NEON GROWTH

BACKGROUND

Please describe your company and position.

I am the Founder and Executive Wellbeing Coach of a wellbeing coaching company

Describe what your company does in a single sentence.

Mental Fitness, Wellbeing and Workplace Wellbeing Consultant

Helping talented health and wellness professionals hone their coaching skills, and develop themselves personally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• The acquisition of paid media
• Paid advertising strategy

SOLUTION

How did you find NEON GROWTH?

Online Search

Why did you select NEON GROWTH over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coordinate Google, Instagram, and Facebook paid advertising initiatives. Advertising metrics can be improved through audience and creative improvement. Calls every two weeks to discuss recent performance, planned projects, optimizations, strategy updates, and budget evaluations. Quarterly business evaluations and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead volume increases. lower cost per lead. increased rates of lead conversion. increased rates of click-through. lower price per click. The volume of booked calls rises. lower price per scheduled call. increased ad expenditure return. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Neon Growth team is responsive, well-organized, and on time. 

What was your primary form of communication with NEON GROWTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dan extensive industry expertise and experience are beneficial from a strategic standpoint. 

The project manager is thorough, organized, personable, and eager to assist us in reaching our objectives. 

To put it briefly, Neon Growth is unique because of its employees. 

Are there any areas for improvement or something NEON GROWTH could have done differently?

N/A.

Neon Growth did a great job.

BACKGROUND

Please describe your company and position.

I am the Director of Kreative Manufacturing Limited

Describe what your company does in a single sentence.

Variety of services including designing, contracting and custom-solutions for your closets, office furniture, and kitchen set-up and wall panels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Increase a DTC e-commerce brand's website conversion rate.
• Throughout the design and development process, conduct a number of algorithm assessments on webpages to provide our creative team with input.
• Increase a DTC lead generation brand's website conversion rate.

SOLUTION

How did you find NEON GROWTH?

Online Search

Why did you select NEON GROWTH over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In order to provide ongoing experimentation and optimization, we were searching for a specialized experimentation partner for this engagement who could support a full scope experimentation program that included goal orientation, strategy, road mapping, project management, design, development, experiment results analysis, etc. 

By using their tried-and-true technique of qualitative research and statistically valid testing, the Neon Growth team was able to obtain a deeper insight of our brands' customers, including their behaviors and motivators. 

By using tried-and-true frameworks, procedures, and techniques for a successful experimentation approach, they also assisted us in adding greater rigor to the experimental process. Our internal team received knowledge transfer and experiential education from the Neon Growth team during the engagement. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in website conversion rates that has a quantifiable effect on the number of leads produced and the revenue generated by e-commerce. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated with the Neon Growth team via email and their project management software throughout the week, and we had weekly conversations with them. They always had prompt responses and communicated excellently.

What was your primary form of communication with NEON GROWTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Neon Growth offered years of experience and insights from their experiments to our company. As we scoped our various tests each month, they were able to apply those lessons to our studies, so we directly benefited from them. 

Are there any areas for improvement or something NEON GROWTH could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Foodservice Australia

Describe what your company does in a single sentence.

Food, Beverage, Exhibition, Tradeshow, Conference, Catering equipment, Hospitality, Foodservice, Chef competition, Catering, New products, and Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Content Creation

SOLUTION

How did you find NEON GROWTH?

Online Search

Why did you select NEON GROWTH over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Neon Growth is our full-service marketing firm that oversees all of our digital creative initiatives, including strategy, content creation, media buying, social media marketing, reporting, and design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As seen by a notable rise in followers and content engagements, the Neon Growth social media project has increased user engagement and brand recognition. Effective audience retention is demonstrated by more post engagement and lower unfollow rates. Sentiment analysis and positive reviews emphasize user pleasure even more, demonstrating the project's ability to establish a vibrant social media presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neon Growth's project management was excellent, showing a strong dedication to timely delivery. They provided regular updates on their progress and followed the deadlines. Their staff was accommodating and quick to respond to any special requests or modifications we had, always looking for ways to satisfy our specifications. Overall, a seamless collaboration and effective project outcomes were facilitated by their proactive attitude and meticulous attention to detail.

What was your primary form of communication with NEON GROWTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Neon Growth was their unwavering commitment to quality across all digital media projects. Their focus on delivering exceptional user experiences, combined with innovative strategies and a strong responsiveness to feedback, truly sets them apart.

Are there any areas for improvement or something NEON GROWTH could have done differently?

No, Neon Growth has produced excellent outcomes and successfully addressed all important aspects.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of DPP | Compass

Describe what your company does in a single sentence.

DPP | Compass is an architectural, estate and design-centric real estate firm dedicated to home as art.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Photography
• Production of Videos
• Marketing and Promotional Events

SOLUTION

How did you find NEON GROWTH?

Referral

Why did you select NEON GROWTH over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from NEON GROWTH were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Complete Production Services: Neon Growth has provided our photographic and video team for a number of our workshops and events.
• Prior to Production: Planning, scheduling, and logistics Coordination and administration of accounts, Current asset gathering, ingestion and administration, and script advice
• Production: Director, Producer, Cinematographer, PA/Swing, Sound Recordist, and many events were filmed.
• Post-production: Revisions and editing, continuous administration of edit generation, managing and scheduling editing resources, Recording and arranging, both delicate and rough cuts, headings and images, Sound mixing, color grading, music licensing, and file delivery in the necessary formats
• Photographs licensed for events: headshots and roving shots Closed captioning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Their work went above and above our expectations in every way, clearly advancing our marketing objectives.
• The photographs and videos produced were really excellent. Neon Growth produced aesthetically attractive and captivating content that flawlessly encapsulated our brand identity. But the quantifiable outcomes were what really caught our attention.
• We met every marketing goal that we and Neon Growth had discussed. This results in a noteworthy enhancement of the whole business. The videos' success in raising brand recognition has sparked a lot of discussion and appreciation.
• Neon Growth provided us with excellent material that clearly advanced our marketing goals. We couldn't be happier with the outcome and heartily suggest them to anyone looking for a production partner for a video.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did a fantastic job managing the project. They regularly met our deadlines, kept the project going without a hitch, and assisted us in sticking to our overall marketing objectives.

They also responded to our demands with remarkable promptness. They were constantly willing to talk about ideas, respond to inquiries, and make changes as necessary. Because of the nature of our business, we frequently have last-minute requests for assistance and several stakeholders who provide input, both of which they have always accommodated. In addition to fostering a collaborative environment, this open communication made sure that the finished result accurately mirrored our vision.

What was your primary form of communication with NEON GROWTH?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to work together is quite simple. They are responsive and personable, which makes communication easy. Throughout the project, this collaborative approach made sure that everyone was on the same page and fostered a sense of teamwork.

Their versatility was also excellent. They were receptive to our suggestions and quickly made the changes we requested. This adaptability made sure the finished product matched our concept exactly. Naturally, the stuff they created was of the highest caliber. The photographs and videos were the best caliber and perfectly encapsulated our brand.

However, their originality was what really made them stand out. They added a plethora of original ideas to the table in addition to carrying out our suggestions. This cooperative ideation process produced

Are there any areas for improvement or something NEON GROWTH could have done differently?

Nothing, they consistently met all of our needs.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a financial services company

Describe what your company does in a single sentence.

We provide emergency loans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON Growth to accomplish?

• Establish a voice on Facebook
• Create & manage Facebook ads that drive conversions

SOLUTION

How did you find NEON Growth?

Referral

Why did you select NEON Growth over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from NEON Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Neon Growth to take the charge in helping our brand started on Facebook advertising. Their team helped with the set-up, which was not easy because we are a financial institution. We also asked Neon Growth to create and run Facebook ad campaigns that were focused on customer retention. F,rom October 23 to January 24, we've seen over 3600 conversions at about $14 CPA. To give context, our CPA on other platforms range anywhere between $60-$140.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Over 3600 conversions in a 3-month time period. 
• 90% better CPA verses other channels of marketing. 
• Media spend is much more efficient working with Neon Growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were always on time. The team was proactive in communication. No issues at all.

What was your primary form of communication with NEON Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found their working knowledge of Facebook marketing to be very impressive. They had data to back up their strategy, and they knew exactly what to do to help us get where we needed to be.

Are there any areas for improvement or something NEON Growth could have done differently?

We are a financial institution, so the language that we speak has to be very precise. I thought Neon Growth wanted to be more creative than our legal team allowed us to be. There should've been more upfront conversations about brand standards and guidelines, but it didn't take long for Neon Growth to figure it out and adjust to our needs.

BACKGROUND

Please describe your company and position.

I am the Accounts & HR Assistant of Health Focus Manufacturers

Describe what your company does in a single sentence.

Cosmetic Manufacturing , Cosmeceutical Manufacturing, Haircare Manufacturing , Skincare Manufacturing, Pet Care Manufacturing, New Product Development, and Formulations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Our first objective was to have our Google Ads account un-suspended because we were having trouble getting Google to fix the problem. We also wanted to launch more successful advertising efforts.

SOLUTION

How did you find NEON GROWTH?

• Online Search
• Clutch Site

Why did you select NEON GROWTH over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With an emphasis on our Google Ads account, Neon Growth offered us account management and strategic services. Initially, we provided them with information about our brands, and they carried out market research as well.

They first created an advertising strategy for the campaigns they created. They applied that tactic to our Google Ads account after we gave our approval. They chose the right keywords, took care of copywriting and content production, and, using the plan, decided on the kind of campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our Google Ads account suspension was successfully lifted by Neon Growth, which was a noteworthy accomplishment in and of itself. After that, our cost per conversion started to improve, 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We valued Neon Growth's high standards of transparency, communication, and clarity. Because they were punctual, professional, and worked at a good pace, we loved working with them. 

Neon Growth was excellent at responding to emails, and we reviewed the project every week via Zoom calls. Additionally, they supplied me documentation detailing the solutions they suggested, which I could accept or reject. They also asked for my consent before making any significant modifications to the account, which I appreciated.

What was your primary form of communication with NEON GROWTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Since Neon Growth's call cadence was more reliable than that of other businesses we've dealt with, we valued their dedication to consistent communication.

Are there any areas for improvement or something NEON GROWTH could have done differently?

They did a fantastic job and appeared to take all precautions to ensure the promotions were successful.

BACKGROUND

Please describe your company and position.

 I am the Content Manager of a construction company 

Describe what your company does in a single sentence.

 Architecture, Design, Building Materials, Products, Construction and Engineering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Enhance the appearance and feel of our social media accounts.
• Increase our social media presence
• Contribute to the telling of our narrative through better content creation and execution.

SOLUTION

How did you find NEON GROWTH?

• Referral
• Clutch Site

Why did you select NEON GROWTH over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OVERSIGHT

• Account management 
• Community management 

STRATEGY

• Social Strategy (communication mapping by platform)
• Media strategy (creating an implementation plan for media)
• Ad campaigns (making advertisements to generate leads, traffic, and awareness)

CREATIVE

• Art Direction (graphic design and social identity)
• Copywriting (ad campaigns, ideas, headlines, and captions)
• MEDIA BUYING Paid Campaigns (develop, implement, and track advertisements)
• Reporting (evaluating the effectiveness of paid media)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We performed better on all of the primary KPIs in 2024 and made more economical investments. Compared to 2023, Instagram post clicks rose by 137% in 2024.

• Growth: Compared to 2023, we had a 23.6% increase in Instagram followers this year and other platforms
• We exceeded the engagement target and spent 70% of the budget as of October 2024, reaching 142% of the anticipated amount.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team creates all of the content in a streamlined application for me, the client, to see, comment on, and approve once we give them our creative and promotional direction for the upcoming month. The Gain app is an extremely competent tool since it maintains consistency in all communication. 

What was your primary form of communication with NEON GROWTH?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dan and his team provide practical leadership and expertise in planning paid and organic social initiatives. We value virtual meetings and their flexibility to make each one count. Neon Growth is a robust production agency that provides a one-stop shop for all content development and creation for our final objectives.

Are there any areas for improvement or something NEON GROWTH could have done differently?

No improvements needed.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Crump & Co., an online children’s boutique.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NEON GROWTH?

We were trying to reach new customers. We were getting people to our website, but they weren't converting, so our main objective was to put our ads in front of people that would actually increase our conversions.

SOLUTION

What was the scope of their involvement?

NEON GROWTH has been responsible for creating and launching paid ads on Facebook and Instagram to help us grow. Although we're responsible for doing our own photography and video, the team has been responsible for putting the creatives together.

NEON GROWTH has also helped us integrate apps on our store to create a better UX throughout our website. They've connected us with other partners to rebuild and restructure our website to ultimately improve the shopping experience.

Additionally, NEON GROWTH has done a lot of market analysis and brand research on our competitors to keep us competitive in the market. Their team has done a lot for us, so they're a one-stop shop for e-commerce.

What is the team composition?

I communicate with Dan (Founder) and Rosie (Director of Marketing Operations) directly, but NEON GROWTH also has a marketing team that helps with ads and campaigns.

How did you come to work with NEON GROWTH?

Prior to owning my own business, I worked for a company that used NEON GROWTH, so I met Dan and Rosie at that company. When that company went out of business, I started my own online e-commerce. As soon as I knew that I needed a marketing team, they were the only people that I wanted to work with. I didn't reach out to anyone else. I knew that I could trust them and that they were loyal, so they wouldn't simply take my money for their own personal benefit.

How much have you invested with them?

We pay NEON GROWTH a percentage of what they do per month regarding our ads. Currently, we pay them around $10,000–$20,000 a month, not including the actual ad spend.

What is the status of this engagement?

We started working together in February 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All of our metrics have increased since we started working with NEON GROWTH, including web traffic, inquiries, and sales. Overall, I can't say enough good things about NEON GROWTH.

How did NEON GROWTH perform from a project management standpoint?

NEON GROWTH is quick and efficient, and they deliver on time and on budget. We meet with them weekly to go over our strategy, and they show us the analytics for each month throughout the year. We also go over the areas we need to boost based on data, as well as the ads we need to slow down based on the metrics. We communicate via Zoom calls, emails, and phone calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Dan and Rosie are the best. They always answer our questions.

What did you find most impressive about them?

What stands out about NEON GROWTH is their longevity approach. They want us to be successful long-term and are willing to make slow, steady progress instead of just taking our money, throwing it into Facebook, and hoping for the best. The team checks everything daily and adjusts ad spend as needed. They’re attentive to the results every single day.

Moreover, NEON GROWTH always steers me on the right path. For example, I had a meeting with Dan today, and I told him that I wanted to increase the ad spend. However, he told me that it wasn't a good idea. He could have just agreed and gotten more money from me. Nonetheless, his end game is longevity and building relationships with their clients that last over five or more years.

One time, we got hacked in Meta, but NEON GROWTH was great and stayed on top of reaching out to people who could help us. The team really went above and beyond in doing everything needed to get our account back.

Are there any areas they could improve?

I can't think of anything that I would want them to do differently.

Do you have any advice for potential customers?

Do whatever Dan and Rosie recommend. They know what they're doing, so do their suggestions and have some patience, and it will all come together.

BACKGROUND

Please describe your company and position.

I am the Chief Business Officer of Pocket Gems

Describe what your company does in a single sentence.

Gaming App

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON GROWTH to accomplish?

• Manage Facebook Ads & other ad channels
• Support worldwide launch

SOLUTION

How did you find NEON GROWTH?

• Online Search
• Clutch Site

Why did you select NEON GROWTH over others?

• Good value for cost
• Company values aligned

How many teammates from NEON GROWTH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase D3/D7 ROAS to be profitable on paid user acquisition. Before them we were forecasting a loss of 17% of every dollar spent and had short bursts when we were profitable but it was inconsistent. We needed a team that could help us across the entire marketing strategy including creative, not just Facebook ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They helped us increase the profit margin from -17% to +35% and helped us scale our revenue from $250K monthly to over $2M monthly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was great. They would respond to emails in a few hours. Their video production process was excellent and well scripted. Their UGC ads they made outperformed our prior efforts by almost 3X in CTR.

What was your primary form of communication with NEON GROWTH?

Virtual Meeting

What did you find most impressive or unique about this company?

They had very advanced media buying tools and creative capabilities.

Are there any areas for improvement or something NEON GROWTH could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the VP of Sales of a fashion retailer

Describe what your company does in a single sentence.

We specialize in fashion basics for missy apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NEON Growth to accomplish?

• To Improve our ROAS and Scale up ad campaigns

SOLUTION

How did you find NEON Growth?

Online Search

Why did you select NEON Growth over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from NEON Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We gave them our Facebook campaigns to start. They increased our ROAS by over 50% in the first 3 months. We then gave them Google as well, which changed the entire game. Our prior agencies were all over-reporting Google’s success, but in reality Neon showed us a better way to measure the incremental lift. We have more than tripled our revenue this year without additional spending, thanks to Neon.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We needed more ROAS so we’re actually profitable. We tried several other agencies but they were never able to achieve these type of results before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are incredibly fast & on top of it.

What was your primary form of communication with NEON Growth?

Virtual Meeting

What did you find most impressive or unique about this company?

NEON Growth surpassed all the other agencies we tried.

Are there any areas for improvement or something NEON Growth could have done differently?

No. I had a nice time working with them.