NKPR

BACKGROUND

Please describe your company and position.

I am the Director Brand Content & Communications of Laura Canada

Describe what your company does in a single sentence.

Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NKPR to accomplish?

• Build brand awareness for Canadian fashion retailers, Laura and Melanie Lyne

SOLUTION

How did you find NKPR?

• Online Search
• Other

Why did you select NKPR over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from NKPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drive widespread awareness for the Laura & Melanie Lyne brands from coast-to-coast within targeted editorial publications through the development of an integrated media relations strategy that will use both advertorial and earned efforts to secure meaningful and consistent coverage in print, online and broadcast channels, driving buzz and attracting new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 10-12 pieces of fall-holiday collection media coverage within key titles. Inclusive of market round ups, stylist pulls for print editorial inclusion and/or on-air broadcast segments 
• 8-10 seeding opportunities per brand throughout the fall-holiday season within target Canadian personalities. Toronto & Montreal market focus. 
• Execution of IT HOUSE activation during film festival for Melanie Lyne.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

100%! NKPR is an extension of our internal PR & Communications team. They deliver results that matter on time and on budget.

What was your primary form of communication with NKPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Public relations require big picture thinking along with a keen eye for details, and this is the perfect description of NKPR. Throughout my PR career, I have had the good fortune of working with NKPR to promote, highlight and increase visibility of the various brands with which I have been associated. 

Whether we are promoting fashion, beauty or any other product/industry, NKPR is always at the forefront with its thinking, strategy and always has the pulse on what’s next! As an extension of our internal PR and Communications team, I am grateful to work with NKPR, a best-in-class agency that delivers results that matter. I look forward to a continued partnership. Big ideas, big plans, great success!

Are there any areas for improvement or something NKPR could have done differently?

The NKPR team always puts their best foot forward and rises to every occasion.

BACKGROUND

Please describe your company and position.

I am a Department Manager at SOREL

Describe what your company does in a single sentence.

Founded in 1962, SOREL combines expert craftmanship and of-the-moment design to create footwear for every season.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NKPR to accomplish?

• Continue to build on SOREL's current brand awareness in the Canadian market.
• Establish a targeted media relations strategy, garnering media impressions in print, online and broadcast to continue to increase momentum in the Canadian marketplace.
• Develop retail strategies to support key Canadian retail accounts by driving awareness and support sell-through.

SOLUTION

How did you find NKPR?

• Repeat Client

Why did you select NKPR over others?

• Great culture fit
• Company values aligned
• Proven Success

How many teammates from NKPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media relations key deliverables include NKPR successfully executing seasonal previews for key media, stylists and on-air style experts, strategic gifting, effectively utilizing seasonal digital look books as a tool for storytelling + bi-weekly creative pitching and leveraging relationships with Canadian stylists and on-air style experts to keep SOREL as the footwear brand of choice for editorial shoots and broadcast segments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Before each season, NKPR provides updated objectives and KPI’s to track progress and success consisting of how many pieces of original coverage we want to see with key titles, how many seeding opportunities we want to secure and the number of media previews to be completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NKPR continues to deliver projects on time, with strategic, thoughtful and timely communication.

What was your primary form of communication with NKPR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

NKPR is an extension of our internal team; they truly understand our goals and objectives. They find relevant creative solutions to meet objectives and deliver results.

Are there any areas for improvement or something NKPR could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Co-founder and CEO of Federation of African Canadian Economics

Describe what your company does in a single sentence.

We provide business loans and support to Black Canadian companies to drive generational wealth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NKPR to accomplish?

• Press and media relations
• Special event coordination

SOLUTION

How did you find NKPR?

Referral

Why did you select NKPR over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NKPR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media placement (print, online magazines, etc...) Special event (1 year anniversary)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 10M+ impressions in 12 months 
• Successful delivery of 1 year anniversary event with stakeholders

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are incredibly professional and deliver on time as agreed.

What was your primary form of communication with NKPR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their company values and personalized, tailored service from entire team.

Are there any areas for improvement or something NKPR could have done differently?

We are very satisfied with their services.