nclud

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a nonprofit think tank organization focused on security democracy and technology policy.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with nclud?

We wanted to build a new website for our business.

SOLUTION

What was the scope of their involvement?

nclud provided WordPress web design and development services for us from scratch, using Figma as their main design tool. We started by going through a discovery process to focus on customized UI/UX designs, which were the biggest problems we faced with our previous platform. Moreover, we did some workshops where they presented design mood boards until we came up with the final product.

Their work also included content migration of around 1,500 documents, copywriting, and laying the foundations of our content. Regarding features and functionalities, the site allows us to publish events, write content, and host bio pages from entities within our network.

What was the team composition? 

We worked with 6–8 members of nclud’s team, including Drew (Creative Director), Steve (Senior Project Manager), and Kerry (CEO).

How did you come to work with nclud?

We sent nclud an RFP, to which they responded. We chose them for this project because they had a good price point, and their design proposal matched our requirements. In addition, they understood our needs.

How much have you invested with them?

We spent $94,000 with them on this project.

What is the status of this engagement?

We worked together from April–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to nclud’s work on the new site, our experience on Google increased significantly by nearly 100%. In addition, our Google rankings improved by around 30%. 

How did nclud perform from a project management standpoint?

nclud’s team stayed within budget and worked hard to meet our deadlines successfully. Regarding tools, we used Basecamp, Slack, Zoom, and email.

What did you find most impressive about them?

nclud’s design ideas were great, and their team was willing to understand our needs. In addition, they were able to create a flexible site, which is what we wanted, rather than a pre-made product.

Are there any areas they could improve?

We had some issues with project management, but Kari was very helpful in solving those problems. Overall, it's important to overemphasize communication between teams.

Do you have any advice for potential customers?

Communication is key.

BACKGROUND

Please describe your company and your position there.

The Center on Privacy & Technology is a think tank based at Georgetown Law that studies the disparate impact of privacy and surveillance law and policies on historically marginalized people. As an associate, I work on research and advocacy related to the use of algorithmic technologies in the criminal legal system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire nclud, and what were your goals?

We wanted to develop a web-based experience that would explain how algorithmic technologies are used throughout the criminal legal system. The goal of the website was to help the general population as well as policymakers better understand the nature of the issues we’re talking about. Ideally, policymakers and interested activists should also be able to use this as a resource for learning about, understanding, and organizing around these issues.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended nclud by another similar organization.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a meeting to discuss our goals and vision for the project. The Privacy Center produced a "narrative" that would illustrate to nclud the vision for the project. nclud created a sitemap, moodboards, wireframes, visuals (with help from an outside artist), and design direction.

How many people from the vendor's team worked with you, and what were their positions?

Who we worked with changed over the course of the project, since the project was extended due to our own staffing changes. We initially worked with a managing director and development team, but as the project went on we primarily with a senior developer and project manager. During the illustration phase we also worked with an external artist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site is in the final stages of being completed and should launch in the next few months. We are very satisfied with the visuals and functionality of the site so far.

Describe their project management style, including communication tools and timeliness.

Our main point of contact (formerly senior developer, now creative director) was very communicative and did a great job of trying to translate the thoughts our team had into a tangible site. The nclud team was also forgiving if we took longer on feedback/responses than we were supposed to!

What did you find most impressive or unique about this company?

The company's visual brand is strong. The staff were all very friendly.

Are there any areas for improvement or something they could have done differently?

Being more clear upfront about specific aspects of work that would be an additional cost outside the scope of work.

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner of a speechwriting and strategic communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

We had a website that was almost a decade old that needed a refresh.

SOLUTION

What was the scope of their involvement?

nclud built a new WordPress site for us from scratch. The platform gives information about our firm, team, and our services. First, we had an initial session where nclud learned about our needs and how we want to portray our company. Then, they talked us through a bunch of initial ideas.  Once we aligned on a plan, they handled all of the execution from start to finish.

What is the team composition?

We worked with 3–4 people from their team.

How did you come to work with nclud?

We work with a number of web design firms in the course of our business. We wanted to take a fresh look at the space and see who was out there. We also wanted someone local to the DC area. We looked around, and I liked nclud’s website. I figured if they could do a good job with their site, they’d do a good job with ours.

How much have you invested with them?

We spent $20,000.

What is the status of this engagement?

We started working together in August 2020, and our work is ongoing with maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We really like the new site and how it turned out. It’s a lot more engaging and functional than our previous site. We haven’t experienced any bugs or crashes.

How did nclud perform from a project management standpoint?

Overall, they're terrific. I’ve built a lot of websites for clients in the past; sometimes there can be endless calls and check-ins. I told nclud upfront that we didn’t have the time or bandwidth to engage in that way. They're super respectful of that, and our meetings are very efficient and fairly infrequent. They get what they need and do the work.

What did you find most impressive about them?

They’re small in size, so we get a lot of personal attention. Their CEO is on every call with us. It's clear they want to do a good job, and I can tell they were invested in the project.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to work with them. They’re really creative; go into the process with an open mind and let them work their magic.

BACKGROUND

Introduce your business and what you do there.

I'm the director of a PR agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

We’ve partnered with nclud on a number of different projects for clients operating in disparate industries.

SOLUTION

What was the scope of their involvement?

They’ve developed a few websites. We’ve also done some branding in concert with nclud. For all of the projects that I’ve worked with nclud on, the CMS was Wordpress, and everything was built from scratch. Typically, my agency would develop the brand guidelines and work with our client on messaging and things like that. Then, we’d work alongside nclud to get the site up and running.

Recently, they built out a questionnaire for a housing-related website. The site is a public resource for people to be able to find housing resources online. A big component of this was the housing eligibility questionnaire, which can help people understand which programs might be right for them rather than having to scan through all of the program details.

What is the team composition?

We’ve worked with 3¬–4 people from their team. I worked pretty closely with the managing director on strategy and scope. When we built out the websites, I worked with a number of their developers.

How did you come to work with nclud?

We hired nclud to develop our new website a few years ago.

How much have you invested with them?

Over the course of our work together, we’ve probably spent over $100,000.

What is the status of this engagement?

The most recent project started in May, and we’re just finishing up now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been pulling analytics on this new housing website, and things look to be really great. The drop off rate is fantastic. Also, the questionnaire has been very successful in getting qualified applicants.

How did nclud perform from a project management standpoint?

They’re responsive. We use project management tools like Basecamp, and they’re really accessible in responding to inquiries and questions within that program.

What did you find most impressive about them?

Their flexibility and ability to work with us distinguish them. Even as project scopes change in the middle of development, they remain flexible and open to getting the client exactly what they need. On top of that flexibility comes their accessibility; it’s easy to get them on the phone if necessary, and they relay messages and updates through Basecamp.

Are there any areas they could improve?

I couldn’t say. I’ve had a really great experience working with nclud.

Any advice for potential customers?

As long as the client is clear in what they’re expecting on the frontend, they can be sure that the end result will mirror what they need.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of a boutique architecture firm in DC that focuses on commercial interiors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

Our company needed a complete refresh of our digital image.

SOLUTION

What was the scope of their involvement?

nclud designed a new logo and developed an entirely new WordPress website from scratch. They took a deep look into our brand during a series of visioning sessions. Their team wanted to understand who we were and what our message was to put together the tightest website possible. They built plugins for the platform that allows us to update our portfolio and different content easily. It’s easy for us because their instructions and the way they set it up was so smooth. Their team still hosts our website and we’re currently talking about a website refresh.

What is the team composition?

Over time, we worked with 4–5 people. The owner of the company was involved with the project.

How did you come to work with nclud?

We’ve worked with folks that are wildly creative from tech startups and media groups including nclud. As we worked with the owner and his team at nclud to design their space, it was clear that we shared visions of design and customer service. From that interaction, we knew that they were the right team to go with.

How much have you invested with them?

Every year we spend about $7,500 for ongoing maintenance and updates. For the rebrand, we spent between $25,000–$30,000.

What is the status of this engagement?

We’ve been working together since June of 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our clients love the site and speak highly of it. The platform’s straightforward, clear, and crisp. It doesn’t look dated. There are three tabs on the site that were important to us: relationship, driven and design. nclud was able to design a website that works nicely with that mantra. Their team made the website really user-friendly for us.

How did nclud perform from a project management standpoint?

In the beginning, we had peer designers working on the logo and the brand from different perspectives, which allowed us to get two different takes on it. Their team created a lot of sketches and provided work seamlessly. That made our sessions great because we were always able to come in, comment on the deliverables, and know that the follow up was going to be there. Their team's responsive to any issues that we’ve had on the website. I can always get the owner on the phone if I need him.

What did you find most impressive about them?

Their creativity is noteworthy. They stay ahead of trends and didn’t just create a website that looked cool at the time. Their team delivered a website that has lasted for quite a while. To have a website that has lasted five years is a big deal these days.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

Map out a plan with a timeline for deliverables at the beginning so you’ll know what to expect and when to expect it. We didn’t do that and the project went on a little longer than it needed to for us. nclud was booming and had a lot of work, which was wonderful but I operate in a world with tight schedules. Also, remember that you’re hiring this company for a reason and that's because they're amazing and creative. Sometimes it helps to eliminate your preconceived notions of what the product’s supposed to look like and trust the creatives.

BACKGROUND

Introduce your business and what you do there.

The American Society for Microbiology is based in Washington D.C. We have developed a platform called MicroNow, an online digital tool for microbial sciences. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

We needed to build a platform which would address the challenge of the digital data overload by aggregating, curating, and presenting the most relevant and compelling information surrounding the microbial sciences to the global scientific community, and beyond.  Content would include up-to-date science and journal articles, preprints from BioRxiv, news, policy updates, the ability for users to post their own content, and the ability to comment on any piece of content located on the portal.

SOLUTION

What was the scope of their involvement?

Nclud built our WordPress platform from the ground up. We had an initial meeting discussing our goals, how different the new site needed to be, and what other sites we liked. We developed mood boards and some of the content which would be placed online, along with images and audience personas. This was followed by wireframes and actual development. It was an organized process, going from mood boards to wireframes to development in a couple of weeks.

One of the most important things for us was the members directory. Scientists really want to show off their work, content and education. Going to our community page will reveal our experts and contributors—people whom we consider to be almost a board for the website. They’ve given us great ideas for the content we should have on the site, and have been our content developers for the Microbiome community and the site as a whole.

Another thing we focused on was the ability to submit content. We realized that, if users could post content freely, there could be a lot of spam and issues involved in the process. nclud created a process of submitting content online, and having us review that content. People have the ability to put in their names, emails and content files, and allowing us to quickly review the material with a staff writer, making sure that it’s relevant.

Publishing content in the biology world is a lengthy process, and, by the time something is published, it will either be inaccurate, need more information or data changes. Preprints are unpublished content which scientists share online. One of the main websites which does this is Biorxiv.org, and we partnered with them in order to pull some of the content from their site onto ours, and allow users to find new information within the microbial sciences, and share their data as well. It’s a new concept which people in the field are discovering, and it’s constantly changing.

nclud has also helped us market our content during the launch of the site. We created a game by which everyone became a used at the launch was placed on a team—with the teams being named after different antibiotics—in order to fight against bacteria. In order to be more engaged and earn points, users had to login and share content or give us feedback. This contributed to user testing, making the site what it needed to be. We found out what the users were interested in, and what kinds of communities they wanted.

What is the team dynamic?

We’ve worked with 8-9 people from their team, at different stages of the process, including Alfonso Bravo, [managing director] who was our main contact. We used Basecamp, which allowed me to send a message to everyone who needed to see it, and respond based on their knowledge and expertise. Alfonso was the main project manager, but the team was open and responsive when we needed it. We had weekly meetings. Due to the short time frame, Basecamp allowed us to be in constant communication to ensure that the site was launched in time.

We spoke 3 times a week or more. The website needed to go up quickly, so we kept an active line of communication, including weekly meetings.

How did you come to work with nclud?

We had a short timeframe for launching the website in June 2017, when our general meeting would take place, and had been looking for local developers. We searched up and down forever, based on different keywords, and looked at 3 companies in total. As soon as we found nclud’s website, we knew we’d want to work with them—it was different and interesting enough to make us ask questions. We wanted the same for MicroNow. They also showed us some of their past work, which gave our team a good idea of who nclud was, what their ideas were, and where they were heading. They like to take things to the next level, and we appreciated that.

They were also good in terms of communication. We spoke to their owner in our first conversation, who was onboard, and knew everything that was going on. It was different with other web developers, who delayed our meetings. We had no time to slow down, and nclud was as aggressive as we were.

The process was a lot easier than I thought it would be. We were able to figure out each other’s personalities over a few conversations, and they weren’t hesitant about delivering what we needed.

They were also good in terms of communication. They were able to set up a meeting with us to get an idea of what we were needing. We spoke to their CEO , Kerry Gunther, in our first conversation to understand what nclud could provide for us. He continued to stay involved throughout the entire build of the site.

How much have you invested with them?

The cost of their work was around $100,000.

What is the status of this engagement?

We started working with nclud in November 2016, and finished the project in June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We currently have over 6000 members and a large number of active members who have contributed to the site. Our users have agreed that this site is beneficial as it aggregates and presenting the most relevant and compelling information in the microbial sciences. Users no longer have to visit numerous sites to get up to date information.

We share some of our content on Facebook and through email blasts, and have seen a huge drive to our site from those channels. For the most part, people have liked sharing their work, and the marketing of our content has been key.

nclud’s marketing tactics during launch brought a lot of engagement to our site.

How did nclud perform from a project management standpoint?

This was one of the first sites we’d built, so it was completely new for us. They had the project management experience in order to guide us to where we needed to go, and make sure we were as successful as possible.

What did you find most impressive about them?

Their knowledge and communication. They are not scientists, but they were still able to take the time to build a site that focuses heavily on the microbial sciences. Nclud took the time to research and understand what we needed for the site.

Are there any areas they could improve?

No. I would use them again for any project.

Do you have any advice for future clients of theirs?

Be open in letting experts guide you, and do research beforehand, making sure that the developer will understand what is needed. Be open with communication and write requirements clearly and concisely. This can make the process move faster and smoother.

BACKGROUND

Introduce your business and what you do there.

We’re the national trade association for the U.S. solar industry. We represent solar companies across the value chain, from installers to manufacturers, consultants to financiers. We work in Washington, D.C. and state capitals to ensure smart public policies for solar, educate the industry through online and offline means, communicate the value of solar to the general public, and provide cutting edge research on trends in the solar energy industry.

I am the senior manager of digital communications and manage all of our online properties, including our flagship website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

Our website was last updated in 2012, and in the 5 intervening years, we came up against 2 primary challenges with it: it was drastically outdated in terms of aesthetics and modern web design, and the organization/sitemap was extremely confusing. We were attracting a lot of visitors from organic search and other means, but were not drawing them deeper into the site or giving them an online experience that was worth coming back to. Therefore, we decided in late fall 2016 to begin the project of overhauling the site entirely.

We want this new website to be an engaging and full service destination for people who are looking for information, resources, and updates about solar energy in the United States. We want to be a one-stop shop for both experts in the solar industry, and members of the press or general public who don't know much about solar and want to learn more.

Specifically, we wanted to increase our retention of web visitors and bring down our bounce and exit rates, and increase our pages per visit by providing a website that attracts interest and engagement beyond the first page that they land on. For the members of our association and other industry professionals, we wanted to simplify the content organization and user experience so that users can quickly find the resources or information they're looking for, and highlight important calls to action so that the website can be a better funnel for business development.

SOLUTION

What was the scope of their involvement?

This was a full service website redesign project, beginning with a discovery process that included staff and user interviews, UX design, visual design, development, and launch. We built the website on Drupal 8, and the most important technical consideration for the project was integrating the site with a few third party software/platforms that we utilize.

Primarily, we use Salesforce as our member database, so we established a connection with Salesforce to allow our members to log into the new site and access members-only content. We also wanted to integrate with Pardot, our marketing automation software, so that the site could perform important sales functions for us.

What is the team dynamic?

We worked primarily with about 6 people at nclud, including a project manager, 3 UX designers, 2 visual designers, and a development lead. We also worked with other individuals on an advisory basis from time to time. I was the project manager on our end, working internally to determine needs and collect feedback for the nclud team, and working with the their team to make sure goals were being met and the project was proceeding as planned.

How did you come to work with nclud?

We issued an RFP to a wide variety of firms, hoping to see a spectrum of the different approaches to web design so we could choose the style that best matched our goals and budget. We received exactly that—a broad spectrum of strategies and tactics to develop and deliver a new website for the association.

We ultimately chose nclud for a couple of important reasons. First, it was evident to us that their eye for design and modern or cutting-edge website development was very high caliber. Second, their approach to the discovery phase of the project, and their attention to detail when it comes to collecting information about our business goals, user needs, and staff expectations, was excellent.

How much have you invested with them?

Over $200,000.

What is the status of this engagement?

We started the project in late fall of 2016 launched in September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the new website at our industry conference in early September to very warm and enthusiastic reviews. While it's still early to quantitatively assess the new site's performance in a meaningful way, we have already seen increases in pages per visit, an important KPI. The qualitative results have been very good as well, with many members of our association commenting on the improved UI and ease of use.

How did nclud perform from a project management standpoint?

Overall, the workflow was very good. We used Basecamp to track and manage tasks, which worked well to ensure that everyone was on the same page. We had one significant problem, when there was a communication breakdown regarding what exactly would be possible to develop in time for our launch, but it was quickly resolved and the nclud team ultimately worked very hard to make sure that our goals for the website launch were met. We continue to work with them to update and finalize post-launch items.

What did you find most impressive about them?

They care deeply about making decisions that will be defensible and solid from both a web design best practice standpoint, as well as from our organization's side of things. They were careful to solicit input on major items from a wide variety of voices, and did an excellent job of incorporating feedback into subsequent revisions.

Are there any areas they could improve?

As timelines shifted and our list of tasks and deadlines changed from the initial proposal, it would have been good to receive more regular updates about the ultimate impacts. Timelines shift so easily in projects like this, based on turnaround time for our team and other delays, that it's hard to keep track of what our ultimate delivery deadlines are and whether we're still on track. I would have liked to see clearer communication on this front.

BACKGROUND

Introduce your business and what you do there.

I am the marketing and sponsorship manager for the a marathon. We are an organization that is an instrumentality of the federal government that organizes large participatory events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with nclud?

Our organization had an old website that had employed outdated design practices and, over time, had simply grown too cumbersome to navigate as we continued to attach more and more content in the page.

There wasn’t a smooth user experience and, additionally, over time we added more event properties to our portfolio and the way the website had been designed did not allow the various properties fair footing. We felt we were losing awareness, participation, and potential registration opportunities because these events were not represented in the best possible way with the layout of the website. It was a complete redesign in order to gain understanding and comprehensive research into what people seek from the website, how they navigate and move through it, the way it's used at different times of the year, and just a means to bring front line visibility to all the properties that we represent.

SOLUTION

What was the scope of their involvement?

They revamped our website. Our business objectives were to improve user experience and to have a simplified backend CMS.  The previous site was very complicated and we needed something that was easier for us to utilize.

Our other goals were to tear this thing down and start from the ground up, building a new web presence for our events, and supporting the organization by having a simple yet well planned CMS that met the needs of how we operate.

There were many months of very in-depth study of the site. They embedded some code in the website to track how users navigated the site, and where they were going for information. There were tools on the various pages they were using to click to the different information and, at the same time, they had take on our existing site, dissect it, and put together a huge wire diagram of the site, which we called the Millennium Falcon. It was a huge print out that was probably four feet wide by four feet tall and it just had all the other pages spinning off of other pages and demonstrated how the site had been made. It was clear how everything had to be untangled. We identified various categories of our customers and got individuals to do some phone research and interview some specific folks one on one to get opinions or validate their assumptions. We had several meetings here with them and the marathon staff. There were philosophical meetings about our brand, how we view ourselves, and how we want people to view us. There were also meetings about theme, color, feel, fonts, and how the images should be utilized. They started to build out pages based on this research that we talked through. Next, they came up with some top line and secondary navigation headers that helped build out the structure for the rest of the site. We provided them with different artwork and images as they were building our website pages; we were following behind, providing the content and learning from them.

We have one primary property which is one of the largest marathons in the world, but we also have six other events. While they are nowhere near the size of our main event, they needed the visibility to succeed. We pondered: how can we create a level playing field so all these events have the space and the opportunity to shine? We had talked about how so much of the event experience can be conveyed with the visuals and we wanted to add more of a visual component to the site than we previously had. We wanted a greater reliance on images, integration of our videos, and various social media opportunities that we just didn't have a smart placement on the site for. We also wanted to add a dynamic way to offer some advertising space to our sponsors to market and sell.

What is the team dynamic?

There were a couple programmers, a designer, and a project manager. I communicated mostly with the project manager.

There were plenty of people over time, but I would say usually when we would have our planning meetings there would be probably five from the team that would be sitting there with us. Some other folks rotated in different times.

We would communicate very frequently at times and other times we go without talking for a few weeks while we were working on things. There were online message boards to communicate with questions. They had built this really from the ground up for us and we were then filling in content and following the guidelines. There were not only structural questions that we had, but kinks that needed to be worked out.

We had to maintain the philosophy they had created for the site, so we had to make sure that we were designing things that were remaining consistent. We would confirm designs with them or reach out to them for guidance for situations where we had to make decisions. Sometimes we would reach out several times a day, other times we would have longer stretches.

How did you come to work with nclud?

Our graphics coordinator researched someone local and she came up with about four or five companies as candidates that we reached out to at initial meetings. We would get to know them and their capabilities and then we put together a RFP for the work. nclud was one of those companies that she has identified. We met with them over time and then participated in the process.

They had some other clients but there was one site that had a similar challenge of showing multiple properties within a website; it was a good, relevant example of their work.There was very obvious attention paid to our event. They had become very familiar with it in the conversations and in the presentations. They cared a lot. They studied us. They were very up on who they were going to be working with and that that showed, not only anecdotally, but in the way they presented things to us. It was easier to select them based on how much they had invested in becoming aware of who they were working with.

It wasn't difficult to find a vendor. We had some great conversations and, unfortunately, our event, is high profile. There truly was a lot of interest and excitement about the possibilities. The biggest challenge for us was that the content from the old website could not migrate. We really had to start from scratch with everything in a new website.

What is the status of this engagement?

We unveiled our new website in January 2016. The process started somewhere in 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of visitors to our site coming from mobile has increased over time now. The ability to keep the website functional and user-friendly for mobile use is a significant benefit for us. With the previous site, people couldn't really access the information that we spend all year trying to prepare for them. The online advertising space, sponsorship deals, and our events have all increased in registration over the past couple of years.

I can't say of all that is directly related to the website but it's all a part of the combined success.

How did nclud perform from a project management standpoint?

I have never been through something this extensive. Everything we had done in the past had been in small chunks. They certainly offered great insights into what would be necessary to accomplish high-level goals that we had. They performed great research and took the time to explain it which helped formulate an agreed upon approach.

They brought an awareness and energy of what's necessary to accomplish this project.  Several of their employees even came out and ran some of our events. I don't know if they continue to be runners but certainly, during this process, we had several that were running and I think that also speaks to their desire to be successful with this project. That's a big deal to us.

What did you find most impressive about them?

They continue to support us when there are questions either with the mechanics of the site or philosophically with how the site is designed. They have continued to have an investment in our success. I highly value that.

Are there any areas they could improve?

There's nothing that has come up that is problematic.

Advice for potential customers?

If someone's going to be working with them, they need to take advantage of all that knowledge they're going to be getting about their own business from them.