What evidence can you share that demonstrates the impact of the engagement?
This is probably our most successful marketing campaign. The video’s quality allowed us to reach a huge audience in the city. We were able to show that we’re expanding, and we heard from a number of patrons that the video was really well done. The video showcases the food, the staff, and all of the action within the restaurant. It was the perfect capsule of our restaurant. The opening of the restaurant also allowed us the opportunity to rebrand and build a new image, so this video helped us define what that would be. We could see the brand come alive and guide us into the image that we wanted.
How did Neat Production perform from a project management standpoint?
They’re among the best people I’ve worked with in my job. The open date for the restaurant kept getting pushed back, which tends to happen, but Neat Production was always ready to go. We were nearing holiday time, so we knew we had to get the video done as soon as possible. We placed a lot of pressure on them for a quick delivery, and they accomplished that. They take the extra steps necessary to accomplish tasks quickly but with the highest possible quality. Our contract was clear and detailed the deadlines and expectations on both sides. They hold themselves to a higher standard, and that’s reflected in their process and in the final product. It’s clear they put their whole heart into their work.
What did you find most impressive about them?
They have a great ability to adapt to each of their clients. They don’t operate with one style. They get to know the brand and the objective, and they strive to make something personalized for that project.
Are there any areas they could improve?
No, I was extremely pleased with the process and the outcome.
Do you have any advice for potential customers?
The delays we experienced were because our side was determining what we wanted to do. I’ll simply offer the reminder that the production process will be easier if you have a clear vision of what you’d like to accomplish.