Uncover your greatness.

We start with the belief that we are all connected and that a great idea shared can change everything.

Muse thinks Big. We go deep. We get to know you.

We ask a lot of questions, allowing us to rapidly uncover your unique difference, your opportunities and challenges. Branding, Marketing and Web Design are the communications methods that we employ to tell your story. We invite you to join us on a journey.

Great brands are built on an authentic foundation of brand values, messages and strategies that drive internal culture, inform external marketing, and build solid connections with their audiences. Muse helps clients to lay those foundations and build those connections. We think of it as a journey to greatness. Our team of designers, writers, strategists and thinkers lead with passion. Your journey to greatness begins with Muse.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2013
Show all +
Hamilton, Canada
headquarters
  • 270 Sherman Ave
    Hamilton, ON L8L 3Z4
    Canada

Portfolio

Key clients: 

Motorcyclists Confederation of Canada (MCC), Clara AI, Dundas Valley School of Art, Telling Tales Festival, Reybroek Law

Reviews

Sort by

Social Media & Event Marketing For Motorcycle Nonprofit

"They produce absolutely outstanding and brilliant marketing campaigns that are very well-received."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sep. 2016 - Ongoing
Project summary: 

Muse Marketing Group handles marketing efforts for a not-for-profit motorcyclist organization. In addition to social media marketing, they run an annual campaign to help raise awareness for motorcycle safety.

The Reviewer
 
1-10 Employees
 
Forest, Canada
Wayne Daub
General Manager, Motorcyclists Confederation of Canada
 
Verified
The Review
Feedback summary: 

The campaigns have been well-received and the partner's number of social media followers has exponentially increased. Muse Marketing Group's messages are effective and make people want to listen. They're a true, collaborative partner who goes above and beyond to deliver high-quality results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Motorcyclists Confederation of Canada, it’s a not-for-profit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Muse Marketing Group?

We were working with another marketing company that was failing us miserably. As a small not-for-profit, we expect a lot from our marketing company. Volunteers are visionaries and they expect to see their vision turned into something real. In our search for Muse, we were looked for a new company that’d actually do that.

SOLUTION

What was the scope of their involvement?

Essentially, Muse became a part of our in-house marketing team. With our former company, we had to continually poke and prod in order for them to take action. We were a very small fish in their very big sea. If we didn’t poke and give them what they needed to do, they wouldn’t get the job done. Muse picks up on very small cues and takes the reins of our marketing campaigns.

Here in Canada, May is Motorcycle Safety Awareness Month. As our first large campaign, we wanted to focus on distracted driving. Distracted driving is a very hot issue here in our country that’s discussed in both provincial and federal government agencies. Muse ran our campaign with a play-on-words of popular movie titles. Their marketing efforts and ideas included titles like Fatal Attraction and Close Encounters to deliver key messages about how motorcyclists need space from automobile drivers.

This campaign is an annual effort, and we’ve done it for three years now. We lead up to and then kick off it off during the last few days of April. During this time, we get members of parliament or ministers to make statements in the House of Commons related to watching out for motorcyclists.

Then, throughout the month of May, our campaign is focused on targeting automobile drivers to be more aware of motorcyclists. We wrap up the campaign in the first week of June. During the rest of the year, Muse handles our social media marketing.

What is the team composition?

I work with a few people from their team. This includes Mark (Creative Director), Judy (President), and Joanna (Communication Strategist) who is my point of contact for daily social media posts.

How did you come to work with Muse Marketing Group?

We put out an RFP looking for companies. In addition to that, we received a list of several marketing firms from the Canadian Automobile Association (CAA); we work closely with them and value their recommendations. Muse was on that list and after seeing their application and presentation, we were impressed with their work. They rose to the top of our list very quickly, and we’re happy we ended up selecting them because they’re the exact fit for our needs.

How much have you invested with them?

We’ve invested about $200,000 CAD (approximately $144,000 USD).

What is the status of this engagement?

Our ongoing partnership began in September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organization has gained recognition so a lot more people know who we are because of these campaigns. What’s more, the number of followers on our social media accounts has exponentially grown. It’s probably 20 times more than what it was before we brought Muse on board.

Their team does a really good job and continues to put out solid messages that make enthusiasts and road users want to hear what we have to say. They produce absolutely outstanding and brilliant marketing campaigns that are very well-received.

How did Muse Marketing Group perform from a project management standpoint?

Project management has been outstanding. Muse has truly become part of our marketing team. If we were all sitting in the same office, an outsider would think that they were employees rather than a contracted company.

We use different channels for communication including conference calls and emails. There are occasional opportunities where we see each other in person. Muse attends our annual meeting in the Fall. They also show up at several motorcycle-specific events, and we always make arrangements to meet over coffee.

What did you find most impressive about them?

Because we’re a small organization and we’re not-for-profit, we are very family-business-oriented. Muse treats our company as part of their company, as opposed to just another contract.

Are there any areas they could improve?

I’m very satisfied with their work, and they’ve never let me down on anything. Muse has gone above and beyond, and they’ve done many things they haven’t charged us enough for. There are absolutely no negatives at this point.

Do you have any advice for potential customers?

Try to treat them as a part of your team. If you treat them as an outside company then they will work professionally for you and do exactly that. However, if you want more of a collaborative atmosphere, let them in because they’re happy to help.

5.0
Overall Score They’re absolutely an outstanding company to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I already have about six or seven times.

Branding, Marketing & Web Design for Children's Literacy Program

"Their phenomenal methods thoroughly engage customers in our social media."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Muse updated a website and redesigned its graphics. They are currently developing social media content and creating marketing videos. 

The Reviewer
 
11-50 Employees
 
Hamilton, Canada
Susan Jesper
Executive Director, Telling Tales
 
Verified
The Review
Feedback summary: 

With the website and graphical update, Telling Tale's website traffic rose 50% and their ads reached 1.5 million impressions. Muse's proactive communication, commitment to deadlines, and skill to engage customer's to social media enables an extraordinary partnership. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and executive director of Telling Tales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Muse Marketing?

We hired Muse Marketing to expand our digital exposure and grow our attendance at events.

SOLUTION

What was the scope of their involvement?

Muse completely rebranded Telling Tales by updating its website and redesigning its graphics. They are currently continuing to develop social media content through Twitter, Instagram, and a newsletter. Their team also creates video marketing strategies and click-based advertising to showcase our work to audiences.

What is the team composition?

We work primarily with the owner and project manager.

How did you come to work with Muse Marketing?

I was referred to them by a mutual friend.

What is the status of this engagement?

We started working with them in 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They increased our website’s traffic by 50% and surge our engagement metrics. Our newsletter averages an open rate of 30%, impressions reached 1.5 million clicks, and our videos now have 60,000 views. They have helped double the size of our operation and continue to increase the interest of our donors and sponsors.

How did Muse Marketing perform from a project management standpoint?

Muse is not shy to identify unrealistic demands and expertly manage our marketing budget. They are proactive communicators and reply quickly to our questions. Their team meets all deadlines and dedicate themselves to work with us.

What did you find most impressive about them?

Their phenomenal methods thoroughly engage customers in our social media. They go above and beyond to deliver solid content and it is amazing how they invest in the growth of our brand. They are a self-motivated team and have an extraordinary relationship with us.

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed any deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their work exceeds expectations.
  • 5.0 NPS
    Willing to refer

Web Design & Branding for Data Analytics Company

“I’ve worked with in excess of 35–40 marketing firms and I’d rank Muse among the best.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2017 - Ongoing
Project summary: 

Muse named a complicated product to create an accessible brand identity. To facilitate a complete rebrand, they built a website and renamed a company. They’ll soon provide digital marketing services as well.

The Reviewer
 
11-50 Employees
 
Burlington, Canada
Scott Harrop
CEO, RTA Corporation
 
Verified
The Review
Feedback summary: 

Muse repackaged an extremely technical program as a highly marketable product. Their effective branding and excellent web design have spurred customer engagement and increased sales. They utilize a unique discovery process to understand and manifest company values into marketing deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the RTA Corporation. We’re an advanced data analytics company that performs remote analysis on purchase-to-pay transactions by utilizing AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Muse Marketing Group?

We’re an analytics firm and lacked the brand identity to stand out in a saturated marketplace. As a result, we needed to create a recognizable brand that communicated our complex technical aspects to potential clients.

SOLUTION

What was the scope of their involvement?

First, Muse conducted in-depth interviews with our senior-level staff to gain an understanding of the purpose of our company. They tried to comprehend each person’s passion in regards to the business and weave those elements into compelling marketing materials. They called this process, “uncovering your greatness.” This was an effective way to brainstorm marketing initiatives and we looked at it as a team-building exercise as well. Then, they helped establish our brand by building our website and naming our AI instance, Clara ®. It’s a particularly sophisticated AI that performs computational mathematics. Muse was able to distill that concept and deliver a message that’s easily digested by the marketplace.

We then engaged Muse to assist with further rebranding. For this effort, they renamed the company and are set to provide digital marketing services. They provided wireframes of deliverables and I believe most of the work is complete. The rebranding will launch very soon.

What is the team composition?

We work directly with three people that lead their respective teams. This includes a creative director, a copyright director, and a director of web development.

How did you come to work with Muse Marketing Group?

We looked at several presentations from multiple vendors but ultimately selected Muse.

How much have you invested with them?

We spent $23,000 on the initial branding effort.

What is the status of this engagement?

We started working together in December 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Muse’s deliverables have surpassed expectations throughout both projects. Client feedback regarding the website and rebrand has been fantastic. Our sales team have seen a significant increase in first-time client contact.

How did Muse Marketing Group perform from a project management standpoint?

We have 24/7 access to their staff at the director level. They respond to emails or call request within an hour. They do their due diligence to work towards our goals and produce wireframes before any work is implemented. All three teams work well together and complete projects within the designated timelines. I appreciate how they took control of the project and continue to drive it forward. There’ve been occasions when we’ve forgotten to provide a necessary deliverable and they had to politely remind us. When this occurred, they offered to help us complete the deliverable. It’s been excellent experience from the beginning.

What did you find most impressive about them?

They got to know our business and creatively echoed that back into the marketplace. Their team consists of candid, open, and friendly people and those are refreshing characteristics in my industry. I’ve worked with in excess of 35–40 marketing firms and I’d rank Muse among the best.

Do you have any advice for potential customers?

Think of Muse as your company’s advisor, rather than solely service providers. They can adjust to technical information and understand it. Their approach can benefit large corporations or even startups who still need to find themselves. They’re excellent at what they do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended Muse to a colleague and he’s pleased with their work as well.