# Nakatomi
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**Certainty + Imagination to drive growth.**
Nakatomi is a multi-disciplinary, award winning technology development studio.

Our work encompasses product development and strategy, research and development, art installations, extended reality and game design. Ultimately, we work with clients to design and solve the problems that have the most positive impact.

Our philosophy is to combine unlimited imaginative thinking, with strategic and engineering certainty.  We do this by applying the unique thinking of artists and engineers, to uncommon problems. The result is high impact, bespoke solutions.

Over the last 10 years we’ve used our impact led framework to develop start-ups, social enterprises, business processes and VR games. This success has lead to winning the highest honours at DN&D, Cannes Lion and other top industry awards.

## Company Information
- Minimum project size: $10,000+
- Hourly rate: $100 - $149
- Number of employees: 10 - 49
- 1 Locations:
  - Paddington, Australia (Headquarters)

- Founded in 2010



## Services, Focus Areas, Industries, and Clients

### Service Lines

- 20% Custom Software Development

- 20% Marketing Strategy

- 20% Mobile App Development

- 20% Web Development

- 10% Business Consulting

- 10% IT Strategy Consulting


### Focus Areas

- Mobile Platforms:
    - 100% Hybrid & cross platform apps

- Business Consulting Focus:
    - 89% Strategy Development Consulting
    - 11% Due Diligence Consulting

- Mobile Focus:
    - 60% Mobile Game Development
    - 40% Consumer Mobile App Development


### Industries

- 10% Government

- 50% Advertising & marketing

- 10% Arts, entertainment & music

- 20% Consumer products & services

- 10% Gaming


### Clients

- 10% Small Business (<$10M)

- 85% Midmarket ($10M - $1B)

- 5% Enterprise (>$1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 0.0 out of 5



**Most Common Project Size**: Confidential based on 0 review
*(Pricing information for this provider is based on reviews where the project size was available.)*



## Reviews

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### Nakatomi Review Insights

Overall Review Rating: 0.0
- Quality: 0.0
- Schedule: 0.0
- Cost: 0.0
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### Nakatomi Reviews




## Portfolio & Awards


### Google Nest’s ​My Gingerbread Creator​
Google Nest’s ​My Gingerbread Creator​ lets users design, build, and watch their dream gingerbread house digitally come to life, then gives them all the information they need to make that dream a reality.
The idea was inspired by understanding what users search for during the festive season, with ‘recipes’ being the most searched for term in December — and searches for “gingerbread house recipes” having the largest year-over-year growth.
Simply say, “Hey Google, talk to My Gingerbread Creator” to get started. Then follow a series of questions to create your own Gingerbread house design. Perhaps you want to live on the beach, or in space; live with a kangaroo or aliens; even add a unicorn horn chimney. Then learn what ingredients you need to buy for your creation.
And follow along as a family with the instructional video made especially for you, hosted by Aussie chef Anna Polyviou.
 


### Bayi Gardiya
Artist Dr Christian Thompson approached us to develop an art experience designed to preserve his traditional Bidjara language, a recognised Indigenous lost language.
Using VR, a medium that Christian hadn't worked in previously, we collaborated to craft an emotive visual experience, to compliment the beautiful melancholic soundtrack performed by Christian singing in Bidjara.
Christian wanted to use a location with great significance to him, a creek called The Sixth Mile in Barcaline, western Queensland, to be the environment for this unique experience.  We used thousands of reference photos to create a base layer of the environment. Christian's memories and interpretation of his childhood experiences were the guide for the more abstract elements of the scenery.
We decided early on to create an entirely virtual experience rather than film any 360 video. The extra sense of connectedness and immersion into the environment is so essential to the art, and virtual worlds do this in a way that photographed environments aren't capable of.
In Bayi Gardiya (Singing Desert), light represents memory and language, and the evolving landscape represents the cyclical nature of life. In an art piece that is all about memory, we hoped to make something incredibly memorable.
 
 


### Project Revoice
This groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.
We worked with BWM Dentsu, The ALS Association and Lyrebird to develop Project Revoice.
This groundbreaking initiative introduces a breakthrough in speech technology for people living with ALS (Motor Neuron Disease), enabling those who lose the ability to talk, to continue speaking in their own authentic and personal voice.
To launch the initiative, Project Revoice has given Pat Quinn, co-founder of the ALS Ice Bucket Challenge, his voice back. Pat did not record (or bank) his voice before ALS robbed him of his ability to speak. Using the footage from his many Ice Bucket interviews, the team were able to re-build his voice.
In the past, people with ALS could use pre-recorded messages to communicate, but we worked with Canadian software partner ‘Lyrebird’ to create a complete voice clone. This allows Pat to speak freely and naturally in his own voice, rather than a ‘machine’ voice, when linked to his eye tracking assistive technology. The man who gave ALS a voice now has his own voice back.
Creating the best quality voice requires hours of recorded speech, a luxury most current sufferers don’t have - so it was urgent to build a platform that allowed anyone to store their voice, while they still could. We worked with Space66 to create a website for ALS sufferers to record and store in the cloud, as easily as possible. Project Revoice is now working to encourage MND and ALS communities around the world to record their voices so they can be digitally recreated in the future using this innovative new voice cloning technology.
Says Pat Quinn, co-founder, ALS Ice Bucket Challenge: “ALS takes and takes and takes. This time I will take something back! For those living with ALS to know that they can still speak freely in their own voice,even after ALS takes it away, will transform the way people live with this disease.”


### ABC Star Gazing Live
To coincide with the ABC’s latest season of Stargazing Live, we released ‘ABC AR - Space Discovery’ in partnership with the ABC and Google Zoo. ‘Space Discovery’ is an interactive augmented reality app that was built to work in conjunction with the latest season of ‘Stargazing Live’. 
Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences in a celebration of the night sky, focusing on features best experienced from Australian soil. Each episode explored a unique thematic focus, with episode one focusing on the solar system, episode two examining deep space, and episode three looking at space exploration. 
When we build augmented reality applications, we like to distill down the core “Why” to instruct us on what functionality to build. The application is primarily a second screen experience so we challenged ourselves to find a way to connect the audience directly with the hosts. While the show was live, users were given a tour of how the International Space Station was constructed. Our application allowed the hosts to touch a part of the virtual station and instantly in users' homes the augmented reality version flashed and animated into life. It instantly changed users' perceptions by making them part of the live experience.
To extend the life of the application beyond the live broadcast, we designed additional educational experiences wrapped in fun AR games.
Kids are able to remote control various spacecraft as they assemble the I.S.S, testing their memory of the live broadcast. Jupiter is able to be explored in detail and allows users to listen to the sound of the magnetic field. The growing problem of space debris is highlighted in a fun AR game that allows users to use lasers to destroy the junk and protect the I.S.S.


### Category Five
More than a VR experience, Category 5 is a next generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
Category 5 is a first of its kind VR recruitment experience we created with HostHavas for Defence Force Recruiting. Over five months we carried out the mission of reimagining a defence recruitment method that surpassed distributing pamphlets at job fairs and open days. With the intention of onboarding engineers, ADF wanted to reach a new generation of recruits and change their perceptions about a career in the military. Category 5 was developed to expose future recruits to the predominant humanitarian activities they would undertake in their role, shifting the traditional and unrealistic assumption that they would only be engaging in combat. 
Category 5 is now touring the country with up to 15 different locations active. The project became one of the first ever commercially made VR experiences in Australia and was in development before a VR headset had even been put into market. Not only did we create this piece at the forefront of VR development, but we also saw ourselves introducing VR to the general public for the first time. VR is now firmly embedded in our society’s fabric and our commitment to this game changing new medium has seen us launch a Nakatomi VR division to take on board future projects. We continue to nurture and invest in this product alongside the ADF. We make constant hardware and software improvements, and even created custom designed Activation Kits to accompany the equipment. Our Activation Kits aim to enable rapid setup and pack down while informing users on the process of VR even if they were unfamiliar with setups.


### Spark 'Play'
In partnership with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward, Spark developed a smart ball that helps families balance screen time with active playtime. Minute for minute. App modes were designed for both parent and child. The parent can monitor the child’s screen usage, and set goals, while the child can see how much screen time they have left, and check out their achievements. Through machine learning the smart ball can also detect float passes, spin passes, place kicks, drop kicks or punts. As a result, the technology gamifies active play. Our comprehensive on-boarding and weekly program with Dr Woodward, set the tone for the trial and helped participating families break down their digital balance goals in to achievable steps. The ball provided an unconscious bias about time spent on screens vs play, becoming an effective catalyst for good conversations about digital wellness in the family.








## Packages







## Locations (1)

### Paddington, Australia (Headquarters)
- 112 Cascade Street
- Paddington, NSW 2021
- Australia
- 10 - 15 employees
- Phone: 0499019778




## Contact Nakatomi
[Send a message](https://clutch.co/profile/nakatomi)

### Connect on Social
- [LinkedIn](https://www.linkedin.com/company/nakatomico)



