Full-service for mid-market brands.
We're a full service creative agency that tells the stories of small and medium sized brands.
Seeing our clients succeed as they “level-up” is one of our greatest thrills. Our process is simple. We talk to your customers and potential customers, we clarify and simplify your story, we refine and craft your core elements (website, brand ID, collateral, etc.) and then we build your tribe through advertising and communications.
Solid plan. Solid results.
Oh, and we have a ton of fun along the way.
Focus
Portfolio
Zaxby's, Atlanta Downtown, Mizuno USA, Cortland Partners, General Mills, Red Bull, End It Movement, Thrive Senior Living, Pine Cove Camps, Northside Tool Rental
Reviews
the project
Brand Strategy for Commercial Brokerage Firm
"Everyone is proud of our brand and its visual representation."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a managing partner at Scotland Wright Associates, a commercial real estate brokerage firm.
What challenge were you trying to address with My Friend’s Nephew?
We wanted a full marketing strategy and new brand identity. Our team hired My Friend’s Nephew to execute those services and overhaul our website.
What was the scope of their involvement?
We started with a one-day off-site strategy session. Our team provided a list of 10 clients. My Friend’s Nephew then conducted 20-minute phone interviews to gather their executives’ impressions of our brand. The team leveraged that case study development for the rebrand.
Once we picked our visual identity for marketing collateral, the team redid our website and executed a series of updates. The custom site design aimed to create a visually high-end appeal. They guided us through different styles and options. My Friend’s Nephew also produced a 2–3-minute corporate video.
What is the team composition?
Josh (Executive Creative Director, My Friend’s Nephew) and Chad (President, My Friend’s Nephew) were our main points of contact. We had two different account managers throughout the project.
How did you come to work with My Friend’s Nephew?
We received a referral.
How much have you invested with them?
We spent around $150,000.
What is the status of this engagement?
We started working together in January 2016 and the partnership ended in September 2018.
What evidence can you share that demonstrates the impact of the engagement?
We’re thrilled with the team’s work. The video and visual identities were creative and high quality. Everyone is proud of our brand and its visual representation.
How did My Friend’s Nephew perform from a project management standpoint?
They listened well to our ideas, even though we didn’t quite know what we wanted. They helped us refine our vision.
What did you find most impressive about them?
The quality of the products and designs stand out.
The team’s creative approach resulted in high-quality designs and assets. The rebrand successfully captured the vision and identity.