Level up your performance marketing
Nara Media is a leading digital advertising agency for mobile app businesses. We work with:
- Founders looking to launch their app the right way
- Post-launch apps that need to professionalise their digital advertising to maximise value
- ROI-driven marketers who want their app advertising spend to work harder for them
- App marketers seeking scale but aren't sure how to find it
A long history of working with growing apps, including:
- Uber
- Deliveroo
- Wolt
- Next Games
- Yoti
- Placed
“Working with Nara Media allowed us to scale our complex Paid Social campaigns globally at a time of hyper-growth. The team at Nara Media are friendly and responsive, and they provided bespoke reporting and creative solutions. I would highly recommend working with them. ”
Yoann Pavy
Paid Social Marketing Manager
Deliveroo Our approach
- We fixate on delivering you business outcomes, like revenue and profit. We're not just here to simply add new users.
- We have the experience to understand how to consolidate the entire digital opportunity into a strategy tailored to you and your objectives.
- We understand that creative can make your budget work so much harder to drive revenue and scale.
How we help your app grow Everything you need to create sustained growth for your app with digital advertising, all from under one roof:
Services:
- Strategy & campaign planning
- Campaign management & optimisation
- Design studio
- Analytics & reporting
Multi-channel expertise Rather than limit your digital advertising strategy to one or two channels based on what an agency can do, we have purposefully developed experience across all the relevant digital channels for apps.
Understanding the entire app advertising landscape means we know how to consolidate it into a tailored strategy based on the app's objectives and audience.
- Facebook Marketing Partner
- Google Premier Partner
- Apple Search Ads (ASA)
- Twitter, Snapchat, Reddit, TikTok
- Programmatic display
- App Store Optimisation (ASO)
headquarters
Focus
Portfolio
Next Games, Uber, Deliveroo, Placed, Yoti, nixit, Flexion, Wolt
Next Games - The Walking Dead: No Man's Land
Since the official game of the hit TV show "The Walking Dead" launched in September 2015, we have enjoyed working closely with Next Games on their user acquisition and reactivation activity. Initially concentrating on paid social, we have since collaborated to build out the portfolio with additional activity across a range of other channels. Here’s a look at some of the numbers behind the successful relationship:
- 2.8m paid installs
- 11 advertising channels (including Facebook, Twitter, YouTube)
- Installs from 188 countries
- Topped app store charts in 6 countries
- Number one RPG game in 145 countries
- Top grossing game in 8 countries
Acquiring new users at scale for Uber
We worked with Uber to acquire new ‘riders’ though paid social campaigns across Facebook and Instagram. The goal was to acquire a high volume of ‘first-trips’ under the target cost-per-first-trip (CPFT). Through granular analysis and optimisation, inventive targeting choices and applying our creative best practices, we were able to beat the CPFT target every month by as much as 40%.
Additionally, we produced a number of new creative concepts – including static images, animations and cinemagraphs – that performed exceptionally well and were used by Uber across many of their other advertising channels.
“I’m really grateful for the effort, the energy and the professionalism that the team has shown. You have helped us a lot to improve Uber’s creative and targeting approach.”
Mickael Roux
Growth Marketing Manager, Paid Social – EMEA
Helping Deliveroo scale internationally
Deliveroo were just starting to get big. They were operating in more cities and more countries each week. Our role was to manage their international paid-social activity across Facebook, Instagram and Twitter.
The big challenge for Deliveroo was the small geographic areas that they could target – they only operate in major cities so they wanted ads to be targeted at people in those areas, not whole countries. The solution was to create lots of small audiences using city or postcode-level targeting and layering lookalikes and other audiences on top.
In addition to managing the campaigns, we provided additional services such as building an automated targets report showing actual performance against city-level targets, and producing thousands of Deliveroo-branded food images utilising assets provided by the restaurants that Deliveroo served.
"Working with Nara Media allowed us to scale our complex Paid Social campaigns globally at a time of hyper-growth. The team are friendly and responsive, and they provided bespoke reporting and creative solutions. I would highly recommend working with them.”
Yoann Pavy
Paid Social Marketing Manager
Reviews
the project
Digital Marketing for Digital Identity System Provider
"I find it easy to work with Nara given they always approach feedback with an adaptive and open approach."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a dedicated Acquisition Manager at Yoti.
For what projects/services did your company hire Nara Media?
We started off with a team of 4 in Marketing with only myself working on digital acquisition so very little resource. Before my manager joined we had very little experience and knowledge with running online marketing campaigns.
This led to our former CMO outsourcing these advertising and marketing efforts to Nara media, as a way of growing the team's knowledge and experience yet promoting the app to achieve our ambitious goals; reaching millions of customers over the past 4 years.
What were your goals for this project?
Gaining global brand recognition and acquiring app users cost efficiently in over 32 counties was our ultimate goal to begin with. Ultimately, we wanted to provide people with the best online customer journey through showing relevant ads and messages across multiple digital marketing touch points.
After a few years, we moved from focusing on app installs to optimising towards deeper funnels events such as liveness test and registration complete, which meant we started to acquire higher quality users. We now want to find higher quality traffic who have the intent of sticking around and want people to continue engaging positively with our brand.
How did you select Nara Media?
We researched a few digital marketing companies and ran small scale tests with a few of them. The founder of Nara Media was well known and had a proven track record of growing teams and marketing growth at scale, so we had no doubts with Nara Media.
Nara was the most successful vendor based on the cost efficient results we achieved from Facebook and Instagram trial tests.
Our CEO, CMO and my line manager decided to sign an ongoing contract with Nara based on their experience in the industry and the ability to be adaptable, agile, provide excellent resource which cover digital marketing, design and analytics.
Describe the scope of their work in detail.
The overall scope of initiative was a mixture of things from strategy, planning and buying, marketing execution, reporting and creative in multiple territories. Nara started off running our campaigns on Facebook and Instagram before growing our efforts to Google UAC.
Nara also plan and buy and execute reach and frequency campaigns and have managed other advertising publishers in the past. To date, Nara have helped Yoti to acquire over 7 million users.
This is a huge accomplishment for our company and we continue to work close with Nara Media to focus on acquiring high quality users as our business launched more products into different industries.
What was the team composition?
I work very closely with at least 2 members of the team and they provide day to day account management, weekly reporting, and continuous strategy development, creative outputs and continuous insight development.
All of this help us achieve our goals mentioned above. There are more dedicated members working 'behind the scenes' but I'm not sure how many.
Can you share any outcomes from the project that demonstrate progress or success?
Since working with Nara we have collectively achieved over 7 million downloads to date. I am not able to reveal the specifics of our performance however I can share one publicly available case study as an example.
As part of our strategy to scale Yoti whilst achieving cost efficient installs, Nara ran campaigns on Google Universal App Campaigns (UAC) across entire Google network.
As a result, cost per install was 36% below target for 2018. From November launch to February, monthly install volume increased by 7,200% and install rates continue to grow with 5% increase in CVR from January to February 2018. The success we achieved has kept our ongoing contract with Nara.
How effective was the workflow between your team and theirs?
We have a very positive close working relationship and mainly use Skype and Gmail as our main source of communication. We schedule frequent weekly calls with Nara and discuss and strategise with the team on a daily basis. I find it easy to work with Nara given they always approach feedback with an adaptive and open approach.
For example, we asked for the team to include tactics in the weekly reports to help improve our overall strategy and performance which they did the following week and it vastly improved our design briefing process and increased insights development.
What did you find most impressive about this company?
Nara is one of the most adaptable agencies I have worked with. They are here to always listen, be flexible, are collaborative, can implement, and always deliver. Being able to listen to client's needs and deliver is one of their key strengths, and I can't complain.
I have no doubts when launching large scale campaigns with Nara especially under time pressure because they always deliver time and time again. They have years and years of in-house knowledge and expertise which is why we continue to work closely with Nara as our company strives to achieve our mission.
Are there any areas for improvement?
Our weekly reports and meetings could always be contain even more insights and less performance focused so we can continue developing and improving our strategies. But Nara did already include a tactics section in the reports, I think I am someone who enjoys strategy development above or else. So it's good we have a well balanced diverse team.