My Favorite Web Designs

BACKGROUND

Introduce your business and what you do there.

I’m the owner of PJO Insurance Brokerage, which is a commercial insurance agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with My Favorite Web Designs?

We were working with another web designer that wasn’t doing well. I gave Josh, the owner and senior developer of My Favorite Web Designs, a timeframe of a year and a certain amount of money to redo our website.

We wanted to make our site more appealing to clients and attract new customers. There are 3 types of clients that we deal with: the old school people that like phone calls, the middle-aged people that go back and forth, and the millennials who only do Internet, email, and text. We also wanted to reach a new market and expand our services to California and Nevada.

SOLUTION

What was the scope of their involvement?

My Favorite Web Designs is responsible for everything about the website except for the content — we write that in-house because of legal issues. They did the design, graphics, videos, SEO [search engine optimization], etc. Josh takes care of things; we give him full reign to do what he thinks is best and I have complete faith in him. I talk to him every once in a while and have recommended him to quite a few clients.

Our website is broken into 17 categories; it’s got general liability, workers’ compensation, and everything else we can do as an insurance agency. The graphics are designed as to coincide with what the coverage is. If it’s building coverage or general liability for roofers, then there’s a picture that goes with that — everything is extremely well coordinated. For the millennials who don’t like to read, there are videos that coincide with what is written, which have gotten a lot of hits.

How did you come to work with My Favorite Web Designs?

I’ve known Josh a long time.

How much have you invested with them?

We gave them a couple of thousand dollars in the beginning to redo the site. At that time, we were paying $250 a month. Then, we added the California and Nevada markets.

I review everything every 6 months, and if I feel that we’re growing, I increase what I send them. Josh has never asked for an increase. Right now, we’re spending $1,800 a month for targeting three regions, and that is well worth it to me.

What is the status of this engagement?

We started working with them 6 years ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I track every dollar that comes in and compare it against what I spend on the website. For every 2 leads we get, we’re getting 1 new client on average, which is incredible. If you count the renewed accounts that we’ve gotten from the web, we get almost $7 for every $1 we spend.

We’ve been able to really expand our business and show an increase in sales every year for the past 6 years. We get 70–80 contacts a month, and for commercial insurance, that’s enormous.

My Favorite Web Designs is phenomenal with SEO. I get people that call me to ask if we can take care of them because they’re a small account. We get a report every month from Clark County in Nevada and Orange County in California, and we’re in Phoenix, Arizona. We come up in first or second place in 17 different areas in all three regions, which is amazing considering all the firms that are much bigger than we are. There are millions of people in total from all three locations, and to be able to rank first place means that My Favorite Web Designs knows what they’re doing.

How did My Favorite Web Designs perform from a project management standpoint?

I don’t have to worry about anything — they’re phenomenal. I don’t have to ask for the status for whatever project they’re working on because they always get the work done in a timely manner.

What did you find most impressive about them?

They have an incredible company with some very talented people. Josh is the communicator and visionary, but without the SEO work that his wife does, nothing would happen. We’re a small firm and we’ve always been on the first page — they’re extremely conscientious about keeping us there. We’ve never slipped from that position. For a company that’s looking for a full-service firm that is extremely attentive, there’s no better operation than My Favorite Web Designs.

Are there any areas they could improve?

No. They’ve been absolutely incredible. If we had any issues, they would know about it.

BACKGROUND

Please describe your company and your position there.

Architectural design firm, and I'm the owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire My Favorite Web Designs, and what were your goals?

Website design, SEO, video production, phone app.. For promoting my business

SOLUTION

How did you select My Favorite Web Designs and what were the deciding factors?

Personal acquaintance from a previous company, and know Josh has always performed great.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Build web site platform, create information, visuals, videos, SEO, etc...

How many people from the vendor's team worked with you, and what were their positions?

Over the years I would say 5-7... Website design

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team has done a great job, and I’m very happy with their work.

Describe their project management style, including communication tools and timelines.

Good

What did you find most impressive or unique about this company?

Quality and cost effectiveness

Are there any areas for improvement or something they could have done differently?

Non