NiceDay

BACKGROUND

Please describe your company and your position there.

were a restaurant & bar in charlotte nc. im the owner-operator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NiceDay, and what were your goals?

we hired nice day to create our entire brand identity for both brands; as well as all the associated collateral and advertising.

SOLUTION

How did you select this vendor?

i was referred and after the first call, i knew.

Describe the scope of their work in detail, including any steps and the final deliverables.

we had several conversations after i reviewed their portfolio. we had similar if not same visions for launching the brands. and we were off and running. creating the look, tone & feel for each brand, menu work (food and alcohol), various advertisements, merchandise & anythign else i needed they jumped on.

How many people from the vendor's team worked with you, and what were their positions?

both principals worked on our account

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

from nice day's efforts we were able to succusfully launch our businesses and just hit our 1 year anniversary. their branding set the tone for this neighborhood and allowed us to be the #1 restaurant & bar. if not for their dedication and sincere interest in us succeeding, we wouldn't have. every step of the way, daniel and blandine were there. from a cocktail napkin to an amazing catering menu, they had covered and delivered the very best. every time. hands down.

Describe their project management style, including communication tools and timeliness.

both principals were very responsive and collaborative. theyre timelines were acceptable, despite the pressure i place don deliverables. theyre mindful and professional.

What did you find most impressive or unique about this company?

We were impressed by how well they collaborated and listened. it was one way of the highway. they listened. they collaborated and they delivered. we shared thew experience and we all benefitted from the relationship. we simply couldnt have asked for more.

Are there any areas for improvement or something they could have done differently?

you cant improve perfection. period.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner of Steven Rasnick Interior Design. We provide design and art advisory services for residential and commercial clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NiceDay, and what were your goals?

We hired Nice Day to develop our brand and establish a visual identity for our business that we would use for collateral and communication. The visual identity was to be a reflection of our work and represent our brand to current and prospective clients.

SOLUTION

How did you select this vendor?

We identified three potential firms to work with based on colleague recommendations and a search of the local market place. We met with two of those firms and received proposals from each. After evaluating the proposals and discussing them with each firm, we selected Nice Day based on the comprehensive scope of their proposal, a review of their representative work and the overall value.

Describe the scope of their work in detail, including any steps and the final deliverables.

We provided Nice Day a creative brief that described our company along with examples of our work. Nice Day developed a Mood Board that we reviewed and discussed with them as input to the creation of our visual identity. Nice Day presented multiple logo concepts that were iterated until we were satisfied with a final logo that represented our brand. Nice Day presented multiple concepts for collateral (business cards, note cards, email signatures, letterhead and yard signs) that were iterated until we were satisfied with final designs.

Nice Day worked with a local printer to produce the business cards, note cards and yard signs. Nice Day developed images and stories that were used to launch our brand on social media (Instagram and Pinterest). Nice Day iteratively designed our website, created it and deployed it to production, providing us a tutorial for maintaining the website. Nice Day delivered us a Brand Bible that we use to ensure consistent communication using our brand.

How many people from the vendor's team worked with you, and what were their positions?

We worked primarily with Blandine M. the founder and Creative Director of Nice Day to develop the visual identity, assets and final deliverables. We also worked with Daniel G. who supported the project through multiple stages and provided expertise related to website development and implementation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are very pleased with our brand; it is a great representation of our work. We have received very positive feedback on our collateral and website and both have resulted in contacts by prospective clients. Our portfolio has increased, and our clients have pointed to how our website presents our work as a reason they selected us.

Describe their project management style, including communication tools and timeliness.

We had regular and frequent meetings with Nice Day in which they iteratively reviewed proposed designs and deliverables with us and we provided our feedback. We also communicated over email. They kept us informed of their timelines and progress, and they consistently delivered on time.

What did you find most impressive or unique about this company?

Nice Day stayed focused on ensuring we were completely satisfied with their work. They presented alternatives that incorporated our feedback, and we are pleased with the final results. It was convenient to be able to work with a single firm to deliver our necessary brand components.

Are there any areas for improvement or something they could have done differently?

It would be great if Nice Day were able to provide more customization using the SquareSpace platform our website is built on. There were a few instances our requests could not be delivered as they required customization.

BACKGROUND

Please describe your company and your position there.

L'Ostrica offers sophisticated dining experiences through delivery and private catering. I am the co-founder and co-owner of L'Ostrica.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NiceDay?

NiceDay was hired to provide brand development services for our new company.

What were your goals for this project?

Our goal in selecting NiceDay was to establish a strong brand identity that we believed was representative of the products and services we provide. Due to the market situation, it was essential that we partner with someone who could move swiftly while still providing a cohesive and striking brand for our launch.

SOLUTION

How did you select NiceDay?

NiceDay was selected for this project because of several factors. Their deep experience, constant research and confidence allows them to move with speed. They also bring a fresh yet grounded approach to design, providing creative ideas while also taking the target audience into account. They're also extremely collaborative and just all around nice to work with.

Describe the project in detail.

• The project began with an intake session organized by NiceDay. They conducted interviews with my business partner and I to get an understanding of our business plan.
• From there, they conducted their own research, built mood boards for us, and then gathered more feedback on their early leans to inform their design process.
• We were then presented with a handful of design options, each distinct but having a common thread.
• Once we selected a design, NiceDay finalized the design, ultimately delivering a comprehensive brand bible that we could immediately put into use—everything from colors, fonts, visual elements to the all-important logo.

What was the team composition?

Two people from NiceDay were involved with this project, the Creative Director/Founder and the Strategy Lead. The total number of people involved was four.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients continue to compliment us on the brand months after we have launched. NiceDay laid a strong foundation for us to present ourselves as an upscale option for dining in our market.

We also believe that NiceDay was able to create a brand that not only resonates with our audience but reflects who we are as people.

From social media to print elements to our website, we've been able to establish a consistent, compelling look and feel as a result of the work they performed.

How effective was the workflow between your team and theirs?

NiceDay was clear on upcoming delivery dates and set our expectations throughout the process. We communicated via Slack, which was extremely helpful during collaboration, particularly during COVID crisis.

What did you find most impressive about this company?

As mentioned in the Solution section, NiceDay demonstrated an ability to deliver an impactful brand to us and did so collaboratively. Being able to not only deliver but to be a great partner in the process is a powerful combination.