We Specialize in Lead Generation
Neon Ambition is an inbound marketing agency that helps companies achieve their goals for growth using the most appropriate online marketing strategies executed by our senior staff. Founded by Jordan Slover in 2013 in Austin, Texas, we work with companies looking to generate more leads online.
Our core capabilities include: *SEO *Content Marketing (We are a HubSpot Gold Partner), *Paid Search and Social Media (Google Ads, Bing Ads, Facebook, LinkedIn) *Social Media *Conversion Optimization *Web Design
Industries We Work With: We work with a very wide range of industries as we believe Google does not have a different algorithm for each industry. We also believe in B2H (Business to Human, as opposed to B2B or B2C. Understanding who your target audience is and what they care about most helps us craft effetive marketing campaings that reach your target audinece. That said we have lots of experience helping *Law Firms *SaaS *IT and Security Service Providers *Home Builders/Developers *MedSpas and more.
We also work for and partner with other advertising agencies and web design companies to provide online and inbound marketing services to their clients either as white label or open white label.
headquarters
other locations
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Portfolio
issuu, Janet, Janet & Suggs, LLC, Taylored Systems
International PPC Campaign Management for Issuu
issuu is an online software-as-a-service (SaaS) publisher. Its solutions empower content creators to upload and distribute their publications worldwide. issuu wanted to exponentially grow their current campaigns to capture as much of the search market as possible. The goal was to increase their spend and number of conversions while, most importantly, maintaining a low cost per conversion.
The high cost-per-click keywords related to the publishing industry issuu needed to target made conversions potentially very costly if their campaign was not managed well. Grabbing more impression share while expanding into 20 countries and 15 different languages without raising the CPA was going to be difficult. But Neon Ambition took full advantage of its international experience to create a rock-solid campaign structure that could expand to higher and higher budgets without losing its effectiveness.
In just over one year, Neon Ambition more than tripled issuu’s impression share and conversions, capturing a great slice of the pie, with a cost per conversion that exceeded the client's goal — one even lower than they began with. The campaign reached over 300M users worldwide in more than 20 countries and 15 languages. And conversions increased by over 300%!
Launched Master Planned Community with a Bang!
Brookfield Residential is the 5th largest home builder and developer in North America. Brookfield Residential sought to find an experienced media partner who could manage a mirage of details across its different, one-of-a-kind housing communities. Quick turnaround times to pull data analytics and insights were critical for partner success, as well as the ability to update messaging, creative, and media targeting in real-time.
Brookfield hired Neon Ambition to manage their Paid Media Services and help with establishing a never-been- done-before type of housing community for active, 55+ year old adults in San Marcos called Kissing Tree.
The media goal was to attract buyer leads prior to the grand opening of this new community. The market was not familiar with the new concept of “active 55+ adult” living, therefore not only did the media strategy need to attract leads for a large, decision-making purchase, it also had to perform educational marcom.
If that wasn’t hard enough, the Austin housing market was already saturated with move-in ready competitor home options. Nevertheless, we were asking people to sign-up for a development that had not broken ground yet and we were unable to confirm all community details.
In a 7 month period, the campaign far exceeded corporate goals by sending 86,489 website visitors to the brand new website and creating 115,951 social interactions to the new Facebook page.
This garnered over 6,200 leads.
The soft opening event had such a high RSVP rate that we stopped accepting RSVPs. Over 300 people attended.
Upon uncovering this wildly interested customer group, the brand decided to break ground earlier than anticipated. Over 1,200 interested prospects came to the grand opening event which led to more than 150 prospects to reserve a future homesite — impressive for a community that did not have a single move-in ready home to sell.
SEO for Personal Injury Law Firm
FVF Law had a well-designed website with lots of great information about their firm, but they were having trouble getting their site to rank well on Google for their most important keyword phrases. Even though they had lots of positive reviews from past clients and good content, these factors were not translating to the kind of rankings that would bring organic web traffic.
Their work with other SEO agencies had failed to capture their specific message, and they were lumped into an already brimming pool of personal injury attorneys stuck on page two or worse of Google’s search results. Even though FVF Law had worked hard to develop values that would separate them from the pack, the one-size-fits-all approach of many digital marketing firms kept them stuck in a difficult market.
Next, by combining thorough keyword research, competitive analysis and feedback from FVF, we generated topics for relevant and timely content that would better answer the queries people were searching for. Our legal copywriting team wrote over 40 new pages of content for the site and rewrote existing content to optimize it for SEO, then worked to integrate it into a new site structure and navigation while maintaining a focus on user experience.
Given Austin’s sizable Latino/a population, we also wanted to ensure we were able to serve this important part of the community and be able to answer questions for and provide helpful content to Spanish speakers as well. In order to do so, we identified FVF’s 39 most important pages and translated them into Spanish.
We also worked hard to increase the authority of their site through high quality backlinking. The winning combination of technical SEO fixes, fresh content and high quality backlinks has created phenomenal growth in FVF’s organic traffic and revenue. In just under two years, monthly organic traffic has increased 993% percent with first page rankings for more than 370 highly valued search terms and 108 in the top 3.
Local SEO for B2B Focused Metal Recycling Center
Gardner Metal Recycling has been a leader in metal recycling in Central Texas for over 60 years. Leads for metal sellers were lagging, and people were having a hard time finding their physical business location. Gardner also wanted to improve the conversion rate of their website and make it easier for visitors to find the information they need. Additionally, they wanted the site to encourage visitors to call for a quote or visit their recycling center in person.
Gardner was investing in Google AdWords, but the campaigns were set up incorrectly and spending money inefficiently. The company was also having a hard time understanding their ROI because they weren't tracking phone calls as conversions.
Our strategy was three-fold:
- Local SEO: We tackled the local listings for Gardner's business addresses, eradicating the old address mentions and adding many new local listings with the correct address. This included updating the Google My Business profile as well.
- Website: It was difficult for users to find their way around the site to get information, and conversions were not being tracked in any way. We updated the site to a WordPress CMS, secured it with an SSL certificate, optimized all of the pages to rank for the keywords they were targeting, created a blog for them, and started tracking all of the conversions on the site.
- Google Ads: The previous AdWords build was spending far too much money on the wrong terms. We cleaned up the keywords, wrote and tested all new ads, and ensured all of the conversions were being tracked so that we could optimize the campaigns toward the terms and ads that were leading to conversions. This conversion tracking also helped Gardner to better understand their ROI.
With our help, Gardner Metal Recycling saw a 435% increase in leads from organic traffic, a 482% increase in PPC conversions and an 88% decrease in cost per lead!
Neon Ambition helped Gardner Metal's business achieve their company goal of a 25% increase in volume.
Website Design and SEO for Family Law Firm
We developed a new website with SEO optimized content for Kimberly Butler Rainen's Family Law Practice. This led to increased organic rankings, traffic and leads which helped her grow her practice.
SEO and PPC Managment for B2B SaaS Company
Diversio is a B2B SaaS solution that uses AI to capture, analyze, diagnose and improve Diversity & Inclusion. They turned to Neon Ambition to help them increase their organic traffic and improve their cost per lead on Google Ads. We've been able to do both leading to a 255% increase in YoY organic traffic and a 55% increase in leads while lowering their CPA.
SEO for B2B Insurance Company
Cerity provides workers comp insurance to small and medium sized businesses. They came to Neon Ambition to improve their organic rankings, traffic and sales. We were able to not only increase their organic traffic but also their organic traffic leads, sales and average order value.
Website Design and Content Marketing
DSC is a physical security and life safety solutions company based in Houston, Texas. They came to Neon Ambition to help them design a new website and improve their messaging.
Reviews
the project
PPC & SEO for Software Company
"They are very efficient and knowledgable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am director of marketing at a software company that has created the most complete and scalable solution for privacy enhancing computation.
For what projects/services did your company hire Neon Ambition, and what were your goals?
PPC, SEO, Content Creation
How did you select this vendor and what were the deciding factors?
We found them via Google search. They were the most knowledgable vendor we interviewed, providing us with real data about where we stood versus the competition and ideas to bridge the gap even in the interview phase.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The project consists of backlink building, SEO, PPC, paid ads and boosted posts on LinkedIn, and content writing.
How many people from the vendor's team worked with you, and what were their positions?
We worked most often with a project manager, PPC expert, SEO expert and writing manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The Neon Ambition team has helped us set and reach goals around quality website traffic and MQLs.
Describe their project management style, including communication tools and timeliness.
We have a weekly meeting to discuss status, and keep in contact via slack, email, and comments on Google docs outside of our weekly meeting. The team has always been quick to reply and resolve any issues.
What did you find most impressive or unique about this company?
They are very efficient and knowledgable.
Are there any areas for improvement or something they could have done differently?
We have a very technical product that can be difficult to write about. We had a bit of a learning curve in the beginning helping the writers understand the product and our language to produce quality (and accurate) content.
the project
SEO Campaigns for Investment Firm
"They have done exactly what they said they were going to do and that is to deliver traffic and leads."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Co-Founder of TexasLand.com, a top ranch and land brokerage firm.
For what projects/services did your company hire Neon Ambition, and what were your goals?
We hired Neon Ambition to increase our organic rankings on our website, TexasLand.com. Since hiring Neon Ambition our rankings have sky rocketed, we are generating at least 300%-400% more traffic and leads have increased dramatically. Our SEO campaign has become our largest marketing asset to date, and look forward to more SEO success in the years to come. Thank you Christina and team! - Josh S.
How did you select this vendor and what were the deciding factors?
We interviewed a lot of other companies, and settled on Neon Ambition based on their past success.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Create hundreds of landing pages geographically targeted and rank them for search terms, and increase the overall rankings for competitive keywords we are targeting through our home page, like "Texas Land for sale", etc.
How many people from the vendor's team worked with you, and what were their positions?
Christina Folger our account manager, link building and content writing team.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
300-400% traffic increase and lots of leads. The fees we are paying Neon Ambition pay for themselves and we are extremely happy with the measurable ROI.
Describe their project management style, including communication tools and timeliness.
We never have to reach out to them to ask for anything, they are on top of everything and make it very easy for us.
What did you find most impressive or unique about this company?
They have done exactly what they said they were going to do and that is to deliver traffic and leads.
Are there any areas for improvement or something they could have done differently?
All has been perfect.
the project
Digital Marketing for Personal Injury Law Firm
"Neon Ambition knows what they’re doing, and we’re happy with them."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Janet, Janet & Suggs, LLC is a nationwide personal injury law firm serving those who have been harmed by medical malpractice, cerebral palsy, sexual abuse, birth injury, and more. I serve as the Creative Director for our in-house marketing team.
What challenge were you trying to address with Neon Ambition?
We engaged Neon Ambition to help us grow our web presence, organic traffic, and conversions, as well as managing PPC campaigns.
What was the scope of their involvement?
We work closely with Neon Ambition on both content creation and keyword research. They are also heavily involved in our PPC strategies and social media.
What is the team composition?
We’re working with their team manager, writers, PPC people, owner, and more.
How did you come to work with Neon Ambition?
After an extensive interview process, we chose Neon for their solid client reviews, clean work product, and personable staff.
What is the status of this engagement?
JJS has been working with Neon Ambition since 2015.
What evidence can you share that demonstrates the impact of the engagement?
Throughout our relationship, Neon has consistently met or exceeded goals across all metrics.
How did Neon Ambition perform from a project management standpoint?
They have a top-notch project management process. Their friendly communication style and deliverables, supported by timely reporting and reviews, create an effective process that works great for us. We use Teamwork, Trello, Zoom, phone calls, and emails to communicate.
What did you find most impressive about them?
They’re very professional and personable, which allows us to work with a team who’s fun and, at the same time, accomplishes everything they’re supposed to do. In addition, they bring a lot of ideas to the table, and they’re active participants in creating deliverables for both campaigns and long-term projects.
Are there any areas they could improve?
No. Neon Ambition knows what they’re doing, and we’re happy with them.
Do you have any advice for potential customers?
Fully disclose what you need from them and tell them all of your pain points because the more they know, the better they’re able to help you out.
the project
SEO for Real Estate Company
"They’ve been great with their communication and managing our expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a real estate company that works in a variety of markets including Ranch, Land, Waterfront, Luxury and Development. We rank in the top 1% of real estate brokers in Central Texas.
For what projects/services did your company hire Neon Ambition, and what were your goals?
We hired Neon Ambition to improve our SEO on our current website as well as managing the SEO on our new website.
How did you select this vendor and what were the deciding factors?
We did research on local Austin companies, reviewed the projects they've worked on and met with several companies to discuss our options.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and created new collateral with our updated tactics and keywords.
Their team also wrote monthly blogs for our website.
How many people from the vendor's team worked with you, and what were their positions?
They assigned a project manager who distributed work amongst their team. There were 2 SEO specilists in communication with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing the SEO efforts, we’re ranking on the 1st page of Google for several keywords. Our site traffic has improved massively as well as the leads that are coming in from our website. Our traffic and leads have at least doubled since we started working with them.
Describe their project management style, including communication tools and timeliness.
They’ve been great with their communication and managing our expectations. Some of our team members have extremely busy schedules and they’ve been more than accommodating and patient with us. They continuously check-in to make sure we are meeting our deadlines.
What did you find most impressive or unique about this company?
Their level of professionalism, organization, and overall knowledge within the industry stands out. Also their ability to cater to our specific field and create materials for our niche audience.
Are there any areas for improvement or something they could have done differently?
I’d like if they improved their blogs and content writing.
the project
SEO & PPC Services for Spa
"Their team of skilled PPC and SEO experts keep us on our toes and always have a clear and helpful answer."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Viva Day Spa + Med Spa has been working closely with Neon Ambition for 3 years now and every year we've seen an increase in important metrics (even with Covid). Our organic rankings went from non-existent to first page quickly and have stayed there. Their team of skilled PPC and SEO experts keep us on our toes and always have a clear and helpful answer, idea or point of consideration.
For what projects/services did your company hire Neon Ambition, and what were your goals?
Viva Day Spa + Med Spa has been in the spa business for 16 years but needed help launching Med Spa services in 2019. Neon Ambition has helped us launch and grow that business as well as our core foundational service clients as well.
How did you select this vendor and what were the deciding factors?
We were looking for an Austin-based agency with an impressive depth and breadth of digital marketing knowledge. Neon Ambition offers services we don't even take advantage of yet, they're definitely experts in the space. They're incredible easy to work with as well!
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
SEO audits, content recommendations and creation, backlinking services. PPC strategy, campaign creation, and maintenance.
How many resources from the vendor's team worked with you, and what were their positions?
An account manager, head of SEO, head of PPC, PPC support and direct contact with the owner.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Almost every one of our over 100 terms being tracked have moved up to the 1st page of Google's SERP and PPC campaigns and increased conversions considerably.
How effective was the workflow between your team and theirs?
Seamless.
What did you find most impressive or unique about this company?
The great personalities combined with a great depth of knowledge.
Are there any areas for improvement or something they could have done differently?
No room for improvement at this time!
the project
SEO & PPC Services for Immigration Law Firm
"They truly care and want your business to succeed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our Company is an Immigration Law Firm, and my position is the Client Liasion of our firm. I am the POC for all clients up until they sign with our lawfirm. I am involved in marketing as well.
For what projects/services did your company hire Neon Ambition, and what were your goals?
We haven't had much of an online presence and we wanted to change that. Most of our leads we almost always referral-based. We wanted to branch out and grow with more diverse leads.
How did you select Neon Ambition and what were the deciding factors?
We selected Neon Ambition on their past results, the quality of people that worked there, and expertise over PPC and SEO.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We began the onboarding process by discussing our company goals and going in-depth on keyword research. We also discussed potential blog post ideas, and call rail accounts. We meet up every month to discuss the previous month's performance and various topics and potential ideas. We just launched our PPC landing page and it is doing extremely well. They are very accomplished writers as well on blog posts. And right now they are building around 25 backlinks a month for us.
How many people from the vendor's team worked with you, and what were their positions?
- Christina, Account Manager - day-to-day point of contact; will coordinate the schedule, keep action items on track, and report on progress on a monthly basis.
- Dave, SEO - SEO analysis and recommendations
- Rocco, PPC Lead Jordan - Strategy
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They are honestly doing amazing! They have brought in so many leads we are having trouble keeping up. Which is a great problem to have. Before hiring, we rarely ever received leads that were not referrals. NOW almost all of our leads are driven from PPC or SEO which is terrific!
Describe their project management style, including communication tools and timelines.
They have been great at hitting deadlines and keeping us informed. We have monthly meetings to discuss performance and various ideas. Overall they have been very transparent and goal-oriented.
What did you find most impressive or unique about this company?
They are genuinely good people. They truly care and want your business to succeed. They are extremely professional and have a ton of knowledge over PPC, SEO, and are fantastic copywriters. Overall fantastic company.
Are there any areas for improvement or something they could have done differently?
Not really, I think they are doing an outstanding job!
the project
SEO Services for Air Pollution Control Equipment Firm
"This is a solid company consisting of experienced SEO pros that do what they say they're going to do."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Sales & Marketing Manager for a company that services air pollution control equipment.
For what projects/services did your company hire Neon Ambition, and what were your goals?
We hired them to peform a range of SEO services, including a technical audit, to boost rankings on key pages and grown overall site traffic.
How did you select Neon Ambition and what were the deciding factors?
We researched Neon Ambition online and interviewed them along with multiple other candidate companies. After talking with the founder and hearing his strategic thoughts based on his active listening to our needs, we felt the company was the best fit for us.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with a discovery phase where we communicated our goals, past challenges, and competitive landscape. They helped us with a technical site audit along with keyword research, analysis, and strategy - showing us where our best opportunities lay and providing us with a thoughtful roadmap on how to start pursuing those opportunities. They helped us implement many of these changes and directed us with ideas and information on how to move forward post-engagement.
How many people from the vendor's team worked with you, and what were their positions?
Our assigned team included a project manager, two senior-level SEO specialists, senior-level content specialists, and others.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Because ours was a fairly short-term engagement, our expectations were limited. However, we've already seen notable improvements in all the major metrics we track - overall traffic, traffic to key pages, conversions, sessions, users, and YOY organic traffic. It's been about two months post-engagement, and we've had more leads this month so far than ever before.
Describe their project management style, including communication tools and timelines.
Project management, communication, and follow-through was especially good. Our project manager held regularly scheduled meetings and always provided useful information and statistics. She listened well, followed up, and was also very responsive.
What did you find most impressive or unique about this company?
This is a solid company consisting of experienced SEO pros that do what they say they're going to do. They don't overpromise and under-deliver, and they don't just concentrate on easy-to-produce content. They took the time to learn about our fairly complicated, comprehensive, technical services to find the best solutions for us.
Are there any areas for improvement or something they could have done differently?
Very impressive overall.
the project
PPC & SEO for Boutique Marketing & Communications Agency
"We're a startup agency with highly specialized clientele, Neon has done a sterling job managing both those challenges."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Distill Health is a boutique brand marketing and communications agency dedicated to the healthtech sector.
For what projects/services did your company hire Neon Ambition?
SEO and PPC strategy/management for a tentpole agency client in a niche industry sector and GDPR-compliant market.
What were your goals for this project?
Fill client sales funnel with new C-Suite and/or leadership leads from small, specialized healthcare product development companies.
How did you select Neon Ambition?
Few digital marketing companies are up to the challenge of developing SEO/PPC campaigns for customers and content as specialized as those we manage. Neon Ambition showed they could learn fast, adapt quickly, and weren't afraid to create new solutions for niche, small-volume keyword sets.
Describe the scope of their work in detail.
We partnered with Neon to service a major client who is a category leader in their primary service lines, but chasing aggressive growth in a nascent area of their business that will strengthen the company's future market position. That part of their business provides specialized services to SMBs in the biotech sector.
As their primary brand communications partner, we were tasked with developing a new digital marketing initiative to generate leads from executives and key consultant stakeholders at these organizations. We engaged Neon to as a specialized digital marketing partner to help us develop and execute this campaign.
They masterfully tackled the challenge of mining highly specialized, category-specific keyword sets, creating a strong multi-platform conversion architecture, and launching and optimizing PPC campaigns on Google and LinkedIn.
What was the team composition?
Founder (Jordan), account manager (Christina), digital marketing mannager (Natalie), PPC specialist (Rocco)
Can you share any outcomes from the project that demonstrate progress or success?
In 6 months, Neon doubled the number of new leads our client generated in the same period the previous year. That success led to a significant project expansion and a growing pipeline of new digital marketing projects from our client.
How effective was the workflow between your team and theirs?
Very. Our account manager Christina was particularly valuable. As a primarily branding, strategy, and content team, her technical expertise and management skills complemented our team perfectly. She was vital in helping us implement and optimize this campaign.
What did you find most impressive about this company?
Their operational flexibility and confidence with complex content. We're a startup agency with highly specialized clientele, Neon has done a sterling job managing both those challenges.
Are there any areas for improvement?
They could clone Christina!
the project
PPC Services for Leading Regional Parcel Delivery Company
"They've been great at managing our expectations and meeting deadlines."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the digital marketing director of LSO. LSO™ (Lone Star Overnight) is the leading regional parcel delivery company throughout the Southwest, headquartered in Austin, Texas. With over 28 years of reliable time-definite package delivery service, we provide a broad range of parcel delivery services with our own personalized Texas touch that you simply can’t get anywhere else. We offer express shipping service with the fastest overnight delivery at affordable rates.
LSO is the name known for the best overnight shipping and courier company in the region. LSO has a network of 23 locations, over 700 dedicated men and women that deliver 30,000+ packages per day with a higher degree of reliability.
For what projects/services did your company hire Neon Ambition, and what were your goals?
We had little visibility on the brand, and we wanted to expand our reach. We hired them to provide full-scale PPC services to improve our reach and increase our lead volume.
How did you select Neon Ambition and what were the deciding factors?
We followed a referral and interviewed them along with 3 other companies. After hearing their proposal and price point, we felt their team was the perfect fit.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there, they made on-site changes and updated our landing pages with our updated tactics and keywords.
How many people from the vendor's team worked with you, and what were their positions?
They assigned an account manager who distributed work amongst their team. There were 3 PPC specialists in communication with us.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing the PPC efforts, we're driving increased revenue to our organization through our PPC efforts. Some visitors told us that they found out about our services online, which is a good sign.
Describe their project management style, including communication tools and timelines.
They've been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they're always quick to respond and implement changes. We have a monthly roundtable meeting with both of our teams for big updates.
What did you find most impressive or unique about this company?
Their level of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence before getting started, and it's ensured we've had a smooth project. Also, I really appreciate their follow-through and willingness to deliver.
Are there any areas for improvement or something they could have done differently?
No areas for improvement.
the project
SEO, PPC, & Content Marketing for Energy Company
"Neon Ambition always steps up to the plate."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing director at Freedom Solar, a solar contractor.
What challenge were you trying to address with Neon Ambition?
They’re our digital marketing partner. We work together to drive new traffic, improve our conversion rate, and engage our existing pool of leads that have not converted yet.
What was the scope of their involvement?
We’re currently working with Neon Ambition on SEO, search engine marketing, and content marketing campaigns. The team promotes our campaigns on social media as well as on our website. We’re also working on an email campaign.
Together, we did a persona exercise, where we identified our target audience, which is how Neon Ambition created a series of recommendations for our campaigns. They’ve done third-party outreach, content writing, and execution plans.
What is the team composition?
We work with Jenni (Account Services Director), who’s our primary contact. We’re also working with one person on the content marketing campaign, as well as one contact on the SEO side. We have two contacts for the paid search aspect of our engagement, adn a writer who creates blog and website content for us.
How did you come to work with Neon Ambition?
I was researching SEO agencies online, and was impressed with Neon Ambition because they themselves were performing well in terms of SEO. In our first meeting with them, the owner was very interested in understanding our business goals and how they would fit into them. Their focus was on how to improve our lead flow and revenue. We had a strong alignment of interests. In addition, they were local to us.
How much have you invested with them?
We’ve spent about $145,000 over the course of about 18 months.
What is the status of this engagement?
We’ve been working together since March 2018. We worked with them for a year, before partnering with another company. We returned to Neon Ambition earlier this year primarily on the strength of their SEO capabilities.
What evidence can you share that demonstrates the impact of the engagement?
Our primary metric is lead flow and conversion. We have some interim measures as well, including organic and paid traffic, rankings, and local page performance. We haven’t yet seen the impact of the content marketing campaign, which we’re about to launch.
How did Neon Ambition perform from a project management standpoint?
They’re prompt with meeting deadlines. The project ended up taking longer than expected, because there have been some complexities in identifying the right persona, but overall, they
What did you find most impressive about them?
Their account management is really strong. Jenni is excellent at coordinating all the moving pieces. The quality of Neon Ambition’s account management speaks to their partnership and the effort they put into maintaining a strong and successful partnership.
We’re also impressed with their skill level. Neon Ambition are subject matter experts in all their roles. That’s especially true on the SEO side; we haven’t gotten results back from the content marketing campaign, but it looks good so far.
Are there any areas they could improve?
Our paid search campaign has been an area for improvement in our engagement. We’ve made good progress, but some of those have come for our account manager, who’s gone above and beyond, rather than the paid search team.
Do you have any advice for potential customers?
Ask questions, and make sure you understand the strategies behind their recommendations. They’re always able to come up with an answer. Neon Ambition always steps up to the plate.
Neon Ambition’s efforts have increased website traffic and marketing-qualified leads, meeting expectations. Their communicative and responsive approach cultivates a smooth collaboration. Ultimately, the efficiency of their work compliments their technical expertise.