Seattle Technology Services

We work with creative teams at companies like Amazon, Gates Foundation, Toyota, Washington State and major airlines. We listen carefully to make sure we understand what you need. Then we educate you on what’s possible.

Our daily mission is to demystify technology, offer creative solutions and build software that will make you and your company shine.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2012
Show all +
Seattle, WA
headquarters
  • Seattle, WA
    United States

Portfolio

Key clients: 

Amazon, Bill & Melinda Gates Foundation, State of Washington, major airlines

 

Real time video streaming for Police, Fire and EMT Image

Real time video streaming for Police, Fire and EMT

There’s a gap in trust between the public and law enforcement. States have turned to technology, mandating the use of body cams for on-duty police officers. Existing solutions on the market are offline cameras, which means that footage can not be viewed until days after an event. Temba is a real time streaming bodycam platform for law enforcement.

We researched existing hardware to see if we could bootstrap our software

for a field demonstration of the Temba platform. We settled on Android to create the most open and extensible platform.

We began by quickly building a prototype using an Android-based mini phone and a custom 3D printed case. We ran a successful demo with police departments across Nevada, gathering valuable feedback for the next software release. Next, we installed our software into an actual body camera. This is a leap from current bodycam software—it allows police departments to stream video and location in realtime to a web-based admin dashboard.

We continue to updates Temba software as the company innovates within the Nevada police, EMT and fire departments.

Bringing the new Amazon.Design website to life with a lightning fast CMS Image

Bringing the new Amazon.Design website to life with a lightning fast CMS

Amazon wanted a complete overhaul of the Amazon.Design website—their design culture calling card. The website is a place where Amazon champions designers working on Amazon products and services, and connects with people looking to join their growing design community.

Amazon asked New Normal to create a publishing platform that would support a design-forward website, conform to strict security standards and allow for

future features as their design messaging grows.

We attended several early-stage planning meetings to review user experience ideas, talk about overall structure of the site and advise the Amazon design team on the technology and effort required to bring the new Amazon.Design website to life. We proposed a technology stack that would adhere to Amazon’s security guidelines, deliver a platform within a set budget and support their design ambitions.

We built a robust publishing platform from the ground up and executed on the fit and finish of Amazon's exquisite designs. A flexible architecture allows the platform to be extended with new functionality and content types. We employed a loosely coupled model by using a ReactJS frontend that supports Amazon’s nuanced motion requirements and a NodeJS backend to comply with Amazon security and performance standards.

The site launched to rave reviews at IxDA 2019. Amazon.Design sets the standard among design community peer websites for Facebook, Google, Uber and AirBnB.

Whiteboard to website: bringing Southwest’s California Millions contest online in 12 weeks Image

Whiteboard to website: bringing Southwest’s California Millions contest online in 12 weeks

Southwest Airlines had plans for an unprecedented 1,000,000 Rapid Reward Points© giveaway (the largest in airline history). Southwest asked New Normal to create an online giveaway to mirror their contest events in cities across California.

New Normal had to understand both the airline business and online contest regulations before we could give Southwest a range of possibilities and define the scope for a 12 week

development push. Our technology solution defended against fraud, tracked winning thresholds for tax reporting, and delivered a responsive web app with a robust admin backend so brand ambassadors could manage the contest from events on the ground.

User experience, gameplay and point distribution were integral to the platform. Players needed to have a seamless onboarding experience, interactive gameplay and a transparent point allocation system. In addition, we architected a system to scale and support Southwest’s future online contests.

New Normal translated the dollar value of the airline point system so we could bring the contest into tax compliance through automatically generated DocuSign paperwork for winners. Details, details, details translated into math, math, math.

We delivered weekly builds for the stakeholders to review and give feedback. It took 12 weeks from design to launch—the site received over 80,000 daily visitors playing the game without breaking a sweat.

Reviews

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Design & Dev for Gamification Platform

"New Normal was able to handle everything we threw at them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Dec. 2018
Project summary: 

New Normal helped design and develop user flows for a custom gamification website. Services included a DocuSign and MailChimp integration. 

The Reviewer
 
11-50 Employees
 
Seattle, Washington
Evan
Director of Creative Services, AMP Agency
 
Verified
The Review
Feedback summary: 

Users successfully interacted with the platform as desired. Third-party client satisfaction resulted in the launch of two similar projects with the vendor. In addition to their technical expertise, New Normal management also offered valuable insights. They were an accommodating team. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of creative services for AMP, a digital marketing agency in Seattle. We develop and execute experiential and digital campaigns for a wide range of clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Normal?

We needed to build a custom gamification platform and website from the ground up to allow our airline client to give away over 1,000,000 frequent flier points. The points would be given away online and onsite at pop-up style contests.

What were your goals for this project?

Our primary goal was to increase sign-ups to our client's frequent flier program through the airline industry’s largest ever contest giveaway of the airline's points.

SOLUTION

How did you select this vendor?

We initially were using our internal team of developers, but we had an abundance of development work and needed a development partner. We had worked successfully with New Normal on a past Amazon Alexa website project, and so we were quick to choose New Normal as our partner again.

We were looking for a team that could collaborate with our in-house team, communicate directly with the airline team, architect the entire gaming platform (including win probability algorithms, statistics, customer service tools, tax documentation integration via DocuSign, and email integration with MailChimp). 

Describe the project and the services they provided in detail.

New Normal helped us design and build all the necessary user flows: registration, play, create and join teams, win, paperwork signage, and interaction on social media.

What was the team composition?

We interfaced daily with Yuri (CEO, New Normal) and Daniel (Managing Partner, New Normal) as they served as overall project managers and communicators with our team. We also spoke with design specialists, client when required, and DocuSign’s API integration team. 

In addition, we had access to the development team which consisted of three full-time developers, one half-time QA specialist, one full-time software project manager, and Yuri and Daniel.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

With New Normal’s help, we were able to help the airlines get over 80,000 new sign-ups to its loyalty program in the month that contest ran. The success of this project allowed us to run two more similar campaigns for the client with New Normal as the software team.

How was project management arranged and how effective was it?

It was a 12-week sprint with lots of moving parts from ideation to pushing the contest live. Every two weeks, we had an on-site session with Yuri and Daniel to assess progress and plan for next steps in developing this platform.

New Normal processed client's feedback on the design, messaging, layout, and functionality. Yuri and Daniel kept in constant contact with our team to keep us updated on development progress.

What did you find most impressive about this company?

New Normal was able to handle everything we threw at them. They were able to deliver every kind of functionality we wanted to bring into the platform. Daniel and Yuri were also great at consulting with us about how to get to the result the airlines wanted, given the tight turnaround. They never refused an outlandish request!

Are there any areas for improvement?

In an ideal world, we would have had six months to deliver this project. The three-month schedule forced everyone to work nights and weekends—this resulted in some limited communication between teams and fear of whether we’d pull it off. Thankfully, we were successful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always responsive.
  • 5.0 Cost
    Value / within estimates
    It was a great value for the such valuable work.
  • 5.0 Quality
    Service & deliverables
    It was stellar!
  • 5.0 NPS
    Willing to refer
    I would definitely refer the team.

Software Prototype Dev for Global Automotive Company

"They gave us confidence in bringing our experimental design to a tangible reality."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2015 - Aug. 2015
Project summary: 

Working from existing designs, New Normal developed the prototype software of an in-dash exploration experience for a third-party automobile company. The product utilized HTML5, JavaScript, and iOS elements.

The Reviewer
 
11-50 Employees
 
San Francisco, California
Kevin Ellis
Former Partner & Creative Director, THANK YOU
 
Verified
The Review
Feedback summary: 

New Normal successfully delivered functional MVP versions, fostering opportunities for further collaboration. Their wholehearted effort to customer service is evident, but their hallmark is the ability to offer practical technological solutions. They were thoroughly communicative and organized.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

At the time of the engagement, I was a partner and the creative director at THANK YOU, a Danish-based digital design and 3D motion company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire New Normal?

We hired New Normal to execute the software development work on a series of design explorations we prepared for a global automobile company. These explorations looked at the in-dash experience of all of the company’s cars in the coming 5–10 years. We created a series of explorations, then brought New Normal in to advise on a plan for implementing the designs as a working prototype in an iPad mini view that was then temporarily installed inside test vehicles at specific offices around the world.

What were your goals for this project?

The goal was to dive deep on the in-dash experience, an area where the car company realized it lagged behind existing offerings, and set aspirational goals for the client to steer its in-dash experience. On a software level, the goal was to create MVP software that could ultimately be used as a foundation for their reboot of the in-dash experience. The car company was clear that they did not want throw-away code—they wanted these first software steps to become their code foundation.

SOLUTION

How did you select this vendor?

We first looked to our internal development resources at THANK YOU but realized we would need more expertise and a larger team than we had in-house. We interviewed two Danish software agencies and one San Francisco-based software team, ultimately settling on New Normal based on their full knowledge of HTML5, Javascript, and iOS app development. They also demonstrated a general willingness to work in short, loosely-defined sprints. In addition, New Normal was available and excited to travel as our design partner to the car company’s offices for brainstorming sessions with the client. It was important to our automobile client and THANK YOU to use a stand-alone, reliable development partner.

Describe the project and the services they provided in detail.

New Normal took the time to understand the intention and innovation behind the designs that THANK YOU created. We explored several technologies to understand what would work the best with the client’s existing technology stack. New Normal then used our design guidelines to build out a fully functional prototype that could be tested in the field by the car company’s engineers. New Normal provided us with a staging environment where we could check on progress and understand how the product was coming together.

What was the team composition?

I served as the main point of contact between New Normal and the client. I interacted primarily with a project manager from New Normal.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The first phase of the in-dash project was successful, landing us a second round of work with the client on the in-dash experience. This caliber of work helped us pitch similar design study work with other large companies.

How was project management arranged and how effective was it?

Yuri (CEO, New Normal) was our main point of contact. He was easy to reach and available for multiple client meetings with the client in Seattle and Los Angeles. New Normal also provided direct access to Alex (CTO, New Normal), who was able to respond to questions quickly. Apart from daily communication, the team presented their progress weekly and worked well with our feedback.

What did you find most impressive about this company?

New Normal was able to plug-in into our already-in-progress UX design explorations and methodically turn our mock-ups into a working prototype. They gave us confidence in bringing our experimental design to a tangible reality.

Are there any areas for improvement?

Our team was using GitHub, and New Normal was using Bitbucket. There was a disconnect when New Normal handed off the code simply because our client was expecting a GitHub repository. This was easily solved by New Normal creating a GitHub account, transferring the work from Bitbucket, and then transferring permissions. It was a minor hiccup, but it’s the one area of improvement for the project that comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer