Helping organizations achieve inspiring results.

Noble Studios is a creative digital performance marketing agency. Our mission is to work with purpose and make a positive impact. 

 

At Noble we live by the rallying cry of “Let’s be better every day!” We have a passion for continual growth and engage in the passionate pursuit of inspiring results. Everything we create, from brands to websites and marketing programs are designed for performance and impact. And we ensure this through custom-crafted solutions and iterative creative problem solving.

 

Since 2003, Noble Studios has developed an integrated approach to strategy, design and technology that has helped translate and transform some of the world’s most respected brands and digital-forward businesses. Presently, we are a team of about 60 Noblebots consisting of strategic planners, digital strategists, user experience graphic designers, copywriters, developers, project managers, account managers and seasoned executives.

We’re proud to say our agency is one of around 400 Google Analytics, Adwords, Tag Manager Certified Agency Partners in the world, and one of only 50 Google Premier Partners. Noble Studios has been named one of the fastest growing private companies in America by Inc. 500|5000 five years in a row, and has won well over 250 industry awards for our achievements in web design, marketing and advertising.

We work hard and smart at the same time. Are we data nerds? Maybe. Are we tireless, value-forging, relationship-driving, game-changers for any client seeking greater relevance, more robust ROI, and a leg up on the competition? Most definitely. We are Noble Studios.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2003
Show all +
Reno, NV
headquarters
  • 50 West Liberty St. Suite 800
    Reno, NV 89501
    United States
other locations
  • 1 Market St. Spear Tower, 36th Floor
    San Francisco, CA 94105
    United States
  • 6795 Edmond St, Suite 300
    Las Vegas, NV 89118
    United States
  • 3 Temple Quay Temple Back East
    Bristol BS1 6DZ
    United Kingdom

Portfolio

Key clients: 
Autodesk, Google, Adobe, Bentley Systems, FICO, Jive Software, The Islands of Tahiti, Yosemite, Travel Nevada, Lake Tahoe Visitors Authority, Visit Newport Beach, Santa Monica Travel and Tourism, Visit Reno-Tahoe, Visit Dana Point, Grand Sierra Resort, Renown Health, Genome Medical, Grail, Dr. Weil - Healthy Lifestyle Brands, The Braille Institute, Ashford University, Sierra Nevada College, Mitchell Stores, Envestnet Yodlee, Credo Mobile
Dr. Weil | Healthy Lifestyle Brands Image

Dr. Weil | Healthy Lifestyle Brands

Problem

Over the past 20 years, Dr. Weil has attracted a loyal fan base by being a trusted source of health information however, the website had become outdated and consequently was not ranking well compared to other brands in the industry. They wanted to keep their loyal followers while setting the stage for greater success by expanding their user base.

Solution

The comprehensive site includes healthy

lifestyle information, consulting services, and products that generate millions of pageviews each month. Responsive across all device types, the sites’ content seamlessly adapts to meet the needs of mobile users, while high-quality imagery and easier-to-scan pages make exploring the site a more engaging experience. The improved user experience and interface is now on par with the needs of their rapidly expanding younger audience, while retaining a familiar and positive experience for long-time users. The result is a site that is functional while remaining focused on increasing the page views needed for further monetization.

Results

  • 31% Increase in Ad Revenue
  • 27% Increase in Neweletter Signups
  • Communicator Award of Excellence | Health Website
Mitchells Stores Image

Mitchells Stores

Problem

Mitchell Stores is an independent luxury retailer operated by a second and third generation of Mitchell’s family members. Founded in 1958, the business has grown to offer eight locations across four brands on both the east and west coasts. When Noble started working with Mitchell’s, the client was suffering through a number of challenges with their ecommerce site as well as struggling acquiring net new

customers.

Solution

Noble worked together with the Mitchell’s team to develop an integrated search strategy to acquire net new customers. To remain competitive, we understood that we needed to be as efficient as possible to maximize the paid media budget we did have against the larger corporations bidding alongside. We adopted complex bid adjustments to demographics based on data, device, and geography and layered in RLSA audience lists to capture that multi-touch user. In addition, we used day parting to ensure we were bidding at the most valuable times of the day. Finally, we launched a Google shopping campaign increasing their digital footprint to a national scale, drawing in the new customers not knowledgeable of their local store’s brands.

Results

  • 54% Increase in Organic Traffic
  • 76% Increase in Organic Revenue
  • 17% Increase in Paid Search Revenue
Ashford University Image

Ashford University

Problem

The online learning space is full of competition therefore even with a track record of proven student success and a notable brand reputation, Ashford University needed to update its digital marketing arsenal. Most notably, Ashford needed a website that worked as an engine in converting visitors to the website into online students.

 

Solution

Noble designed and developed a responsive,

scalable, mobile-first website with the needs of Ashford’s diverse segments of students in mind. Built on Drupal 8 and hosted with Acquia, Ashford’s new website embodies the ultimate in online-friendly higher education experiences. It is strategically designed to resonate Ashford’s commitment to its students and their futures, featuring an appealing brand refresh as well as a more modern theme and color scheme. In addition, intuitive navigation not only makes the site easier to search, but its content more digestible. With a modern color palette and a bold, new look, Ashford’s site is setup for success for years to come.

Results

  • 24% Increase in Organic Overall Traffic
  • 111% Increase in Site Conversion Rate
  • 2x Increase of Keywords Ranked on Page 1
Visit Reno-Tahoe Image

Visit Reno-Tahoe

Problem: Reno Tahoe is a destination on the rise, however, marketing assets and brand perception lagged far behind the actual destination product. The Reno Sparks Convention and Visitors Authority sought to rebrand itself to better attract young Millennials.

Solution: Noble was selected to lead the digital branding and website rebuild as part of an integrated team.The new website needed to capture the great contrast

of the region. It’s evident in the name, this is where the country’s largest alpine lake meets the Biggest Little City in the World. The website included vibrant imagery and storytelling that showcases that duality. The design evokes a more editorial style immersive storytelling approach. The sprawling layouts focus on the unique aspects of the region and allow potential visitors to visualize themselves living the brand; seizing life, acting on instinct, and exploring possibility. The digital plan is a hub to all marketing efforts. A personalization strategy was adopted with the destination targeting multiple destinations at once by utilizing geographic information and tags embedded in advertising messages a personalized experience is offered on key pages. These unique and highly relevant CTAs have driven higher conversion rates and increased engagement metrics across the board.

Results

  • 194% increase in referral to partner websites
  • Millennials spend +13% more time on the site during their visits
  • 18% improvement in site engagement due to personalization
AutoDesk Image

AutoDesk

Problem

Excelling in innovative thought leadership, Autodesk Research needed a site that was not only reflective of the world-changing work its team was producing, but one that was also easier to manage. With this in mind, Noble Studios set out to create a new, responsive site that spoke to the brand’s strengths of research and technology.

Solution

Noble undertook a detailed discovery, which allowed us

to fully understand the content ecosystem that the new site needed to be able to support, while at the same time identifying future technical improvements, such as back-end configuration and CMS. With the goal of creating an approachable database of information, Noble focused on a simple yet practical design that would speak to the confidence behind the Autodesk brand. With all the pieces in place, the result is a functionally beautiful solution that effectively houses content while still engaging users. Autodesk Research’s new site, while remaining intuitive, represents the brand as something it always was: A leader in design.

Results

  • 28% Increase in Organic Traffic
  • 23% Increase in Session Duration
  • 3 Industry Awards; Communicator Award, Davey Award, Summit Creative Award
Yosemite Mariposa Convention Visitors Bureau Image

Yosemite Mariposa Convention Visitors Bureau

Problem

Noble Studios began its engagement with the Yosemite/Mariposa County Tourism Bureau in 2016 as the Destination Marketing Organization was merging its two sites: Yosemiteexperience.com and Yosemite.com. The goal was to consolidate traffic under a single domain while driving more traffic to the region. With a strong desire to increase visits to their business stakeholders, particularly during shoulder seasons,

Yosemite Mariposa County brought Noble Studios on to help establish KPIs and a strategy for improving organic content performance.

Solution

Noble identified keywords competitors were ranking for that Yosemite.com was not. Noble began grouping these keywords into four distinct categories for better targeting: dining, lodging, things to do and general partner referrals. Noble’s plan involved creating new content to capture net new demand, along with the optimization of existing content that was already ranking on the second or third page of Google and was of high quality.  BrightEdge’s in depth keyword tracking tool ensured Noble’s plan went off without a hitch. At the start of 2017, many of the Yosemite’s high priority keywords weren’t ranking in Google. Today, 91 percent of those keywords rank on either page 1 or 2 of Google’s SERPs, with 73 percent of them on page 1.

Results

  • 25% Increase in Organic Traffic
  • 41% Increase in New Users
  • 235% Increase in Leads
  • 2 Industry Awards
The Islands of Tahiti Image

The Islands of Tahiti

Problem

Tahiti Tourisme partnered with Noble Studios to build out a new, global digital presence across 18 targeted regions of the world, including China. The new presence focused on building a consistent-brand experience across the regions, while also increasing conversions to lodging partners and specialists on the site. Tahiti Tourisme has the unique challenge of competing against places such as Fiji, Mexico, and

Hawaii, targeting the luxury traveler.

Solution

During our discovery, Noble uncovered the true competition set and opportunities for growth. We then built out a scalable site architecture that could be easily updated and managed across all global regions.  In addition to this, Noble also built out a strategic launch plan that will help build out the local search authority for each regional site, improving the search ranking success for each country site going forward. The new website includes the ability for each regional manager to translate and maintain the content, media, and languages of their regional site. In addition, 1300+ Tahiti business owners can individually manage their business’ details, publish vacation deals, and update image galleries across all regions with one update.

Results

  • 15% Decrease in Bounce Rate
  • 20% Increase in Pages Viewed Per Session
  • Gold Marcomm Award

Reviews

Sort by

Content Support and Web Maintenance for Telehealth Practice

“The entire team is friendly, timely, and sharp.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Noble Studios developed clinical landing pages in its effort to optimize a website for SEO. Additionally, the team writes site content, creates digital ads, and maintains Copper and HubSpot for the client.

The Reviewer
 
51- 200 Employees
 
San Francisco, California
Aimee Thelander
Senior Marketing Manager, Genome Medical Inc.
 
Verified
The Review
Feedback summary: 

The internal team is pleased with the results of the collaboration, citing increases in traffic and conversions through organic search. With a solid understanding of the new B2B sales funnel, Noble Studios brought concepts to life while maintaining an honest relationship with their partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a national telehealth practice focused on genetics and genomics. Our specialists are focused on genetics, and we have genetic counselors and medical geneticists that people can see online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We redesigned a website and we needed help with direct-to-customer campaigns that conveyed our value to patients who need access to genetic specialists. With our business model shifting toward B2B, we needed a digital presence that reflected that.

SOLUTION

What was the scope of their involvement?

Sometimes, especially in pediatric cases, patients must wait a very long time to see a professional. With help from Noble Studios, we wanted to communicate our ability to offer support to hospitals in search of overflow services.

To do this, they provide content support that gets the word out about our online services. That includes maintaining our website, SEO services, and content creation. We need to make sure we’re writing the kind web and social media copy that people are searching for, and they’ve been instrumental in that effort. In addition to providing that content, they run digital ads on Facebook and Google. 

Because we’re a clinical practice, it’s important for us to position ourselves correctly. Typically, we write and design our ads internally because of that. However, they’ve created highly technical landing pages and websites for us that dig into our business model and services.

Now, they’re helping our sales and marketing teams as they begin using HubSpot and Copper. Noble Studios is handling system integration and maintenance. We have a full-service retainer with them on an annual basis.  

What is the team composition?

Meg (Client Success Manager, Noble Studios) is our main point of contact. When I’ve flown out to their headquarters for strategy sessions, I’ve met with their team of about 10 people who’re assisting with our projects. Day-to-day, though, there are probably about five core teammates focused on our account. 

How did you come to work with Noble Studios?

I was initially tasked with vetting them. My team had collaborated with them previously on a similar campaign, but my boss requested that I shop around. After meeting with them, I was really impressed with their technical capabilities and overall honesty.

Coming from an agency background, I know that they can sometimes overpromise in order to sell their services. However, when we gave them a few campaigns to run on a provisional basis, they showcased excellent reporting skills and transparency. From there, we decided to hire them as a partner.

How much have you invested with them?

We spent roughly $200,000.

What is the status of this engagement?

We’ve been working with them since 2017 and continue to do so. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, we’ve seen increases in traffic, especially in organic traffic. That’s resulting in more conversions for our company. That’s been nice to see because organic traffic is our greatest source of engagement. I’ve been happy with their digital campaigns. From a CRM and B2B standpoint, they’re very talented.

I was pleased to see that when we shifted our strategy. They’re great at seeing a campaign from boots on the ground all the way through to actual conversions. It’s clear that they understand the nuts and bolts of the entire sales process. 

How did Noble Studios perform from a project management standpoint?

They always hit their deadlines, often during fast-paced sprints. We have them on retainer, so we can call upon them when we need additional help. However, this industry can sometimes demand quick turnaround times. If we need something in a day, that might not be possible for them. They’re always very open and honest about what they can accomplish in that time frame. The team never overpromises and is transparent about their capabilities. 

Our account manager is attentive and can anticipate problems before they happen. She’s also responsive and quick to update us on progress. 

What did you find most impressive about them?

Their transparency and honesty were very impressive. Sometimes, it’s difficult to let external resources take over part of your marketing efforts, but we can fully trust them. The entire team is friendly, timely, and sharp. They’re focused and always know what they’re doing. Their leadership team drops us notes to see how we’re doing with our projects. That’s appreciated too.

Are there any areas they could improve?

I can’t say that I would change anything.

Do you have any advice for potential customers?

They might appear to cost a lot upfront, but they truly do account for everything in that initial price. It’s worth the cost, but you might have a little sticker shock in the beginning.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Development for Small Cruise Company

"They weaved everything together into a full package so it wasn’t just a website but a functional tool to grow our business."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2018 - Aug. 2019
Project summary: 

Noble Studios rebuilt a website using WordPress, managed a Salesforce integration, and handled database migration. They continue to provide maintenance.

The Reviewer
 
11- 50 Employees
 
Truckee, California
President, Small Cruise Company
 
Verified
The Review
Feedback summary: 

The new website has generated internal satisfaction and positive feedback, and it’s proven effective for the in-house sales team. Noble Studios beat expectations for the site’s functionality. They’re expert developers who can create seamless marketing and sales integrations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and president of a specialty travel company with a focus on expedition cruises and wilderness adventures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Our old site was built on a proprietary platform and our previous partners were no longer in the web development space. We needed a new partner to rebuild our entire website. We also wanted a better sales funnel, improved trip listings, and improved mobile formatting and mobile interaction. We were also focused on SEO and conversion tracking.

SOLUTION

What was the scope of their involvement?

They rebuilt our website from scratch using WordPress. It was a complicated endeavor because our site is highly integrated into our sales platform and sales process. We use Salesforce, so all of the forms and some of the data needed to be integrated into that. We wanted to maintain what was good with our current site and then consider the amount of data we had to move over, so migration efficiency was also important.

The website is a foundational tool for our in-house sales staff. We were not only building a site for our users and our clients, but for our in-house sales team as well. Marketing and tracking were also considerations.

What is the team composition?

We had a core team of about six, and others came and went throughout the project, especially toward development and launch.

How did you come to work with Noble Studios?

We reached out to several trusted colleagues in the industry and cast a wide net across North America. We sent an RFP to several firms, including Noble Studios, and they rose to the top during a rigorous interview process.

SEO was foundational in our choice, as Noble Studios had a content-first type approach that lined up well with our content marketing philosophies. We also considered the design, architecture, and content. We believe they are a leader in content marketing.

How much have you invested with them?

We spent $250,000.

What is the status of this engagement?

We worked together from December 2018–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the site and we achieved all our goals. We’re a leader in our industry and they built a site that reflects that. Our site looks great and we’ve received good feedback since launch. It serves the interests of all of the user groups that we identified—our internal sales team, new clients, and existing clients. They also nailed some added functionalities that we knew we wanted but weren’t sure if we would be able to include. We’re really pleased with the final product.

It was also important for us to maintain our first-place rankings on Google search results. We have seen a slight dip in overall traffic and conversions since the site was launched. I think that's to be expected, and we're within the window where we're hoping that is going to return and even grow down the road.

We signed a maintenance agreement with Noble Studios, so they’re going to continue taking care of the site and optimizing it. We’re also considering a contract for SEO, CRO, and further marketing so we can use some of that expertise that we hired them to tighten up the traffic numbers and the conversion numbers.

How did Noble Studios perform from a project management standpoint?

Like any complicated web and marketing project, it was a challenge. There was a point when the project had to be re-scoped, and at that point, the scope and timing were changed. Within the confines of that, they did fairly well and adhered to the new schedule.

What did you find most impressive about them?

Their technical expertise stood out to me. They were really intuitive about our needs and did a great job with some complicated integrations with our automated marketing and our sales database. They weaved everything together into a full package so it wasn’t just a website but a functional tool to grow our business.

Are there any areas they could improve?

Sometimes it felt like we were more focused on project management and tracking than the actual project itself. The process could be cumbersome and overdone.

Do you have any advice for potential customers?

I would highly recommend them. Insist on a lot of details in the scope or statement of work so you know exactly what discovery and development will look like and there will be no surprised down the road.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Content Marketing for Interactive Agency

“All of their suggestions to us resulted in dramatic improvements.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - Ongoing
Project summary: 

Noble Studios has a long-term relationship with a creative agency. They manage SEO and SEM, and they helped solidify information architecture, navigation design, and asset production for the agency’s site.

The Reviewer
 
51-200 Employees
 
Illinois
Ken Pasternak
President, Two by Four
 
Verified
The Review
Feedback summary: 

Referral traffic and lead conversion are on the rise, as is the percentage of qualified new business inquiries. Noble Studios manages projects well and are consistently easy to work with. They explain processes using clear language, and they hold themselves to a high standard.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are an integrated strategic and creative agency. I'm the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

Our primary reason for hiring them was to rethink our website and create an architecture and content strategy that was friendly to new businesses. We also contracted them for SEM and SEO services.

SOLUTION

What was the scope of their involvement?

They did all our information architecture, navigation design, and asset production. They incorporated video, visual design, and all our programming. We provided the content, but they helped us optimize everything. They created our blog and a dynamic, searchable case history area in the site. After that, they helped with keyword optimization, SEO, and AdWords.

The site is built in WordPress, and they found a template that streamlined the process and saved us money. They helped us with both front- and backend development, and it is very easy for us to get in and change content.

What is the team composition?

We worked with a team of at least five or six on our first website redesign. That team included visual designers and WordPress coders who chose the modules that would facilitate the functionality we wanted on the site. As we moved into ongoing SEM and SEO, the team shrank to about three people.

How did you come to work with Noble Studios?

We've known them for a while, and we always looked for opportunities to bring them into client assignments. When we wanted to improve our own site, they were an obvious choice.

How much have you invested with them?

We spend about $70,000 a year, and the original website cost about $35,000. All told, we've spent around $245,000 for their services.

What is the status of this engagement?

We started working together in 2015, and we continue to work with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They established performance indicators for incoming new business inquiries, which we track on a monthly basis. We see increases in referral traffic and lead conversion, and the percentage of qualified leads has gone up dramatically.

How did Noble Studios perform from a project management standpoint?

They're excellent project managers. They listen, stay on top of things, and are consistent and easy to work with. We always know what they require from us, and I have no complaints about their project management at all.

What did you find most impressive about them?

We haven't worked with a lot of providers, but Noble Studios really knows what they're doing. They understand the tools and the algorithms, and they convey their knowledge through plain language. They're very organized, and they're always clear about their roles and their capabilities. They hold themselves to a high standard, and they're always prepared and pleasant to work with.

Are there any areas they could improve?

In the past, they could have responded more positively to what we wanted to accomplish. We brought that to their attention, and they made corrections. At the moment, I can't think of anything they should do differently. They always rise to the occasion.

Do you have any advice for potential customers?

Let them go through their process to analyze the opportunity, needs, and requirements. Listen to their recommendations, and trust them. All of their suggestions to us resulted in dramatic improvements. They really know what they're talking about.

4.5
Overall Score They've improved dramatically over the course of our relationship, and they clearly care about us.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They drive the schedule and are organized and thoughtful. They're also open to changing the timeline as we need.
  • 5.0 Cost
    Value / within estimates
    The costs and agreements we settle on really suit our needs and help us get the results we want.
  • 5.0 Quality
    Service & deliverables
    They listen, have a high level of expertise, and execute appropriate solutions for our company.
  • 5.0 NPS
    Willing to refer
    We recommend them all the time.

Web Dev & Digital Marketing for Destination Marketing Co

"They've always found a way around any challenges."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Sept. 2010 - Ongoing
Project summary: 

Noble Studios manages digital marketing efforts including SEO, SEM, and Google Ads strategies. The team directed a rebranding campaign and rebuilt a WordPress website. They work to implement a new CRM system.

The Reviewer
 
11- 50 Employees
 
South Lake Tahoe, California
Stuart Maas
Sales & Marketing Manager, Lake Tahoe Visitors Authority
 
Verified
The Review
Feedback summary: 

Noble Studios has grown website traffic consistently, leading the platform to reach the 2-million unique visitors benchmark. With regional and technical knowledge, they have enacted innovative strategies to increase digital engagement. Their timeliness and flexibility ensure continued partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for the Lake Tahoe Visitors Authority. We’re a destination marketing organization with the sole purpose of promoting overnight stays and tourism spend in the southern half of the Lake Tahoe region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We needed a partner to keep us up to date with technology trends related to attracting visitors to the region. We wanted website visitors to access information that would inspire them to take a trip to South Lake Tahoe in the future.

SOLUTION

What was the scope of their involvement?

Noble Studios is our digital agency of records. Their team manages anything within the digital realm. They were our first main web services provider. Now, their team directs all services related to our website. They’ve directed a couple of redesigns of the platform. As proponents of responsive technology, their team rebuilt a responsive website based in WordPress. This year, they’ve executed our SEO and SEM services. Each month, their team provides topics that would perform well on the platform based on our BrightEdge information. Noble Studios will create content, provide images, and write articles, which their team will place within our site to support SEO efforts. As Google-trusted business partners, they direct keywords and Google Ads strategies that adapt to algorithm changes. Currently, their team is working on a new CRM initiative with MailChimp.

What is the team composition?

We’ve always worked with a senior account manager who looks after all aspects of any project. Depending on the initiative, our team will collaborate with certain pods within Noble Studios. Senior search analysts and lead developers have supported our platform. With our current project, we’re working with CRM specialists.

How did you come to work with Noble Studios?

Noble Studios become our digital agency of records before my time. When we brought on a new brand agency, we sent our RFP with key features including the  new TahoeSouth brand and associated URL. We chose Noble Studios because they were a local agency and had experience within the tourism industry in our region.

How much have you invested with them?

We started working together in September 2010, and continue to do so. 

What is the status of this engagement?

Generally, the retainer would be about $150,000 a year. We also pay them for ad hoc projects such as our new CRM initiative.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're absolutely superb with website optimization. We’ve always experienced growth with Noble Studios. We passed the 2-million unique visitors mark. In July of this year, we had 350,000 visitors to our website, which was the highest number of visitors. 

How did Noble Studios perform from a project management standpoint?

Noble Studios has used project management tools to assign tasks. We have a digital team in our organization, which consists of three staff members. We meet at least every week if not every two weeks to review any digital progress, meaning a lot of the work Noble Studios has done. We’ve always felt very confident in their project management. They’ve followed timelines consistently. While we’ve faced unexpected curveballs—especially with new platform integration—Noble Studios has been on time with any tasks.

What did you find most impressive about them?

We’re blessed to have a cutting edge and innovative agency in our region. The fact that their staff works, plays, and advocates for our area gives them better insight into what our visitors' interests. We’ve been most impressed with their knowledge. Their understanding of West Coast and mountain tourism certainly plays well for us. Also, their personal approach and the responsive nature of their account managers have been valuable assets. To any of our requests, they’ve never said no. They've always found a way around any challenges.

Are there any areas they could improve?

Nothing has ever come up in our meetings. The digital realm is constantly evolving; we trust them to be at the forefront of any new technologies. We only have good things to say about Noble Studios.

Do you have any advice for potential customers?

Go through a thorough RFP process. Look at what competitors are doing. Make sure the account manager has a good summarization of the business needs and forward strategy over the years. Make sure to budget accordingly. Noble Studios produces high-level work, which comes at a cost.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Development & SEO for Tourism Organization

"We view them as an extension of our marketing team."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jul. 2016 - Ongoing
Project summary: 

Noble Studios provides website development and digital marketing services for a Nevada tourism organization. They completely rebuilt an existing site, managed SEO and PPC, and also enhanced online forms. 

The Reviewer
 
51- 200 Employees
 
Reno, Nevada
Jennifer Cunningham
Executive VP, Reno-Sparks Convention and Visitors Authority
 
Verified
The Review
Feedback summary: 

Noble Studios is a leading voice in the industry and has significantly increased traffic and referrals. Responsive and proactive, their team is always ready to help with any potential issues. They take a data-driven approach to digital design and marketing that pays dividends.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the executive vice-president of the Reno Sparks Convention and Visitors Authority.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We wanted to increase visitors and tourism to our destination. We needed them to help redo our existing website, working completely from scratch. 

SOLUTION

What was the scope of their involvement?

We work closely with them to promote special events at our destination. They’re very involved in our convention and group sales operations. They support the salespeople with website tools. They came to us with a lot of recommendations, and wireframes. Eventually, we had a document that practically stretched the length of our office with the wireframe and what it was going to look like. They were very involved in every step along the way with that and took our input throughout.

They've redone our entire WordPress website. There are also some different widget addons. We had an old website than in excess of 12,000 pages and it was on a proprietary platform. We scrapped that and started fresh which was a huge project.

We have several online forms (subscription, RFP, and general contracts) and have also utilized CAPTCHA. On our visitor planner requests form, we have the opportunity for people to request a hard copy of our visitor planner, but they can also subscribe to our emails. By doing that, it's automatically integrated with Campaign Monitor—our email marketing service. It automatically adds information to that database. This has streamlined everything and reduced manual work.

With personalization, they have a few different iterations on the site with VWO. Some are based on location. The newer personalization efforts concern users' behavior on the website. If they are returning, their experience is personalized based on the type of pages that they visited previously so they get tailored content. We also used personalization for our PPC. For example, if someone clicks on a banner ad, the content is in line with what they have seen on the banner ad. If they were to visit that page organically navigating to it through the site, it might be a little bit different. Overall, the content is the same, but we want to make sure that the user experience is aligned, and see what they are expecting to see.

Additionally, they've taken care of SEO and search engine marketing (SEM). This helps us with digital advertising. We are constantly doing page optimizations to improve our SEO which is something we work really closely with them on. We've also expanded that into our video channels so that people using YouTube can also find our content, so we have expanded beyond the website.

We work with a media buying agency that handles all of our paid banner ads. In conjunction with them, we work very closely with Noble Studios to make sure that the content is aligned and that pages are delivering the experience that the user is expecting. They really are a partner in our marketing efforts. 

What is the team composition?

We primarily work with Shyla (Client Success Manager, Noble Studios). We meet with three to four team members on a monthly basis, but I know there are several others behind the scenes. The staff depends on what the project is and if it is more of a design or development project. Jarrod (CEO/Co-Founder, Noble Studios) and Kimberly (VP of Client Services, Noble Studios) are always available. 

How did you come to work with Noble Studios?

We sent out an RFP and had quite a few companies submit proposals. Their work was very polished and sophisticated and they really understood the market. One of the principals had actually worked at the Convention Authority, so they were very familiar with what our goals were and what we were trying to do. They were really able to reflect that attitude and personality of the destination. Ultimately, we chose them because of their work history, and I was familiar with the principals in their company. 

What is the status of this engagement?

We began working with them in July 2016, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I consider them to be a leader in the digital arena and website development. When they first switched over our website, our website visits from one of our key markets went up significantly. We saw a lot of good traffic. Once we got the branding out there, we changed our strategy to more engagement and referrals.

We weren’t looking for huge website numbers. We wanted to double referrals and engagement and that happened. Our referrals to our partners have continued to grow from the time we launched the new site. We've also seen great improvements in our organic search ranking. 

How did Noble Studios perform from a project management standpoint?

They're really great to work with and very responsive—we reach out to them via email and Slack and meet with them monthly. There's always an open line of communication. If anything comes up, they are just a phone call away. Regardless of the day of the week, they're accessible, available to us immediately. They're always ready to give us good feedback in terms of their workload. We view them as an extension of our marketing team.

What did you find most impressive about them?

One of their strengths is their reporting and data collection. The reports they provide us with are clean, concise and easy to understand. I really like they are always available and willing to do a presentation in front of a board or stakeholders. I have interacted with them with four organizations including this one, and it has been consistent amongst all four organizations. Their performance is consistently strong, and their reporting is consistently accurate. They're really good at getting maximum value. 

I really like that all of our decisions are data-driven. When we develop ideas, we can make those decisions based on numbers, not just on hunches or what we might think is best. When we look back at the decisions we have made, we can look back with confidence that everything came from a place of thoughtfulness and that what the numbers showed was going to work for us.

Are there any areas they could improve?

In this line of work, there are always issues and problems that happen with the website or things that we're working on in the marketing world. Whether or not it is directly with Noble—it could be a marketing challenge on our end—they're always willing to dive in and help figure out a solution. They look at things very strategically. We appreciate that perspective and their willingness to work with our partners.  

Do you have any advice for potential customers?

Enjoy it. The people that work there are incredibly bright, and they have such talented employees. Some are extremely creative, and some are extremely numbers-driven. They really compliment each other and are able to give us the best product possible.

Really leverage the amount of knowledge they have on their team. Ask questions, share ideas, because they really are very forward-thinking and knowledgeable.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

New Website and Rebranding for Crisis Intervention Center

"I hope to use Noble Studio at every opportunity that I can in the future."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jun. - Dec. 2018
Project summary: 

As part of a pro bono engagement, Noble Studios led a rebranding effort for a nonprofit crisis intervention center. They came up with a new name, developed a new website, and produced an introductory video.

The Reviewer
 
11- 50 Employees
 
Nevada
Rachelle Pellissier
Executive Director, Crisis Support Services of Nevada
 
Verified
The Review
Feedback summary: 

The number of incoming calls and the amount of new funding have increased markedly since the engagement began. Noble Studios' expert team inspired confidence by communicating clearly from the start. Their quality deliverables and can-do attitude contribute to the imminent expansion of their role.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I'm the executive director of Crisis Support Services of Nevada. We’re a crisis intervention call center and one of six National Lifeline call centers. Our region is the whole state of Nevada. We do all of the child abuse reporting for the rural counties in Nevada. We’re also sexual assault advocates for northern Nevada. Last year we helped over 67,000 people get through the crisis and we helped 450 survivors of sexual assault. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios? 

Our organization is 53 years old. We started back in 1966 when there was only one phone line in everyone's house. Our business has changed drastically but our name was still Crisis Call Center. We called ourselves the best-kept secret in Nevada because no one knew what we did. They thought that the sexual assault work and all the other programming was done by someone else. We needed to rebrand and rename our organization.

SOLUTION

What was the scope of their involvement?

Noble Studios did a complete rebranding and name change. They led strategic planning to update our mission statement, vision statement, and purpose. Obviously we were very active in all of it, but they led the charge. At the beginning, they brought a whole team over to my office. Probably 10 of their people came over to discuss what they were working on for us. Then they went and listened to the crisis calls that come in order to get a clear idea of what we do every day. 

They developed a new website for us. It allowed people to go on the website and click one button to get to us directly. They can call in or get to our texting line right from the website. They also created a video that tells people what we do. Noble Studios did our digital marketing as well. They gave us the words and tools we needed to talk about what we do and the services we offer. 

What is the team composition?

I dealt with many members of their team, including Season (COO, Noble Studios). Teva (Senior Creative Designer, Noble Studios) was usually our main point of contact and made sure we were all talking. 

How did you come to work with Noble Studios? 

Noble studios does a philanthropic event every year for nonprofits in Nevada called Noble Deeds. I applied and they chose us. 

How much have you invested with them?

We did not invest anything financially because they provided their services pro bono. It was the equivalent of $120,000 worth of work. 

What is the status of this engagement? 

Work started in June 2018, and the website went live in the middle of December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of Noble Studio’s work was phenomenal. Our website is beautiful. It features the new video right on the front page. The video still gives me goosebumps every time I watch it. We used it at our annual breakfast event last year and it got a great reception. The website is so easy to use because all the information and resources are accessible. We were already taking child abuse reports but now those calls have gone through the roof because people can get our help using those tools. 

As soon as they implemented the new website, I was able to bring in $800,000 worth of new grants and programs with all of the materials that they gave us. That's an 80% increase in program funding. That's why I will be using them again this year to do additional marketing work for which they will be paid through new state grants. I hope to use Noble Studio at every opportunity that I can in the future. 

How did Noble Studios perform from a project management standpoint?

Their team was excellent. They got all of the done within a six month period. Nonprofits aren’t used to working that fast. We like to mull over decisions, but Noble Studios came up with a timeline and they kept us to it. They let us contribute every step of the way through frequent communication.

What did you find most impressive about them? 

Everyone at Noble Studios is so kind and fun to work with. I adored working with every single one of them. They listened and responded well. They truly felt like part of our team. I've been at nonprofits for 25 years and I've never worked with another company that I enjoyed as much as them. 

Are there any areas they could improve? 

No. 

Do you have any advice for potential customers?

Consider the end game. Nonprofits might think that digital marketing or a new website is too expensive. However, the return on investment is tenfold. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Conversion Optimization & Web Dev for Ed. Management Company

"Other agencies tend to become complacent — but we don’t see that with Noble Studios."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
Jun. 2016 - Ongoing
Project summary: 

Noble Studios supports the design and development of a website, including the optimization of a call to action button. They also drive lead conversion and micro conversion strategies.

The Reviewer
 
1,001-5,000 Employees
 
San Diego, California
JC Hoopes
Manager of Web Analytics & Optimization, Zovio
 
Verified
The Review
Feedback summary: 

The team enhanced the accessibility of the website. The conversion rate has improved by 55% since the engagement began, and leads have been higher quality. A collaborative group, Noble Studios forges a true partnership with stakeholders built on responsive communication. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of web analytics and optimization at Zovio. We are an online education company that helps universities and colleges with their online programs. I analyze data coming into the website, and then we set up tests to improve the user experience. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We were trying to generate leads. Noble Studios provides reporting, testing, ideation, and website features. They also offer strategy and web development.

SOLUTION

What was the scope of their involvement?

It’s been a partnership from the beginning. Noble Studios was integral in the design of a Drupal website we launched in November of 2016. 

The content was primarily created on our end, but they help with the look-and-feel of it. They currently maintain the site and take care of any updates that need to go out.

They did the development to auto-populate the state field of our online form based on a reverse IP-lookup. This saves the person one step on the form.

They’ve also built out a multi-step process for the form instead of leaving all the information on one page. 

Also, based on where users are in the funnel, the CTA button on our site’s header will change its wording and link. For example, if you’ve already filled out the form, the button will take you to the next step in the process.

They also help us with strategies to improve our lead conversion rate. (Leads are online form respondents that our enrollment advisors can contact). We meet every week to go over tests and suggestions.

Beyond lead conversions, they’ve helped us develop a strategy for micro-conversions. We’re thinking about it tactically — breaking up the website into smaller chunks. We’re trying to optimize those chunks to improve the overall process.

What is the team composition?

There are 5–6 people in total. Our main point of contact is Shyla Lindner (Client Success Manager, Noble Studios). 

The two main people on the team I work with are Tom Van Ruiten (Digital Marketing Manager, Noble Studios) and Mason Furr (Web Analyst & Conversion Rate Optimizer, Noble Studios).

We also work with two developers: Clara Waite (Project Manager, Noble Studios) and one other.

How did you come to work with Noble Studios?

My boss found them right before I started. The main reason he chose them was that he felt they were very collaborative. Beyond that, I think he was impressed with their work as well. 

How much have you invested with them?

We spend $200,000 a year on them.

What is the status of this engagement?

We started working with Noble Studios in the summer of 2016, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve done a few qualitative user surveys. Compared to the old site, the new site is so much cleaner, faster, and easier to use. It’s easier for people to find the information they want.

Using the new CTA button, we’ve cut down on a lot of bad, duplicate leads. The multi-step design of the online form has been very successful as well.

We’ve seen a 55% increase in our conversion rate since working with Noble Studios, launching that new site, and doing the conversion rate optimization test. Our conversion rate is almost 5%. Before, it was under 3%. 

How did Noble Studios perform from a project management standpoint?
 
They performed really well. They are good about following the process in Jira. There are sprint cycles, and it’s always very clear where the project is in the queue. They’re good about following as well.

It really feels like a partnership. It seems like they are a part of the company and a part of the team. A big part of that is because if we ever need them, we can just message them on Slack.

What did you find most impressive about them?

I’m most impressed by their responsiveness. They also have a high level of commitment. Other agencies tend to become complacent — but we don’t see that with Noble Studios.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

The clearer your vision is at first, the more helpful your work with them will be.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are very punctual, and they have a great process.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Services & Consulting for Third Parties

"Their communication and attention to detail stand out."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

As part of an ongoing partnership, Noble Studios provides a range of digital solutions and consulting services (e.g., web development, SEO, link building) for third parties.

The Reviewer
 
1-10 Employees
 
Idaho
Employee, SEO Company
 
Verified
The Review
Feedback summary: 

Noble Studios is an advocate of strategic risks and unconventional methods, but the team's wealth of industry knowledge translates to strong recommendations for a wide range of digital services. As a modest-sized firm, they are responsive and offer a personalized experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a project manager at an internet marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We work with Noble Studios for consulting, web marketing, and web development projects with third-party clients.

SOLUTION

What was the scope of their involvement?

While working with various clients, we rely on Noble Studios to provide a spectrum of digital solutions—including SEO, consulting, web development, and link building among others. Clients can sometimes be quite vague regarding what they need, but Noble Studios has been reliable in identifying those needs and creating a sound action plan.

What is the team composition?

I work primarily with the VP of performance marketing.

How did you come to work with Noble Studios?

We met them at a trade show as we searched for potential vendors and partners. Relatively speaking, they’re not a giant agency. We wanted to work with them because we didn't want to be put into a mold—we instead wanted to receive individualized attention.

How much have you invested with them?

We’ve spent between $40,000–$60,000 with them so far.

What is the status of this engagement?

Our engagement began in September 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I contractually can’t talk too much about our current ongoing project, but the website we’re working with has experienced a 19% year-over-year increase in organic traffic since we started the campaign. The site had already received a lot of views before Noble Studios' involvement, so that 19% is actually pretty substantial.

How did Noble Studios perform from a project management standpoint?

They’ve proven to be very responsive. Their team communicates with me outside of normal business hours if necessary.

What did you find most impressive about them?

Their communication and attention to detail stand out. Noble Studios works to explain their processes to each client. Also, it’s impressive that they are unafraid to take a strategic risk if they believe it will ultimately pay off for the client.

Are there any areas they could improve?

The work they perform is high quality, but we have had some minor contractual and billing issues with their back office staff.

Any advice for potential customers?

Come to the table with a solid goal, but be ready to have expectations curbed or changed. It’s important to trust Noble Studios. They’re going to work to facilitate your end goal, but the process may not match your expectations.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Design & Digital Marketing for Nonprofit Healthcare Leader

“[They] bring innovative, nimble solutions to the table.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Jan. 2010 - Ongoing
Project summary: 

Noble Studios initially provided a web redesign and mobile development, which they continue to maintain. They now primarily handle digital marketing, including SEO, SEM, digital ad buys, and social media strategy.

The Reviewer
 
5,001-10,000 Employees
 
Reno, Nevada
Stacy Kendall
Director of Communications & New Media, Renown Health
 
Verified
The Review
Feedback summary: 

Noble’s digital expertise placed a regional healthcare provider at the forefront of online customer interaction. Their marketing strategy has been vital to the success of multiple projects over many years of collaboration. Their team remains eager to collaborate, straightforward, and adapts well to feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and new media director for Renown Health. We’re a large not-for-profit health system that serves all of northern Nevada and we offer a wide array of patient services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

When we initially hired them in 2010, we were still building our internal digital team, so we needed help with a website redesign and mobile development. They currently work with us on marketing strategy and development support.

SOLUTION

What was the scope of their involvement?

Their first project with us involved redesigning our website and launching us on mobile. Since then, they’ve continued to help us with backend maintenance on the site if a need exceeds the expertise of our developers. More recently, they’ve enhanced visibility for our site and the blog associated with it.

In recent years, Noble’s primarily supplied us with strategic marketing services, which include SEO, search engine marketing (SEM), and digital media buys. In addition to working with me and my team on a regular basis, they also join us for quarterly executive meetings to discuss our communications and assess the results of current projects and initiatives.

As an example of our strategic initiatives, in 2016, Noble partnered with us to market a first-of-its-kind genetics study on population health. They provided social media strategy to boost the study’s visibility, UX consulting for the web sign-up process, and helped us launch the project on our site. They’ve also accompanied us as a presentation partner at a national conference on healthcare internet.

What is the team composition?

I currently interface with their chief marketing officer, and then we have a project manager, an account manager, and a digital strategist who all work with our web team.

How did you come to work with Noble Studios?

They were an up-and-coming regional agency that was on our radar because they were entirely focused on digital communications at a time when many other companies were only beginning that transition. They’d also hired someone with a great reputation that our leadership team had worked with previously, so we reached out to see if they’d work with us.

What is the status of this engagement?

We began working with Noble in 2010, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Healthcare usually lags a bit behind other industries when it comes to digital presence and consumer interaction, so for us to get into mobile development in 2010 was unusual. We received national recognition because of the work Noble did on that project, and we exceeded our expectations on every measure. Similarly, we’ve seen great growth in our blog year over year as a result of their SEO work.

In the case of our 2016 genetics study, the marketing results were very effective: we saw 10,000 participants sign up within the first 48 hours, which is extremely rare. Noble was vital to our project’s success and yet again helped us gain both regional and national recognition for our work.

One other interesting result is that our partnership with them has also shifted our internal culture due to the constant need for testing and iteration that comes with digital marketing and design. We’d done A/B testing with our traditional advertising, but they helped us implement it for digital audiences in order to optimize our site. It’s really exciting for us to see constant improvement and to introduce new features or services to our end-users.

How did Noble Studios perform from a project management standpoint?

I have high expectations of our business partners and I’d give them top marks across the board. They’re eager to collaborate, honest, and willing to listen to critical feedback. Their team has grown and evolved alongside our own and I’ve been so impressed with how well they maintain the relationship even when we give difficult feedback. If we ask for something new, or something different than they expected, they take that to heart and evolve to meet our needs.

What did you find most impressive about them?

We’ve distinguished ourselves regionally as innovators, and we like to work with partners that bring innovative, nimble solutions to the table. That’s Noble’s strength, especially in comparison to other vendors. We also partner with national companies that have thousands of clients, and sometimes it feels like they propose canned, scalable solutions that they can roll out to everyone. Noble, on the other hand, treats you like your needs are unique, and I feel like their solutions are tailored to our market and our region.

Do you have any advice for potential customers?

I’ve shared this before with other hospital systems across the U.S., but I think that we as a client base often don’t demand enough from our partners. It’s important to hold partners to the commitments they make and to expect them to display flexibility as our needs evolve.

When you enter a relationship with a vendor, it should be one that will help you achieve your goals, so you need to be clear on what those goals are and willing to treat your partner as a close advisor. Have open conversations about strategy, maximize what you can get from the relationship.

I think that’s why our relationship with Noble has been so successful. We know our industry best, but they bring in a new perspective on it that pushes us to innovate. And I think everyone should demand that kind of collaboration from their vendors.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    If there are ever missed deadlines, it’s on our end.
  • 4.5 Cost
    Value / within estimates
    They’re on the higher end in terms of cost, but they deliver quality work and their strategy proposals mesh well with our vision.
  • 5.0 Quality
    Service & deliverables
    They require minimal oversight to get the job done right, especially compared to other vendors I work with.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them multiple times.

Full-Service Web Dev & Design for Health & Wellness Company

“They distinguish themselves in rising to the occasion on some very unique challenges.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2015 - Ongoing
Project summary: 

Noble Studios worked with an in-house team to redesign an existing site including UX/UI, content placement, and a transition to cloud servers. They also provided QA services, maintenance, and assistance in gathering user feedback.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Chris Lange
Head of Product, Healthy Lifestyle Brands
 
Verified
The Review
Feedback summary: 

A deep technical understanding, a broad variety of specialists, and a collaborative approach made for a smooth workflow and yielded a high-quality end product. Attentive project management and innovative solutions to complex problems led to an ongoing relationship with the client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the head of product for Healthy Lifestyle Brands. We’re a company in the health and wellness space that works with authoritative brands to facilitate work around licensing relationships and online businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Noble Studios?

We have a site that focuses on health and wellness content from Dr. Andrew Weil, a well-known expert in the field. The user experience was outdated, and the site was not performing well from a technical standpoint. We felt that there was potential to increase revenue, so we engaged Noble for a complete overhaul of the site.

SOLUTION

What was the scope of their involvement?

Noble led all aspects of redesign and development, including UX/UI and a transition to cloud servers – all while we needed to keep the site visible to customers. They also provided input on key content placement throughout the site. The project began with a site-wide audit to get a series of baseline measurements, and we used those to identify aspects of an overhaul that would improve the business most. They then moved forward on a complete UI redesign, a full hardware transition, all technical development, and engagement testing to validate parts of the UI before launch. They also provided full post-launch maintenance and support.

What is the team composition?

We had a project lead that we spoke with every day and a technical manager that we spoke with several times a week. We also worked with a variety of specialists throughout the project including UX/UI designers, data analysts, specialists in SEO, advertising, QA, and so on. They also did some data and content analysis work and customer surveys. This was in addition to overall account management and an executive sponsor. I’ll add that they value treating
their employees well, and as a result, we’ve had no turnover in the core team during all the time we’ve worked with them.

How did you come to work with Noble Studios?

Someone in our company had worked with them in the past and highly recommended them. We felt confident enough with Noble’s strength and experience that, candidly, we made the decision not to consider anyone else. Since this project, we’ve also started working with them on a second project.

What is the status of this engagement?

We started working with them in August of 2015. We completed the initial project, and now have a second project with them that just launched additional projects in the pipeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching our first project, we’ve seen an increase in the rate we
charge advertisers for our site (eCPM) of between 30 and 40 percent. That’s very tangible and gives us a lot of leverage in that we can now essentially charge more money for the content that we bring to the site. We’ve also had increases in revenue per page.

The site has become much more technically stable as well. We had outage problems in the past, and have not experienced any since the launch. Qualitatively, it’s become somewhat of a showcase for the company, which has helped us to attract additional business.

How did Noble Studios perform from a project management standpoint?

I would label it as very strong. We had a dedicated, very engaged project lead, and there was a whole range of supplemental services that could be scaled up and down as needed. They were very responsive and very agile. Some aspects of projects like this are not originally anticipated, and Noble was very flexible in helping us find solutions to any issues that came up. Collectively, we worked together to make all the right trade-offs and hit our schedule as well.

What did you find most impressive about them?

At one point we were heading in a very new direction for what the UI design was going to be. It was going to be very different, and we were concerned that our core audience might not react well. They worked with us to conduct some prelaunch testing of the UI from two different perspectives: Qualitatively, we sent screenshots to current customers for directional feedback and quantitatively, Noble integrated certain aspects of the planned design into our current site to see how they performed. The latter became a source of live, hard data, which is usually very difficult to gather in a project like this. They distinguish themselves in rising to the occasion on some very unique challenges from us.

Are there any areas they could improve?

After the first project, we had some issues with our transition from the launch to the maintenance phase. That transition required that Noble transitioned the work they were doing to our in-house team, and it was a significant adjustment for us that we underestimated. Work to help us prepare for that transition is always appreciated. It’s interesting to see how their performance in this area has improved over time. Since the first project, we’ve developed a deeper level of technical integration with Noble, in that we both started using the same system for code changes and both our dev teams are working simultaneously on the same code base. These iterations have allowed us to work more collaboratively and has made for a much smoother post-launch transition in this second project.

Advice for potential customers?

Communication is first and foremost, as well as a spirit of collaboration. Noble offers a very experienced point of view and they advocate it, as opposed to constantly deferring to the client’s wishes – this works to our benefit. My advice: put the toughest aspects of the project in front of them, and ask them to challenge you. That will be the path to superior results with them.

5.0
Overall Score They have a deep base of talent, and collaborate very effectively.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They met our expectations, and were flexible to making required trade-offs.
  • 4.5 Cost
    Value / within estimates
    I have full confidence in their work, and it’s very nice to have peace of mind.
  • 4.5 Quality
    Service & deliverables
    They have deep technical knowledge on the platforms they work in. No issues with bugs or performance.
  • 5.0 NPS
    Willing to refer
    I would recommend them without hesitation.