What evidence can you share that demonstrates the impact of the engagement?
We haven’t launched the program nationally yet — it’s for summer 2018. We’re socializing the program and the game right now throughout our beer distributor network and our sales teams, along with our marketing team across the country. We’re still getting feedback from everyone, but so far, it’s been great and we feel it aligns very well and meets our goal of supporting our marketing campaign.
How did NEXT/NOW perform from a project management standpoint?
They were excellent with their communication processes, reliability, follow-up, and punctuality. There was never a time where I was concerned about meeting our deadlines or deviating from the timelines we established. Everything ran very smoothly and was incredibly stress-free. They used Dropbox and we had a shared folder with them.
What did you find most impressive about them?
They have a number of key strengths; everything from their initial sales process to working with the developers to figure out exactly what we needed. A lot of times companies know they want to get into technology and have ideas, but don’t exactly know exactly what we need to pull in and engage our consumers.
However, from the very beginning, they had excellent creative and account management perspectives. They really were proficient and guided us towards the development of the right things. All the way through, they were very involved, hands-on, helpful, and patient. A lot of brand people aren’t technology people but it was great to have them. They feel comfortable.
Are there any areas they could improve?
Everything went very smoothly for us. It was better than I expected. I don’t have any areas for them to improve.
Do you have any advice for potential customers?
I would go in and know the consumer that you want to engage with. Understand what your objectives are when creating some type of technology. Lay that out and then be ready to listen and learn. Don’t begin the process thinking that you’re the technology expert. Go into it knowing that you’re working with them because they’re the experts.