Newell Ledbetter Advertising

BACKGROUND

Introduce your business and what you do there.

I'm the general manager at Myers Sewing Machine Company, a long-standing family owned and operated business in Colorado Springs, Colo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising, Inc?

I had been doing most of the marketing for the business, which was taking up a lot of time so we wanted to try out working with an ad agency.

SOLUTION

What was the scope of their involvement?

Newell provides SEO services and oversees email blasts and all of our ad campaigns, including Facebook and eventually Google. They help promote our events through broadcasts and are also available to bounce general marketing and advertising ideas off of.

What is the team composition?

I mainly work with Zachary (President of Business Development, Newell Ledbetter Advertising), but he has others on his team managing our Facebook ad campaigns, email blasts, graphic design, and SEO. Whenever I come into their office to go over new ideas, I meet with everyone at the same time.

How did you come to work with Newell Ledbetter Advertising, Inc?

I searched online for local ad agencies and saw that Newell had great reviews. They were also right down the street from us, so I went in and met with their team and hit it off with them right away.

How much have you invested with them?

We spend about $1,200 per month.

What is the status of this engagement?

We've been working with them since July 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Newell fine tuned the content on our website, enhancing our overall online performance. Their efforts have helped our company get on the first page of Google. We've seen an increase in customer activity from our promotions overall.

How did Newell Ledbetter Advertising, Inc perform from a project management standpoint?

They provide regular updates and reports when we meet about once a month. They're very collaborative and willing to hear me out on new ideas and help come up with solutions as we go. It's a very creative, open-minded working environment.

What did you find most impressive about them?

They provide a lot of personal attention. I can tell they genuinely care about our success through the type of engaged discussions we have. I'm always happy to go into their office and I feel that they're not only good at what they do but actually care about their work.

Are there any areas they could improve?

No. They've been handling everything I throw their way very well.

Do you have any advice for potential customers?

Be as clear as possible on what your needs, goals, and limitations are. My father had bad experiences with ad agencies in the past, so I was a bit wary of working with any ad agency at first. We started with a low budget and their team has been very understanding of our approach. If you're honest about your business needs in that way, they'll be willing to work with you the best they can.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Advanced Radon Systems, and we service radon mitigation and testing. We service few different types of systems on each home, depending on its configuration, and lower its radon rate down to EPA standards.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising?

After I obtained the business, we were losing business after our first month. We had a website, but it was outdated and not easy to use. We needed an advertising company to help us gain business.

SOLUTION

What was the scope of their involvement?

We met with Newell and with the company they use to build sites to figure out our marketing and SEO direction. They built the site from scratch as transferring the old site wouldn’t have been effective.

They are currently continuously maintaining the site and further developing our SEO campaign/keywords. They also fully manage our PPC advertising and implement Google AdWords.

What is the team composition?

They provide us a project manager and a team of marketing specialists.

How did you come to work with Newell Ledbetter Advertising?

I found them online and spoke with them on the phone. I really appreciated their energy and their detailed proposal.

How much have you invested with them?

We have invested about $20,000 so far.

What is the status of this engagement?

We started in September 2016 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business was basically non-existent but is now prevalent on Google searches. Newell is taking our project as a personal challenge and now we’re number one with a lot of keywords—on the first page with most of our organic searches. Our clients say they found our business through online searches and our business is now thriving.

How did Newell Ledbetter Advertising perform from a project management standpoint?

We communicate through the phone and through emails. We have monthly meetings in person to go over the results and keep updated with the SEO work. They personally cater to my needs, even though I’m one of their smaller clients.

Their whole team is always ready to answer any questions that I have and are always trying to help me out. They are always on top of different methods to gain my business exposure, and I have nothing but high remarks so far.

What did you find most impressive about them?

They almost make you feel like a part of the family. Their service and turnaround time is amazing. They are constantly making sure the project is on track, and they make sure outsourced companies deliver their products. They are somebody in your corner that you can trust is going to get the job done. Their team delivers tangible results that are just priceless.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Be open to their suggestions. It might be a sticker shock to you, but they’ll deliver the results. They will make sure to cater to your needs and steer you the right way. Trust them as professionals and trust the process.

BACKGROUND

Introduce your business and what you do there.

I own Red Door Consulting, a social media marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising?

We only provide social media marketing and wanted to give our clients more options. They partner with us to offer additional services, particularly web design.

SOLUTION

What was the scope of their involvement?

They do web design and SEO for multiple client accounts. Newell Ledbetter helps clients onboard those processes for both services. For SEO, the team focuses on website and keyword rankings for Google searches. We do content creation.

What is the team composition?

I’ve worked with everyone in their office. The resources for media bias, reputation management, and social media are all specialists in their segment.

How did you come to work with Newell Ledbetter Advertising?

I wanted to work with the best. They’ve won countless advertising awards.

How much have you invested with them?

We’ve spent between $10,000–$20,000.

What is the status of this engagement?

Work started in December 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All our clients’ SEO rankings have increased. Our clients are happy; they trust us and Newell Ledbetter.

How did Newell Ledbetter perform from a project management standpoint?

They’re professional, knowledgeable, and very fun to work with. I’m at their office a lot because I enjoy my relationship with everyone on their team. We use Hootsuite for internal accounts and communicate via phone, email, and text, depending on the urgency. We also have joint meetings with clients.

What did you find most impressive about them?

With specialists for each offering, the team is very well-rounded. They’re uniquely versatile and experienced – 22 years – for their industry. They know how to invest client’s money to get the highest ROI.

Are there any areas they could improve?

No, I can’t think of anything. We’ve had a great experience with them.

Do you have any advice for potential customers?

Since they’re high-energy, clients should hit the ground running and prepared to have lots of fun. Potential clients should know they work at a very fast pace.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and CMO of Denver Stucco & Stone, and another home improvement business located in Colorado Springs, Colo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising, Inc?

When we opened Denver Stucco & Stone in late 2015, we were looking for a vendor that could help with marketing strategy and execution. While we were still running another business, we didn't have the capacity to manage marketing on our own.

SOLUTION

What was the scope of their involvement?

Initially, Newell oversaw our broadcast advertising for a few years. Then we turned over all of our marketing strategizing to their team, which includes TV broadcasting, social media, and ad placement. They also coordinate with all of our direct mail vendors, which includes several local coupon distributors and publications. They continue to provide SEO services and have made changes to our website, including blog posts.

What is the team composition?

Zachary (VP of Business Development, Newell Ledbetter Advertising, Inc) acts as our main point of contact, but we also work with several others for various projects. Newell (President, Newell Ledbetter Advertising, Inc) has stepped in on some of our TV advertisements and Bethany (Social Media Manager, Newell Ledbetter Advertising, Inc) oversees our social media posting and has trained some of our staff as well. 

How did you come to work with Newell Ledbetter Advertising, Inc?

My father had done business with Newell on and off for the last 20 years. It's one of the more well-known marketing agencies in town. We knew they were a reputable company and also liked working with another family businesses.

How much have you invested with them?

Our monthly ad budget between Denver Stucco & Stone and our other painting company is roughly $30,000 per month.

What is the status of this engagement?

We handed over all of our marketing management to them in January 2017 and their work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By increasing our ad spending and collaborating with Newell, we're seeing a significant increase in incoming phone calls. We received 65 phone calls last month compared to just 17 the April of the year prior. We're also seeing improvements in our Google search rankings overall, so we've been very pleased with the results thus far.

How did Newell Ledbetter Advertising, Inc perform from a project management standpoint?

Newell provides monthly progress reports, focused on our SEO and Google Analytics.

What did you find most impressive about them?

When you're talking about the amount of money we're spending each month, trust is incredibly important. We have a great relationship with Newell and trust their team as one family business to another.

Historically, their strength is in broadcast advertising, but we've watched them grow their expertise into a full-service marketing agency over the years. Compared to our work with a prior vendor, Newell has been able to achieve a lot more in a much shorter timeframe.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and your position there.

I’m the director of a faith-based, non-profit preschool serving the Colorado Springs community. We’ve been in existence since 1975 and we currently have 185 students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Newell Ledbetter Advertising, Inc.?

We reached out to Newell Ledbetter to help us with advertising, SEO, and social media.

What were your goals for this project?

Although our school had a strong reputation in the community, we wanted to update our website, grow our social media presence, and increase our enrollment.

SOLUTION

How did you select this vendor?

They were recommended to us by a school board member. After we met with them, we decided that Newell Ledbetter had an enthusiastic team that would be easy to work with.

Describe the scope of their work in detail.

They helped us with our social media campaigns and provided SEO services. In addition, they redesigned our website, making it easy for parents to register, pay tuition, and get the general information about the school. We've been working with Newell Ledbetter for three years now.

What was the team composition?

We primarily work with Zach (VP of Business Development, Newell Ledbetter) and his team. Some of the team players have changed, but he has been a consistent presence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped us achieve all of our goals. Our Google rankings are higher and we were recently voted "The Best Preschool in Colorado Springs" by The Gazette. Also, our enrollment for the upcoming school year is ahead of where we typically are for this time of the registration process.

How effective was the workflow between your team and theirs?

They’re great communicators and stay on top of everything. If there are any issues, Zach quickly addresses them.

What did you find most impressive about this company?

I appreciate their enthusiasm and their positive attitude. We’re working with kids, so there are some interruptions in the process, but they’ve been very flexible and established a great working relationship.

Are there any areas for improvement?

I'd like them to have an in-house web design team, if they don't have it already. Some of our work is done by a third party and it slows down the communication process since there are more people involved.

BACKGROUND

Introduce your business and what you do there.

I am the co-owner of Galvan and Gardner, a real estate and property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising, Inc.?

The real estate market had been down for years, so it was easy for us to get property management business without the help of marketing or advertising. Recently, however, the market shifted to where the real estate side has become more powerful, but the rental side has weakened. In addition to market changes, our industry is now more dependent on online reviews, social media, and Google Maps. In order to keep growing, we needed help to establish and grow our online presence.

SOLUTION

What was the scope of their involvement?

We didn’t realize how much our company would benefit from digital marketing until they evaluated our business needs during our first meeting. Later, they used the information to make a presentation on the strategies that they’d employ to get our business to where we want it to be.

Their scope of work included the implementing SEO strategies to increase website traffic and visibility, creating blog and social media content, and social media management. They often run promotions and contests on our social media accounts, with our most recent being a $100 visa gift card to active followers. We spent the first six months establishing our online presence, and we are now building from there.

What is the team composition?

Newell Ledbetter’s project manager spearheaded the project, but we had the opportunity to work directly with their entire staff. We update our social media accounts constantly, so we communicate with their social media manager the most. They work well together, which made the partnership work for us.

How did you come to work with Newell Ledbetter Advertising, Inc.?

We were only interested in advertising locally, so we found them while searching online for local ad agencies. Out of the four companies that we interviewed, they were the only agency that was able to pinpoint all of our problem areas and offer solutions. They were undoubtedly the best fit for the project.

How much have you invested with them?

On average, we spend $2,500 per month on their services.

What is the status of this engagement?

We have been working with them since May 2017. We appreciate their work so much that we intend to continue this partnership regardless of whether the real estate market takes another turn.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first six months were spent cleaning up our existing online presence, so we were getting slow results. After the six-month mark, we noticed a tremendous increase in activity. The number of interview requests we receive daily is a clear testament that their services are working.   

How did Newell Ledbetter Advertising, Inc. perform from a project management standpoint?

This was our first time using marketing or advertising services, so it was a simple task for them to track how many leads our company brought in organically. Once those base numbers were found, they began tracking everything associated with our social media, SEO, and calls to action. They reach out to us immediately if they notice an unusual trend, but they also send us regular reports via email and help explain the results when we don’t understand. When there are good results, our teams meet up to share a meal and discuss our progress.

What did you find most impressive about them?

We value personality more than anything else, and their team is extremely fun to work with. In regard to their work, their greatest strength is their ability to pinpoint our company unique business needs and executing their solutions flawlessly.

Are there any areas they could improve?

No complaints can be made about their remarkable team or the services that they provide. We haven’t worked with another advertising firm to make a real comparison, but we can confirm that their work lived up to our expectations.

Do you have any advice for potential customers?

Communication is the key proponent in our fruitful partnership. They are always responsive to their clients’ needs, so offer them that same courtesy.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Triple Crown Casinos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newell Ledbetter Advertising, Inc.?

We needed a firm to manage our traditional media placement and provide digital marketing services like SEO.

SOLUTION

What was the scope of their involvement?

Ledbetter Advertising oversees our ad media planning and placement. The traditional media effort includes placing broadcast advertisements in relevant markets. To improve our Google ranking, they provide keyword lists and have also restructured parts of our backend to facilitate better SEO. They also place paid ads on Facebook for us. Our internal team handles the creative ad design and keyword integration.

What is the team composition?

Zach (VP of Business Development, Newell Ledbetter Advertising, Inc.) is our primary point of contact.

How did you come to work with Newell Ledbetter Advertising, Inc.?

I heard about them through colleagues and was familiar with the work they’ve done for other companies. We talked to them and gained an understanding of their background. Their intimate knowledge of local markets and media are valuable resources, so we hired them.

How much have you invested with them?

We’ve spent close to $80,000 so far.

What is the status of this engagement?

We started working together in February 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve never utilized SEO strategies before, so we’ve noticed a dramatic change in web traffic. Ledbetter Advertising’s SEO efforts and keywords have substantially improved our Google ranking. We appear at the top of applicable searches.

How did Newell Ledbetter Advertising, Inc. perform from a project management standpoint?

Zach’s our pivotal resource for this engagement. We communicate with him whenever we need a Facebook ad placed or are following up on another media placement. They send us a monthly breakdown of website data like page views, sessions, etc. Ledbetter Advertising works with another vendor to gather that information, but they provide the analysis. They also provide performance reports and affidavits regarding the broadcast media placements.

What did you find most impressive about them?

They’re proactive in bringing new ideas and concepts to us, especially in the digital realm. We can employ the technical tools they’ve introduced to us and further entice new customers.

Are there any areas they could improve?

Their understanding of our industry has grown throughout the engagement. I expect it will only improve as long as they stay focused on the gaming industry and stay up to date on the latest trends.

Do you have any advice for potential customers?

Take the time to learn their processes. Then, make the relationship symmetrical by introducing them to how your business operates. Developing a mutual trust will likely lead to a successful project.