What evidence can you share that demonstrates the impact of the engagement?
I haven’t had the opportunity to use the video in a lot of my marketing efforts just yet, but I’ve received a lot of really positive internal feedback. The sales team was particularly excited about the video because it’s easily shareable and gives a good overview of what we do without having to explain it in writing or verbally. Having this piece of contact is truly a win since we had nothing previously.
How did Next Day Animations perform from a project management standpoint?
Jacqueline was great. At one point, I told her that they were moving too fast because I would give them feedback, and they would have the edits ready for me by the next day! I had given them a deadline of mid-March, but she pointed out to me that they do have a reputation for working quickly since they are “Next Day Animations.” Getting work done within a short time frame is an expectation based on their name.
They met the deadlines without any issues and the communication was phenomenal. I emailed back and forth with Jacqueline throughout the whole process. We had a couple of phone calls to go over a few things but most of it was handled via email. She was also the point person on their side, handling the process internally and making sure the team had all of the edits completed.
We used a Google doc for the script, so I was able to make edits in real-time. Next Day Animations used a video sharing tool that allowed me to comment within the video at specific times and withing specific frames. So, I used that to highlight any edits and they were able to see them through that tool. No real project management tool was needed.
What did you find most impressive about them?
Everything was on point from the get-go. The speed of service was amazing and they produced quality work in that short amount of time. I’ve worked with agencies and vendors where I’m the one following up to see if they’re meeting deadlines and making progress.
The fact that Next Day Animations was able to do everything so quickly and seamlessly was really great. The video was a high-quality product that met our expectations.
Are there any areas they could improve?
At times I felt like I was being rushed. I did tell Jacqueline that their speed may be misconstrued as them rushing through the project just to get it done. There were a few times where I had to ask them to make edits past the allotted rounds of revision, which was three at each stage, because the imagery and illustrations they used showed that they didn’t fully understand our target audience.
Maybe slowing the process down a little more would’ve helped them embrace our feedback and understand our audience. That was a minor issue that we discussed and were able to figure out, so it didn’t hurt the project in any way.