A Human-Centered Approach to Digital

Nebo is a human-centered agency built for the digital world. There are more screens and platforms than ever before. Attention and trust are the most scarce resources. Nebo helps brands tell great stories and crafts experiences that resonate with your audience and drive measurable results.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2004
? These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
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Atlanta, GA
headquarters
  • Atlanta, GA 30318
    United States
other locations
  • Portland, OR 97239
    United States

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Search Engine Optimization
  • Social Media Marketing
  • UX/UI Design
Social Media Focus

Portfolio

Key clients: 

Georgia Tech, IHG InterContinental Hotels Group, Exid Technologies, Ingersoll Rand, vocalocity, Arthritis Foundation 

Reviews

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Digital Marketing Campaigns for Senior Living Franchise Business

"Nebo is special because of their attention to detail."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Nebo Agency provides geo-targeted paid search campaign management as well as paid social and web development work. They meet with the client twice per week to improve lead generation while lowering advertising costs.

The Reviewer
 
10,001 + Employees
 
Nashville Metro Area
Director of Digital Marketing, Senior Living Franchise Business
 
Not verified
The Review
Feedback summary: 

Nebo Agency has more than doubled qualified leads and majorly decreased cost per acquisition. They have a talented team that pays close attention to the details with a personalized approach.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are the nation's largest senior living provider. I am the manager of digital marketing for our entire marketing department at a corporate level. We have about 50,000 employees nationwide. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nebo Agency?

The goal was to rebuild our PPC campaigns to hyperactively target at a geo-level. We wanted to get more sophisticated on individual areas and become more efficient with our spend. 

SOLUTION

What was the scope of their involvement?

They manage our paid search campaigns and also provide paid social advertising management. They also provide any landing page buildout and custom web development when we have needs pop up.

How did you come to work with Nebo Agency?

I started following their blog in 2013 because they have great content with awesome industry knowledge. Their CEO had a relationship with our marketing leaders. 

We needed to find a new agency because the previous agency was not delivering. Since we all knew of Nebo, we sought them out. They are wonderful, personal, and extremely intelligent with top talent.

What is the status of this engagement?

This is ongoing work that started January 1, 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They started by doing an audit for us at the end of 2015 before we signed them on full-time. They created an entire account restructure that was very focused on geographic locations and multi-location units as well as the line of service. Lines of service for us include assisted living, independent living, and entry fee.

They restructured our accounts to mimic our geographies and service lines. Since then, we've seen a year over year 74% decrease in cost per move-in. Our primary metric is a new resident moving in. This comes just from the channels that Nebo is managing. They also produced a 210% lifetime value increase. This is the lifetime value of a customer for us. Our overall leads have also risen by over 200%.

How did Nebo Agency perform from a project management standpoint?

In terms of project management, we utilize Slack and work in Google Docs and Smartsheets. We also communicate with Nebo by email. We have two weekly meetings with them. We have a status call in the beginning of the week to go over project timelines and status. We have a strategy call every Thursday to talk about innovative ideas and how to improve our overall digital performance.

They do a lot of reporting. We have internal tracking and Nebo puts all their data in Abode Analytics. They pull all of our reporting from that Adobe product. We are needy so they always pull custom reports and measurements. We also have a separate internal data system that is the most painful for everyone.

What did you find most impressive about them?

Nebo is special because of their attention to detail. They have a genuine care about doing a good job and delivering good work on schedule. I've worked with many larger agencies that don't offer this genuine care. This attitude drives our success and I see it first-hand from Nebo.

Are there any areas they could improve?

They could improve by hiring more people and growing faster. Overall, they are great and that's just a nitpick. They get the best talent and people that care the most.  

5.0
Overall Score They are passionate about delivering great work for clients. They continuously exceed my expectations.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    That is partly because we give them so much work. They can keep up with us but every once in awhile, something gets missed.
  • 5.0 Cost
    Value / within estimates
    They always give us way more than what we pay them in terms of effort, quality, and talent.
  • 4.5 Quality
    Service & deliverables
    The quality of work is fantastic, their attention to detail is great. They have killer graphics.
  • 5.0 NPS
    Willing to refer
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