Netalico Commerce

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at GAHH, LLC. We own multiple companies that sell convertible and replacement tops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We needed their help in converting our e-commerce website.

SOLUTION

What was the scope of their involvement?

We had an existing e-commerce site for our main brand, which we found outdated as it was developed using Magento 1. Netalico Commerce came into the picture to help us rebuild and convert our site into a Magento 2-based platform, focusing on the user-end.

Netalico Commerce created a platform that was reliant on a large database to accommodate the material and partner information we had from three different websites. In addition to their site conversion work, their team also integrated product-filtering functionalities to give our users more tailored search results. 

They’ve already rebuilt our e-commerce platform, but we continue to rely on Netalico Commerce’s team to manage our site and implement new integrations.

What is the team composition?

My main point of contact is one of their developers.

How did you come to work with Netalico Commerce?

We found their team through the client referrals posted on the Magento website. We shortlisted their team along with other development agencies and decided they were the best fit for us.

What is the status of this engagement?

We started our collaboration in November 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Netalico Commerce’s efforts have ramped up our B2C sales — our new e-commerce site drove a 400% boost in site traffic, and we continue to witness progressive growth every month. Overall, we’re completely satisfied with what Netalico Commerce has been delivering. 

How did Netalico Commerce perform from a project management standpoint?

Netalico Commerce is a very dedicated team —  we don’t work with a lot of their resources, but the people assigned to collaborate with us always make it a point to deliver what we need when we need it.

What did you find most impressive about them?

They definitely use the small size of their team to their advantage. There are a lot of bigger agencies that aren’t capable of producing the same quality of work. Netalico Commerce is a unique team with a transparent and committed approach.

Do you have any advice for potential customers?

Be as responsive and available as their team — any development or programming work requires a lot of time and dedication, so you have to match their level of productivity to achieve the results you want.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Mini Dreamers. I oversee the day-to-day activities, and I’m in charge of its management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

I needed help with improving my site to take my business to the next level. I needed my site to be user-friendly, mobile-friendly, and fast. Additionally, I needed help with my email campaigns.

SOLUTION

What was the scope of their involvement?

The applications that we were using on our website were outdated, and there were better options in the market. Netalico helped us compare the pros and cons of different apps, and they explained how they were going to change them.

They also sent me videos and tutorials, and they walked me through all the steps required to make changes and improve my site. They helped me understand this process better so that I could make the right decisions for my business.

We also had issues with our site’s speed, so Netalico ran a lot of tests. They worked on various phases to clean up the backend, removing a lot of code to make it work faster. They took the time to look into it further to help us optimize it.

Currently, we’re in the process of changing a lot of our segments and campaigns to get our customers to be more engaged with our email campaigns.

What is the team composition?

I’ve worked with three people from Netalico: Alex (Project Coordinator), Mark (CTO & Founder), and Lisa (Chief Design Officer).

Mark was involved in the onboarding process, trying to understand my needs so that he could direct me to the right department. Currently, he oversees everything and answers my questions. Lisa helps me with my email campaigns, and Alex is involved in web development.

How did you come to work with Netalico Commerce?

They were referred to me by our SEO provider. This person has worked with me from the beginning, and whatever he has recommended, I’ve been really happy with it. Thus, I never compared Netalico to other providers, and I’ve had a very positive experience so far.

How much have you invested with them?

We have a monthly retainer contract of close to $2,500. We’ve spent around $17,000–$20,000 so far.

What is the status of this engagement?

We started working together in December 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Netalico was able to take my business from a mom-and-pop shop to a more professional and streamlined store. Before our engagement, my site had a lot of glitches and issues, and I would get a lot of emails from customers about things not working well. Now, I don’t have to worry about those issues because Netalico helped me solve all of them.

For example, whenever I had a promotion, I would get a lot of emails from customers complaining about the checkout not working properly or the discount code not being applied. Ever since I started working with Netalico, I’ve had various promotions and got 1–2 emails at most. They severely cut down the customer interaction around issues.

I also measure the success of this project by looking at our customers and noticing that they want to come back. Netalico has really helped me with making our site user-friendly and easy. Additionally, I feel that our repeat customers have significantly grown because they’re really pleased with the shopping experience.

Having been in business for five years, Netalico is the fourth web developer that I’ve worked with, and working with them has been pleasurable and refreshing compared to the others. They’ve been really nice throughout the whole process, explaining everything and guiding me.

It has been really nice to see companies like them out there because I’ve had really bad experiences with other providers. I’m happy that I’ve found them.

How did Netalico Commerce perform from a project management standpoint?

Netalico’s project management is amazing. They’re very organized and honest, and they’re in constant communication with me. Overall, they manage the project very well, and they’re very realistic about what they can or can’t do.

They use Trello, where we have a very structured message board organized by categories and timelines.

What did you find most impressive about them?

It is impressive how nice Netalico is. They’re very helpful, which I really appreciate. Being a business owner, I don’t have to worry about managing my site because I know that they’ll handle it. They’re honest, and they always get back to me.

Are there any areas they could improve?

I can’t think of something that Netalico could improve on. I’ve never had a complaint since we started working together.

Do you have any advice for potential customers?

Have a clear idea of what you want. I, personally, had a list of all the issues and concerns that I wanted to get fixed about my site, which helped me be clear and concise. I showed them screenshots and screen recordings to help them understand what the problems were.

I also showed them examples of other sites so that they could help me make my site better. Coming prepared with examples and suggestions will allow them to better understand the vision you have for your site.

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager at a contract water jet cutting business. We make customized parts for rocket ships, trailers, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We wanted to redesign our website to make it more user-friendly and marketable.

SOLUTION

What was the scope of their involvement?

They created one on Shopify and redesigned the other on WordPress. For the Shopify site, they built everything from scratch including the logo and content. All I had to do was tell them which colors I wanted for the logo, and they just ran with it. For the content, they wrote paragraph descriptions for each product and included pictures. For the WordPress site, they redesigned it and organized the content from our old site.

What is the team composition?

We’ve had 4–5 people from Netalico work for us, and they’ve all been amazing. We work with Shopify and WordPress experts, as well as account managers.

How did you come to work with Netalico Commerce?

I met them through my brother.

How much have you invested with them?

We’ve spent $25,000–$50,000.

What is the status of this engagement?

We started working together in June 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their quality of work is amazing. They’re the best that I’ve seen. I wouldn’t go anywhere else. Their content is right on. If they can’t do the content, they have a contact that can do it instead. There are really no gray spots that they can’t fix. They always figure out a way to give you the best solution possible to give you what you want.

How did Netalico Commerce perform from a project management standpoint?

The team is awesome. They’ve made our business go to new heights that I never thought we could reach as quickly. The team has been more beneficial to us than I could ever imagine. We use email and Zoom for communication. They always answer our emails within a day or two.

What did you find most impressive about them?

The quality of their staff is incredible.

Are there any areas they could improve?

No, not really. If I do need something ASAP, they might take a little longer to do it. Otherwise, they’ve done everything that we’ve asked. Everything has been great.

Do you have any advice for potential customers?

If you have any questions just send them an email. It’s usually spot on.

BACKGROUND

Introduce your business and what you do there.

I’m the chief growth officer at a premier distributor of smartphone, tablet, and mobile device accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We needed to prop up a Shopify presence for one of the sites we acquired in 2020.

SOLUTION

What was the scope of their involvement?

Netalico Commerce helped us build a Shopify site. The site is for a cellphone charger brand that we own. The team helped make sure we had the right showcase of products and product classifications. Additionally, they manage help desk integrations, email marketing integrations, and various customer journey integrations to help with our lead funnel into the site.

What is the team composition?

We’ve worked with their founder, a project manager, an admin support person, and a site strategist.

How did you come to work with Netalico Commerce?

We went through some due diligence with partners in the Shopify ecosystem. I had also been following their founder for a couple of years and saw some of the guidance he was posting on Twitter. Overall, Netalico came out on top in that process.

How much have you invested with them?

We’ve spent roughly $10,000. They’re really affordable for the level of service they provide.

What is the status of this engagement?

We started working together in March 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We set milestones based on the project development and build-out; Netalico has been ahead of our milestones at every step of the way. In fact, they’re usually waiting for us for information. All across the board, they’ve exceeded our expectations.

How did Netalico Commerce perform from a project management standpoint?

They’ve been great. Their founder did a great job of setting up the standard of how everything would be managed. The team makes great decisions about the site and what we need. They offer great how-to videos of steps that our team needs to accomplish. We use Trello to manage the project.

What did you find most impressive about them?

This is the first B2C project that our team has worked on. Netalico has been great at helping us navigate and explain the difference between B2B and B2C marketing. Their instructional videos have been useful for every level of our team.

Are there any areas they could improve?

No, I don’t have any issues with the services they’ve offered. If anything, I hope they offered a wider suite of consulting tools.

Do you have any advice for potential customers?

My advice is to work with them. They’ve been a huge asset to our project. I would use them again in a heartbeat.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an online retail company. We use Magento for our website, and I see much of the backend operations and look after the website myself.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We do a lot of our maintenance on the website, but sometimes we don’t have time to track down a bug or write code for a particular feature. It’s easier to have a third-party company do that for us.

SOLUTION

What was the scope of their involvement?

Netalico provides maintenance services and upgrades; we don’t do major projects with them. They’ve made some performance enhancements to the website and provided Magento support.

Usually, I communicate with Emily (E-Commerce Solutions Specialist), and she gets a description of the problem that needs to be tackled. They work it out and expand it to a developer, who may need access to some resource in our systems or have 1–2 questions. I provide that information, and once they have a solution, they put it up on a development server. We test it to make sure we’re happy with it, and Emily provides the final patch. In the end, they post it to our GitHub or deployment tools.

What is the team composition?

I work directly with one person. Occasionally, it’s easier to work with the developer, but that’s rare. I usually talk to Emily, and she communicates to whichever developer they’ve assigned to the problem.

How did you come to work with Netalico Commerce?

They were somewhat local, and one of our former employees ended up working for Netalico, so I became aware of them that way.

How much have you invested with them?

We’ve done a couple of dozen small projects, so it’s been thousands of dollars.

What is the status of this engagement?

We started working with them about two years ago, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There aren’t any statistics to point to. They fix bugs, do small feature enhancements, and address compatibility issues. It’s hard to put a number to the benefit.

How did Netalico Commerce perform from a project management standpoint?

I deal with a single person, so it’s kind of painless. The projects are generally well managed, and they’re very responsive. When we have an issue, we need to fix it pretty fast, and they typically can do the patch or update within a few days or a week.

What did you find most impressive about them?

It’s very easy to communicate with them, and they’re responsive to fix problems. Also, they understand well how our particular environment is configured.

We have development servers loaded from GitHub in a virtual environment and staging servers in production, and we use deployment engines to do all that. It runs on the backend at a managed host. Even if it’s a fairly complex process to develop and push code changes out to production, Netalico’s team seems comfortable working in that environment.

Are there any areas they could improve?

No, I’m pretty happy with them. Sometimes it’s frustrating when we need an immediate fix, and they don’t have the resources to address that, so we might have to wait 1–2 days. However, that’s never been crippling. If it was genuinely a hotfix, I think they’d reorder their priorities.

BACKGROUND

Introduce your business and what you do there.

I run the website, marketing, and pricing here at SE Systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce? 

We were working with a Magento website and wanted to remain on Magento 1 rather than move to Magento 2. Netalico Commerce was recommended as a vendor that could help with supporting and installing security patches in Magento LTS, an open-source version. 

SOLUTION

What was the scope of their involvement?

Magento quit supporting Magento 1 last year, so this project involved taking our site into the LTS environment, installing a cloud flare, and ensuring we had a Nexus Cloud server. Because it’s open source, Netalico had to install a number of security patches. 

Currently, they’re helping us with SEO. Their work in this regard is on the backend, ensuring that our pathway is in tune with Google’s SEO requirements. We handle the content on the frontend ourselves. 

We plan on having them create an API to change over some of our business software in the future as well. 

What is the team composition?

I’ve worked with around three different people over the past couple of years: Mark (Founder), John (E-Commerce Management Guru), and an SEO resource. 

How did you come to work with Netalico Commerce? 

They said the right things in my conversation with them, and I thought they would be a good fit for what we were looking for. They were doing great things with Magento 1 sites for other customers, and we didn’t want to pay the fees to upgrade to Magento 2. 

How much have you invested with them?

We’ve spent around $12,000–$15,000. 

What is the status of this engagement?

We’ve been working together since late November 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s hard to put any kind of metrics on their work. I see some analytics from Cloud Flare about people coming to our site, and there are also organic metrics that come with the site being live, but they don’t really quantify or represent Netalico’s value. 

We’re able to keep the website up and running. As long as that’s working for us, then Netalico is doing their job. I don’t have to talk to them that often. 

How did Netalico Commerce perform from a project management standpoint?

They organized and outlined the entire project, including coming up with a budget. We were able to work with them under the terms, and it’s still ongoing. We usually communicate through email but I’ve also done some Zoom calls with them. 

What did you find most impressive about them?

I don’t work with a ton of other providers so it’s hard to say, but Netalico has been able to provide the services that I need. We update and upgrade what’s required within the constraints of the software; they communicate those limits to me clearly. 

Are there any areas they could improve?

I don’t have an answer to this question, as I’m very satisfied with what they’ve done. 

Do you have any advice for potential customers?

Put what you’re looking for out there and see if Netalico is a good fit, especially if you’re in a situation where you want to avoid moving to Magento 2. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at a holistic skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We transitioned from Magento and moved to Shopify Plus, which our team had no experience with. We were looking for a web development team that could come in and elevate our e-commerce business. We wanted to grow our online revenue, and we also had a bunch of special projects we had in mind.

SOLUTION

What was the scope of their involvement?

Netalico Commerce came on board and helped us get subscription implementation and wish list projects done quickly. The team also recommends apps, SEO agencies, and Facebook Ad agencies. Because they’ve been so efficient, we’ve been able to go outside of our original scope with them.

What is the team composition?

We work with Mark (CTO) and Tamara (Project Manager & Virtual Assistant).

How much have you invested with them?

We spent $25,000–$50,000. We’ve doubled our contract with them in the last few months, and they’ve been able to handle all of that really well.

What is the status of this engagement?

We started working together in December 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

E-commerce is really complex, and there’s a lot of moving pieces. We’ve increased from doing 7% of business through e-commerce to 24%. Netalico played a huge part in that. We have a better UX and a better checkout system. It makes the purchase experience for customers way better.

How did Netalico Commerce perform from a project management standpoint?

Hands down, their project management has been the key to their success. We use Trello for project management, and we’re on weekly calls. It’s gotten so good that I don’t have to manage a lot of the day-to-day. I have someone from my team work directly with Tamara, and it’s cleared my schedule up as a marketing manager.

What did you find most impressive about them?

Their project management, communication, and overall technical competence are impressive.

Are there any areas they could improve?

No, they’re so efficient that we become the bottleneck in the system sometimes.

Do you have any advice for potential customers?

My advice is to trust them. They’re the experts, and they really deliver on what they say they’ll deliver on. The team is super authentic and easy to trust. Let them do their jobs, and you’ll see great results.

BACKGROUND

Introduce your business and what you do there.

I’m a principal at a health care, private equity, and public equity firm. We’re a $5.8 billion firm with offices across the globe, but we’re headquartered in Palo Alto.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We didn’t have a professional site, and we needed help with strategic marketing. Since we’re fundraising, we needed our company to be in the most tip-top shape. We wanted to accurately embody Vivo as a health care investment firm.

SOLUTION

What was the scope of their involvement?

Netalico provides a lot of services for us. They’ve helped us with marketing materials, strategic marketing, fundraising, documents, and copywriting. Also, they’ve advised us on social media and PR. Specifically, we’ve consulted them on LinkedIn and Twitter.

For our website, they’ve done everything from A to Z. The site is a mixture of custom WordPress, and it’s pretty much finished. The partners just need to put some dots in the I’s and cross some T’s. 

What is the team composition?

I initially talked to the founder, and he connected me to his team. We’ve had a project manager from the beginning, and she’s been amazing. There’s been a developer who also jumps on calls when needed or if she has questions. I know there’s a designer in the background, but I’ve never talked to them.

How did you come to work with Netalico Commerce?

We were halfway through with a developer, but we were finding it difficult to work with them. Netalico came highly recommended by a colleague in the investment world industry. They mentioned that Netalico would be a good company to go with, so we went ahead and did an intro call. However, I also did a lot of research online.

Overall, they were a great fit because they were great at listening to our needs and executing them. Also, they were good at getting to the finish line when we didn’t even know our needs.

What is the status of this engagement?

We started working with them in April 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at the timeline, our requirements, quality, and timely edits and responses. They’ve been fantastic in all of that. I’d never worked with a company that felt like they were internal.

How did Netalico Commerce perform from a project management standpoint?

They’ve been absolutely fantastic. Alex (Project Coordinator) gets my style of communication and has gotten to know me. I don’t respond as quickly as other people, so she’ll make spreadsheets or suggest a call when we don’t communicate via email. All the team is phenomenal; working with them has been seamless.

For project management, they use Trello and Google Docs. Anytime I’ve had an issue, they’ve suggested a different platform, and they’d be kind enough to just go through with it.

What did you find most impressive about them?

They stand out for their level of professionalism, collaboration, and how fast they do precisely what we need. The work is actually done days before they’d said they’d do it.

Are there any areas they could improve?

I don’t like using things I’ve never used before, and I didn’t know how to use Trello.  They sent me a recording of how I should use it and taught me, so I can’t complain about it.

Do you have any advice for potential customers?

If they give you advice, take it. It’ll make your life easier. I’m a little bit stubborn, so I like to do things in old-fashioned ways. Netalico suggests solutions that I’ve never thought about, and then they implement them and cut the time in half.

BACKGROUND

Introduce your business and what you do there.

I’m the web and marketing manager for an art company. We sell fine, investment, and decorative art to interior designers, furniture stores, and people. We also have a framing division for regular and high-volume framing, and an art services division that provides installation, delivery, shipping, and logistics services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Netalico Commerce?

We had to build a website for one of our divisions. We wanted a team environment because we thought we’d have more responsive service and better problem solving, but the team we were working with seemed more like an individual developer with outsourced team members, so we switched to Netalico.

SOLUTION

What was the scope of their involvement?

Netalico is helping us maintain and fix the website that was built for us. They dig in to find issues, figure out why they arent’t working, and fix them. For example, when we built the site, we built it fast and just moved over the shipping from the old site, but it wasn’t set up properly. Now, they’re trying to get the shipping costs to be more accurate by getting the shipping to be based on weights and dimensions.

What is the team composition?

We work with three people. Mark (CTO & Founder) was our initial contact, and he’s the one who estimates the projects. Emily (E-Commerce Solutions Specialist) has done most of the work, and now we have Tamara (Project Manager), who seems to coordinate tasks so Emily can just keep working.

How did you come to work with Netalico Commerce?

I started searching on the Magento website itself and looked for authorized people. I found three in our are, so I reached out to them to find out their rates and also rated them on responsiveness. Moreover, we were looking for a team, not a one-man band situation.

Netalico met all those requirements. First, we could afford them and second, they worked as a team and were the most responsive.

How much have you invested with them?

We’ve spent about $5,000–$10,000. With the single developer, we paid for monthly maintenance. It’s more cost effective to do it by project, so we’re actually saving money this way.

What is the status of this engagement?

We started working with them in January 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As the problems get fixed, we get less calls in client service. User can use the site by themselves without needing help or getting stuck and having to call. They have a better experience now.

How did Netalico Commerce perform from a project management standpoint?

We haven’t had any deadlines, but having a team is good because if one of them is out, someone else answers.

What did you find most impressive about them?

The whole billing system is amazing. First, we’re saving money over a monthly maintenance fee. Second, they generally come under their estimate and are very honest and fair about what they’re charging.

Furthermore, we picked them in the first place because they were responsive when others weren’t. We’re also very happy with Netalico because they’re the team that we were looking for.

Are there any areas they could improve?

The only thing I haven’t liked is that they don’t have any phone numbers to reach them. If something really desperate is happening, then we’re just relying on emails. It’d be helpful and reassuring to have a number to call to.

Do you have any advice for potential customers?

Keep the communication lines open. If you answer their questions, they’ll jump right back on the project.

BACKGROUND

Please describe your company and your position there.

As an Online Marketing Specialist with USA Vinyl LLC, duties include daily website maintenance, ongoing website optimization, implementation of long-term web projects and marketing on all channels. I act as the main point of contact for web development vendors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Netalico Commerce, and what were your goals?

The primary goal in hiring Netalico as our developers was to acquire expert management of Adobe's Magento 1 CMS to maximize the value of our existing installation and extend its life-span.

In addition, we intended for Netalico to web development tasks that could not be handled in-task to provide for the ongoing improvement of the website.

SOLUTION

How did you select Netalico Commerce and what were the deciding factors?

Netalico was specifically focused on improving Magento 1 installations, providing future security updates and ongoing optimizations. We began with a trial period and were satisfied with their work over then-current developers and continued the relationship.

We specifically were looking for attentive and security-minded service, and they provided that.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All work is performed to service a Magento 1 CMS installation, with particular support for template adjustments via CSS and PHP, database changes with SQL, and server/hosting management.

Small projects are handled on an on-demand basis, while bigger projects are specifically quoted and expectations are set for delivery timelines and what each side must provide.

How many people from the vendor's team worked with you, and what were their positions?

We generally work on a day-to-day basis with John Davis, eCommerce Management Consultant. When John is unavailable, we work with Mark Lewis, owner and eCommerce Solutions Architect. On rare occasions, other members of their team (1-2) will provide assistance.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Project success was judged based on the fidelity between what was strictly outlined in design mock-ups and initial requirements versus how closely the production version matched that vision.

In instances where a specific metric can be applied (ie. page load times), Netalico was accountable and worked to follow up and find solutions if they were not met.

Describe their project management style, including communication tools and timelines.

We communicate with Netalico almost entirely through e-mail and in rare emergencies, via phone.

What did you find most impressive or unique about this company?

Netalico brings a down-to-earth nature, an attitude that shows they understand our company, and a willingness to suggest improvements we have not considered purely to be helpful.

Are there any areas for improvement?

While providing excellent end service in reasonable timelines, Netalico provides more estimates on when projects will be completed or how they are progressing if challenges are found.