Digital Ad Campaigns Analytics & Optimisation

newage. digital solutions is the online marketing agency specialized in the analysis and optimization of display ads and video campaigns. The company applies the analysis of view-through data and its impact on conversions using advanced features of Google CM, Gemius and other tools to provide the customer with a clear understanding of the efficiency of every traffic channel, ad placement, audience segment, creative, etc.

The agency employs an agile approach to ad campaigns optimization allowing to do all the necessary adjustments on the go. 

 
$1,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
Kyiv, Ukraine
headquarters
  • 2A, Generala Shapovala Str
    Kyiv, KV 03035
    Ukraine

Portfolio

Key clients: 

BMW, OLX, Letgo, Blablacar, Yandex

Advertising potential of cyber sport tournaments Image

Advertising potential of cyber sport tournaments

Cybersport's popularity was on the rise in Ukraine, the dedicated championships were gathering bigger and bigger audiences with every new event. These tournaments were mainly visited by young people with a higher than average level of income. No company on the market, however, was able to give a credible assessment of the market potential and real magnitude of such events to provide sponsors with a firm basis for the boost of

investments in cybersport.
We had to evaluate the total addressable market for the cybersport events in Ukraine. Gather data from multiple sources to provide potential sponsors with information on the reach of the ad campaign the level of engagement, sociodemographic characteristics, and gaming preferences of the event’s audience.
We have gathered data from social networks, mentions in media, streaming services, and other sources coming up with unified results describing the magnitude of the event, reach of sponsored content, and audience characteristics.

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Measuring the effect of ad exposure Image

Measuring the effect of ad exposure

Background

De-facto, Bodo was the only big player in experience gifts category in Ukraine, however, the category itself was still in its infancy and was undergoing the initial growth phase, which was too slow.

Challenge

We needed to evaluate how the ad campaign impacted audience behavior and provide data that would reflect how effective the ad exposed audience compared to the regular users (control group).

Secondly, we wanted to understand which traffic channels were influenced by the ad campaign the most.

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Behavior-based audience segmentation Image

Behavior-based audience segmentation

The car sales market was in a state of crisis and most of the competitors have either substantially reduced investments in the online promotion or decided to stop advertising online altogether. BMW, on the other hand, saw an opportunity to change the balance of power and fulfill the vacuum created by the crisis and cutting costs strategy of the competition.

We had to identify which impressions would be more valuable to

the advertiser and which audiences would have a higher purchase intent to then concentrate the client’s marketing efforts where they could yield the best results.

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Effective ad exposure frequency identification Image

Effective ad exposure frequency identification

A total of 3.8% of all ad exposed users, visited the advertisers' website over this period. (>98% of them never clicked on the ad). We’ve set the campaign frequency at 3 per campaign. This analysis allowed us to see the real lagged impact of the display ad campaign and set the frequency of ad exposure at the optimal level.

Performance 

Applying optimal effective frequency, MOYO was

able to get better results with fewer resources. The company was able to cut expenses on the inefficient noise (when users were shown the ad >3 times), and at the same time, maintained the maximum reach at the effective frequency. Over the time of the campaign, MOYO increased its market share by 5% eating into Allo and Citrus’ market shares.

 

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Reviews

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Advertising for Classifieds Platform

"The team impressed us with the level of expertise and unique approach to data."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. - Dec. 2019
Project summary: 

newage. digital solutions provided marketing and advertising services for a classifieds platform. The team created and implemented a media strategy, utilizing Google Ads and direct ads placement.

The Reviewer
 
1,001-5,000 Employees
 
Kiev, Ukraine
Nikita Egozha
Performance Marketing Manager, OLX
 
Verified
The Review
Feedback summary: 

The advertising successfully reached the target market, leading to an increase in brand awareness and purchasing intent. newage. digital solutions provides high-quality results in a timely and efficient manner. The team is hard-working, attentive, and knowledgeable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

OLX is a world's leading classifieds platform with millions of active users worldwide. In Ukraine, Olx is the biggest classifieds resource in country and one of the most visited web platforms disregard of category. It is a place where users can sell and buy all kinds of goods and servises listed by categories for the simplisity of usage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire newage. digital solutions?

We had a new creative idea to increase engagement in our Goods category, so we were looking for an agency who had best fit for our goals.

What were your goals for this project?

Maximize reach of target audience at optimal ad exposure frequency. Strenthen of brand positioning and awareness.

SOLUTION

How did you select this vendor?

newage. was picked as a winner of a tender procedure.

Describe the scope of their work in detail.

Development of strategy and media plan for the advertising campaigns utilizing Google Ads and direct ads placement. Campaigns set up, launch and dynamic optimisation. Post-buy report based on the advanced analysis of post-view and cross-device user data.

What was the team composition?

project manager, traffic manager, media planner, data analyst

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

80% of Ukrainian online audience was reached at the optimal frequency of the ad exposure. Brand lift results showed increase in key metrics: ad recall +31%, awareness +2%, purchasing intent +2%. These are big numbers taking into account that nearly one in two internet user in Ukraine attends our platform on a monthly basis

How effective was the workflow between your team and theirs?

We are very happy with the efficiency of the work process the team at newage. was able to demonstrate. Our requests were addressed timely and in professional manner. Reporting and agile campaign settings adjustment processes were organized in a seamless facion allowing us to keep track of all the important information.

What did you find most impressive about this company?

The team impressed us with the level of expertise and unique approach to data.

Are there any areas for improvement?

Everything was in time and did on expert level so we had no doubts which agency we will go for with our next campaign.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Campaign Strategy for Car Manufacturer

"They understood our challenges and came up with the best possible solutions while being proactive and transparent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July - Sept. 2019
Project summary: 

newage. digital solutions analyzed the media strategy of a car manufacturer and developed a new campaign strategy. This included display, video and banner ads.

The Reviewer
 
201-500 Employees
 
Kyiv, Ukraine
Digital Marketing Specialist, AWT Bavaria Ukraine
 
Verified
The Review
Feedback summary: 

The project’s results exceeded expectations. newage. digital solutions communicated with their partners well while managing all campaign details. Informing their partners of all benchmarks  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

AWT Bavaria Ukraine is authorized BMW and MINI importer in Ukraine. My position is Senior Digital Marketing Specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire newage. digital solutions?

We've hired newage. digital solutions agency to take care of all of our online promotion activities for BMW, MINI. We knew that newage. applies the deep analysis of user behavior so we wanted to understand how to segment out the users who have higher purchasing intention and target them in order to push further down the funnel.

What were your goals for this project?

Successful brand promotion accompanied by user behavior traction to identify segments with the highest potential.

SOLUTION

How did you select this vendor?

We were looking for an agency that could understand our challenge and the need to analyse the effectiveness of the awareness-based display ad campaigns. For our company, it is a non-trivial challenge because the end conversion (car purchase) always happens offline.

Describe the scope of their work in detail.

The newage. analytics team created a media plan, developed and implemented the map of counters to track the desired actions performed by the ad exposed users. The company also took care of the launch, management and optimization of our display ad campaigns both for video and banner campaigns.

What was the team composition?

The team we worked with consisted of a media planner, traffic manager, account manager, programmer, data analyst and head of client services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We do not disclose any specific numbers, but we can confirm that the work done by the newage. agency exceeded our expectations and introduced us to the new way of audience analysis and segmentation.

How effective was the workflow between your team and theirs?

The newage. team was able to maintain the constant communication with our specialists proving to be agile and responsive. Continues reporting via online forms allowed us to keep track of the campaign's progress and stay on top of our goals.

What did you find most impressive about this company?

They understood our challenges and came up with the best possible solutions while being proactive and transparent. They deserved our trust and confidence.

Are there any areas for improvement?

Always has something for improve especially in digital age when new tools and technologies appears so fast but newage. doing all best to be in first line with all latest trends and technologies.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Promotional PPC Campaigns for Mobile Phone Line

"They're a great team of self-driven professionals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2019
Project summary: 

To promote a new line of mobile phones, newage. digital solutions developed a cost-effective media strategy for an ad campaign. Their work also involved optimizing Facebook and Google Ads.

The Reviewer
 
501-1,000 Employees
 
Kyiv, Ukraine
Oleg Liubarets
CMO, MOYO
 
Verified
The Review
Feedback summary: 

newage. digital solutions tested the ads, identifying the best channels and audiences to target while also measure the ads' effectiveness. They delivered weekly status reports, tweaking their plan based on performance.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

MOYO (moyo.ua) is one of the biggest players in the field of retail of electronics in Ukraine with 47 stores in 26 cities and one of the most popular online stores selling consumer electronics (30k items) in the country. I work as CMO for MOYO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire newage. digital solutions?

Promotion of new phones models. We needed to develop a strategy for the promotion of new mobile phones and to optimize our ad spend. As our ad budgets are smaller than of the direct competitors, we needed to find a way of maximizing our ad ROI while minimizing the cost of acquisition.

What were your goals for this project?

The goal was to get more visibility into the effectiveness of our promotion campaign, optimize ad spend and user acquisition cost.

SOLUTION

How did you select this vendor?

We were advised to reach out to newage. by our former partners. We decided to give it a go because we've heard very nice things about the team.

Describe the scope of their work in detail.

newage. team had to develop a media plan and strategy for the ad campaign promoting new models of mobile phones.

The team was also responsible for the implementation of the campaign on Facebook and Google Ads platforms, execution and ongoing optimization of the campaign.

By the campaign end, we needed to understand what is the advertising effect of our campaign, what is the optimal frequency of the ad exposure for our users, how do users that saw the ad differ from the ones who did not in regards to purchasing activity on the website.

On top of that, newage. team had to tell us which creatives, platforms, placements and audiences are the most lucrative for us and where we should allocate our budgets.

What was the team composition?

The team we worked with consisted of a media planner, traffic manager, account manager, programmer, data analyst and head of client services.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results exceeded our expectations. We registered an increase in ROI and a drop in user acquisition cost.

We were able to understand the duration of advertising effect which gave us a good idea regarding how often we need to remind about our campaign, what is the optimal frequency of the ad exposure per user per campaign.

newage. allowed us to estimate the real effect of our display campaign as we were able to compare the effectiveness of the ad exposed audience versus the users who did not see our ads.

How effective was the workflow between your team and theirs?

The team was very responsive and agile. We were supplied with the weekly status files and reports, so we could track the progress of the campaign ad see how adjustments and tweaks that newage. implemented were affecting the performance of the campaign.

What did you find most impressive about this company?

They're a great team of self-driven professionals. The newage. account management team was helpful and adaptive to the changes in our project. Thanks to the agile approach and the solutions implemented by the team, we were able to meet the deadlines and exceed planned KPIs.

Are there any areas for improvement?

Data visualization.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Marketing Campaign for Marketing Organization

“They’re the experts in media performance campaigns.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - June 2019
Project summary: 

newage. digital solutions provided marketing services, working on media performance, planning, execution, and optimization. They focused on the return on ad spend, overseeing the campaigns.

The Reviewer
 
11-50 Employees
 
Kiev, Ukraine
Alexander Ostashevskiy
Head of Digital, WAMP
 
Verified
The Review
Feedback summary: 

Their work produced excellent results, increasing the return on ad spend and providing valuable planning input. They managed the work well and were able to optimize the conversion process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing manager for a tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire newage. digital solutions?

We needed help with some media performance campaigns.

What were your goals for this project?

To increase our return on ad spend.

SOLUTION

How did you select this vendor?

Some of our colleagues referred them to us.

Describe the scope of their work in detail.

They offered a range of services, including media planning, execution, optimization, and re-planning.

What was the team composition?

There were account managers and media buyers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They’re the experts in media performance campaigns. Their planning is extremely valuable, with live day-to-day campaigns optimization by click-through and view-through conversions. Our return on ad spent increased once we started working with the team.

How effective was the workflow between your team and theirs?

They managed the workflow online.

What did you find most impressive about this company?

I was impressed by their quick answers and excellent know-how.

Are there any areas for improvement?

I’d like if they developed new features to improve performance even more.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer