Netclues

BACKGROUND

Please describe your company and position.

I am the Director of Academy of Wine and Spirits

Describe what your company does in a single sentence.

Wine and Spritis Edcution 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Netclues to accomplish?

• new website
• more easy to easy
• better design

SOLUTION

How did you find Netclues?

Referral

Why did you select Netclues over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Netclues were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Academy of Wine & Spirits (AWS) delivers premium education, certification, and consulting services for the wine, spirits, and hospitality industries. Our scope covers curriculum development, training delivery, educator certification, event facilitation, and ongoing industry partnerships across the Caribbean, Latin America, and beyond.

 
Key Areas of Work:
Professional Certification Programs

Wine Certifications

Level 1 – Certified Wine Enthusiast
Level 2 – Certified Junior Sommelier
Spirits Certifications

Certified Rum Ambassador (in partnership with WIRSPA)
Certified Sake Sommelier
Educator Certification – Training local professionals to become AWS-certified trainers, enabling them to deliver Level 1 and 2 programs under AWS standards.
Curriculum Development & Educational Materials:

Creation of AWS-branded study guides, workbooks, and examination materials.
Development of a Responsible Alcohol Service and Cayman Smart Serve syllabus, incorporating local laws and international best practices.
Role-play scenarios and hands-on workshops for hospitality skills, safety, and conflict resolution.
Training Delivery:

On-site and virtual training sessions across multiple territories (e.g., Cayman Islands, Turks and Caicos, BVI, Aruba, etc.).
Customized training for hotels, restaurants, bars, and resorts.
Zoom-based training for international accessibility.
Events & Tastings:

Curated wine and spirits events for education and promotion, such as:

Barolo and Pinot Noir vertical tastings
“Battle of the Bubbles” Champagne vs. World Sparkling Wine events
Château Rosé tastings and seasonal pairings
Industry networking sessions and brand showcases.
Consulting & Partnerships:

Strategic partnerships with hotels, universities, resorts, and brands (e.g., Bacardi, Tito’s Vodka).
Assistance with training program integration for institutions like TCICC (Turks and Caicos Islands Community College).
Sponsorship acquisition and brand collaborations to support training programs and events.
 
Key Deliverables:
Comprehensive Training Packages

Branded course materials (printed and digital) for Level 1, Level 2, Rum Ambassador, Sake Sommelier, and Smart Serve.
Exams and certification management for students and educators.
Certified Trainers & Local Capacity Building

Certification of local educators, enabling them to deliver AWS programs sustainably.
Ongoing trainer support (training updates, teaching aids, assessment tools).
Event Execution

Full planning and hosting of wine and spirits tastings, pairing dinners, and industry networking events.
Marketing materials (social media, flyers, press releases) for each event.
Institutional Partnership Rollouts

Turnkey education program integration for partner universities, resorts, and hospitality groups.
Sponsorship support where applicable.
Ongoing Support & Expansion

Dedicated consultation for program growth in new markets.
Regular curriculum updates to reflect industry trends and legal requirements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:
Student Certifications Awarded

Number of participants successfully certified in each program (Level 1, Level 2, Rum Ambassador, Sake Sommelier, Smart Serve).
Percentage of students passing exams on the first attempt.
Growth rate of certified professionals year over year.
Educator Network Growth

Number of local trainers certified to deliver AWS courses.
Reduction in AWS-led sessions (vs. locally delivered), showing scalability and sustainability.
Geographic expansion of certified educators across the Caribbean and Latin America.
Institutional Partnerships Secured

Number of universities, colleges, and hospitality groups integrating AWS programs (e.g., TCICC partnership).
Sponsorships or co-branded initiatives secured with major brands (Bacardi, Tito’s, WIRSPA).
Revenue generated from institutional contracts.
Event Engagement & Revenue

Attendance figures for signature events (e.g., Château Rosé, Battle of the Bubbles, Barolo/Pinot Noir tastings).
Event revenue and profit margins vs. targets.
Percentage of attendees who convert to course enrollment or bar patronage.
Market Reach & Awareness

Social media growth (followers, engagement rates, impressions from campaign promotions).
Website traffic and course sign-ups attributed to digital marketing.
Media coverage or influencer collaborations resulting from events or partnerships.
Financial Performance

Year-over-year revenue growth from courses, certifications, and events.
Return on Investment (ROI) for partnerships (e.g., educator training costs recouped within a set period via student enrollments).
Sponsorship revenue relative to program delivery costs.
Hospitality Impact Metrics

Increased wine and spirits knowledge among hospitality staff (measured through pre/post-course testing).
Reported improvements in upselling or guest satisfaction scores at partner hotels, bars, and resorts.
Reduction in alcohol service incidents or compliance violations post-Responsible Service training.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 thoroughly impressed with Netclues’ project management and commitment to excellence throughout the development of our website and digital infrastructure.

Netclues delivered every milestone on time and to specification, ensuring that our new site launched seamlessly and aligned perfectly with our brand and operational needs. Their team maintained

What was your primary form of communication with Netclues?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Netclues was their ability to combine technical expertise with a deep understanding of our industry needs. They didn’t just build a website—they built a platform tailored to the Academy of Wine & Spirits, optimizing it for education, event promotion, and seamless student enrollment.

Their team demonstrated a solutions-first mindset at every step. Whether we needed custom integrations for course registration, user-friendly event booking, or back-end tools to streamline our operations, Netclues delivered creative, practical solutions that elevated the final product.

Equally notable was their responsiveness and proactive communication. They consistently anticipated our needs, quickly addressed any challenges, and provided insights that helped us enhance both the design and functionality of our site. Their ability to execute complex tasks on tight timelines while maintaining exceptional quality truly sets them apart.

Are there any areas for improvement or something Netclues could have done differently?

NA