Web Dev, SEO & Google Ads Services for Home Improvement Co
- Pay Per Click Search Engine Optimization Web Development
- $10,000 to $49,999
- Nov. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 4.5
"Their personal approach and clear communication made them a great partner for our digital marketing journey."
- Construction
- Edgewater, New Jersey
- 11-50 Employees
- Online Review
- Verified
Nexus Hybrids developed a website for a home improvement contractor. The team designed and developed the site, integrated content, and conducted QA testing. They also provided SEO and Google Ads services.
Nexus Hybrids delivered a fully functional and responsive website, resulting in a 15% increase in conversion rate and a 50% increase in mobile traffic. The team achieved top 5 rankings for 10 high-priority keywords, resulting in a 40% increase in organic traffic. Their communication was exemplary.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Alpha Pro Construction
Describe what your company does in a single sentence.
Alpha Pro Construction LLC is a trusted home improvement contractor based in Edgewater, New Jersey. With over a decade of experience, we specialize in providing high-quality roofing, chimney repair, siding, and masonry services to both residential and commercial clients in Northern and Central New Jersey. Our dedicated team is committed to delivering exceptional craftsmanship and customer satisfaction. We offer free estimates, 24-hour emergency services, and all our work is guaranteed. Contact us today for top-notch service and peace of mind!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Nexus Hybrids to accomplish?
- Website
- SEO and Google My Profile Optimization
- Google Ads
SOLUTION
How did you find Nexus Hybrids?
- Online Search
- Referral
Why did you select Nexus Hybrids over others?
- Pricing fit our budget
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Nexus Hybrids were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Website Development
Scope of Work:
Requirements Analysis: Conduct thorough discussions with stakeholders to understand the specific requirements, objectives, and target audience for the website.
Design: Create wireframes and design mockups for approval. Ensure the design is visually appealing, responsive, and user-friendly.
Development: Develop the website using the latest technologies and best practices. Ensure the site is optimized for speed, security, and scalability.
Content Integration: Assist in content creation and integration, including text, images, videos, and other media.
Testing and Quality Assurance: Conduct rigorous testing to ensure the website functions correctly across various devices and browsers. Fix any bugs or issues.
Launch and Deployment: Launch the website and ensure it is properly indexed by search engines. Provide training to the client on how to manage and update the site.
Key Deliverables:
Fully functional, responsive website
Design mockups and wireframes
Integrated content management system (CMS)
User training and documentation
Post-launch support and maintenance
SEO and Google My Business Profile Optimization
Scope of Work:
SEO Audit: Perform a comprehensive audit of the existing website to identify areas for improvement.
Keyword Research: Identify relevant keywords that target audience is searching for.
On-Page Optimization: Optimize meta tags, headers, content, images, and internal links for better search engine visibility.
Off-Page Optimization: Build high-quality backlinks and improve domain authority through content marketing and outreach.
Google My Business Profile Optimization: Create or optimize the Google My Business profile, including adding relevant business information, photos, and customer reviews.
Reporting and Analytics: Provide regular reports on SEO performance, including keyword rankings, traffic, and conversion rates.
Key Deliverables:
SEO audit report
Keyword research report
Optimized website content
Improved Google My Business profile
Monthly performance reports
Google Ads
Scope of Work:
Campaign Setup: Set up Google Ads campaigns tailored to the business goals, including search ads, display ads, and remarketing campaigns.
Keyword Research: Identify high-performing keywords to target in the ads.
Ad Copywriting: Create compelling and relevant ad copy that drives clicks and conversions.
Budget Management: Optimize the ad spend to maximize return on investment (ROI).
Tracking and Analytics: Implement tracking tools to monitor campaign performance, including conversion tracking and Google Analytics integration.
Ongoing Optimization: Continuously analyze and optimize campaigns to improve performance, including A/B testing and adjusting bidding strategies.
Key Deliverables:
Well-structured Google Ads campaigns
Keyword research and ad copy
Conversion tracking setup
Regular performance reports
Optimized budget allocation
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Website Development:
Increased User Engagement: The new website saw a 35% increase in average session duration and a 20% decrease in bounce rate, indicating that users found the content engaging and easy to navigate.
Mobile Traffic: With a responsive design, mobile traffic increased by 50%, showing improved accessibility for users on mobile devices.
Conversion Rate: The website's conversion rate improved by 15%, leading to more inquiries and sales.
SEO and Google My Business Profile Optimization:
Improved Search Rankings: The website achieved top 5 rankings for 10 high-priority keywords, resulting in a 40% increase in organic traffic.
Local SEO Success: The optimized Google My Business profile led to a 50% increase in local search visibility, resulting in more foot traffic and local inquiries.
Backlink Profile: A 30% increase in high-quality backlinks contributed to higher domain authority and search engine rankings.
Google Ads:
Click-Through Rate (CTR): Google Ads campaigns achieved an average CTR of 8%, significantly higher than the industry average, indicating effective ad copy and targeting.
Conversion Rate: The Google Ads campaigns saw a 10% increase in conversion rate, leading to more leads and sales.
Return on Ad Spend (ROAS): The campaigns achieved a ROAS of 4:1, meaning every dollar spent on ads generated four dollars in revenue.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Nexus Hybrids demonstrated exceptional project management throughout the collaboration. Here are some key points about their project management approach:
Communication: They maintained clear and consistent communication through regular updates and progress reports, keeping all stakeholders informed at every stage of the project.
Timely Delivery: Nexus Hybrids adhered to the agreed-upon timeline, delivering all key milestones and deliverables on schedule. They efficiently managed their resources to ensure that deadlines were met without compromising the quality of work.
Responsiveness: They were highly responsive to our needs and feedback. Any changes or additional requests were promptly addressed, and their team showed a proactive approach in anticipating potential issues and proposing solutions.
Flexibility: Their flexibility in accommodating our requirements and making necessary adjustments ensured a smooth project flow. They were open to feedback and made revisions as needed to align with our vision and goals.
Transparency: Nexus Hybrids provided full transparency regarding project progress, budget, and any potential risks. This helped in building trust and confidence in their ability to deliver the project successfully.
What was your primary form of communication with Nexus Hybrids?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What really impressed us about Nexus Hybrids is how they cared about our needs and made a plan just for us. They always kept us updated and were quick to help with any questions or changes. They worked on different parts of our online presence like making our website, improving our search engine rank, managing our Google My Business profile, and running Google Ads all in a way that fit together perfectly. Their personal approach and clear communication made them a great partner for our digital marketing journey.
Are there any areas for improvement or something Nexus Hybrids could have done differently?
While Nexus Hybrids did a great job overall, there are a few things they could improve:
- Detailed Reports: They could give us more detailed reports about how everything is going. This would help us understand better what’s working and what’s not.
- Training: Offering some training sessions to show us how to use the tools they set up would be helpful. This way, we can manage our digital presence better on our own.
- Proactive Ideas: While they did respond well to our needs, they could also suggest new ideas or improvements based on the latest trends.
- Post-Launch Help: Extending support after launching the website would help us handle any unexpected issues that come up.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
4.5NPS