What was the scope of their involvement?
We built a working prototype in weeks that immediately went into beta with audiences. Once we validated some features and adjusted a few UI/UX elements, we went straight into developing the sleek and easy-to-use mobile and web application.
Users can use the app to see if someone is hosting a party and add their music preferences. They can also play music similar to what has already been put in, and other users who attend or are nearby are also able to put in song requests via geolocation.
Our AI DJ mixes the music like a live DJ by matching tempos, keys, and also performing some blending. Users are able to play what they like and vote on requests, and the app uses this information to gain an understanding of what the crowd wants in order to keep the playlist up to date.
We wanted to build something that was more brand-oriented. We were doing some things on our website and social media that weren’t reflected in the look-and-feel of the app. We had basic functionality built out, but it looked bad, so we gave New Lion our requirements and let them handle the UI design.
It made sense to add splashes of color and videos on the backend, and also to switch up the interface so that it’s more intuitive regarding how people interact with it. We added the influential features on the frontend, and then made it all come together on the backend.
What is the team dynamic?
Richard Anderson [Founder & CEO, New Lion] helped us build the iOS app. We interfaced with him and Joseph [COO, New Lion], who helped with some of the business aspects. Our initial meeting consisted of laying out business requirements and company goals and talking about how we could achieve our objectives by doing different things with the UI.
Once the project started, we met with Richard a bit less and started working primarily with Brian [Development Project Manager, New Lion], who led the project development. We interfaced with some of the other developers as well.
How did you come to work with New Lion?
We’re a part of a startup competition. We met New Lion at an event, but since we didn’t have the technical need at the time, we didn’t start working with them immediately. Later on, we decided we did need technical help and started to do some research on competitors.
We also considered New Lion’s pricing and how they worked with startups. Afterwards, we felt they were the best fit for our needs.
What is the status of this engagement?
We’ve been working with them since January 2017. We still talk to them occasionally, and they check in with us to make sure everything is working well. We were going to use them for another project concerning data transfer, but Google released Firestore and we decided to use that instead.