What was the scope of their involvement?
The conception for our new website had already been done. The project turned into wireframing, which turned into dressed wireframing with Neuralab. We went into production, created a website, and we iterated from there. We are using the WooCommerce platform on a WordPress website.
We’re heavily focused on our own design, which is a large part of our partnership with Neuralab. We knew how we wanted the site to look and feel. Neuralab ensured that everything worked technically and handled user flows. They’ll jump in and tell us exactly what to do when needed, but they also incorporate our point of view on the brand experience. Neuralab steers us in the right direction, ensuring that the website will be effective.
Neuralab has also provided maintenance post-launch. We view them more as a part of our organization. We have an entire team and work directly with Krešimir, their CEO, who is a hands-on person. I collaborate with him in driving project management. Internally, there are probably 10 people on Neuralab’s side whom I’ve never met, but we do have direct access to the design leads. When we go into production, I also have direct communication with the development team and lead.
They have done a lot of custom work outside of our initial scope, related to the complexity of dealing with multiple currencies and payment systems, which aren’t always stable in countries outside of the US. Our reporting ensures that we stay informed about the financial backend of the site. We use a less-common social media aggregator, which required custom coding in order to facilitate the real-time social media ingestion of our streams.
We’re a growing, almost startup e-commerce company and are new to many promotions strategies. At times, we came up with an idea and tried to act quickly and nimbly. Neuralab jumped in and solved those technical problems, allowing us to execute quickly.
How did you come to work with Neuralab?
I wasn’t here when we started our relationship.
What is the status of this engagement?
We started working with Neuralab in late 2015. The first launch occurred in late 2016. We are working on our second launch in phases. The first will happen in 2–3 weeks, and the second will take place a month later. We will continue to work on conversion optimizations and any iterations necessary for a full quarter afterward.