Noble Studios

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in the number of passengers and an increase in bookings as a result of the campaign. We did surveys of our customers prior to working with them, and after we began our engagement. The knowledge of our services increased as a result of their work. Our web traffic also increased. 

How did Noble Studios perform from a project management standpoint?

Their performance is outstanding. The level of communication and the measurability they demonstrated is impressive. They tracked the campaigns and shared analytics regularly. Prior to COVID-19, we met in-person regularly. Now, we hold our meeting electronically. 

They also gave a presentation on their work to our board members, and I think they did a fabulous job explaining the work clearly. 

What did you find most impressive about them?

They’re very easy to work with. They understand that not everyone has a strong knowledge of digital marketing. They took the time to explain the importance of digital marketing to our team. Their communication was amazing. They feel like a partner. 

Are there any areas they could improve?

No, I have no negative feedback. I’ve highly recommended them to others in our area. 

Do you have any advice for potential customers? 

Take advantage of their ability to educate your team, especially those who aren’t in the marketing department. 

What evidence can you share that demonstrates the impact of the engagement? 

At this stage, since we’re a startup, they’ve created possibilities and opportunities for us. We have a clear internal and external communications strategy based on the characteristics and tone of the brand. Their work has given us the ability to speak to our brand’s purpose. They have a unique talent to help people achieve and realize their full brand potential. 

How did Noble Studios perform from a project management standpoint?

They are very responsive. They have a nice mix of having a structure while allowing for organic development. A nice thing is how pivots can happen as necessary while the structure remains and deliverables come within a firm timeline. We have a mix between in-person meetings and Zoom calls, with the usual email and occasional texts. 

What did you find most impressive about them?

It’s the people on their team that make them stand out. Even though not everyone needs to be on the phone every time, their process allows for depth and richness that is communicated to the whole team at the right time. With their team, I don’t feel any gaps between their departments. They not only provide great creativity and insights, but they also communicate seamlessly internally. 

Are there any areas they could improve?

Originally, the concept was so ill-defined in our mind while the purpose and vision was so strong. Because of this, at the beginning, they were a bit too concerned about how I intended to use it for ROI as opposed to just getting started. Their concern was great because they cared about how we’ll monetize it and I assured them we’d work through it, so we kept grounding one another in a good way. 

Do you have any advice for potential customers?

If you’re not committed to understanding the depth of your brand, they’re not for you. If you’re looking to phone it in and just want something basic, other teams can do it quicker and cheaper for you. 

What makes Noble Studios stand out is the depth and richness they’ll give you. If you’re committed and willing to take the time, they’ll give you something incredibly useful. You get what you give. If you’re not willing to give, you shouldn’t waste their time. 

What evidence can you share that demonstrates the impact of the engagement?

We just launched recently, and there already seems to be an increase in site traffic and ease of navigation. The also set up conversions on the backend of the site with Google Analytics. It’s still difficult to tell how successful the new site will be in the end. Our users are happy with the new look and logo, so the response has been very positive.    

How did Noble Studios perform from a project management standpoint?

They were on top of deadlines, showing patience when we tended to lag behind. Our timeline got pushed back because we didn’t like the first round of logos they provided. They were understanding, responsive, and willing to work with us on everything. We were impressed with the attention to detail and diligence they exhibited. Our teams emailed regularly and had a bi-weekly progress call. Additionally, we had an in-person meeting monthly.  

What did you find most impressive about them?

They put forth a high level of effort to understand our vision and values from the beginning. That’s why almost all of their ideas landed the first time around. They put in a ton of research upfront.

Are there any areas they could improve?

After launching, we discovered that our site wasn’t as ADA-compliant as it needed to be. That was an oversight on their part, but it was the only major issue we had. 

Do you have any advice for potential customers?

Their work speaks for itself, so look through their portfolio for creative projects. Ask questions to get clarification on what they can provide for different budgets.

What evidence can you share that demonstrates the impact of the engagement?

We’re accumulating statistics right now, so we’ll have a much better sense in a couple of weeks. But again, we went from a site that had zero visibility and appeal to one that’s visually stunning. Noble Studios didn’t take the pictures, but they certainly guided us.

Now, we’ve elevated our status from a little mom-and-pop organization to a true destination website for venues in northwest Arkansas. They helped create that vision for us. I’m very pleased.

We’ve had some bumps in the road, but I don’t take those as negatives. In fairness, Noble Studios probably didn’t realize how novice we were, and what a lack of understanding we had of what building a new website requires. Noble Studios maintained their composure with us and were cool and calm. The end product is very good, and I’m very, very happy.

How did Noble Studios perform from a project management standpoint?

There was a delay, but it came from our side; they did an outstanding job. We tried to launch before Christmas and had several internal events take place, so we didn’t have the bandwidth to complete what was needed to make the deadline. Noble accepted that and reconfigured their schedules, and we ended up launching on January 30th. The product was much better though, so the delay ended up delivering value. Noble kept us on task and got us over the finish line.

What did you find most impressive about them?

They provided everything, from technical web developers to content and visual imaging. A lot of vendors in Arkansas could only do half of the project, but Noble Studios was able to bring it all together. Being such a novice in the space, we didn’t understand all the add-ons. They were able to do the research and recommend the best solutions for our needs. We gained a lot of trust and respect for them.

I love Noble Studios’ perspective. They really have that West Coast, state-of-the-art approach. I really felt we were getting the newest, latest, and greatest, and we have to pay for that.

Are there any areas they could improve?

In terms of content development, we were probably two-thirds into the process and didn’t understand enough of what they were doing and how they were leveraging Google Analytics and SEO. Had we understood that better on the frontend, the middle of the project wouldn’t have been bumpy. We didn’t know what we didn’t know.

Also, we didn’t get to see the site until we were almost ready to launch. There weren’t a lot of ways to preview it. We have to have all the forms done and see how it works, and I don’t think we understood that. We needed a little more handholding in the process.

Do you have any advice for future clients of theirs?

First, it’s not cheap, so be prepared to spend this kind of money. This is a five-year marketing investment, and, if we look at it in those terms, then we can bite off that apple.

The second thing is that it’s going to take more time from your internal staff than you think. We should’ve dedicated more of our time to this, but we didn’t pick up on that.