New Perspective Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing at Agrify, a technology company that provides B2B services for cannabis companies. We provide equipment and other types of tech solutions for cannabis cultivation and extraction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Perspective Marketing?

We needed a company that could provide us with digital marketing support.

SOLUTION

What was the scope of their involvement?

New Perspective Marketing provides support for our digital marketing initiatives. They’ve developed strategies to help us effectively engage with potential customers and make sure that we’re maximizing all our marketing efforts across the board.

Aside from that, they’ve integrated our HubSpot account into our website, conducted keyword research to optimize our site, and set up a branding strategy to make sure that our messaging aligns with our brand and consumers. They’ve also helped us structure a white paper format for our blog posts.

They're currently in charge of handling our SEO, email marketing, and content creation efforts.

What is the team composition?

We primarily work with an account manager from New Perspective Marketing. We’ve also worked with their CEO, head of content, and head of operations.

How did you come to work with New Perspective Marketing?

We found New Perspective Marketing through a referral.

How much have you invested with them?

We’ve spent somewhere between $50,000–$100,000.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our overall traffic and brand awareness. 

How did New Perspective Marketing perform from a project management standpoint?

New Perspective Marketing has performed well in terms of project management. They were able to adapt quickly to our team’s processes and working style.

We primarily communicate through email, and we also have weekly Zoom calls.

What did you find most impressive about them?

New Perspective Marketing has done an excellent job in following through on the things that they say they will do. I’m very impressed with their ability to stay on track — we’ve never needed to follow up on anything because they’re always on top of their tasks.

Additionally, we appreciate their ability to provide us with top-notch solutions. They also have a lot of connections that benefit us; if there’s something they cannot do for us, they always point us in the right direction.

Are there any areas they could improve?

No, I have no complaints. New Perspective Marketing has done a great job so far.

Do you have any advice for potential customers?

Make sure to assign the scope ahead of time and to establish a clear timeline and budget before engaging with them.

BACKGROUND

Please describe your company and your position there.

Carbon Clean is a global leader in cost-effective CO₂ capture technology and services. It has deployed its proprietary carbon capture technology on 46 facilities around the world; to date capturing more than 1.4 million tonnes of CO₂. I am the Marketing Director, and my mission is to relentlessly position Carbon Clean as a disruptive industry leader communicating and educating the marketplace with our superior solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Perspective Marketing, and what were your goals?

We have been working together for 18 months now to support our vision of rapid growth. Carbon Clean needed to redesign its digital footprint and strengthen its online visibility. Ahead of this a full website redesign and new corporate brand identity was essential. It was then vital to execute an aggressive inbound demand generation strategy by providing engaging thought leadership. Our goal was to generate 400 inbound gated leads per month with an MQL to SQL conversion of 15%.

SOLUTION

How did you select this vendor and what were the deciding factors?

New Perspective came highly recommended by one of our investors. I was also the first non-technical hire at Carbon Clean so needed to build my team instantly and deliver results. They’ve given me the confidence our partnership will support our rapid growth.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The simple, clean new look and tagline for Carbon Clean: Technology to Achieve Net Zero was developed along with our redesigned website in record time - setting us up for success. New Perspective managed the complete migration and SEO optimisation and continued improvements are ongoing. Our customer relationship management platform is designed to work seamlessly with sales, customer service, and marketing tools and allows us to measure our success. Positively since engaging with New Perspective our pipeline value has increased x7 fold by delivering an ambition demand generation strategy with high quality thought leadership content.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with multiple team members from Founder & President to Customer Success Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our successful content strategy is already seeing B2B conversation best in class percentages of above 15% for MQL to SQL, allowing us to focus on kicking off even more strategic targeting and resulted in us doubling our gated lead KPIs. Our FY22 strategy is focused on accelerating growth and creating pipeline value.

How effective was the workflow between your team and theirs?

The team’s standout strengths are that they communicate concisely and are extremely data driven experts in their field.

What did you find most impressive or unique about this company?

They execute, deliver, and own it.

Are there any areas for improvement or something they could have done differently?

No - they've allowed my lean and agile team to achieve the required velocity for our scalable growth ambitions.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Manager. We are a Solar, Energy Efficiency and Roofing company servicing LMI communities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Perspective Marketing?

We hired New Perspective to help with our digital marketing efforts. We didn't have the experience or the bandwidth to execute on our own.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose New Perspective after vetting several agencies. After talking with some of New Perspectives clients the decision to choose New Perspective was obvious.

Describe the project in detail and walk through the stages of the project.

After identifying gaps in our PPC strategy, they put together a comprehensive plan that included Social Media. Since then we have seen extreme growth and have learned a ton about the value of certain keywords.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an Account Media, Developer, Social Strategist, and a Digital Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We improved the performance of our paid ad campaigns by targeting new keywords. Additionally, we increased our Social Media spend and tackled that spend with fresh ideas. The results were tremendous with the biggest impact on qualified leads by implementing their digital strategy.

How effective was the workflow between your team and theirs?

The workflow between our teams has been great. New Perspective always has time to jump on a call or help with Ad Hoc requests.

What did you find most impressive or unique about this company?

Our Account Manager is also a developer. He has been able to help us with unique projects and is even an expert with some of our automation tools. He trained me when I started.

Are there any areas for improvement or something they could have done differently?

The only thing I would like to see more of is competitor bidding in SEM. We can bid on our competitors keywords for less than non-branded keywords. Aside from that they have been outstanding.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager for Scientific Bioprocessing (SBI). SBI is a biotechnology manufacturing company that specializes in microbial and mammalian cell culture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Perspective Marketing, and what were your goals?

As a startup, we had a lot of moving parts with no solidified strategy. We realized that we needed a digital marketing partner to help us align our strategy from the ground up so that we could be successful in our demand generation goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through an extensive selection process with multiple agencies. We needed a partner who could offer a complete solution from strategy, web, social, paid, and all things marketing. New Perspective was the only agency that focused on our needs before offering a solution. It was obvious that they were interested in understanding our industry and our business so that they could offer helpful recommendations tailored specifically for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The initial phase of this project involved a lot of workshops and foundational work to help us all move forward together. They provided us with key audits with recommendations on how to better optimize our entire customer experience. With their help, we were able to implement HubSpot, set up proper tracking across the entire tool stack of Google and HubSpot, understand our audience better, see our content gaps, build lead generation campaigns, and they also helped with web and design services. In short, they were able to get us the big picture in a short amount of time so that we can be confident in successful results.

How many resources from the vendor's team worked with you, and what were their positions?

New Perspective clearly takes a lot of care with their clients. We work with many of their team members depending on the work that is being done. We initially met with the president and director of client success. We were then assigned an account manager and strategic project lead. We have also worked 1 on 1 with their SEO/SEM specialist and their web and design team. As a partner, it feels like New Perspective has joined us in our mission. They offer their entire team to become members of your team. It's the most thorough experience I have ever experienced.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

New Perspective doesn't just do great work. They do it in a timely and cost-effective way. They understood our aggressive goals and gave us the attention we needed to provide all the strategy workshops, documents, and assets needed to begin running a demand generation project. As we move out of this first phase, we are very pleased with what we have been able to accomplish together. It makes the road much more clear on how we will achieve our goals.

How effective was the workflow between your team and theirs?

The workflow between teams is seamless. We meet once a week and they make themselves accessible whenever needed.

What did you find most impressive or unique about this company?

There are a few things that make New Perspective stand out. For one, they are a full-circle digital marketing agency that offers everything you could want and need out of your digital marketing. They are incredibly thorough in their strategies. I haven't seen anything like it. In a short amount of time, they understood our industry and business and brought real value right away. They're also a lot of fun to work with.

Are there any areas for improvement or something they could have done differently?

The work has been absolutely top-notch. I would suggest to them to not change anything until it stops working for someone.... but I don't see that happening.

BACKGROUND

Introduce your business and what you do there.

I was the CMO for Agrify, which is a developer and manufacturer of automated indoor agricultural solutions.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with New Perspective Marketing?

We needed to establish a brand identity and standards. From there, we needed to build out a marketing and sales campaign strategy for launching the company.

SOLUTION

What was the scope of their involvement?

We identified our audience, what their pain points were and aligned that with our messaging. From there, we produced our marketing materials, including a website, thought leadership, advertising campaigns, and materials for trade shows. 

They designed our logo, established a color palette, designed and built our website, and set up our social media accounts. They also set up Hubspot and other marketing tools. 

What is the team composition?

We worked with Nathan (President), Caitlin (Designer Coordinator), Mike (SEO/SEM Specialist), and Jared (Director of Production). 

How did you come to work with New Perspective Marketing?

I worked with New Perspective Marketing at a previous job. Before selecting a vendor for that engagement, I interviewed about a dozen agencies. I selected New Perspective Marketing because of the emphasis they placed on strategy. 

How much have you invested in them? 

We spent about $150,000 in the six months I was there. 

What is the status of this engagement?

We started working together in June 2019. I left the company six months later, but they were still working together at the time. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At our first trade show, our booth was mobbed. Their efforts positioned the company well and generated awareness and demand. The revenue trajectory was impressive. Agrify went public after only about 18 months. 

How did New Perspective Marketing perform from a project management standpoint?

In most cases, they had to manage me. My schedule was pretty hectic, but they were incredibly diligent in managing my deliverables to them. They made sure we stayed on schedule and hit deadlines. 

What did you find most impressive about them? 

They’re creative and committed. They care about their clients’ success. 

Are there any areas they could improve?

It’s hard for me to come up with something. Anytime we brought up issues, they were resolved. 

Do you have any advice for potential customers?

Trust their process. Also, make sure you’re communicating everything they need to know about your brand, company, and customers. 

BACKGROUND

Please describe your company and your position there.

Our company optimizes the performance of wind energy assets through patented and licensable IIOT and AI solutions. I serve as the head of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Perspective Marketing, and what were your goals?

Our company is a start up with limited resources. Working with NPWS allows us to make the most of our marketing spend by augmenting our team with expertise in SEO, digital advertising, marketing technology, design and more. NPWS helps us manage our digital marketing program including demand generation and lead nurturing.

SOLUTION

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Ongoing retainer

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with many people at NPWS through the years. Alex is our account manager. Kate (content) and Caitlyn (design) have supported our projects most regularly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with NPWS helps us meet our demand generation goals and make the most of our marketing investment. They ensure we are realizing ROI for our marketing dollars and help us direct our limited budget to the most impactful programs.

How effective was the workflow between your team and theirs?

Alex is a reliable member of our team-- a strong communicator and keeps our team accountable so we can meet deadlines and goals.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Marketing Growth Specialist - Lead on marketing and design team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Perspective Marketing?

Website and online digital marketing services with emphasis on direct marketing lead conversion.

What were your goals for this project?

To increase our online presence, brand awareness, and conversion from MQL to SQL.

SOLUTION

How did you select this vendor?

Internet search on qualified digital marketing companies within Massachusetts with manufacturing experience. Interviewed qualified companies but selected New Perspective as the most experienced and best fit based on their strategy presentation.

Describe the scope of their work in detail.

Starting with our initial meeting and going forward, New Perspective has suggested, planned, and delivered all aspects of a well thought out marketing strategy.

What was the team composition?

Our team was comprised of Operations Manager, 2 US sales directors and the marketing growth specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They always found a way to work with our budget and demonstrated a real sense of caring about our success. Every member of their team has performed beyond our expectations.

How effective was the workflow between your team and theirs?

This is the most experienced, dedicated team we have ever worked with. Always responsive and helped keep us on task and on schedule with excellent project management skills. Our working relationship is very productive.

What did you find most impressive about this company?

Their dedication, expertise, and creativity place them head and shoulders above any other agency I’ve worked with during my 35 years in marketing

Are there any areas for improvement?

No, they have it all covered perfectly.