What was the scope of their involvement?
Essentially, Muse became a part of our in-house marketing team. With our former company, we had to continually poke and prod in order for them to take action. We were a very small fish in their very big sea. If we didn’t poke and give them what they needed to do, they wouldn’t get the job done. Muse picks up on very small cues and takes the reins of our marketing campaigns.
Here in Canada, May is Motorcycle Safety Awareness Month. As our first large campaign, we wanted to focus on distracted driving. Distracted driving is a very hot issue here in our country that’s discussed in both provincial and federal government agencies. Muse ran our campaign with a play-on-words of popular movie titles. Their marketing efforts and ideas included titles like Fatal Attraction and Close Encounters to deliver key messages about how motorcyclists need space from automobile drivers.
This campaign is an annual effort, and we’ve done it for three years now. We lead up to and then kick off it off during the last few days of April. During this time, we get members of parliament or ministers to make statements in the House of Commons related to watching out for motorcyclists.
Then, throughout the month of May, our campaign is focused on targeting automobile drivers to be more aware of motorcyclists. We wrap up the campaign in the first week of June. During the rest of the year, Muse handles our social media marketing.
What is the team composition?
I work with a few people from their team. This includes Mark (Creative Director), Judy (President), and Joanna (Communication Strategist) who is my point of contact for daily social media posts.
How did you come to work with Muse Marketing Group?
We put out an RFP looking for companies. In addition to that, we received a list of several marketing firms from the Canadian Automobile Association (CAA); we work closely with them and value their recommendations. Muse was on that list and after seeing their application and presentation, we were impressed with their work. They rose to the top of our list very quickly, and we’re happy we ended up selecting them because they’re the exact fit for our needs.
How much have you invested with them?
We’ve invested about $200,000 CAD (approximately $144,000 USD).
What is the status of this engagement?
Our ongoing partnership began in September 2016.