Build products that matter, faster.

We help product teams build successful digital products, faster.

We partner with product teams in 2 ways:

1. Creating New Products

From idea to launch, we support product teams by designing and building entirely new, innovative technology platforms.

2. Improving Existing Products

Business stakeholders want their products to produce ROI. But the only conversations you're having are about "better UX" or adding new features. We'll help to first define success, and then create new or improved solutions to achieve that success.

Product Teams Choose Us Because:

  • Our user-centered approach mitigates the risks of building technology, especially those thorny projects you can't afford to get wrong.
  • Our mastery of Google Design Sprints means we're helping you build products the same way Google, Uber, Home Depot, Bank of America, and Airbnb do.
  • Strategy and prototyping are important, but so is execution. We are truly end-to-end partners.
  • We believe in action and results. That means we'll spend less time talking about innovation and more time working toward achieving it.
 
$50,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2010
Show all +
Freehold, NJ
headquarters
other locations

Portfolio

Key clients: 
  1. Experian
  2. UL
  3. Johnson & Johnson
  4. Coach
  5. Hearst
  6. Rovio
  7. Springer
  8. XO Group
  9. Techstars
  10. Bullhorn

Reviews

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Custom Web Dev for Recruiting SaaS Platform

"The quality and consistency of their work and customer service stand out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2017 - Ongoing
Project summary: 

In an ongoing partnership, New Haircut built a payment portal for a web billing application they had developed. The interface connects to background systems to ensure accurate data displays for end-users.

The Reviewer
 
501-1,000 Employees
 
Boston, Massachusetts
Project Manager, CRM Software Company
 
Verified
The Review
Feedback summary: 

The payment portal has streamlined digital billing management. Its backend functionalities also optimized accuracy and user experience, as well as in-house efficiency. New Haircut delivers consistent quality results. The team is impressively organized, communicative, and versatile.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for a SaaS platform. We provide full-service recruiting software – from intake to back office solutions – for large and small staffing firms. I help manage the integration of our in-house software programs that move critical information between different products for our support, sales, and financing teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with New Haircut?

We wanted to streamline our customers’ online billing management and engaged New Haircut to build a billing portal for our clients. This project ended before I joined this company, but New Haircut had become one of our regular partners since that time. Most recently, we asked them to add a payment portal to the original billing product.

SOLUTION

What was the scope of their involvement?

The payment portal is a web-based application. New Haircut developed the interface and connected systems in the background to ensure all information navigated properly for the client. They also took steps to make sure that information displayed correctly via the interface.

What is the team composition?

The project manager, Karolina [Karolina Major, Project Manager & Site Manager, New Haircut] and the lead developer are our two points of contact. We have up to three additional resources working on projects, depending on the scale and scope. 

How did you come to work with New Haircut?

Some of our contractors and clients were former customers and recommended them. Personally, I knew their reputation and UX/UI capabilities from the vendor’s interactions with our internal team.

How much have you invested with them?

We’ve spent at least $200,000.

What is the status of this engagement?

We started working with them in January 2017 and the relationship is ongoing. Currently, they’re working on two separate projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can now provide our clients a more streamlined and effective way of managing their billing interactions online. New Haircut also built functionalities into the backend of our internal programs that resulted in faster calculations speed for our finance and sales departments when managing quotes. Overall, our financial systems work better with our CRM. They improved the accuracy and user experience for both programs.

How did New Haircut perform from a project management standpoint?

We’ve had nothing but phenomenal experiences with them. The project manager is equally impressive; she provides regular updates on project status via email and phone calls. She’s also good at tracking deliverables, development, and documentation. A true talent, she notifies us about changes to the timeline and scope as well.

What did you find most impressive about them?

The quality and consistency of their work and customer service stand out. Their ability to take on projects outside of their normal expertise – get up to speed very quickly, and then make a measurable impact – is excellent. We continue to engage New Haircut because they continue to impress us.

Are there any areas they could improve?

No, I can’ think of anything.

Any advice for potential customers?

Even if a client isn’t sure New Haircut can handle a certain task, ask them anyway because they can probably figure out a solution. Also, get Karolina as your project manager for the engagement - she's excellent.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They use offshore resources, yet provide a quality and timeliness I’d expect from any premium onshore vendor.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Advertising Company

"[New Haircut] gave us a very distinctive look. Everyone that looks at that site and what they’ve done with it says, 'Wow.'"

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

New Haircut worked closely with the client’s development firm to build a platform that would communicate with their existing platform and the agency now provides marketing services.

The Reviewer
 
11-50 Employees
 
New York Metro Area
CEO, Advertising Company
 
Verified
The Review
Feedback summary: 

New Haircut impressed the client by delivering high quality work and even improving the client’s pre-existing work. The agency shows competence in a variety of areas and is praised for their technical expertise and enthusiasm.

BACKGROUND

Please describe your company.

Ad Nation News is all about the news for new businesses in the advertising and marketing world. We can work with anything from broadcasters to newspapers, magazines, ad tech companies, and outdoor companies. They’re all looking to find out where in the news there may be an opportunity to sell. So, we basically interview hundreds of companies per year.

We also aggregate and curate news about advertising, and then put it through a filter to determine whether or not there will be an opportunity to sell media or marketing services now or sometime in the coming year. We work in the cloud. Our headquarters are in New Jersey, but our editor works in Manhattan and our reporters and sales staff are spread throughout the New York metropolitan area.

What are your role and responsibilities?

I’m the publisher and founder.

OPPORTUNITY / CHALLENGE

What was your goal in working with New Haircut?

We needed a new content distribution platform.

SOLUTION

Please describe the scope of their work.

They built a platform that would talk to our legacy platform. They worked hand in hand with our other development firm. There was no miscommunication, friction, or cultural walls as one might expect when you ask one team of developers to work with another. They built the original prototype, and they have added ongoing tweaks, which have been well executed for a good price.

New Haircut has begun helping us in our marketing. Their visual communication of our value proposition has drawn very high marks. We’re in the process of field testing our home page. Visually, from the point of view of the understanding of the value proposition, New Haircut has been just terrific. We’re very happy with their work and how they represent our company.

What was your process in selecting New Haircut with which to work?

We have a new content hub that we’re using to distribute our news on a a la carte basis versus a subscription model. We gave a presentation to one of our client’s venture capital division, and we got into a very detailed conversation. In the process, they recommended New Haircut as someone that we might want to talk to develop our presentation and our wireframe. We were sufficiently impressed with their immediate initial understanding of our mission. Once they did the wireframe, it was very clear that for a very good price they could give us some good work with some very talented people.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It’s turned out to be a six-figure project.

When did you start working with New Haircut?

Our relationship started around April 2014.

RESULTS & FEEDBACK

Do you have any statistics, metrics, or general feedback from the project?

What New Haircut said they would do, they did. They have shown leadership in some areas that didn’t occur to us, and it’s changed the original prototype that we envisioned. They showed us how to take some shortcuts that enabled us to tune-up not only what they built for us visually, but what we’re doing with our legacy site.

I would say that we’re impressed with their ability that we’re seriously considering moving the legacy site to their care and maintenance. We think of them very much as a partner in being able to sell or license the product they helped us develop.

Is there anything unique about New Haircut that really makes them stand out compared to other companies?

I think that they gave us a very distinctive look. Everyone that looks at that site and what they’ve done with it says, 'Wow.' They’ve done a nice job of adding some aura and energy in the process.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

There is really nothing I can comment on.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Marketing Company

"They [New Haircut] offer a great variety of design skills. They’re great at coming up with a lot of great original concepts."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2013 - Ongoing
Project summary: 

New Haircut first helped the client tell their corporate story with a PowerPoint presentation and continued their contributions with the creation of e-books, flyers, and handouts.

The Reviewer
 
201-500 Employees
 
Boston Metro Area
Director of Marketing, Marketing Company
 
Verified
The Review
Feedback summary: 

New Haircut delivered high quality branding materials that effectively represented the client’s company. The agency did an excellent job in understanding their client and New Haircut is highly recommended to others.

BACKGROUND

Please describe your company.

Our company is located in Boston, Mass., and our business is content marketing. We are a content marketing technology and services provider. We have a platform that allows brand marketers to create content. In order to help our brands become great storytellers, we also have a services division that focus on helping place great editors and great strategy professionals with client account. 

What is your role and responsibilities?

I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with New Haircut?

We’ve had a couple business challenges that we’ve addressed through our partnership with New Haircut. One of the earliest and most important at the time was being able to tell our own corporate story quickly in a nice slick presentation. They helped us tell an early iteration of our story in a PowerPoint presentation. They took the concepts that are important in our industry and made them visual. Because of their great design capabilities, we’ve continued to partner with New Haircut on additional products and assets that help push our brand forward, at different industry events and also on the Web.

SOLUTION

Please describe the scope of their work.

On the first project it was all inclusive, really all-encompassing. It was consulting and direct support in translating our story into a storyboard that was then turned into a presentation. From then on, it’s really been a combination of services. Because they understand who we are in our brand, they’re able to jump in and create some one-off assets. We had them create everything from new e-books to flyers and handouts for events.

What was your process for selecting New Haircut with which to work?

It was a referral process. There was no RFP [request for proposal] put out, so we weren’t looking for a long term partner at the time. We heard some good references for these guys from another presentation that they had done for a partner. So, through that partner referral, we got to know them.

When did you begin working with them?

Relationship started in October of 2013 and is ongoing.

RESULTS & FEEDBACK

What were the results of the project?

In terms of taking the time to really get to know us as a client, getting to know our brand, and getting to know our goals, they are truly dedicated to their clients. There’s definitely a great personal touch that makes the relationship successful. They have created new collateral that’s definitely driving new leads for us.

Within the company, the presentation and the materials that we’ve taken from the presentations, have been really great. They pushed the brand forward and helped salespeople feel a lot more confident going into meetings, knowing that the materials they had with them were of great quality.

Is there anything unique about them that really makes them stand out, compared to other companies?

They offer a great variety of design skills. They’re great at coming up with a lot of great original concepts. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. I’ve been very happy with the relationship.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design for Learning Management Systems Company

"I was particularly impressed with the aesthetics of their designers. Very modern and polished in comparisons to other overseas shops."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

The client hired New Haircut to develop a complete, polished interface that demonstrated the workflows of their new LMS within a six week period.

The Reviewer
 
11-50 Employees
 
New York Metro Area
James Tsao
CTO, eChalk
 
Verified
The Review
Feedback summary: 

New Haircut satisfied the client by delivering quality work on time that received positive feedback from its audience at a conference. The agency is praised for their professionalism and design skills and is recommended to others.

BACKGROUND

Please give a brief description of your company.

I work for a company that provides communication, collaboration, and learning management systems to K-12 [kindergarten through 12th grade] schools.

What is your role at the company?

I am the chief technology officer for the company. 

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you approached New Haircut ?

The largest trade-show for K-12 tech-ed is the ISTE [International Society for Technology in Education] Conference, and so we enlisted New Haircuts services to design a prototype of our new interface.

What were your company’s business goals for the project?

This year's conference was particularly important for [our company] as we are in a midst of a complete replatform of our products. We needed a compelling design to generate excitement for our new platform.

SOLUTION

Can you talk about the scope of the project?

The project required a complete, polished interface demonstrating the workflows of our new LMS. We required this work to be complete in six weeks.

What was your process for selecting New Haircut with which to work?

Jay [Melone, CEO and co-founder of New Haircut] and I worked in the same dotcom together years past. He was our project manager. One of the best I've worked with. When our company needed design help with ISTE, I recommended New Haircut as part of the evaluation. They were selected against several other design shops and freelancers for the quality of their portfolio and professionalism.

Can you give a sense of the size of the project in dollar terms or personnel work hours?

The scope was six weeks with two full-time designers from New Haircut.  

When was the project completed?

The project was completed on time the week prior to the conference.

RESULTS & FEEDBACK

What were the results of the project, and are there any metrics you can share?

The prototype was very well received by attendees at ISTE. It is a significant improvement compared to our existing user interface/user experience and serves as the blueprint for the actual product we are currently developing.

How did New Haircut perform?

New Haircut performed exceptionally well, especially given the tight timeline. We were very pleased with the thoughtful UX of their design and their professional approach.

When working with them, was there anything unique or special about them compared to other companies with which you may have worked?

I was particularly impressed with the aesthetics of their designers. Very modern and polished in comparisons to other overseas shops.

Looking back on the project, is there any area that they could improve or you would do differently?

Nothing beyond the typical issues associated with working with shops overseas. Still, New Haircut is very accommodating with meeting times.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

The Matchstick Group Web Design

"They have a strong design team." 

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

New Haircut provides marketing and advertising services for a medical device company. This large project consists mostly of web development and design.

The Reviewer
 
1-10 Employees
 
Charleston, South Carolina
CEO, The Matchstick Group
 
Verified
The Review
Feedback summary: 

New Haircut has a strong design team, great project management and is very responsive. While the team does not offer digital marketing, they are very effective and the project has been an overall success due to the quality of design the team provides.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Restaurant Startup Web Development

"We were happy with their work. It was successful.... They’re overseas, but they’re working on New York time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

New Haircut provided digital marketing for a restaurant company that facilitates order placement. New Haircut worked additional hours to understand industry needs and provides ongoing strategy advice.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
Co-Founder, Restaurant Industry Startup
 
Verified
The Review
Feedback summary: 

New Haircut’s work attracted new investors, which was the main metric for success. Some team members were overseas, but there was a point of contact onshore and the whole team worked US business hours, which was great for communication.

BACKGROUND

Please describe your company.

We are trying to solve the purchasing problem between restaurant owners and distributors, which is completely offline right now and done in the same way it was 50 years ago. This is dealing with 15 or 20 distributors and sales reps and chasing them down just to place an order.

We’re trying to bring that all online in one place with your choice of distributors and products so users can submit all orders in one place, keep track of orders, have access to product information like pictures, ingredients, and allergens, and recommended preparation methods. Our service will allow users to source new products whether they’re carried by certain distributors or not. We are based in New York City and the company was incorporated in November 2012.

What is your role and responsibilities?

I am the co-founder along with one other person. 

OPPORTUNITY / CHALLENGE

What was your goal for working with New Haircut?

The first half of 2013 was spent on technical and market research as well as working with consultants and speaking to people in our network including potential users, distributors, operators, and manufacturers, as well as working with New Haircut.

We met early on and spent the first six months of our relationship doing non-billable work with them understanding the industry and trying get past the learning curve. Ultimately when we did our first round of billable work in June of 2013, the plan was to work with Jay [Melone, CEO and c-founder of New Haircut] and his team to do the development and the relationship has been excellent ever since.

SOLUTION

Please describe the scope of their work.

When I first found them, I just wanted to chat on the phone about big ideas. We knew what we didn’t know about digital marketing so we went to New Haircut for help. We explored working with really high-end branding companies and we got responses from a lot of different firms.

We worked with some of them on limited engagement projects, a brochure here and there, but New Haircut and Jay have done multiple brochures for us. They’ve done email campaigns for us.

They’ve done the logos, the designs, and the brand identity guidelines. They’ve done a lot of strategy recommendation and advice based on the companies they’ve worked for before and what they know about the space. Their focus was definitely technical, but they’ve been heavily involved in the branding and design of the platform. They do the technical part and all our design work. The only thing we worked with someone else on was the actual name.

What was your process for selecting New Haircut with which to work?

We did a lot of research and I kept reading books and articles that spoke to me. Time and again, the author of these books and articles turned up the same person, Jay at New Haircut. I knew that we had to reach out to them.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Some months their bill is $10,000, and other months it is $35,000. Right now, it’s in the higher cost range.

RESULTS & FEEDBACK

What were the results of the project?

We were happy with their work. It was successful.

Do you have any statistics or metrics to track improvement from the project?

Our proof of concept has been accepted and attracted investors. That is the main mark of success here because we are still a brand new startup.

Is there anything unique about them that really makes them stand out, compared to other companies?

The one thing I liked initially was having a point of contact here despite having people overseas doing some of the work. That was one thing that made me feel really comfortable. They also had the ability to provide better prices by having someone work overseas. The other thing is they basically adjusted their company to work around the U.S. workday. They’re overseas, but they’re working on New York time. 

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

Nothing really. I don’t have any complaints with them. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer