Social • Media • Marketing

Since 1946 NewmanPR has been providing clients creative, customized and cost-effective marketing communications services. We help clients define their goals and then communicate their messages by aggressively seeking coverage in consumer, broadcast, trade and social media.

 

NewmanPR specializes in building product awareness for clients through services that include writing, editing, news photography, desktop publishing, graphic design, video production, special events, Internet and new-media services. We also have considerable experience in crisis and issues management.

Our client retention rate is a testament to our dedication and success — 73 percent of current clients have been with us more than 10 years. One — the Florida Keys Tourism Council — has been a client since 1980.

A media campaign is only as good as the people behind it. Our principals and senior executives come from a variety of backgrounds, have firsthand knowledge of the travel industry and journalism experience. With keen insight into what drives media to cover a story, agency personnel communicate every day with North American and international journalists who know and trust us.

 
$10,000
 
$100 - $149 / hr
 
2 - 9
 Founded
1946
Show all +
Miami, FL
headquaters
  • NewmanPR
    2140 S. Dixie Highway, Suite 203
    Miami, FL 33133
    United States
    305-461-3300

Portfolio

Key clients: 

The Florida Keys & Key West Tourism Council

Carnival Cruise Line

Holland America Line

Costa Cruises North America

Carnival Foundation

Banana Coast, Honduras

 

Reviews

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Public Relations for Carnival Cruise Line

There are a lot of agencies we could be doing business with, but we have stuck with NewmanPR for a very long time because they have consistently performed at an outstanding level.

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

The client has partnered with NewmanPR for the past two decades, relying on them for internal communications support including PR counsel and idea generation, writing of materials, and event execution.

The Reviewer
 
10,000+ Employees
 
Miami, Florida
VP of Corporate Communications, Carnival Cruise Line
 
Verified
Feedback summary: 

The projects that NewmanPR has completed with the client have generated successful coverage results and millions of collective media impressions.

BACKGROUND

Introduce your business and what you do there.

Carnival Cruise Line is the world’s largest cruise line based on passengers carried. We’re headquartered in Miami, Florida. My role is vice president of corporate communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NewmanPR?

NewmanPR provides day-to-day support. They serve as an extension of my internal team on communications matters, including speech writing and executive interview prep, presentations, press release writing, and the execution of special events.

SOLUTION

What was the scope of their involvement?

NewmanPR has a strong team of writers that routinely help in writing press releases, newsletter articles, talking points, and speeches for company executives. They help in the execution of special events by identifying and pitching target media, formulating the event plan and managing on-site execution. NewmanPR excels at organizing successful events that generate strong PR coverage.

How did you come to work with NewmanPR?

They were a well-established and reputable PR agency in Miami, so we began working with them based on their reputation.

What is the status of this engagement?

We have been utilizing the services of NewmanPR for more than 20 years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have executed many media initiatives over the years with them that have resulted in millions of media impressions based on the coverage results these projects have generated.

How did NewmanPR perform from a project management standpoint?

NewmanPR is a great team with very strong leadership. They are excellent in assembling timelines and meeting deadlines.

What did you find most impressive about NewmanPR?

The team at NewmanPR is very experienced in the travel, tourism, and cruise industry sector but they are also experienced in all facets of public relations—whether it’s special events execution, all the way to crisis communications.

Are there any areas NewmanPR could improve?

They are a boutique agency, so they have a tight team, which is fine and works well for us, but they do not have a huge staff.

5.0
Overall Score There are a lot of agencies we could be doing business with, but we have stuck with NewmanPR for a very long time because they have consistently performed at an outstanding level.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    If NewmanPR misses a deadline, there’s typically a reason for it. Doing so would be quite rare.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The reason that we’ve worked with NewmanPR for more than two decades is that they do a great job.
  • 5.0 NPS
    Willing to refer
    We’ve had a great experience with this agency over many years, and I would strongly recommend them.

PR for Costa Cruises North America

"NewmanPR has been excellent. They're very proactive with regard to coverage."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2008 - Ongoing
Project summary: 

With the goals of increasing media coverage and gaining exposure from press, the client hired NewmanPR to provide public relations services.

The Reviewer
 
51-200 Employees
 
Sarasota Area, Florida
VP Sales & Marketing, Costa Cruises North America
 
Verified
Feedback summary: 

NewmanPR has been a successful partner for the client. The agency has valuable media contacts. The client praises NewmanPR for their attentiveness and responsiveness. There was no criticism for NewmanPR and they are highly recommended to others.

BACKGROUND

Please describe your organization.

We're called Costa Cruise Lines Inc. We're one of 10 Carnival Corporation brands. Our headquarters are in Genoa, Italy, and our North American division is in Hollywood, Florida. NewmanPR works with the North American office exclusively.

What is your position?

I'm VP of sales and marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with NewmanPR?

Our former president and I had a long-term relationship with them through another company. When we moved to Costa, we realized that we needed an outside PR firm that we knew and trusted, one that was very educated on the cruise industry. It was a no-brainer to go with NewmanPR.

Four years after this occurred, we were wondering if we still need the services of a PR company as we'd had budget cuts. In the end, without Newman's services, we wouldn't have survived the year in North America.

SOLUTION

How did you come to work with NewmanPR?

Since we already had a 20-year relationship with them, going back to the founder of the company, Stewart Newman, it wasn't an interview process as much as it was a negotiation. They were chosen based on our experience and success with them.

Could you provide a sense of the size of this initiative in financial terms?

It is approximately $4,000 per month.

What is the status of this engagement?

It started in September 2008, and it's been ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

NewmanPR has been excellent. They're very proactive with regard to coverage. We've had numerous travel writers join us on media fams and luncheons, all of which they helped arrange. I will tell them what we're planning, or they will proactively suggest an event. They make contact with their list of media and always get a very strong support and showing.

We also have a dedicated account rep, besides the president, and have three people on our account. We get attention from them, and they're very responsive.

Their contacts in the media have allowed us to get good coverage and interviews. We're actually running something today with an agent that sailed with us. They've been doing a fantastic job.

What distinguishes NewmanPR from other providers?

They understand our business and company, and our position in the North American market. It's a very personal relationship with Buck [Banks, vice president at NewmanPR], Julie [Ellis, senior account director], and Diana [Arellano, account executive] and one in which you can be honest and open, share feedback, and assess our position in the marketplace.

Is there anything NewmanPR could have improved or done differently?

We've tried to do a monthly product enhancement release and have been very consistent about it. We could probably increase it somewhat. Aside from that – nothing.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer