NAV43

BACKGROUND

Please describe your company and position.

I am an Executive of Magnetic Staffing

Describe what your company does in a single sentence.

Event staffing and photo booth services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NAV43 to accomplish?

• SEO Lead Generation
• Launch New Website

SOLUTION

How did you find NAV43?

Referral

Why did you select NAV43 over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from NAV43 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Magnetic Staffing engaged NAV43 for a comprehensive digital lead generation initiative, with a primary focus on SEO and web performance. The partnership covered the full lifecycle of SEO implementation, from initial audit and strategy development to execution and performance monitoring, culminating in the successful launch and migration of a new, optimized website.

Our collaboration aimed to elevate Magnetic Staffing’s digital visibility, improve lead generation through search, and build a robust technical SEO foundation to support long-term growth.

Key Deliverables:

Technical SEO Audit

Full crawl and indexation analysis
Identification of critical SEO issues, including page speed, broken links, crawl errors, and metadata gaps
Recommendations for technical remediation and improvements
Structured data/schema implementation strategy

Keyword Research & Content Gap Analysis

In-depth keyword mapping across core service areas and geographies
Competitive analysis to identify ranking opportunities
Topic cluster and blog content strategy aligned with staffing and event industry trends

Content Strategy & Generation

Creation of SEO-optimized service pages targeting core keywords (e.g., event staffing, photo booth rentals, etc.)
Meta title and description writing for existing and new pages
Blog content creation plan for local and seasonal search intent

Local SEO Optimization

Google Business Profile optimization for Toronto and other target regions
NAP (Name, Address, Phone Number) consistency audit and citation building
Localized landing page development for service areas
Website Migration & New Site Launch

SEO support during design and development phases to preserve organic visibility
Redirect mapping and testing to ensure no loss of rankings during the migration
Pre- and post-launch audits to validate SEO best practices and indexing performance

Ongoing Performance Monitoring

Google Search Console and Analytics setup and dashboarding
Monthly SEO health checks and performance reporting
Recommendations for continued on-page and off-page improvements
This holistic project not only improved Magnetic Staffing’s technical SEO foundation and keyword rankings but also set them up for scalable content marketing and lead generation. The collaborative process ensured that every phase, from research to rollout, was tailored to the company’s evolving business goals and local market presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results from our SEO and website migration project with NAV43 were outstanding and exceeded expectations across every major KPI:

Successful Website Migration
The new website was launched seamlessly with zero loss in rankings or traffic. NAV43's structured approach to redirect mapping, technical SEO validation, and launch support ensured a smooth transition without disruption to our digital presence.
Massive Growth in Organic Visibility
Within months of the launch, we saw over 1,000 new keywords indexed and ranking in Google. This included high-value, service-related keywords that significantly improved our visibility in both national and local searches.
400% Increase in Organic Traffic
Our organic traffic has grown by over 400%, driven by NAV43’s targeted content strategy and technical optimization. This has been a game-changer for our inbound lead generation.
5x Increase in Qualified Leads
Most importantly, the volume of qualified leads has increased 5x compared to our pre-engagement baseline. These are high-quality inquiries that have translated into real business opportunities and revenue.
NAV43 delivered a strategic, performance-driven SEO engagement that continues to pay dividends well after launch. Their ability to blend technical precision with content and local SEO strategy was instrumental in our digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NAV43 demonstrated excellent project management throughout the entire engagement. They provided us with a dedicated ClickUp client portal, which was updated daily and gave us full transparency into tasks, progress, and timelines. The inclusion of Gantt charts made it easy to visualize the project roadmap and understand where we were at every phase.

All deliverables were completed on time, and key milestones, especially the website migration, were met without delays. Communication was clear and proactive. NAV43 consistently responded quickly to emails and requests, often addressing feedback or questions within the same day.

Their structured approach made us feel supported and in the loop at all times. The blend of transparency, organization, and responsiveness gave us complete confidence in their ability to deliver.

What was your primary form of communication with NAV43?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about NAV43 was their deep expertise paired with a hands-on, partner-first approach. Unlike many agencies that take a generic or templated route, NAV43 took the time to understand our business, industry, and growth goals fully. Every recommendation, from content strategy to technical SEO fixes, was tailored and strategic, not cookie-cutter.

Their technical SEO knowledge is world-class, but what really sets them apart is their ability to simplify complex issues and turn them into clear, actionable plans. On top of that, their use of tools like the ClickUp client portal and daily updates made us feel like we had a true extension of our internal team.

They’re not just a service provider, they’re a growth partner who genuinely cares about performance and outcomes. That combination of technical precision, transparency, and client care is rare and invaluable.

Are there any areas for improvement or something NAV43 could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a travel company. We manage every phase of airline travel for our customers through our mobile app. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NAV43?

We hired NAV43 to build and manage our PPC campaigns. They’ve also been involved in our SEO campaigns. Our goal was to increase our download rate, and we found opportunities in both organic searches and paid ads.  

SOLUTION

What was the scope of their involvement?

NAV43 did the initial research and discovery process on each channel. They ran a gap analysis to find new opportunities on both our existing paid ads campaign and SEO. 

From there, they’ve helped us with the technical implementation of SEO best practices, including the creation of SEO-friendly content and content calendars. They also run our ad campaigns on Google, Facebook, YouTube, and app stores. Moreover, NAV43 has helped us with our branding and positioning. They’ve delivered brand guidelines and consulting services in this area. 

What is the team composition?

We work with around 10 teammates from NAV43.

How did you come to work with NAV43?

We found NAV43 via a referral. 

What is the status of this engagement?

Our engagement started in February 2023, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our download rates through the paid ads have improved, and our cost per download has decreased significantly. On the SEO side, our domain authority has jumped within a short timeframe. Overall, the NAV43 team has exceeded my expectations. 

How did NAV43 perform from a project management standpoint?

Their project management skills are great and truly separate them from other teams. They use every project management tool from Jira to Asana. We’ve also used ClickUp and Notion. 

What did you find most impressive about them?

NAV43’s project management is their biggest strength. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Be as transparent as possible in terms of your company’s history and progression. Give them as much historical data as possible. 

BACKGROUND

Please describe your company and position.

I am an executive of BUILD IT

Describe what your company does in a single sentence.

We are a commercial general contractor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NAV43 to accomplish?

• Generate meaningful leads for our company
• Increase brand awareness
• Ideate, implement and execute a digital marketing strategy

SOLUTION

How did you find NAV43?

Referral

Why did you select NAV43 over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from NAV43 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with NAV43 over a number of years on multiple initiatives to achieve a high level of brand awareness and generate leads with the right potential partners for our company. This was done through research and development of a highly customized marketing plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Success was measured for brand awareness from google analytics and a number industry specific tools. For lead generation we measured the KPI’s for volume and fit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NAV43 is highly effective when it comes to delivering on time and within budget. We have a high level of communication with dedicate point person that expedites internally not only within NAV43 but also our own organization. They work as an extension of your existing team.

What was your primary form of communication with NAV43?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found that we where most impressed with their ability to think creatively about a unique positioning of the marketing plan that carved a path rather than followed one.

Are there any areas for improvement or something NAV43 could have done differently?

Not at this present time.

BACKGROUND

Please describe your company and your position there.

I am a content marketing manager at PolicyMe. PolicyMe is a Canadian digital life insurance solution built to make financial protection for families simple and affordable.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NAV43, and what were your goals?

We needed consulting for a combination of technical SEO and SEO for content. Our goal was to increase traffic potential for our keyword clusters, diversify the pages that drive traffic + convert, and leverage their expertise to get out of reactive mode.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed by the team's ability to communicate complex SEO concepts and their detail-oriented approach to auditing our existing frameworks.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They delivered a full range of guiding documents for our SEO content strategy -- audits, keyword mapping, gap analysis, reports, the works. On a monthly basis, they provided content briefs and ad hoc consulting for the various SEO inquiries we had while executing. More recently, they also provided backlink acquisition support.

How many people from the vendor's team worked with you, and what were their positions?

We worked with:

• Mike - SEO Strategist
• Jon  - SEO Strategist
• Jan - Content Manager
• Natalie - Account Director

All of whom were very bright, had considerable expertise, and were pleasant to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

549 of our target keywords moved up to the first page of Google in Canada. Totaling: 1,082 first-page keywords in October 2022. 10% increase in organic traffic.

What did you find most impressive or unique about this company?

Mentioned prior, but it was really clear that everyone on the team had considerable expertise in the field -- which is rare for SEO (SEOs love to talk a big game). 

They were an incredibly valuable addition to our team as sounding boards for our SEO content strategy and our team learned a lot through them.

BACKGROUND

Please describe your company and your position there.

I am the director of retail for a vape retail company, 180 Smoke, with a dominant online presence in Canada and the largest brick and mortar retail footprint in the industry in the province of Ontario

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NAV43, and what were your goals?

We consulted with NAV43 for technical SEO support during a Google update period which saw our online rankings drop. The goal was to boost rankings to first page of Google on all vape related searches in Canada (where we had always been).

SOLUTION

How did you select this vendor and what were the deciding factors?

Selected this vendor due to their experience and versatility, and knowledge of developing new industries. The deciding factor ultimately was their expertise, but it helped that they were informative and easy to work with during our initial discussions

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Discovery phase + background on industry, followed by assessment of current standing and support in navigating the Google search algorithm shift, followed by technical SEO changes.

How many people from the vendor's team worked with you, and what were their positions?

Worked with two of the company's directors and an SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our rankings have since returned to their previous standing and we continue to dominate online searches across the country for almost all vape related keyword searches

Describe their project management style, including communication tools and timeliness.

Email/phone both utilized for consistent communication

What did you find most impressive or unique about this company?

Thier attitude and advice were on point. It is rare that you get great advice and support from people that are easy to work with and will accommodate your schedule and requests.

Are there any areas for improvement or something they could have done differently?

None of note

BACKGROUND

Please describe your company and position.

I am the CEO of Immigration.ca

Describe what your company does in a single sentence.

Immigration content and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NAV43 to accomplish?

• Improve page rankings
• Improve technical SEO
• Establish a content strategy

SOLUTION

How did you find NAV43?

Referral

Why did you select NAV43 over others?

• Pricing fit our budget
• Good value for cost

How many teammates from NAV43 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They provided a thorough technical SEO audit with clear actionable takeaways that helped us reduce page load times and rank higher

They also established a content strategy that mixed SEO-focused content with organic, editorial content to ensure we have a holistic offering and value proposition for our audience.

Finally, they provided specific content optimizations and net new content ideas to help us rank higher for specific keywords.

For our SUV keyword project they helped us seure #1 position and were on track to do this for other terms as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They helped us rank #1 for SUV related keywords and they helped us improve our pageloading times and overall site health.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time and were consistent. 

What was your primary form of communication with NAV43?

Virtual Meeting

What did you find most impressive or unique about this company?

Their level of detail and knowledge were impressive.

Are there any areas for improvement or something NAV43 could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Partner of a marketing firm.

Describe what your company does in a single sentence.

We are a healthcare marketing firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NAV43 to accomplish?

• Develop a new keyword map prior to a website launch.

SOLUTION

How did you find NAV43?

Referral

Why did you select NAV43 over others?

• High ratings
• Referred to me

How many teammates from NAV43 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Kickoff / Discovery 
• Website Crawl 
• Keyword Research 
• Develop Keyword Map

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Develop keyword map from scratch based on credible research and data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear work back schedule delivered up front. Team worked completely in line with expected timelines (that were quite quick).

What was your primary form of communication with NAV43?

Virtual Meeting

What did you find most impressive or unique about this company?

The entire team was full of excellent communicators, and their response times were extremely quick. Wonderful customer service, and highly knowledgeable team.

Are there any areas for improvement or something NAV43 could have done differently?

No.