What evidence can you share that demonstrates the impact of the engagement?
I don’t have any metrics on the Decipher video yet – we’re still collecting data since it just launched – but the feedback has been positive. It had a warm reception at the kickoff event. We have at the end of the event for all the employees to leave comments on the videos. Everyone was really amazed by the Decipher video. They said it felt like a movie trailer. That’s a testament to Nice Shirt’s ability to understand my vision and work together organically to elevate the source material.
As far as awareness, we hit our goals to get our messaging out there, especially at the sales kickoff event. That opens up for other departments to reach out to us to create content for their teams. For Decipher, the video set the tone for the entire brand. Producing the video helped us understand the rest of the design and branding, the whole aesthetic.
How did Nice Shirt Media perform from a project management standpoint?
Project management was efficient and transparent. We were working under some serious time constraints, for example, trying to film before Christmas when everyone left on vacation. There was a lot to organize and get done, like managing the location and casting. They worked at a fast production pace and got everything done. It reminded me of my experiences in New York City where the industry is larger and everyone’s conditioned to work at a faster pace.
They worked very flexibly, such as in understanding our deadlines or the importance of having the right person from Duo in the video. For example, with the sales kickoff video, someone was supposed to be in it that didn’t show up due to a miscommunication. We were able to get our CEO to fill in and they were able to pick up the shot with him instead. For the Decipher video, they were able to get the crew together and push through an outdoor shoot under harsh conditions in Detroit in the winter. They really went above and beyond to meet our deadlines and deliver.
They also worked within the budget. It was really great to work with a company that didn't have any surprise budget overages at the end. They were really cognizant of what our resources were and how much we could spend. They hit that target.
Everyone was knowledgeable and great at problem-solving. With video, things never run 100% smoothly. Something always comes up. But I don’t recall anything that hindered us. They found the right people for the job. Everyone was really enthusiastic, worked hard, and had great ideas and suggestions. They were very professional.
What did you find most impressive about them?
Nice Shirt can adapt to any project regardless of the industry. The projects we presented were vastly different. They were able to switch gears and adapt while maintaining a high level of production value.
I feel confident that no matter what project I would bring to them, they would understand it really well. They would do the research to discover new things to elevate the material, rather than going through the motions. Finding inventive ways to tell stories is a quality that the best production companies I’ve worked with have. That’s what Nice Shirt does.
They were really able to focus on the messaging that was really important to us. They integrated our mantra – which is about security without fear – and took our values of diversity and inclusion into consideration for the casting. They really paid attention and they didn’t take any shortcuts.
If I were to reach out to Nice Shirt as a vendor again, there wouldn't be any pushback because of what they delivered. It makes my job easier to be able to outsource to a company that understands our brand rather than trying to find a new vendor every time and explain our mission.
Are there any areas they could improve?
Not that I can think of. I know what we could have done better on our side but we really got a lot of return on what they delivered.