Nelcosoft

BACKGROUND

Please describe your company and position.

I am the Founder of Big Smoke

Describe what your company does in a single sentence.

bigsmoke.kz is a rapidly growing tobacco and alternative smoking products distributor right here in the heart of Kazakhstan. Although we believe smoking is generally not ideal, our vision is that if someone chooses to smoke, they should have access to the highest-quality products possible. Until recently, we operated mostly offline—but thanks to NelcoSoft’s innovative solutions, we have transformed into a fully online presence. Their team created a dynamic website that perfectly showcases our premium lineup, helping us connect with customers nationwide while preserving our commitment to quality and responsible practices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nelcosoft to accomplish?

• To create best website for the local market
• Amazing design and user-friendly interface
• Link all stocks and e-commerce for the customer convenience

SOLUTION

How did you find Nelcosoft?

Referral

Why did you select Nelcosoft over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Nelcosoft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope & Key Deliverables

The collaboration with Nelcosoft on the BigSmoke.kz website was a comprehensive, ground-up digital development project designed to transform our business into a premier online destination for tobacco and alternative smoking products in Kazakhstan. Here is a detailed overview of what Nelcosoft delivered:

 1. End-to-End Project Management

 • Nelcosoft managed every aspect of the website creation process, starting with concept development and culminating in a fully functional online store.

 • Their hands-on approach ensured that project milestones were consistently met without sacrificing quality or performance.

 2. Innovative Web Design

 • The team designed a modern, user-friendly interface that sets BigSmoke.kz apart from the competition.

 • Great attention to detail helped create a seamless layout, beautiful visuals, and streamlined site navigation, ensuring a smooth and enjoyable user experience.

 3. User Experience (UX) Simulation & Testing

 • Nelcosoft simulated user journeys to fine-tune every element of the site, from product categories to checkout flow.

 • Multiple rounds of testing were conducted to guarantee fast load times and optimize website functionality for both desktop and mobile users.

 4. Search Engine Optimization (SEO) Integration

 • SEO best practices were incorporated from the very beginning, significantly improving our online visibility.

 • By focusing on keyword-rich content, metadata, and site structure, Nelcosoft boosted our search rankings right out of the gate.

 5. Payment Gateway Integration (Local Bank Partnership)

 • Recognizing the importance of a seamless transaction process, Nelcosoft integrated our website with local Kaspi bank’s payment gateway.

 • This enabled a secure, fast, and user-friendly payment experience for our customers across Kazakhstan.

 6. Consistent Brand Identity

 • The overall website design and its features reflect a cohesive brand image for BigSmoke.kz, showcasing professionalism and credibility.

 • Every design element, from color schemes to typography, was carefully aligned to maintain brand consistency.

 7. Outstanding E-commerce Functionality

 • From the front-end to the back-end, NoCusoft ensured both elements communicate effectively, providing a reliable, stable, and lightning-fast experience for our customers.

 • The product catalog and checkout process were optimized to simplify online shopping, reduce cart abandonment, and boost conversions.

Why Nelcosoft Stood Out

 • Professionalism & Expertise: Their in-depth technical knowledge and organized project management ensured smooth progress from day one.

 • User-Centric Approach: By actively simulating various user scenarios and running tests at each development phase, they delivered a site that’s both intuitive and easy to navigate.

 • SEO & Speed Optimization Early On: Implementing these critical aspects right at the start saved time and money in the long run.

 • Seamless Payment Integration: Aligning with local banking services (Caspi bank) made our checkout process accessible and trustworthy for customers.

 • Design Excellence: The unique look, combined with a consistent user-friendly experience, truly separates BigSmoke.kz from other online tobacco and smoking product retailers.

Personal Perspective

As the client, I can confidently say Nelcosoft went above and beyond. They were attentive to our needs, creatively solved challenges, and delivered exactly what we envisioned—if not better. The end product is more than just a website; it’s a testament to Nelcosoft's dedication to innovation, excellence, and client satisfaction. We couldn’t be more pleased with the partnership, and we highly recommend Nelcosoft for any business seeking a professional, high-performing online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 1. Improved Website Traffic & Visibility

 • Implementation of SEO best practices from the start led to a noticeable increase in organic site traffic.

 • Keyword optimization, metadata enhancement, and search-friendly site architecture contributed to higher rankings in search engine results.

 2. Enhanced Page Load Speed

 • Following multiple rounds of testing and optimization, average page load times significantly decreased.

 • Faster loading pages resulted in reduced bounce rates and improved user satisfaction.

 3. Increased Conversion Rates

 • The new user-friendly design and streamlined checkout process helped boost online sales.

 • By tracking conversion metrics, it was evident that customers were more likely to complete purchases, leading to a higher overall conversion rate.

 4. Seamless Payment Gateway Adoption

 • Integration with Kaspi Bank’s secure payment gateway improved customer trust and convenience.

 • Transactions processed successfully increased as a result of easy, secure payment options.

 5. Positive Customer Feedback

 • Clients reported a smooth, intuitive shopping experience, leading to higher satisfaction scores.

 • Lower cart abandonment rates indicated that the checkout process was simplified and efficient.

 6. Brand Consistency & Recognition

 • Maintaining consistent design elements and messaging enhanced our brand’s professional image, measured by social media engagement and returning customer visits.

 • A well-recognized brand identity contributed to an uptick in direct and referral traffic.

 7. Optimized Resource Management

 • Thanks to efficient front-end and back-end communication, hosting resources were used more effectively, leading to cost savings on server load and bandwidth.

 • Progress was tracked via daily analytics and showed a steady improvement in overall site performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the start, NelcoSoft displayed a high level of professionalism and commitment to delivering on time. Their project management approach was organized, transparent, and tailored to our needs. They set clear milestones and consistently updated us on progress, ensuring we always knew what was happening behind the scenes. Whenever we had questions or adjustments, they responded quickly and with a friendly, solution-focused attitude.

Their speed and efficiency were impressive—they worked diligently to meet tight deadlines without sacrificing quality. Throughout the entire process, it was evident that their primary goal was to produce a top-tier website that perfectly aligned with our vision. They took the time to understand our objectives, offered creative ideas, and executed everything smoothly. Overall, their blend of quick turnaround times, open communication, and high-end project outcomes made for a truly outstanding partnership.

What was your primary form of communication with Nelcosoft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dedication and overall interest in final product quality. 

Are there any areas for improvement or something Nelcosoft could have done differently?

I would only wish them to go global as fast as possible. They deserve to be bigger with their unique approach.