When working with Myriad Mobile, is there anything you’d consider unique or special about their approach or development methodology that distinguishes them from other vendors you’ve used?
The other firms I dealt with was over conference calls and emails and video presentations. There was more warmth with Myriad because almost all of the designers and executives are all North Dakota State University graduates, right here in Fargo. We’re a big NDSU station, which was fun since I was dealing with people who were just in school a couple of years ago, and these are the future whiz kids of the millennial generation. It was fun for me to be able to work with them. They’re whip-smart, they were patient and were fun to work with.
One of the other things I liked about Myriad was that they gave great advice against using videos in the app. The new version is clean, easy to use, looks good, and is fast. The last app loaded slow because of the numerous videos but was stylish. From a usability standpoint, it wasn’t that good.
For us, it was a battle between my owners who liked the television-style app, because they’re both older TV guys, and the Myriad crew who implored me to go with their version. They were right. There were so many different news organizations and other organizations that were going to clean design. In the end, I took their advice and took the clean design and they showed us multiple times how robust it was and it worked really well. When we launched it and started advertising it on the air, people started going to the Google store and the iOS store and started loading. It was flawless. Literally, we had no complaints. We didn’t even have one complaint on social media or directly to the station. I thought that was just huge.
Currently, we pay Myriad Mobile a monthly fee and they update us all the time with the software that comes in, all the changes and so forth. They’re highly knowledgeable and they’re very responsive when we call. My news director and IT guy meet and they call me back immediately. We have phone numbers of people for nights and weekends and the service has been very, very good.
I’m more impressed with this fact that our app was the first news app that they developed. They hadn’t done one yet for a newspaper, television, or radio station. They’ve done some pretty good apps that we’ve seen locally for some big corporations, banks and so forth. But ours is unique in a way that it’s got to be bulletproof and it’s got to be quick to load content. It is challenging because it must be easy for viewers to navigate with one thumb. The layout and everything has been wonderful.
In retrospect, are there areas that you think they could improve on or that you would do differently?
No. They were right on. Their design was right on. They were right about the style of the app. We’re well past 60,000 downloads. When you can market something to the public and basically get zero complaints about the performance of it, it says a lot.