Nickelfox

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The first two apps that I worked on with Nickelfox were not launched. The current version is actually in private beta, and it’s been five weeks. We have 115 users already, and the conversion rate of our product is very high, which is about 54%. The industry standard is 2%. The private beta is going really well. It’s still very early to share more numbers, but the few key metrics on our product are the percentages of accuracy of likes that users see of the product that they like. That is more than 50%. Our conversion is more than 50%, so at least the standard metrics are really good, way above the industry standard. From a product perspective, in the last five weeks, we’ve been getting a lot of feedback from the users, and Nickelfox has been implementing that feedback on a daily basis so that we improve the product every day. They are almost like an extension of my own team.

How did Nickelfox perform from a project management standpoint?

Overall, Nickelfox has been really good at project management. In the last two projects, I was going through a period myself of understanding what we are building, and in the early stages, their feedback was really constructive. Their response rate was very helpful as I was in my own process of finding out the right thing for the product. Overall, I would say that they’ve been really responsive. Even though we are in different time zones, I think their ownership level is very high for what they do.

What did you find most impressive about Nickelfox?

The most important thing that distinguishes Nickelfox is the fact that they really put their heart in understanding what we are building. Over the past year and a half, I appreciate the personal relationship that I have now ended up building with them. To me, it doesn’t feel like I am talking to some third party who is just going to do whatever is written on the paper. I don’t fear that they will raise the invoice for every single little detail that I might ask them to change. I feel like they’re sharing the goal with me of what I am trying to build. Whenever we send them a chunk of work, they do their best to understand it and ask me all the right questions. I don’t hesitate to approach them with changes; they adjust very well and come back with the reasonable next steps.

Are there any areas Nickelfox could improve?

I just hope they don’t increase the cost because as a startup, that’s a very key factor that we have to consider to make sure that we can still afford them. Otherwise, nothing really comes to my mind in terms of what could have been done differently.