Content Marketing
Confidential
Jan. - Dec. 2018

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“Monika took a very unique, creative approach to creating a strong community discussion.”

Jun 27, 2019

Project Manager, Consulting Firm

Aaron Dey

Other industries
United Kingdom
1-10 Employees
Phone Interview
Verified

Monika provided content strategy and marketing services, targeting university students as they attended various personal development events.

Monika provided unique, creative content marketing solutions that helped the company effectively engage a targeted audience. In addition to her vast expertise, she's also great to work with overall–highly responsive, organized, professional, and proactive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at a consulting firm that works with clients to design and develop digital offerings that support business transformations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MKANOKOVA?

We were about to launch a product in 30 universities across the UK, and we needed help with our overall content marketing strategy.

SOLUTION

What was the scope of their involvement?

Monika helped research and provide insights on what students wanted to get out of some events we were puting on that included guest speakers. She then helped us use that information to develop content for social media, while managing engagement.

What is the team composition?

It's just Monika (Freelance Community Strategist).

How did you come to work with MKANOKOVA?

Monika had spoken at one of our events and she had a lot of experience in areas relevant to our target audience, so we felt she'd be a great fit for the project.

What is the status of this engagement?

We worked together from around January–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Monika took a very unique, creative approach to creating a strong community discussion. The positive impact from her work was apparent in the way people reacted before, during, and following the events. Thanks to her approach, many of the students were able to gain tangible advice to help them in their own careers and development.

How did MKANOKOVAperform from a project management standpoint?

She was incredibly responsive, organized, clear, dependable, and proactive throughout the engagement.

What did you find most impressive about them?

Monika's work speaks for itself. She brings a lot of practical knowledge to the table, and takes an in-depth approach to understanding communities in order to effectively engage them. Her work helped create conversations and follow-up actions from our students.

Are there any areas they could improve?

No. I was very happy with her services. If anything, she could be less humble about her expertise and market herself a little more.

Do you have any advice for potential customers?

Just listen to what she has to say because, while her approach may be different, it will definitely be valuable.

RATINGS

5.0

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