What evidence can you share that demonstrates the impact of the engagement?
Users had to understand that site form the beginning. Our market wasn’t very mature at the time; while there were big, international players like Eventbrite, there weren’t many built specifically around endurance sports in the UK. We’ve been nothing but pleased with them and the site. The feedback that comes in regularly from site users says the site is easy and simple to use, especially when compared to our immediate competitors. This is exactly what we were after.
NewRedo recognized that we needed to build something that combined the best of the web shopping experience but wasn’t weighed down by the specifics and complexities of the sport. We wanted a site that was as easy as walking into a shop and buying a chocolate bar, and that’s what we got.
How did NewRedo Ltd. perform from a project management standpoint?
It was always easy for us to communicate to them what we wanted, and for them to engineer a solution with working code. We didn’t have the technical knowledge to do this, so being able to communicate what we wanted was great.
We worked in short sprints, rushing through the backlog with regular communications throughout the week over the phone, through video conference, or in-person. The in-person meetings happen monthly.
What did you find most impressive about them?
The ease and flexibility of their approach stand out, especially with people who don’t understand the technology. Most people in our situation assume they would have the solution but NewRedo was great at talking us down and finding the solution for us. Sometimes I was resistant, but then I would recognize that they were right. They had the lower-friction way of developing functionality for the user. They were also very good at breaking the process down into bite-size chunks that we could understand.
Are there any areas they could improve?
No, there wasn’t any more than is in every working relationship. Seven years later, we’re still with them. We’re happy.
Do you have any advice for potential customers?
Be prepared to spend a good amount of time with them in the beginning. They’ll give you a good amount of time and use it well to get to know them and what you want to do. It provided a very strong foundation for what we’ve done. If you invest the time on your side you’ll get the right product on the back end of it.