NiceDay

Please describe your company and your position there.

L'Ostrica offers sophisticated dining experiences through delivery and private catering. I am the co-founder and co-owner of L'Ostrica.

For what projects/services did your company hire NiceDay?

NiceDay was hired to provide brand development services for our new company.

What were your goals for this project?

Our goal in selecting NiceDay was to establish a strong brand identity that we believed was representative of the products and services we provide. Due to the market situation, it was essential that we partner with someone who could move swiftly while still providing a cohesive and striking brand for our launch.

How did you select NiceDay?

NiceDay was selected for this project because of several factors. Their deep experience, constant research and confidence allows them to move with speed. They also bring a fresh yet grounded approach to design, providing creative ideas while also taking the target audience into account. They're also extremely collaborative and just all around nice to work with.

Describe the project in detail.

• The project began with an intake session organized by NiceDay. They conducted interviews with my business partner and I to get an understanding of our business plan.
• From there, they conducted their own research, built mood boards for us, and then gathered more feedback on their early leans to inform their design process.
• We were then presented with a handful of design options, each distinct but having a common thread.
• Once we selected a design, NiceDay finalized the design, ultimately delivering a comprehensive brand bible that we could immediately put into use—everything from colors, fonts, visual elements to the all-important logo.

What was the team composition?

Two people from NiceDay were involved with this project, the Creative Director/Founder and the Strategy Lead. The total number of people involved was four.

Can you share any outcomes from the project that demonstrate progress or success?

Our clients continue to compliment us on the brand months after we have launched. NiceDay laid a strong foundation for us to present ourselves as an upscale option for dining in our market.

We also believe that NiceDay was able to create a brand that not only resonates with our audience but reflects who we are as people.

From social media to print elements to our website, we've been able to establish a consistent, compelling look and feel as a result of the work they performed.

How effective was the workflow between your team and theirs?

NiceDay was clear on upcoming delivery dates and set our expectations throughout the process. We communicated via Slack, which was extremely helpful during collaboration, particularly during COVID crisis.

What did you find most impressive about this company?

As mentioned in the Solution section, NiceDay demonstrated an ability to deliver an impactful brand to us and did so collaboratively. Being able to not only deliver but to be a great partner in the process is a powerful combination.

Please describe your company and your position there.

I am the owner of a bar and a restaurant in the Salt Lake City area. My primary function is to manage the finances of the entities as well as direct strategies for growth and oversee the general operations.

For what projects/services did your company hire NiceDay?

We hired NiceDay to develop a concept and brand for a new location for a Bar and Restaurant in downtown Salt Lake City.

What were your goals for this project?

Given the local market, we were looking for brand development that is relatively unique while also tying into what we wanted the business to become and what we already have in the area.

How did you select NiceDay?

We selected NiceDay because we have admired the work Blandine Mathieu has created in this space over the last several years. We also wanted a process that was predictable without the added work of mico managing brand development.

NiceDay was a perfect fit as they understand how to take core strategies and the essence of the business and apply them to the design aspect.

Describe the scope of their work in detail.

We started with designing the layout of the physical space and conceptualized the offerings.

From this, we started the brand development with NiceDay, which included Brand Research, a succinct approach to three brand concepts with the options for three revisions, graphic elements that are associated with the brand and then compiled for real-world application in our brand bible.

What was the team composition?

Our point of contact was Blandine, who was also the designer which made the process seamless.

Can you share any outcomes from the project that demonstrate progress or success?

We view the success in several ways, with the most tangible being that NiceDay took our goals and ideas and created a timeless brand for our business. Other key points of success would be our time and budget were met with the same attention to detail and consideration.

How effective was the workflow between your team and theirs?

The process was as easy as we could have asked for. With the initial time spent on the Research, we selected a direction with the first three options presented and refined one of the three down to meet our expectations.

What did you find most impressive about this company?

The creativity and know-how to connect concepts to goals are the most impressive traits of working with NiceDay. It was unique to find a group that has business acumen along with this level of creativity.

Are there any areas for improvement?

Nothing noteworthy.