The Nine

BACKGROUND

Introduce your business and what you do there.

I’m the district sales manager at Warrior Tractor & Equipment Company. We’re a dealer for John Deere construction, forestry, and mining equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Nine?

We initially engaged with them to update our website, but that’s led to some digital marketing efforts.

SOLUTION

What was the scope of their involvement?

For digital marketing, we were trying to increase our social media presence. We also wanted to enhance our SEO and SEM efforts. John Deere recently decided to provide some co-op funds, so we wanted to make sure that we were making the best use of those.

What is the team composition?

I’ve worked with 8–12 different people throughout the engagement.

How did you come to work with The Nine?

Our company has been in business for almost 54 years, and we’ve built the business by using local resources. Unlike some of our sister dealers who use who John Deere recommends, we decided to align with The Nine.

When I searched for web developers, I found that there were a lot of people doing it as a second income. That’s not who we were looking for. When we met Robby (Founder), Sam (Relationship Director), and Billy (Web Developer) the first time, there was just a fit and trust already there.

What is the status of this engagement?

We started working together in late 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website was launched last year. We receive a monthly report, and I would say everything’s a work in progress. We’ve been working on the digital marketing aspects recently, so we haven’t had a strong launch to determine the overall effect. So far, we’re pleased with the activity. We believe that if we’re doing the right activity, the results will come.

How did The Nine perform from a project management standpoint?

From a project management standpoint, they performed quite well. They had an online calendar that we could follow. All of the systems were in place to allow us to communicate with them through email or phone.

What did you find most impressive about them?

The Nine does what they say they’re going to do. We trust them.

Are there any areas they could improve?

At the top of my head, no. They brought what we asked for to market, and they stand by what they put together. If issues arise, they’re fixed within hours or within a day.

Do you have any advice for potential customers?

Every company is different. Customers have to determine what they’re looking for. For us, I wanted somebody that I could trust, and that would do what they said they were going to do. With The Nine, there’s a fit.