newtargeting

Newtargeting delivers performance and profitability advisory for digital commerce businesses.

For years, e-commerce growth followed a simple formula: more traffic, more sales, more scale. Today, the game has changed.

Advertising costs keep rising year by year. New competitors appear every day. More businesses are fighting for the same customer attention everywhere. E-commerce continues to grow - consumers are more comfortable buying online than ever - but many businesses discover that revenue growth doesn't automatically translate into profit.

Digital transformation only works when people, data and operations align around the customer. Yet most businesses make decisions without that alignment. They optimize marketing without understanding true profitability. They scale operations without financial visibility.

The critical gap: businesses know their product cost and ad spend, but can't see the big picture - logistics, team costs, platform fees, returns, payment processing, and how all of it connects. Without this visibility, growth creates complexity and often losses instead of sustainable profit.

We work with businesses to build clarity, confidence, and strategic direction:

• Marketing: Map and optimize customer journey performance across all stages (acquisition, engagement, conversion, retention).
• Management: Build financial intelligence - control unit economics, track profitability by product/category/channel, and establish data-driven decision frameworks.
• Advisory: Provide ongoing strategic guidance as the business and market evolve.

Our approach: Audit → Enablement → Advisory

We diagnose hidden opportunities, build your team's capability to understand the complexity of an e-commerce business and see what drives real profit, and provide ongoing guidance adapted to your market reality and business context.

The future belongs to businesses that grow with control, not just velocity.

Targeting what matters: sustainable growth grounded in profitability.