What evidence can you share that demonstrates the impact of the engagement?
Our conversion rates are up, but our website traffic sessions are down. The lead quality is more in line with the kinds of clients we want to engage with, whereas before we might have gotten one decent lead a month, if we were lucky. Now, we’re receiving around 20-30 leads per month, and we’re having a couple of positive conversations at least once a week.
How did Niswey perform from a project management standpoint?
They’re an average agency, so they’ve sometimes fallen behind schedule, which is typical. We’ve switched to operating in sprints, so we try to be mindful of what the estimated effort and availability of talent is for any project. We run marketing on a 2-week cycle due to this, and there seems to be 90%-95% delivery for what we try to accomplish, which is a rate I’m happy with. Any urgencies I’ve communicated to them within the past 3-4 months have been taken care of on time.
We use Google Suites for content offering. We also use HubSpot CRM for content calendars, website content publication, landing pages, outbound emails, and newsletters. We use JIRA for our sprints, as well as Google Analytics. We also use Slack for collaboration, and they always respond in a timely manner.
We’re able to have a comfortable and personal relationship with Niswey.
What did you find most impressive about them?
If we give them a target, they deliver. They’re good at making suggestions about what our options are even if we’re still working to define a target. They are trustworthy, as well as consistent, and they always deliver on time. Their writing is also good, and I don’t have any problems while I’m editing it.
Are there any areas they could improve?
When I originally started working with them, they were able to come to me with good ideas. However, as I started to grow my business, I felt like some of their suggestions weren’t meeting that same standard.
Sometimes, when we’re talking about an idea, we may not be able to discuss the real benefit behind it. I’ve stayed engaged with them, but we’ve since pulled back as far as marketing strategies go. I’m solving this issue internally by increasing professional development for my revenue team members. Nimwey now provides marketing execution and competence.