Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our behavioral targeting campaign with MultiView allowed us to reach people that we weren’t able to when we were using a different format. As far as I can tell, we were really the first company among our competitors to do anything like that, so it helped us be cutting-edge in that regard. We have seen an increase in web traffic. Our campaign has always run above industry average, so I definitely attribute that to the account management oversight that’s been provided to by MultiView.
How did MultiView perform from a project management standpoint?
I’ve had good and bad experiences with MultiView. When we had bad experiences, they’ve been able to quickly address issues. They’ve stepped in and replaced a resource if that person was a problem for us. They do a good job of grouping their staff’s expertise, healthcare-focused or whatnot. They’ve always been very knowledgeable on all things digital and SEO, so that’s been of great value to us.
What did you find most impressive about MultiView?
In terms of the size of our company, I know that we’re one of their smaller clients. Sometimes, there are services that I can tell are geared more to a larger company, but they find a way to make it work for us and that’s certainly appreciated. Overall, I would consider them hands-on, offering a more customized experience than what you would sometimes get with a large agency that has so many different clients.
Are there any areas MultiView could improve?
Years ago, when we started with the corporate briefs and the content writing, I’ve reviewed a lot of that with them. But they had areas to improve there and I let them know what I needed to see. From what I can tell, that’s something that they addressed internally and worked to build up on their own. I do think they have since actually stopped the program, but I’m not certain of that. That was really the problem area for me, the content writing. We have had a lot of account management turnover lately, but they have done a pretty good job filling those slots with well-qualified people. I still think there is always room for improvement, to find new and better ways of doing things.