Execution for B2B Software Company

"They’re willing to go the extra mile with us to make sure the partnership is strong and that the results are there."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2019 - Ongoing
Project summary: 

Noble Studios provides paid media management, spearheading media strategy, execution, and reporting. Their work touches upon multiple channels including social ads, display ads, and SEM.

The Reviewer
 
1,001-5,000 Employees
 
Exton, Pennsylvania
Director of Paid and Social Media, B2B Software Company
 
Verified
The Review
Feedback summary: 

Over a year-long engagement, Noble Studios has become an integral part of the client’s ongoing success. Their rapid response in addressing issues stands out, as does their dedication to delivering on initial goals. Customers can expect a communicative partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I run our paid social media programs. We’re a B2B company that sells software to the infrastructure space. Our products help engineers, architects, and designers, design, build, and manage their assets within major infrastructure projects.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

There were two challenges. First, was we needed to scale our team. Second, we wanted to bring in an outside perspective to keep our in-house team appraised of what other companies and outside vendors are doing from a paid media perspective.

SOLUTION

What was the scope of their involvement?

They do paid media management for three of our business areas. Specifically, their work revolves around media strategy, execution, and reporting for social ads, display ads, and SEM.

What is the team composition?

Three people are directly supporting us.

How did you come to work with Noble Studios?

I’ve known the folks at Noble for a very long time, dating back to 2011 or 2012 when I worked with a previous company. I never worked with them directly there, but when I came to my company and decided that an agency was going to provide the best path to scaling our paid media activities, I thought of Noble and their industry experience. They went through a rigorous RFP process and came out on top.

How much have you invested with them?

We’ve spent around $60,000­­–$90,000.

What is the status of this engagement?

We’ve been working together since May 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been working with them for over one year and I’m very glad we went with them. Their work is very intertwined with ours as an organization so it would be tricky to attribute our success directly to them. But, on a recent collaboration, we dramatically increased the number of leads per week we received due to agile marketing, which Noble Studios has been a strong partner on.

How did Noble Studios perform from a project management standpoint?

They’re strong in this regard, but we also had to work with them from time to time to ensure we’re all aligned. There are a lot of moving pieces so we have to have seamless communication. Their management is phenomenal overall. One place we’re working with them on is streamlining communications around that project management to scale, as we increase our scope of work with them.

What did you find most impressive about them?

Three things come to mind. The first two are skill and expertise, no doubt. Those things can exist in many organizations but what really sets Noble apart is their commitment to client success. They’re willing to go the extra mile with us to make sure the partnership is strong and that the results are there.

Are there any areas they could improve?

The only issue is minor — and, to be clear, they’re already working with us on this. As I mentioned, we have to continue to refine our communication around project management as we scale our engagement.

Do you have any advice for potential customers?

To have the most success, be open and honest and treat them like a part of your team. That broadly applies to any agency relationship, but with their strong talent and personable approach, it rings particularly true. A company that’s walled off or works in a once-removed relationship with an outside agency won’t have a ton of success, I don’t think.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, SEM & Content Marketing for Fintech Data Platform

"They provide a thorough, high-quality job every time."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2015 - Ongoing
Project summary: 

A fintech platform hired Noble Studios for random projects like a website redesign, before bringing them on as their full-time SEO and SEM provider. They now manage SEM ads, Google Analytics, and write copy.

The Reviewer
 
1,001-5,000 Employees
 
Redwood City, California
Senior Director, Fintech Data Aggregation Platform
 
Verified
The Review
Feedback summary: 

SEO performance, SEM performance, and conversions on their site from traffic to leads all substantially improved as a result of Noble Studio's work. Their team is communicative and timely, and their pod system allows a diverse set of expertise to be shared with the client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of a fintech data aggregation platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Noble Studios was brought on for random projects before I joined the company. The current role they provide is that they were brought on for SEO and SEM efforts for our website on a full yearly contract. There are different projects that come up that we give them, but that’s the main one.

SOLUTION

What was the scope of their involvement?

They make sure everything is run correctly from a technological standpoint. They manage our Google Analytics and report every month on how our site is doing. They manage our SEO, tracking our site, proposing a list of up to 500 keywords that we’re interested in, and suggest content to drive that search engine traffic.

They also manage our SEM ads. They suggest what to create, write the copy, and then we take the actual copy in-house, approve it, and send it back to them to post. They also manage our blog writing efforts.

Also, they test our site for optimization and for conversion. Other projects they’ve done on the side are things like they redesigned our website last year on Drupal.

What is the team composition?

We deal with at least three people each week with Meghan (Client Success Manager) as our main point of contact.

How did you come to work with Noble Studios?

I don’t know how they were initially brought on for projects because it was before my time, but they did such a great job so I brought them on for SEO and SEM work.

How much have you invested with them?

We’ve spent upwards of $500,000.

What is the status of this engagement?

We began work in July 2015 on other random projects, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They substantially improved our SEO performance, SEM performance, and conversions on our site from traffic to leads. These are the main metrics we look at when assessing their performance and they’ve continually surpassed their past performance year over year.

How did Noble Studios perform from a project management standpoint?

Their communication and ability to meet our deadlines are great. Meghan has been fantastic at ensuring excellent communication and timeliness. They’ve also had excellent consistency without people moving in and out of our project.

What did you find most impressive about them?

They have a pod arrangement. We interact with three people, but they have a pod behind them who have other expertise that can help their work. Because of this system, whenever they come back with a recommendation it’s thorough and well thought out.

Are there any areas they could improve?

No, I don’t have any areas of improvement.

Do you have any advice for potential customers?

You get what you pay for. The quote might be higher than you like but it’s because they provide a thorough, high-quality job every time.

4.5
Overall Score Great partners with great talent on staff.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Campaigns for Airport Authority

"I’ve highly recommended them to others in our area."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2017 - Ongoing
Project summary: 

Noble Studios works with an airport authority to run digital marketing campaigns to increase public awareness of new flights and airlines servicing the airport. They run ads on various social media platforms. 

The Reviewer
 
201-500 Employees
 
Reno, Nevada
Brian Kulpin
VP of Marketing, Reno-Tahoe International Airport
 
Verified
The Review
Feedback summary: 

As a result of Noble Studios’ work, the airport saw an increase in passengers, web traffic, and public awareness of airport services. The team’s level of communication and their strong research abilities make them stand out from other vendors in the industry. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of marketing and public affairs for the Reno-Tahoe Airport Authority. We’re the governing body of two airports.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Noble Studios?

When we hired them, we’d recently brought in a lot of additional flights and air service. However, our client base wasn’t aware of the flights we’d added. We wanted to increase public awareness of the new airlines and flights.

SOLUTION

What was the scope of their involvement?

They put together a series of digital marketing campaigns targeting customers in our geographic region. They ran ads on Facebook, Twitter, and Instagram. They ran multiple ads at once to determine which performed the best. The process was flexible, and they continued to adapt the campaigns based on performance. 

What is the team composition?

We work with a team of 2–3 people regularly, but we’ve worked with as many as seven. 

How did you come to work with Noble Studios?

We put out an RFP for marketing firms in our region. We weren’t necessarily looking for a digital marketing firm, but Noble Studios swayed us with their presentation. They made it clear that they understood our airports and the digital space. 

How much have you invested with them? 

We spent $285,000 per year for the first two years. We froze our campaigns this year in light of COVID-19. However, we’re currently running a smaller $80,000 campaign to highlight our response to the pandemic and the safety precautions at the airport to make our customers feel safe. 

What is the status of this engagement?

We started working together in 2017, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in the number of passengers and an increase in bookings as a result of the campaign. We did surveys of our customers prior to working with them, and after we began our engagement. The knowledge of our services increased as a result of their work. Our web traffic also increased. 

How did Noble Studios perform from a project management standpoint?

Their performance is outstanding. The level of communication and the measurability they demonstrated is impressive. They tracked the campaigns and shared analytics regularly. Prior to COVID-19, we met in-person regularly. Now, we hold our meeting electronically. 

They also gave a presentation on their work to our board members, and I think they did a fabulous job explaining the work clearly. 

What did you find most impressive about them?

They’re very easy to work with. They understand that not everyone has a strong knowledge of digital marketing. They took the time to explain the importance of digital marketing to our team. Their communication was amazing. They feel like a partner. 

Are there any areas they could improve?

No, I have no negative feedback. I’ve highly recommended them to others in our area. 

Do you have any advice for potential customers? 

Take advantage of their ability to educate your team, especially those who aren’t in the marketing department. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web, SEO, & Digital Marketing for Destination Marketing Firm

"I appreciate their work isn’t cookie-cutter designs — everything is unique and specially made for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
July 2013 - Ongoing
Project summary: 

Noble Studios works on a variety of web development and maintenance projects for a tourism agency. They’ve built and launched an AI-web app and are developing a chatbot functionality, too. 

The Reviewer
 
11- 50 Employees
 
Newport Beach, California
Doug McClain
Senior Vice President & CMO, Newport Beach & Company
 
Verified
The Review
Feedback summary: 

The work from the Noble Studios team continues to impress the client, as they strive to always improve and better their deliverables. Their unwavering support is a clear demonstration of their dedication. They adapt to project needs and create unique, high-quality designs and products. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior vice president and chief marketing officer for Newport Beach & Company, a marketing agency. We handle all marketing for the city of Newport Beach, for tourism, restaurant association, television station, economic development, and city events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

All of the things we manage has their own websites, social media channels, budgets, and goals. The websites have different needs, objectives, and audiences, so we hired Noble Studios to manage those websites for us and paid search efforts. 

SOLUTION

What was the scope of their involvement?

The primary services are website maintenance. They’re currently reskinning my website with a new brand identity system, but within the next year, they’ll be building a new site from scratch. They’re also building a different website for me now, handling the creation, launch, and maintenance.

Our main sites are run on WordPress, but they’ve done some fantastic work lately creating a web app to run on top of a site. It’s an AI-based web app that serves as a mobile concierge for the destination. In conjunction with Noble Studios, we’ve set up geofences around the destination and when anyone enters that location, the web app pops up. They created the backend system from scratch to answer questions based on past search history within our website. 

We’re adding a chatbot to that system in the second phase of that project. The chat function is a third-party plug-in that Noble is installing within the AI system to make it more functional. We’ve worked on them on quite a few other functions for the websites. 

They also manage our SEO and search engine marketing (SEM). They manage PPC efforts for all of the websites to drive traffic. For the paid search, they manage our paid advertising on Google Display and make sure it’s all in sync to drive traffic to the sites. They centralize all of the media buying and digital marketing for all of the websites under their company. 

What is the team composition?

Jarrod (CEO & Co-Founder) is heavily involved in our account, participating in brainstorming sessions and creative portions. We also get support from their CCO and creative director. Day-to-day, Erin (Account Services Coordinator) works with us. An SEO/SEM specialist and backend maintenance person work with us, too. At any time, we have about five people working with us but it changes with the projects we have. 

How did you come to work with Noble Studios?

They were already working with the organization when I joined, so I’m not sure how we found them. But, when I’ve worked at other companies, I usually change to my preferred provider and I have never changed agencies since starting the work with Noble Studios. I’ve stuck with them even though I didn’t find them because they’re one of the best out there.

How much have you invested with them?

Though our budget has reduced due to COVID-19, we were spending up to $150,000 per year. Certain projects added costs on top of that rate. With everything involved, we’ve likely averaged close to $200,000 per year. 

What is the status of this engagement?

They’ve been working with us since July 2013 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We presented the AI-based web app at an international conference this year and it’s fantastic. It’s a great, user-friendly app they built for us. The creative director has been great at taking my brand identity and putting it across the sites. In the beginning, we were seeing a really high bounce rate on the concierge app, but they were able to quickly change the navigation and ensure users got results quicker.

How did Noble Studios perform from a project management standpoint?

They’re fantastic. They anticipate my needs in advance which is really great especially during this time of COVID-19, which has impacted tourism. Our budgets are severely slashed and I have an existing retainer with them that they’re allowing me to use into the next year.

They’re very flexible with payment and project flow, allowing me to shift hours to other projects depending on the priority. They are a responsive team and are absolutely amazing people to work with. They are truly an extension of my team. 

What did you find most impressive about them?

Their bench strength of having wide-ranging clients is the first thing that stands out. They aren’t just pigeon-holed in one industry. They have a wide perspective, even within the tourism industry. This means we get a wide array of ideas and there isn’t any groupthink. I appreciate their work isn’t cookie-cutter designs — everything is unique and specially made for us. 

They have strong relationships with clients so they are seamlessly integrated with us. They’re fantastic at communication, timeliness, and ability to pivot quickly. 

Their digital strategy skill makes them the best at what they do. They’re extremely analytical and able to look at trends and issues to make a better product. The work is constantly maintained, updated, and improved because of them. 

Are there any areas they could improve?

No, there’s nothing to say against them. Even though they are based in a remote area, they come to us fairly often.

Do you have any advice for potential customers?

Don’t hold back on giving them information about what you’re up to. Don’t pigeon-hole them and make sure they understand what you’re doing on the PR and advertising side. The more they understand your business, the better they’ll be. If you silo them into one category, they won’t perform as well without all the information. Make sure they’re in line with the other agencies you work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Services for Community Reflection Startup

"They not only provide great creativity and insights, but they also communicate seamlessly internally."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

Noble Studios is building a brand book for a community reflection startup. They’ve participated in brainstorms, conducted exercises, and helped create vision and purpose statements for the brand identity. 

The Reviewer
 
1-10 Employees
 
Las Vegas, Nevada
Todd Spector
Founder & CEO, Bethink
 
Verified
The Review
Feedback summary: 

Delivering impressive, creative work, Noble Studios has given a startup the opportunity to convey their messaging and show the brand’s purpose. They truly listen to the needs of the client and are willing to put in the work to dive deeply and provide as much insight as possible. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Bethink. We’re a place where people go to meaningly reflect and have experiences that promote community thought and engagement on what they’re working on within.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

I knew it would be important to have solid footing in who we are, how we’re presented visually, and how we’re presented contextually from an overall brand and ethos perspective. We hired them to help with designing the brand identity and messaging content strategy that everything will be based on. 

SOLUTION

What was the scope of their involvement?

For this specific engagement, they’ve taken our loose vision and concept to come up with an overall brand guide. We’ve gone through many working and brainstorm sessions, going through several exercises to come up with purpose and vision statements. We’re working to come up with personal characteristics of the brand and eventually a brand book. 

What is the team composition?

Primarily, I work with Jill (VP of Strategy & Insights) and BC (CCO & Managing Director). 

How did you come to work with Noble Studios?

I’ve worked with Noble Studios on and off for the last 10 years. Since I know they have an ability to listen and see the true vision of the brand, I’ve worked with them in the past on branding projects. This was the first time I’ve worked with them on creating a brand that didn’t exist, so I chose them based on past experience.

How much have you invested with them?

For our first engagement, we fell into the range of $10,000–$50,000. 

What is the status of this engagement?

We’ve worked together since August 2019. We wrapped up the brand book but have reengaged them for overall marketing and communications strategy. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At this stage, since we’re a startup, they’ve created possibilities and opportunities for us. We have a clear internal and external communications strategy based on the characteristics and tone of the brand. Their work has given us the ability to speak to our brand’s purpose. They have a unique talent to help people achieve and realize their full brand potential. 

How did Noble Studios perform from a project management standpoint?

They are very responsive. They have a nice mix of having a structure while allowing for organic development. A nice thing is how pivots can happen as necessary while the structure remains and deliverables come within a firm timeline. We have a mix between in-person meetings and Zoom calls, with the usual email and occasional texts. 

What did you find most impressive about them?

It’s the people on their team that make them stand out. Even though not everyone needs to be on the phone every time, their process allows for depth and richness that is communicated to the whole team at the right time. With their team, I don’t feel any gaps between their departments. They not only provide great creativity and insights, but they also communicate seamlessly internally. 

Are there any areas they could improve?

Originally, the concept was so ill-defined in our mind while the purpose and vision was so strong. Because of this, at the beginning, they were a bit too concerned about how I intended to use it for ROI as opposed to just getting started. Their concern was great because they cared about how we’ll monetize it and I assured them we’d work through it, so we kept grounding one another in a good way. 

Do you have any advice for potential customers?

If you’re not committed to understanding the depth of your brand, they’re not for you. If you’re looking to phone it in and just want something basic, other teams can do it quicker and cheaper for you. 

What makes Noble Studios stand out is the depth and richness they’ll give you. If you’re committed and willing to take the time, they’ll give you something incredibly useful. You get what you give. If you’re not willing to give, you shouldn’t waste their time. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Logistics Company

“They’ve had great communication and their work is excellent.”

 

 

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2019 - Ongoing
Project summary: 

Noble Studios provided logo design, web design and development, and branding for a logistics company. Their work is ongoing with launching the new brand as well as finishing the site’s redesign.

The Reviewer
 
11-50 Employees
 
Fontana, California
Greg Sanders
CEO, Rail Delivery Services
 
Verified
The Review
Feedback summary: 

Noble Studio’s work has been met with high praise and acclaim. The team’s branding acumen is impressive and they do an excellent job of building a relationship with their client. Customers can expect a multi-talented team that works diligently to produce extremely high caliber deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a logistics group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Originally, we hired them to redesign our logo and help with our website redesign. As we began that work, we took a deeper look at our branding needs.

SOLUTION

What was the scope of their involvement?

First, they came in and got our workers engaged in a focus group, which analyzed our brand, and engaged them to learn about our brand. From that information, they redesigned our logo and our website.

Then, they took a deeper dive on the frontend with the brand formation and made us “brand bible”, with details about our aesthetic. Now we’re in the final stages of completing the website.

What is the team composition?

We’ve worked with a dozen people, including designers, branding specialists, content creators, and web developers.

How did you come to work with Noble Studios?

I had hired them at a previous company I worked for. They were easy to work with and did an excellent job.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together in August 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback has been excellent and we’ll do a formal brand launch next month. People really love the new look and feel already.

How did Noble Studios perform from a project management standpoint?

They’re on time and on budget. They’ve even done some add-ons that were outside of the original statement of work.

What did you find most impressive about them?

Their relationship building really stands out. They’re also flexible and have been very upfront with what they can and can’t deliver. They’ve had great communication and their work is excellent.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

It’s important to invite them into your business. Don’t put up any walls and let them pick up the culture of your organization. From that, they’ll do much better work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development & Rebrand for Humane Society

“They put forth a high level of effort to understand our vision and values from the beginning.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
May - Dec. 2019
Project summary: 

Using WordPress and HTML5, Noble Studios created a new website for an animal adoption center. Additionally, they provided branding updates, including new colors, typography, and a logo.

The Reviewer
 
11- 50 Employees
 
Reno, Nevada
Laura Van Antwerp
Communications Manager, Humane Society
 
Verified
The Review
Feedback summary: 

Since launching the new brand assets and site, traffic to the platform has increased and metrics show that users are better able to navigate its features. Customers have also praised the new brand for its clean, modern logo and colors. The team demonstrated patience and transparency to achieve success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re an animal adoption center that also provides low-cost vaccine clinics and various other programs for the community. I’m the communications manager here.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We were in need of a new website and a brand refresh.

SOLUTION

What was the scope of their involvement?

For our brand, they helped us determine a new logo, updated colors, and typography. Our old site was clunky and dated. So, we were aiming for a more intuitive website that would be easier to navigate. They built the site from the ground up, incorporating a brand new CMS on the backend of the site.

Along the way, they also did thorough research on other adoption organizations to help us determine what direction we wanted to go with our brand. They used HTML5 on the frontend of the site. The site was made in WordPress, and they used WPBakery Page Builder. 

Our old website linked to information on the current pet we had up for adoption. They made it so that users can see updates in real-time and changed the formatting of the listings. Additionally, they enabled social media sharing. We hit a few bumps in the road on the rollout, but overall we were really pleased with the new look.  

What is the team composition?

In total, we worked with between 20–30 people. The teams changed frequently. 

How much have you invested with them?

We spent $100,000 on the website and digital marketing services and an additional $10,000 for photography and other related expenses. 

What is the status of this engagement?

The project lasted from May–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched recently, and there already seems to be an increase in site traffic and ease of navigation. The also set up conversions on the backend of the site with Google Analytics. It’s still difficult to tell how successful the new site will be in the end. Our users are happy with the new look and logo, so the response has been very positive.    

How did Noble Studios perform from a project management standpoint?

They were on top of deadlines, showing patience when we tended to lag behind. Our timeline got pushed back because we didn’t like the first round of logos they provided. They were understanding, responsive, and willing to work with us on everything. We were impressed with the attention to detail and diligence they exhibited. Our teams emailed regularly and had a bi-weekly progress call. Additionally, we had an in-person meeting monthly.  

What did you find most impressive about them?

They put forth a high level of effort to understand our vision and values from the beginning. That’s why almost all of their ideas landed the first time around. They put in a ton of research upfront.

Are there any areas they could improve?

After launching, we discovered that our site wasn’t as ADA-compliant as it needed to be. That was an oversight on their part, but it was the only major issue we had. 

Do you have any advice for potential customers?

Their work speaks for itself, so look through their portfolio for creative projects. Ask questions to get clarification on what they can provide for different budgets.

5.0
Overall Score They were great to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
    We didn’t get as much as we expected for our photography spend.
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

SEO and SEM for Logistics Firm

"The depth of their team’s expertise means that they rarely came across something they weren’t familiar with."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Dec. 2019
Project summary: 

Noble Studios helped improve a logistics company’s SEM and SEO efforts to increase traffic and leads. They created higher-level strategy for 20 pages of targeted content and managed paid ad campaigns.

The Reviewer
 
501-1,000 Employees
 
Sparks, Nevada
Patrick McFarland
Director of Marketing, ITS Logistics
 
Verified
The Review
Feedback summary: 

The client saw its traffic grow by 190% and its conversion rate increase by 18% over the two-year engagement. Noble Studios’ high-quality results stemmed from the team’s high level of knowledge and experience. Clear and consistent communication made for a smooth workflow as well.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for ITS Logistics. We’re a full-service third-party logistics company.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We needed ongoing strategy for our search engine marketing (SEM) and SEO. 

SOLUTION

What was the scope of their involvement?

Noble Studios provided high-level strategy and helped create the framework content for our website to hopefully drive traffic and leads. Together, we created about 20 pages of content over about 12 months to attract traffic to our site, especially our distribution services. They created the high-level structure for the content while our in-house writers and subject matter experts wrote the actual pieces. 

Noble Studios monitored the industry trends and algorithms to make sure our content would hit the right audience of potential customers looking for our services. Noble Studios also ran paid ads with the intent and goal.

What is the team composition?

We had 5–6 people on our team. Our main points of contact were Shyla (Client Success Manager, Noble Studios) and Tom (Digital Marketing Manager, Noble Studios). Shyla was our account manager, and Tom was our technical expert. 

How did you come to work with Noble Studios?

They’re one of the more well-known companies in our area. They have an excellent reputation, a lot of good people, and a lot of expertise in-house. We had hired them four years to help us build a WordPress website. So, when I wanted to increase our SEO on our site, I went back to Noble Studios because they were absolutely the right fit for us. 

How much have you invested with them?

We spent about $128,000. 

What is the status of this engagement?

The project ran from January 2018 until December 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The amount of content we were able to get out and the overall traffic we saw were amazing. We saw a 190% increase in page views, specifically on our distribution services division. Our conversion rate also improved by 18%.

How did Noble Studios perform from a project management standpoint?

They’re very organized and good with their information. We had a call every other week and more in-depth quarterly meetings face-to-face.

What did you find most impressive about them?

The depth of their team’s expertise means that they rarely came across something they weren’t familiar with. We always felt secure about working with them. Also, their overall vision came true in the results. Lastly, they were good people to work with. I didn’t come across anyone I didn’t like the whole time we were working with them. 

Are there any areas they could improve?

No, I can’t think of anything. Over time, we refined our communication so that it was clear, concise, and constant, which made for a solid partnership. 

Any advice for potential customers?

Make sure your expectations are clear and detailed. You should be 100% aligned on what it is your company is looking for and how you communicate that to them. They’re going to be much more successful and responsive on their end. 

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & SEO for Event Planning Foundation

"I love Noble Studios’ perspective. They really have that West Coast, state-of-the-art approach."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2019 - Jan. 2020
Project summary: 

Noble Studios designed and developed a website. Post-launch, they’ve spearheaded content creation and SEO. They’ve also contributed to other efforts including data management and third-party integrations.

The Reviewer
 
11- 50 Employees
 
Bentonville, Arkansas
Shannon Barry
Director of Finance & Strategy, The Peel Compton Foundation
 
Verified
The Review
Feedback summary: 

The organization credits Noble Studios and the website with raising their company’s profile to a professional level. To date, they’ve demonstrated flexibility in adapting to their client’s capabilities and schedule. They maintain knowledge of the newest trends and build honest relationships.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for The Peel Compton Foundation as the director of finance and strategy. Our mission is to provide access to outdoor recreation and rich traditions in northwest Arkansas. We have a diverse group of properties: a historic home, a mountain bike preserve, and a mid-century modern home that’s been transformed into a conference and meeting space, plus some gardens.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Our project was to redesign and relaunch a new website for the foundation. We’re very diverse, and we needed Noble’s help to bring us into the 21st century.

SOLUTION

What was the scope of their involvement?

The website was built on WordPress, and they did all the design and optimized the whole UX for desktop and mobile.

Noble Studios conducted background research in a discovery phase to see what our stakeholders and prospective customers wanted from a website. Then, they built a new site map and architecture for us. Further, they created eight new content pages from soup to nuts, with all of the content for SEO. The concept of SEO is not something that we even understood prior to engaging Noble Studios but they really walked us through that journey.

Specifically, they helped explain how end-users and Google leverage the whole concept of optimization. On our old website, we were using phrases and terminology that weren’t optimal. Noble Studios did the research, obviously leveraging Google Analytics. We were using “rental space”, and the proper terminology is “venue”. Through their analytics and research, they gave us the right words to use.

Noble Studios also helped us leverage Bloomerang for our donor base. They suggested that we use the basic version of the system. We were literally managing our donor base on Excel before that. We need to leverage technology to better service our customers, and they’re implementing a third-party plug-in that’ll work as a calendar tool. It will let the end-user know when our spaces are available, whether they’re renting a boardroom, a conference room, or a campsite.

What is the team composition?

I can recognize at least 10 names that we had on the project, from the web developer to the content and marketing group and the project manager. At one time or another, we’ve had at least 10 Noble team members working for us. We worked with Scott (Project Manager, Digital Marketing, Noble Studios).

How did you come to work with Noble Studios?

We interviewed three other organizations. A couple were local to our city, and a couple were recommended to us as well. We found that one company could be the web developer, but they wouldn’t touch the content, while another group would do pure content but we would have had to find the web developer on a different platform. Also, we don’t understand the ins and outs of web development and we never felt comfortable speaking with overly technical people. I knew that I wanted a website that related to the outdoors and tourism, so I started researching sites and ended up on the Yosemite site and a site for Tahiti. Down at the bottom of the home page, it said: “Developed by Noble Studios”. I contacted them, and that’s how the relationship started.

How much have you invested with them?

It’s been around $116,000. We will be spending an extra $8,000 because we’ve expanded the scope of work. They’ll also be helping us with the migration and management of our email system. That project will be around $4,500

What is the status of this engagement?

We started working with Noble Studios in August 2019, and we officially launched in January 2020. We’re going to start an ongoing maintenance and development contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re accumulating statistics right now, so we’ll have a much better sense in a couple of weeks. But again, we went from a site that had zero visibility and appeal to one that’s visually stunning. Noble Studios didn’t take the pictures, but they certainly guided us.

Now, we’ve elevated our status from a little mom-and-pop organization to a true destination website for venues in northwest Arkansas. They helped create that vision for us. I’m very pleased.

We’ve had some bumps in the road, but I don’t take those as negatives. In fairness, Noble Studios probably didn’t realize how novice we were, and what a lack of understanding we had of what building a new website requires. Noble Studios maintained their composure with us and were cool and calm. The end product is very good, and I’m very, very happy.

How did Noble Studios perform from a project management standpoint?

There was a delay, but it came from our side; they did an outstanding job. We tried to launch before Christmas and had several internal events take place, so we didn’t have the bandwidth to complete what was needed to make the deadline. Noble accepted that and reconfigured their schedules, and we ended up launching on January 30th. The product was much better though, so the delay ended up delivering value. Noble kept us on task and got us over the finish line.

What did you find most impressive about them?

They provided everything, from technical web developers to content and visual imaging. A lot of vendors in Arkansas could only do half of the project, but Noble Studios was able to bring it all together. Being such a novice in the space, we didn’t understand all the add-ons. They were able to do the research and recommend the best solutions for our needs. We gained a lot of trust and respect for them.

I love Noble Studios’ perspective. They really have that West Coast, state-of-the-art approach. I really felt we were getting the newest, latest, and greatest, and we have to pay for that.

Are there any areas they could improve?

In terms of content development, we were probably two-thirds into the process and didn’t understand enough of what they were doing and how they were leveraging Google Analytics and SEO. Had we understood that better on the frontend, the middle of the project wouldn’t have been bumpy. We didn’t know what we didn’t know.

Also, we didn’t get to see the site until we were almost ready to launch. There weren’t a lot of ways to preview it. We have to have all the forms done and see how it works, and I don’t think we understood that. We needed a little more handholding in the process.

Do you have any advice for future clients of theirs?

First, it’s not cheap, so be prepared to spend this kind of money. This is a five-year marketing investment, and, if we look at it in those terms, then we can bite off that apple.

The second thing is that it’s going to take more time from your internal staff than you think. We should’ve dedicated more of our time to this, but we didn’t pick up on that.

4.5
Overall Score We didn’t quite understand the whole content development process.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We were the ones who delayed it, not them.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & SEM for Southern California Tourism Organization

"There’s a lot of factors that go into traffic coming to our website, but Noble is a huge chunk of that success..." 

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jun. 2014 - Ongoing
Project summary: 

Noble Studios rebuilt a WordPress, integrating it with an existing CRM. Now, they provide SEO, SEM, and web maintenance.

The Reviewer
 
11- 50 Employees
 
Los Angeles Metro Area
Dir. of Marketing, Southern California Tourism Organization
 
Verified
The Review
Feedback summary: 

Beyond a stark aesthetic improvement, the website has seen marked growth in traffic and leads. Noble Studios has provided attentive customer service and engaged in deep collaboration with the client. Customers can expect a responsive partner that’s flexible and open to suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a southern California tourism organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Our company was going through a complete brand refresh (design, marketing collateral, eventual name change), and Noble redesigned the website.

SOLUTION

What was the scope of their involvement?

They built our new website on WordPress and connected it to our CRM. This allows the CMR feed into certain areas of the website. Since launch, they’ve provided maintenance and become our official digital agency of record. In terms of marketing, they started off by providing only SEO, but, last year, we moved our SEM efforts from a third-party vendor to Noble Studios. This ensured our SEO and SEM campaigns were working in tandem. Tool-wise, they use both BrightEdge and Google Analytics.

What is the team composition?

They staff our team depending on our needs, but the most we’ve had is 8–10 people. There’s currently an account rep and two technical contacts, one of who is working on a different project we’re doing with them. They worked with our marketing team on the wireframes and navigation during the website build.

How much have you invested with them?

We've spent between $250,000–$1,000,000 with them. 

What is the status of this engagement?

We’ve been working together since 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They were approachable and easy to work with, partnering with us to overcome challenges. Recently, they had some staff changes that affected our account, but they assigned people to pick up where the last team left off.

There’s a lot of factors that go into traffic coming to our website, but Noble is a huge chunk of that success—triple-digit increase in traffic from launch to today. We get referrals from hotel websites as a part of our paid campaigns, and those have tripled if not quadrupled since launch. The site itself is a night and day difference.

How did Noble Studios perform from a project management standpoint?

In the tourism industry, a lot of companies are used to taking lead for clients and fixing problems themselves, but we’re not a client like that. They made an adjustment when they saw that and we built a super collaborative relationship. As with any project, we’ve encountered a lot of deadlines, but they’ve been great at adjusting to our crazy schedule.

What did you find most impressive about them?

It’s their customer service. We’re not a huge client with a huge budget, but what they’ve achieved for us is amazing. We don’t feel like we’re on the bottom rung of a client ladder.

Are there any areas they could improve?

Nothing aside from the normal feedback.

Do you have any advice for potential customers?

They ask the right questions and make you think. Become partners with Noble Creative in the work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer