What was the scope of their involvement?
NEXTNOW helped us create a promotional campaign to help our client promote their partnerships with three NFL teams. The full project includes both digital and on-site interactive experiences.
First, their team assisted us in creating digital face paint kiosks for fans. NEXTNOW developed software with four built-in filters for users to apply to their selfies. Fans receive the edited photo through a registered email address; then they’re free to post it on their own social media feeds.
Second, NEXTNOW created another system that allows fans to create gifs to celebrate touchdowns scored by their team. It’s a simple data-capturing system that requires minimal registration information from users (first name, last name, email address).
Third, they set up an LED wall at each team property that aggregates posts with specific hashtags into a rotating social media feed. It shows a variety of fan content, including photos and visuals from the broader campaign and comments from individual feeds.
Finally, they created microsites for each partner team that encourage users to interact with the on-site displays and experiences. Fan interaction added funds, which our client would donate to a local charity on the individual's behalf.
NEXTNOW has completed and implemented the full campaign, but they’re staying with us to support and moderate our efforts.
What is the team composition?
We worked with several people from NEXTNOW. Two team members handle our day-today-day needs. There’s an additional resource to help us conceptualize the project agreements. We speak with a different specialist for the microsites. Those core people communicate with a larger background team.
How did you come to work with NEXTNOW?
In our initial interaction, they were very eager to get started on the project. From our first impression, it seemed that we’d be able to effectively collaborate with their team. They offered up unique ideas tailored to the type of project we’d described. Based on that, we decided to partner with them.
How much have you invested with them?
We’ve spent around $500,000.
What is the status of this engagement?
We started the project in April 2018. We’ve completed the bulk of the work, but NEXTNOW will continue to support us through the duration of the 2018–2019 NFL season.