Neon Ambition

Please describe your company and your position there.

I am the Sales & Marketing Manager for a company that services air pollution control equipment.

For what projects/services did your company hire Neon Ambition, and what were your goals?

We hired them to peform a range of SEO services, including a technical audit, to boost rankings on key pages and grown overall site traffic.

How did you select Neon Ambition and what were the deciding factors?

We researched Neon Ambition online and interviewed them along with multiple other candidate companies. After talking with the founder and hearing his strategic thoughts based on his active listening to our needs, we felt the company was the best fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase where we communicated our goals, past challenges, and competitive landscape. They helped us with a technical site audit along with keyword research, analysis, and strategy - showing us where our best opportunities lay and providing us with a thoughtful roadmap on how to start pursuing those opportunities. They helped us implement many of these changes and directed us with ideas and information on how to move forward post-engagement.

How many people from the vendor's team worked with you, and what were their positions?

Our assigned team included a project manager, two senior-level SEO specialists, senior-level content specialists, and others.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Because ours was a fairly short-term engagement, our expectations were limited. However, we've already seen notable improvements in all the major metrics we track - overall traffic, traffic to key pages, conversions, sessions, users, and YOY organic traffic. It's been about two months post-engagement, and we've had more leads this month so far than ever before.

Describe their project management style, including communication tools and timelines.

Project management, communication, and follow-through was especially good. Our project manager held regularly scheduled meetings and always provided useful information and statistics. She listened well, followed up, and was also very responsive.

What did you find most impressive or unique about this company?

This is a solid company consisting of experienced SEO pros that do what they say they're going to do. They don't overpromise and under-deliver, and they don't just concentrate on easy-to-produce content. They took the time to learn about our fairly complicated, comprehensive, technical services to find the best solutions for us.

Are there any areas for improvement or something they could have done differently?

Very impressive overall.

Please describe your company and your position there.

Distill Health is a boutique brand marketing and communications agency dedicated to the healthtech sector.

For what projects/services did your company hire Neon Ambition?

SEO and PPC strategy/management for a tentpole agency client in a niche industry sector and GDPR-compliant market.

What were your goals for this project?

Fill client sales funnel with new C-Suite and/or leadership leads from small, specialized healthcare product development companies.

How did you select Neon Ambition?

Few digital marketing companies are up to the challenge of developing SEO/PPC campaigns for customers and content as specialized as those we manage. Neon Ambition showed they could learn fast, adapt quickly, and weren't afraid to create new solutions for niche, small-volume keyword sets.

Describe the scope of their work in detail.

We partnered with Neon to service a major client who is a category leader in their primary service lines, but chasing aggressive growth in a nascent area of their business that will strengthen the company's future market position. That part of their business provides specialized services to SMBs in the biotech sector.

As their primary brand communications partner, we were tasked with developing a new digital marketing initiative to generate leads from executives and key consultant stakeholders at these organizations. We engaged Neon to as a specialized digital marketing partner to help us develop and execute this campaign.

They masterfully tackled the challenge of mining highly specialized, category-specific keyword sets, creating a strong multi-platform conversion architecture, and launching and optimizing PPC campaigns on Google and LinkedIn.

What was the team composition?

Founder (Jordan), account manager (Christina), digital marketing mannager (Natalie), PPC specialist (Rocco)

Can you share any outcomes from the project that demonstrate progress or success?

In 6 months, Neon doubled the number of new leads our client generated in the same period the previous year. That success led to a significant project expansion and a growing pipeline of new digital marketing projects from our client.

How effective was the workflow between your team and theirs?

Very. Our account manager Christina was particularly valuable. As a primarily branding, strategy, and content team, her technical expertise and management skills complemented our team perfectly. She was vital in helping us implement and optimize this campaign.

What did you find most impressive about this company?

Their operational flexibility and confidence with complex content. We're a startup agency with highly specialized clientele, Neon has done a sterling job managing both those challenges.

Are there any areas for improvement?

They could clone Christina!

Please describe your company and your position there.

I am the digital marketing director of LSO. LSO™ (Lone Star Overnight) is the leading regional parcel delivery company throughout the Southwest, headquartered in Austin, Texas. With over 28 years of reliable time-definite package delivery service, we provide a broad range of parcel delivery services with our own personalized Texas touch that you simply can’t get anywhere else. We offer express shipping service with the fastest overnight delivery at affordable rates.

LSO is the name known for the best overnight shipping and courier company in the region. LSO has a network of 23 locations, over 700 dedicated men and women that deliver 30,000+ packages per day with a higher degree of reliability.

For what projects/services did your company hire Neon Ambition, and what were your goals?

We had little visibility on the brand, and we wanted to expand our reach. We hired them to provide full-scale PPC services to improve our reach and increase our lead volume.

How did you select Neon Ambition and what were the deciding factors?

We followed a referral and interviewed them along with 3 other companies. After hearing their proposal and price point, we felt their team was the perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and updated our landing pages with our updated tactics and keywords.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an account manager who distributed work amongst their team. There were 3 PPC specialists in communication with us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the PPC efforts, we're driving increased revenue to our organization through our PPC efforts. Some visitors told us that they found out about our services online, which is a good sign.

Describe their project management style, including communication tools and timelines.

They've been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they're always quick to respond and implement changes. We have a monthly roundtable meeting with both of our teams for big updates.

What did you find most impressive or unique about this company?

Their level of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence before getting started, and it's ensured we've had a smooth project. Also, I really appreciate their follow-through and willingness to deliver.

Are there any areas for improvement or something they could have done differently?

No areas for improvement.

Introduce your business and what you do there.

I’m the marketing director at Freedom Solar, a solar contractor.

What challenge were you trying to address with Neon Ambition?

They’re our digital marketing partner. We work together to drive new traffic, improve our conversion rate, and engage our existing pool of leads that have not converted yet.

What was the scope of their involvement?

We’re currently working with Neon Ambition on SEO, search engine marketing, and content marketing campaigns. The team promotes our campaigns on social media as well as on our website. We’re also working on an email campaign. 

Together, we did a persona exercise, where we identified our target audience, which is how Neon Ambition created a series of recommendations for our campaigns. They’ve done third-party outreach, content writing, and execution plans. 

What is the team composition?

We work with Jenni (Account Services Director), who’s our primary contact. We’re also working with one person on the content marketing campaign, as well as one contact on the SEO side. We have two contacts for the paid search aspect of our engagement, adn a writer who creates blog and website content for us.

How did you come to work with Neon Ambition?

I was researching SEO agencies online, and was impressed with Neon Ambition because they themselves were performing well in terms of SEO. In our first meeting with them, the owner was very interested in understanding our business goals and how they would fit into them. Their focus was on how to improve our lead flow and revenue. We had a strong alignment of interests. In addition, they were local to us. 

How much have you invested with them?

We’ve spent about $145,000 over the course of about 18 months.

What is the status of this engagement?

We’ve been working together since March 2018. We worked with them for a year, before partnering with another company. We returned to Neon Ambition earlier this year primarily on the strength of their SEO capabilities.

What evidence can you share that demonstrates the impact of the engagement?

Our primary metric is lead flow and conversion. We have some interim measures as well, including organic and paid traffic, rankings, and local page performance. We haven’t yet seen the impact of the content marketing campaign, which we’re about to launch.

How did Neon Ambition perform from a project management standpoint?

They’re prompt with meeting deadlines. The project ended up taking longer than expected, because there have been some complexities in identifying the right persona, but overall, they 

What did you find most impressive about them?

Their account management is really strong. Jenni is excellent at coordinating all the moving pieces. The quality of Neon Ambition’s account management speaks to their partnership and the effort they put into maintaining a strong and successful partnership. 

We’re also impressed with their skill level. Neon Ambition are subject matter experts in all their roles. That’s especially true on the SEO side; we haven’t gotten results back from the content marketing campaign, but it looks good so far.

Are there any areas they could improve?

Our paid search campaign has been an area for improvement in our engagement. We’ve made good progress, but some of those have come for our account manager, who’s gone above and beyond, rather than the paid search team. 

Do you have any advice for potential customers?

Ask questions, and make sure you understand the strategies behind their recommendations. They’re always able to come up with an answer. Neon Ambition always steps up to the plate.

Please describe your company and your position there.

I'm the CMO of a high-end spa & med spa with multiple locations in Austin, TX.

For what projects/services did your company hire Neon Ambition?

We hired Neon Ambition for SEO and PPC Advertising services.

What were your goals for this project?

Our primary objectives are search engine ranking and lead generation/conversion.

How did you select Neon Ambition?

We were looking for an agency with roots in our specific market. The Neon Ambition team has impressive credentials and experience digital space, and a deep bench of talent. What sealed the deal? Not only are they whip smart, they are incredibly amazing/kind/easy-to-engage with people.

Describe the scope of their work in detail.

Strategic planning for down-funnel PPC advertising efforts across multiple platforms and SEO for select keywords/web pages. Ongoing monthly management of PPC strategy/tactics and SEO + backlink building efforts.

What was the team composition?

We on-boarded with Jordan, the owner/principal of the firm and a dedicated account management lead (Jenni, who rocks!). During our engagement, I've also worked with copywriters, developers, ad managers, and our SEO lead.

Can you share any outcomes from the project that demonstrate progress or success?

Positive lift on all KPI fronts — organic traffic, conversion, CPC, page ranking, etc.

How effective was the workflow between your team and theirs?

The account team is extremely organized, professional and responsive. The set real expectations and deliver on-time and on-budget. They are also extremely open to exploring

What did you find most impressive about this company?

I expected them to be really good at what they do, and they have exceeded that expectation. I also appreciate that they take feedback well and are willing to explore my ideas/guidance.

They are also very nimble — which was really critical for us when COVID-19 arrived and drastically impacted our business this year.

Are there any areas for improvement?

I'd love to see them provide more full-service creative/design capabilities to round out their service offerings. Otherwise, I'm really pleased with the team and our results!

Introduce your business and what you do there.

I’m the CEO of Zacoustic, an IT services firm.

What challenge were you trying to address with Neon Ambition?

We had a bad Squarespace website and needed a proper WordPress website that had better messaging and better SEO attributes.

What was the scope of their involvement?

Neon Ambition moved our website from Squarespace to WordPress. They also helped us develop our messaging on the website and marketing plan, and they established an email campaign. Additionally, they create content and help us tell customers what it is we do.

The team improves our SEO through the placement on the website and chooses images and pictures for the website. They set up our HubSpot and develop content for a monthly offering. We’re done with the website and now we’re working on maintenance and the longer-term relationship of developing content.

What is the team composition?

There are 4–5 people. We’ve dealt with Jordan (Founder), Manisha (Account Manager), the web developer, and a content writer.

How did you come to work with Neon Ambition?

One of my teammates found them through a Google search and met with them in New York City.

How much have you invested with them?

We’ve spent $30,000–$50,000.

What is the status of this engagement?

We started working together in May 2020, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They developed good content, messaging, and a website. They delivered what we wanted.

How did Neon Ambition perform from a project management standpoint?

Manisha is great and does a very good job of communicating exactly what she and her team are working on. She follows up on things that my team and I should be working on. The communication is very good. There are weekly check-in calls and appropriate amount of emails with status updates.

What did you find most impressive about them?

The most important thing I was looking for in a relationship with a group like theirs was their creative abilities and ability to understand our business and help us create the appropriate message and appropriate content. They’re very good at that. Second to that would be design work.

They place the content on the website in a way that is pleasing to the eye in terms of the colors and layout. It was all very good. Their ability to get things done and keep the project moving is also very important. They have the ability to listen to what we want and interpret that into the product they deliver. All of the follow-ups have been very good as well.

Are there any areas they could improve?

No, I have no criticism. They’ve done a good job, and they’re very smart.

Do you have any advice for potential customers?

Understand what you’re looking for. Working with any marketing company, it’s important that you don’t expect them to understand your business better than you do or interpret the messages better than you do. Have someone on your team who is ready to run alongside them to get the project done.

Please describe your company and your position there.

I'm a general contractor specializing in Custom Home Building in the Austin Texas and surrounding area.

For what projects/services did your company hire Neon Ambition, and what were your goals?

1. Improve our online presence
2. Drive revenue
3. Generating leads through increased website traffic

How did you select Neon Ambition and what were the deciding factors?

The work proposed was exactly what was needed. Consistent and easy communication with Neon Ambitions founder and Account Managers. The work originally proposed was tailored to achieve the goals set forth by our company and they worked in partnership with us to execute

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We stared with a website audit to identify areas that needed improvement to work best with the SEO and link building that we ultimately planned on doing. Those changes were made. We then worked on identifying key terms that best fit the construction areas we wanted to be included in. That in tandem with link building on our site, this is an ongoing process

How many people from the vendor's team worked with you, and what were their positions?

• Jordan - Founder
• Manisha - Account Manager
• Jenni - Account Director
• Kenneth - Developer

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase in web traffic and web contact forms throughout the entire relationship with Neon Ambition. If at times we were anxious to see even bigger numbers, The Neon team always worked with us on manageable steps that could be taken on our part and theirs to reach the desired outcome

Describe their project management style, including communication tools and timelines.

1. Very effective email communication and timely monthly reports have made it easy to track progress and stay informed on the work being done.
2. Monthly or quarterly calls are scheduled to keep everyone on the same page.
3. Email reminders and updates are always sent when the Mangum team may lag on being efficient in our responses; This is helpful.
4. Quick response times to any issues we may run in to.

What did you find most impressive or unique about this company?

The whole team is effective and efficient. They feel like an extension of our company in the way they work with us. 

Are there any areas for improvement or something they could have done differently?

We are totally satisfied.

Please describe your company and your position there.

I am the Director of Marketing for FVF Law Firm.

For what projects/services did your company hire Neon Ambition?

We initially found Neon Ambition when we were looking for a PPC provider. We really liked their approach to SEO and ended up hiring them to as a longterm SEO partner. We challenged them to help us capture more of the market share and we feel they have delivered.

What were your goals for this project?

Our goal was to capture more of the personal injury digital market share in central Texas.

How did you select Neon Ambition?

We considered 3 companies for PPC and hire Neon Ambition for both PPC and SEO because we really liked their focus on data driven processes and transparency. Myself, the founders of the firm, and our COO were involved in the decision.

Describe the scope of their work in detail.

Neon Ambition provides a great deal of competitive research. They also write and post 8 blog pieces to our website each month and build 8-15 links per month. We review all content before it is posted to the website. We are very pleased with all of Neon Ambition's work.

What was the team composition?

The team has grown over time. When we started, we had about 5 people on the team, it has grown to 7 people.

Can you share any outcomes from the project that demonstrate progress or success?

Over organic website traffic has over doubled since we started working with Neon Ambition. We are very happy with the increase in potential leads.

How effective was the workflow between your team and theirs?

Neon Ambition does a great job moving our projects forward and they are always very respective to feedback.

What did you find most impressive about this company?

I am impressed by a lot of things about Neon Ambition. Some of my favorite are their transparency and dedication to data driven decision making. I've worked with other digital agencies in the past that claim everything is proprietary and don't share how they make decisions or even what exactly they are doing. Neon Ambition is an open book.

Are there any areas for improvement?

No. We thoroughly enjoy working with Neon Ambition.

Introduce your business and what you do there.

I am a lawyer and the owner of a law firm with two offices. I run both offices.

What challenge were you trying to address with Neon Ambition?

I am a personal injury lawyer. I am trying to generate more business by advertising for car accidents and things like that.

What was the scope of their involvement?

I have done PPC campaigns in the past that worked fine, but they very expensive. I looked into SEO, which is what Neon Ambition does for me. I wasn’t as familiar with SEO, and they basically just helped me out from the ground up. 

I came to them with the intention of doing PPC, which was my first idea. Then, I started asking more questions about SEO. They explained that no matter what they did, they’d need to build a new website. My existing site wasn’t very good, so they built a new one to bring me new leads. The website is very nice, and I believe it was done using WordPress. It is much more active than my previous one, and I like it. They also write articles for my website as well as blogs to create different links back to the actual website as people are searching online.

We are probably going to start doing PPC soon, but right now, we are still working the SEO angle.

What is the team composition?

Initially, I worked with Jordan (Founder), and he gave me the blueprint for the company and what they do. After that, I spoke to several different people with various duties and responsibilities there. 

My primary contact has been Christina (Account Manager), and she’s fantastic. She has been helping me out, answering emails, and keeping me up to date on whatever they are doing.

How did you come to work with Neon Ambition?

I just knew that digital marketing is the future and that I had to do it. I had been thinking about it, and I Googled it. There are companies like Neon Ambition in every big city in Texas and even in some of the smaller cities. 

I thought that Austin, being the Silicon Valley junior, would have the best people to do this effectively. I Googled SEO companies in Austin, and I came across Neon Ambition. I started reading their good reviews, one of which I saw on Clutch.

How much have you invested in them?

So far, I think I have paid them around $35,000–$40,000. It will probably end up being a total of $50,000–$55,000.

What is the status of this engagement?

We started in November 2019. The website launched in February of this year, and I am still working with them.

What evidence can you share that demonstrates the impact of the engagement?

The web traffic is there, and the number of clicks to my website and all of those numbers have been starting to increase over the last 2–3 months. We haven’t turned around any real leads or closed cases, but I’m being patient. My main goal is to get activity, and that is happening. People are paying more attention to my website.

How did Neon Ambition perform from a project management standpoint?

I was looking for company that was experienced, efficient, and effective, and I found all three in Neon Ambition. They communicate well and are easily accessible. My experience with Neon Ambition has been fantastic.

Unfortunately, like every business in the world, and especially in the US, the pandemic has slowed things down. However, they are easy to work with and always available. Things are done right. We mostly communicate through email. They send me updates with links and various agendas of things they have done and things to do.  

What did you find most impressive about them?

This is a hard question; I would have to be doing different projects with different providers to compare. I just like that they are in Austin and I am from Austin originally. I also like the way they communicate and the way they think. From what I’ve seen so far, they are pretty good at what they do compared to others.

Are there any areas they could improve?

I don’t really know the business that well to say where they can improve. If I had to pick something, they could maybe set better expectations. I had an idea in my mind of where I would be now, but that could’ve been due to my lack of SEO knowledge. 

There was one period where I thought I was not getting my money’s worth, so I asked Jordan more questions and tried to see if I really wanted to continue with SEO. They could maybe better explain what you can expect with a long-term SEO project.

Do you have any advice for potential customers?

People need to do their research and understand what SEO and PPC are, amongst Neon Ambition’s other services. They need to be patient and just really let Neon Ambition know what it is they are after once they have some general knowledge of the different types of campaigns. I had this whole mindset about PPC and SEO. The little things that I had researched online concerning SEO said these projects take anywhere from 3–6 months, or a year and beyond sometimes, whereas PPC is expensive, but you get a quick turnaround for leads. Whoever wants to work with them really needs to know what they want and to be patient.

Please describe your company and your position there.

I am the marketing director at NameStormers. We headquarter in Austin, Texas and have been naming for over 30 years. We name companies, products & services as well as conduct trademark, domain, and linguistic screening for start-up, non-profits, and Fortune 500s alike.

For what projects/services did your company hire Neon Ambition?

With a focus on rebranding and ramping up our SEO and content marketing strategy, we knew as a small business of only 4 employees, that we desperately needed help. With zero knowledge of how to optimize our digital presence for SEO or the best strategies for content creation, we partnered with Neon Ambition.

What were your goals for this project?

To move up in the organic Google search rankings for important keywords in our line of work and to gain credibility as a forward-thinking company by providing valuable content.

How did you select this vendor?

I wanted to support a local business if at all possible so I started Google searching "Austin content marketing" and Neon came up as one of the first suggestions. We had interviewed one other sole freelancer, but after meeting with Jordan, I quickly saw the value of the whole team he has built as opposed to just one person with a limited skill set.

Describe the scope of their work in detail.

At first meeting, Neon worked hard to understand our business inside and out and help us to set goals for what we hoped to achieve. From a keyword search to a technical audit of our website, we received more than we expected from the get-go. We then received a plan tailored specifically for us that detailed how Neon would help us through specific action items and deliverables. This plan included monthly blog posts, content offers, backlinks, consulting, and more.

What was the team composition?

I worked with 2-3 team members on a consistent basis that all specialized in something different.

Can you share any outcomes from the project that demonstrate progress or success?

Our organic Google rankings have improved every month as we are starting to see our company show up on the 2nd and 3rd pages of Google for certain important keywords instead of the 20th. Thanks to the content offers Neon has created, we now have collateral we are proud to send to our current or prospective clients. We also have built a greater database of contacts in Hubspot to help spur our email marketing campaigns forward to hopefully gain more leads.

How effective was the workflow between your team and theirs?

After some initial employee turnover and shifting on the Neon team, we were given a team of people we are super happy with that are responsive, knowledgeable, and helpful. They are willing to work with our requests, but also challenge us to stay on course when we get distracted or stray from our goals.

What did you find most impressive about this company?

I'm impressed by the knowledge and expertise of their SEO expert and the writing quality from the copywriting team. The copywriting team can take very little information from us, do some further research and produce an extremely thoughtful and spot-on piece of content that even I am able to learn from.

Are there any areas for improvement?

At times I feel like it takes longer than expected to receive drafts for the content offers. I also get confused about what the project deliverables are and everything we can expect to receive.