Software product development and consulting.

NewRedo provides expert IT consultants and builds bespoke software solutions for business customers. We cover all aspects of IT delivery from design through to live operation and support.  Our lean / agile approach reduces risk through regular deployment and customer collaboration whether it be a web, mobile or desktop solution, hosted in the cloud or on premise.

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Leeds, United Kingdom
  • Platform, New Station Street
    Leeds, WYK LS1 4JB
    United Kingdom


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Website Development for Endurance Sports Platform

"We wanted a site that was as easy as walking into a shop and buying a chocolate bar, and that’s what we got."

Willing to refer: 
The Project
$50,000 to $199,999
Mar. 2013 - Ongoing
Project summary: 

NewRedo Ltd. designed and developed a website for an endurance race entry company. They built the site from scratch, implementing an existing logo and providing graphic design.

The Reviewer
1-10 Employees
Leeds, United Kingdom
Martin Browne
Managing Director, RaceBest
The Review
Feedback summary: 

The website established the client as a player in the market thanks to its ease of use. NewRedo Ltd. has been praised for their ability to communicate with non-technical clients, as well as their phased approach to development. Customers can expect a partner that values long-term relationships.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

We’re an online entry platform for endurance sports, primarily running and triathlons. We were established in 2013, and primarily have a presence across the UK. I’m the managing director.


What challenge were you trying to address with NewRedo Ltd.?

They designed and built our website. I don’t have a tech background, and we needed developers to build the site. We had the idea of what we wanted to do and then we shopped around to find a vendor.


What was the scope of their involvement?

We didn’t have a website at all to start, but they brought in a graphic designer that matched what we already had in terms of a logo and materials.

They were clear from the get-go, and the reason we worked with them is that they focused on getting the minimum stuff up and running so that we could make money as a company and do more development. They’re very focused on getting what’s required to market as soon as possible. They also optimized it so that it would be immediately appealing.

What is the team composition?

We primarily worked with two developers.

How did you come to work with NewRedo Ltd.?

We found them on Google. I was looking for developers that were based in the same as us so we could do face-to-face meetings readily if that was required. Of the 3–4 outfits we talked to, NewRedo stood head and shoulders above the rest. From our first conversation with Phil and Royd (Directors), we felt that they understood what we were trying to achieve and that they could help us build it.

How much have you invested with them?

The initial three-month build was £20,000 ($24,700 USD) but since then we’ve spent around £20,000 ($24,700 USD) each year.

What is the status of this engagement?

We’ve been working with them since March 2013.


What evidence can you share that demonstrates the impact of the engagement?

Users had to understand that site form the beginning. Our market wasn’t very mature at the time; while there were big, international players like Eventbrite, there weren’t many built specifically around endurance sports in the UK. We’ve been nothing but pleased with them and the site. The feedback that comes in regularly from site users says the site is easy and simple to use, especially when compared to our immediate competitors. This is exactly what we were after.

NewRedo recognized that we needed to build something that combined the best of the web shopping experience but wasn’t weighed down by the specifics and complexities of the sport. We wanted a site that was as easy as walking into a shop and buying a chocolate bar, and that’s what we got.

How did NewRedo Ltd. perform from a project management standpoint?

It was always easy for us to communicate to them what we wanted, and for them to engineer a solution with working code. We didn’t have the technical knowledge to do this, so being able to communicate what we wanted was great.

We worked in short sprints, rushing through the backlog with regular communications throughout the week over the phone, through video conference, or in-person. The in-person meetings happen monthly.

What did you find most impressive about them?

The ease and flexibility of their approach stand out, especially with people who don’t understand the technology. Most people in our situation assume they would have the solution but NewRedo was great at talking us down and finding the solution for us. Sometimes I was resistant, but then I would recognize that they were right. They had the lower-friction way of developing functionality for the user. They were also very good at breaking the process down into bite-size chunks that we could understand.

Are there any areas they could improve?

No, there wasn’t any more than is in every working relationship. Seven years later, we’re still with them. We’re happy.

Do you have any advice for potential customers?

Be prepared to spend a good amount of time with them in the beginning. They’ll give you a good amount of time and use it well to get to know them and what you want to do. It provided a very strong foundation for what we’ve done. If you invest the time on your side you’ll get the right product on the back end of it.

Overall Score
  • 4.0 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer