Nisha

Nisha is a women-led Web3 marketing studio that helps blockchain and AI projects build brands people trust, not just brands people notice.

We work with DeFi protocols, AI projects, crypto ventures, and Web3 infrastructure teams who are tired of hype-driven marketing that spikes and fades. Our approach is different: we build marketing systems that compound over time, survive market cycles, and create genuine credibility with investors, users, and partners.

What makes us different

• OG experience: Our team has been in Web3 since 2016, through ICOs, DeFi summer, NFT mania, the FTX collapse, and the 2025 fundamentals reset. We've seen what works long-term.
• Systems over tactics: We don't chase trends. We build repeatable marketing engines: content systems, brand frameworks, and community strategies that run without constant reinvention.
• Brand-first approach: Most Web3 agencies start with distribution. We start with positioning. Because the best campaigns in the world can't save a brand that doesn't know what it stands for.
• Women-led: Rare in Web3. We've built credibility by being twice as consistent. That discipline now defines how we work with clients.

Our services include:

• Brand and marketing strategy & positioning for Web3 projects
• Marketing systems design (not one-off campaigns)
• PR & communications for blockchain/crypto
• Content strategy & execution
• Community strategy consulting
• Event production & experiential marketing
• Website optimization (GEO, SEO, UX/UI) 
• Personal brand building

Who we work with:

• DeFi protocols • NFT projects • Web3 infrastructure • AI x crypto startups • Layer 2s • Regulated crypto funds • Token launches 

We're not for everyone. If you want viral hype and pump campaigns, we're not the right fit. If you want a brand that survives the cycle and earns real trust, let's talk.